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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Bisnis dan Manajemen Jurnal Akuntabilitas Manajemen Pendidikan Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation Indonesian Journal of Dedication and Educations Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Kusumah, Echo Perdana
Jurusan Manajemen, Fakultas Ekonomi, Universitas Bangka Belitung
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementasi Literasi Digital Dalam Strategi Pemasaran Di Desa Wisata Baturusa Mewujudkan Ketahanan Ekonomi Kusumah, Echo Perdana; Fauzi, Padlun; Mahendra, Fazaldi; Pasaribu, Waldimer
Indonesian Journal of Dedication and Educations Vol. 3 No. 2 (2024): Indonesian Journal of Dedication and Educations
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital literacy is an important aspect in increasing the competitiveness of tourist villages, especially in Baturusa Tourism Village. This study aims to evaluate the implementation of digital literacy as a marketing strategy in supporting community economic resilience. The method used is a qualitative approach with socialization techniques, practical training, interview and discussion, and evaluation. The results show that the use of social media and other digital platforms increases market reach and promotion efficiency, despite obstacles such as limited internet access and low levels of technology adoption. This study recommends strengthening digital infrastructure and ongoing training to maximize the positive impact of digital literacy on the village economy.
The Role of Agricultural Waqf Bank in Strengthening Food Security for Vulnerable Communities: A Mixed-Methods Study Munir, Misbahul; Kusumah, Echo Perdana; Fauzi, Ahmad Syahrul; Fauzi, Padlun
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 2 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i2.8653

Abstract

Purpose: This study examines the role of the Agricultural Waqf Bank in enhancing food security for vulnerable communities in poverty-prone regions, with a secondary focus on the relationship between household income and food vulnerability.Design/methodology: A mixed-methods approach was employed, combining a household survey of 212 vulnerable farming households in South Sumatra, Indonesia, with a qualitative conceptual analysis to develop the Agricultural Waqf Bank model. Logistic regression was applied to estimate the probability of food vulnerability based on household income, while the qualitative analysis explored the model’s design as a sustainable financing mechanism.Findings: Higher household income significantly lowers the likelihood of food vulnerability by enhancing purchasing power and access to food. However, income alone remains insufficient to address structural barriers such as unstable employment, low agricultural productivity, and limited market access. These findings highlight the potential of the Agricultural Waqf Bank model as a sustainable mechanism that integrates productive waqf assets with microfinance, capacity-building, and collective farming strategies to reduce food insecurity among vulnerable communities.Practical Implication: The proposed model provides policymakers and Islamic social finance institutions with a strategic policy design to reduce food insecurity among vulnerable communities by integrating microfinance, technical support, and community empowerment through waqf-based mechanisms.Originality/Value: This study offers a novel and integrated contribution by linking Islamic social finance with food security and community-based poverty reduction, thereby advancing theoretical discourse and informing practical policy design.
Pemberdayaan Masyarakat Ekonomi Lokal melalui Strategi Manajemen Usaha Ternak Sapi di Desa Padang Baru: Empowerment of Local Economic Community through Cattle Farming Business Management Strategy in Padang Baru Village Guspian, Iza; Wahyudin, Nanang; Wibawa, Dian Prihardini; Noviyanti, Indah; Saputra, Darman; Aryansyah, Ary Fakturrachman; Kusumah, Echo Perdana; Sumar, Sumar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 10 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i10.7540

Abstract

Cattle farming in Padang Baru Village plays a vital role in empowering the local economy, especially in the livestock sector which is one of the sectors with the largest population on Bangka Island. However, the limitations of the local community in being able to utilize the potential of resources have caused the progress of cattle sales to be less than optimal. The purpose of this Community Service is to improve the knowledge and skills of cattle farming entrepreneurs through business management strategies, namely marketing strategies and digital content design. The implementation of activities uses the method of socialization and direct practice to cattle technology actors, cattle businesses, related stakeholders, and local community leaders. The results of the community service showed that participants were enthusiastic about asking questions and gaining new knowledge on how to implement programs to market cattle and provide a touch of digital product content that attracts consumer interest. It is hoped that the community empowerment approach in the cattle business management strategy, will create a multiplication effect in the local economy and maximum economic growth.
Revisit Intention Framework: Is It Real that Cultural Contact and Destination Attractiveness Can Have Direct Impact? Yunfin, Meidarina; Kusumah, Echo Perdana; MS, Mahrinasari; Reniati, Reniati
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.36478

Abstract

This study uses survey responses from 321 Indonesian tourists to examine the connection between cultural contact, destination attractiveness, visitor satisfaction, and the likelihood of a revisit intention to Himpang Lime Habang in the South Bangka regency of the Bangka Belitung province, Indonesia. Two significant findings from this investigation were obtained using Partial Least Squares-Structural Equation Modeling methods. The first finding is the correlation between satisfaction and the likelihood of future visits. Furthermore, a visitor's desire to return is unaffected by the attractiveness of a destination or the amount of cultural contact they have. Even though exposure to local culture and a destination's natural beauty can considerably enhance a visitor's experience, they have little bearing on whether or not someone will return.
Kinerja Kewirausahaan: Faktor-Faktor Pendorong Usaha Kecil dan Menengah (UKM) Kusumah, Echo Perdana; Rahayu, Agus; Wibowo, Lili Adi
JURNAL MANAJEMEN MOTIVASI Vol 16 No 1 (2020): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.769 KB) | DOI: 10.29406/jmm.v16i1.2078

