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Implementasi Literasi Digital Dalam Strategi Pemasaran Di Desa Wisata Baturusa Mewujudkan Ketahanan Ekonomi Kusumah, Echo Perdana; Fauzi, Padlun; Mahendra, Fazaldi; Pasaribu, Waldimer
Indonesian Journal of Dedication and Educations Vol. 3 No. 2 (2024): Indonesian Journal of Dedication and Educations
Publisher : Universitas Bangka Belitung

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Abstract

Digital literacy is an important aspect in increasing the competitiveness of tourist villages, especially in Baturusa Tourism Village. This study aims to evaluate the implementation of digital literacy as a marketing strategy in supporting community economic resilience. The method used is a qualitative approach with socialization techniques, practical training, interview and discussion, and evaluation. The results show that the use of social media and other digital platforms increases market reach and promotion efficiency, despite obstacles such as limited internet access and low levels of technology adoption. This study recommends strengthening digital infrastructure and ongoing training to maximize the positive impact of digital literacy on the village economy.
The Role of Agricultural Waqf Bank in Strengthening Food Security for Vulnerable Communities: A Mixed-Methods Study Munir, Misbahul; Kusumah, Echo Perdana; Fauzi, Ahmad Syahrul; Fauzi, Padlun
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 2 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i2.8653

Abstract

Purpose: This study examines the role of the Agricultural Waqf Bank in enhancing food security for vulnerable communities in poverty-prone regions, with a secondary focus on the relationship between household income and food vulnerability.Design/methodology: A mixed-methods approach was employed, combining a household survey of 212 vulnerable farming households in South Sumatra, Indonesia, with a qualitative conceptual analysis to develop the Agricultural Waqf Bank model. Logistic regression was applied to estimate the probability of food vulnerability based on household income, while the qualitative analysis explored the model’s design as a sustainable financing mechanism.Findings: Higher household income significantly lowers the likelihood of food vulnerability by enhancing purchasing power and access to food. However, income alone remains insufficient to address structural barriers such as unstable employment, low agricultural productivity, and limited market access. These findings highlight the potential of the Agricultural Waqf Bank model as a sustainable mechanism that integrates productive waqf assets with microfinance, capacity-building, and collective farming strategies to reduce food insecurity among vulnerable communities.Practical Implication: The proposed model provides policymakers and Islamic social finance institutions with a strategic policy design to reduce food insecurity among vulnerable communities by integrating microfinance, technical support, and community empowerment through waqf-based mechanisms.Originality/Value: This study offers a novel and integrated contribution by linking Islamic social finance with food security and community-based poverty reduction, thereby advancing theoretical discourse and informing practical policy design.
Pemberdayaan Masyarakat Ekonomi Lokal melalui Strategi Manajemen Usaha Ternak Sapi di Desa Padang Baru: Empowerment of Local Economic Community through Cattle Farming Business Management Strategy in Padang Baru Village Guspian, Iza; Wahyudin, Nanang; Wibawa, Dian Prihardini; Noviyanti, Indah; Saputra, Darman; Aryansyah, Ary Fakturrachman; Kusumah, Echo Perdana; Sumar, Sumar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 10 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i10.7540

Abstract

Cattle farming in Padang Baru Village plays a vital role in empowering the local economy, especially in the livestock sector which is one of the sectors with the largest population on Bangka Island. However, the limitations of the local community in being able to utilize the potential of resources have caused the progress of cattle sales to be less than optimal. The purpose of this Community Service is to improve the knowledge and skills of cattle farming entrepreneurs through business management strategies, namely marketing strategies and digital content design. The implementation of activities uses the method of socialization and direct practice to cattle technology actors, cattle businesses, related stakeholders, and local community leaders. The results of the community service showed that participants were enthusiastic about asking questions and gaining new knowledge on how to implement programs to market cattle and provide a touch of digital product content that attracts consumer interest. It is hoped that the community empowerment approach in the cattle business management strategy, will create a multiplication effect in the local economy and maximum economic growth.
Revisit Intention Framework: Is It Real that Cultural Contact and Destination Attractiveness Can Have Direct Impact? Yunfin, Meidarina; Kusumah, Echo Perdana; MS, Mahrinasari; Reniati, Reniati
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.36478

Abstract

This study uses survey responses from 321 Indonesian tourists to examine the connection between cultural contact, destination attractiveness, visitor satisfaction, and the likelihood of a revisit intention to Himpang Lime Habang in the South Bangka regency of the Bangka Belitung province, Indonesia. Two significant findings from this investigation were obtained using Partial Least Squares-Structural Equation Modeling methods. The first finding is the correlation between satisfaction and the likelihood of future visits. Furthermore, a visitor's desire to return is unaffected by the attractiveness of a destination or the amount of cultural contact they have. Even though exposure to local culture and a destination's natural beauty can considerably enhance a visitor's experience, they have little bearing on whether or not someone will return.
Kinerja Kewirausahaan: Faktor-Faktor Pendorong Usaha Kecil dan Menengah (UKM) Kusumah, Echo Perdana; Rahayu, Agus; Wibowo, Lili Adi
JURNAL MANAJEMEN MOTIVASI Vol 16 No 1 (2020): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.769 KB) | DOI: 10.29406/jmm.v16i1.2078

Abstract

Tujuan dari penelitian ini adalah untuk menentukan apakah ada hubungan antara nilai-nilai wirausaha dan kinerja kewirausahaan pada sektor ekonomi informal serta apakah motivasi karyawan memediasi hubungan tersebut. Survei dilakukan di Kota Pangkalpinang, Provinsi Kepulauan Bangka Belitung menggunakan kuesioner terstruktur dengan jumlah sampel sebesar 351 responden melalui teknik convenience sampling pada Usaha Kecil dan Menengah (UKM). Uji hipotesis dilakukan dengan cara Structural Equation Model (SEM) menggunakan aplikasi Smart PLS. Hasil dari uji hipotesis menunjukkan hubungan positif yang signifikan antara nilai-nilai wirausaha dan kinerja kewirausahaan. Selain itu, motivasi secara signifikan memediasi hubungan antara nilai-nilai wirausaha dan kinerja kewirausahaan. Berdasarkan hasil penelitian, direkomendasikan bahwa Usaha Kecil dan Menengah harus berusaha untuk memperoleh keterampilan tentang cara mengubah motivasi sepenuhnya menjadi keuntungan bisnis dan bagaimana menggunakan nilai-nilai wirausaha sebagai alat untuk memasarkan bisnis.