Abstract

Tujuan dari penelitian ini adalah untuk menentukan apakah ada hubungan antara nilai-nilai wirausaha dan kinerja kewirausahaan pada sektor ekonomi informal serta apakah motivasi karyawan memediasi hubungan tersebut. Survei dilakukan di Kota Pangkalpinang, Provinsi Kepulauan Bangka Belitung menggunakan kuesioner terstruktur dengan jumlah sampel sebesar 351 responden melalui teknik convenience sampling pada Usaha Kecil dan Menengah (UKM). Uji hipotesis dilakukan dengan cara Structural Equation Model (SEM) menggunakan aplikasi Smart PLS. Hasil dari uji hipotesis menunjukkan hubungan positif yang signifikan antara nilai-nilai wirausaha dan kinerja kewirausahaan. Selain itu, motivasi secara signifikan memediasi hubungan antara nilai-nilai wirausaha dan kinerja kewirausahaan. Berdasarkan hasil penelitian, direkomendasikan bahwa Usaha Kecil dan Menengah harus berusaha untuk memperoleh keterampilan tentang cara mengubah motivasi sepenuhnya menjadi keuntungan bisnis dan bagaimana menggunakan nilai-nilai wirausaha sebagai alat untuk memasarkan bisnis.
The emotional pathways of tourism video ads: How speed and activity type shape visit intentions Kusumah, Echo Perdana; Isrososiawan, Safroni
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 2 (2025): October
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i2.86941

Abstract

AbstractSocial media increasingly shapes travel decision-making, video advertising has emerged as a critical medium for influencing tourist behavior. This study examines the interaction between video speed (slow vs. fast) and tourism activity type (relaxing vs. challenging) in shaping visit intention, with a particular focus on the mediating roles of peacefulness and excitement. Anchored in Optimal Arousal Theory, the research hypothesizes that emotional congruence between the pacing of video content and the arousal level of the depicted activity enhances viewers’ emotional engagement and behavioral responses. A quantitative experimental design employing manipulated video stimuli was conducted among 121 participants selected through purposive sampling, focusing on individuals familiar with tourism video content from Bangka Belitung and Nusa Tenggara Barat, Indonesia. Utilizing PLS-SEM analysis, the findings reveal that slow-paced videos paired with relaxing activities significantly increase feelings of peacefulness, while fast-paced videos combined with challenging activities elicit greater excitement. Both emotional responses positively influence visit intention and mediate the effects of video characteristics on behavioral outcomes. These results contribute to the theoretical advancement of emotion-based tourism marketing and offer practical implications for crafting emotionally resonant video content that strategically aligns message form and content to optimize promotional impact.AbstrakMeningkatnya peran media sosial dalam memengaruhi keputusan wisatawan, iklan video menjadi media yang krusial dalam strategi pemasaran destinasi. Studi ini mengkaji interaksi antara kecepatan video (lambat vs. cepat) dan jenis aktivitas wisata (relaksasi vs. tantangan) dalam memengaruhi niat berkunjung, dengan fokus khusus pada peran mediasi dari emosi ketenangan dan kegembiraan. Berlandaskan pada Optimal Arousal Theory, penelitian ini berasumsi bahwa kesesuaian emosional antara gaya penyajian video dan tingkat rangsangan dari aktivitas wisata dapat meningkatkan keterlibatan emosional dan respons perilaku audiens. Penelitian ini menggunakan desain eksperimen kuantitatif dengan manipulasi video yang dilakukan pada 121 partisipan yang dipilih menggunakan teknik purposive sampling, yaitu individu yang memiliki pengalaman terhadap konten video wisata di Provinsi Bangka Belitung dan Nusa Tenggara Barat, Indonesia. Hasil analisis menggunakan PLS-SEM menunjukkan bahwa video berkecepatan lambat dengan aktivitas relaksasi secara signifikan meningkatkan perasaan ketenangan, sedangkan video cepat dengan aktivitas menantang memicu kegembiraan. Kedua emosi positif ini berpengaruh signifikan terhadap niat berkunjung dan memediasi hubungan antara karakteristik video dan respons perilaku. Temuan ini memberikan kontribusi teoritis terhadap literatur pemasaran wisata berbasis emosi, sekaligus menawarkan implikasi praktis bagi pengembang konten untuk merancang video promosi yang lebih efektif melalui penyelarasan bentuk penyampaian dan isi pesan secara emosional.
Co-Authors Agus Rahayu Ahmad Syahrul Fauzi Aryansyah, Ary Fakturrachman Dian Prihardini Wibawa Disman Disman Edi Suryadi Edi Suryadi, Edi Guspian, Iza Hamsani Hamsani Heny Hendrayati Isrososiawan, Safroni Kusnendi, Kusnendi Lili Adi Wibowo Mahendra, Fazaldi Mahrinasari MS Maya Sari Misbahul Munir Nanang Wahyudin Noviyanti, Indah Padlun Fauzi Puspo Dewi Dirgantari Ratih Hurriyati Reniati Reniati Saputra, Darman Sumar, Sumar Syamsu Yusuf waldimer pasaribu Yunfin, Meidarina