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Ahmed Fernanda Desky
Universitas Islam Negeri Sumatera Utara
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Journal : Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi

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Analisis Konten Instagram @perpusnas.go.id dalam Menjelajahi Jenis Konten yang Diminati Oleh Followers Liara Hayu Ningtias; Desky, Ahmed Fernanda
Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi Vol. 8 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/tik.v8i2.11419

Abstract

Abstract This study aims to analyze the content preferences of followers of the Instagram account @perpusnas.go.id by evaluating their preferences and engagement with the presented content. The method used in this research is descriptive quantitative with an online survey approach. The instrument used is a questionnaire distributed to 100 active followers of the @perpusnas.go.id account, selected using purposive sampling techniques. Data were collected through Google Forms and analyzed descriptively to identify follower preferences and their level of engagement. The results show that educational content, library collections, and creative content are the most favored by followers. Although followers frequently view posts, the engagement level is relatively low, with 53% of respondents expressing a neutral attitude toward interaction with the content. Preference analysis reveals that informative and educational content aligns with the Literature Exhibits category in the theory of Zou et al., while promotional content and library activities reflect Library Showcasing. These findings suggest that increasing follower engagement can be achieved by enhancing visual quality and tailoring content to more specific follower interests. To improve engagement, the @perpusnas.go.id account needs to focus on enhancing the quality of visual design and presenting relevant and educational informative content in accordance with User Engagement theory. Keywords: content, Instagram, Library.
Co-Authors Abdul Rasyid Abdul Rasyid Arzetty Meutya Noersy Aulia Kamal Azizi, Umar Mukhtar Cindy Alpina Darmawan, Aldy Fauzan Dewi Siska Siregar Dira Azzahra Putri Faisal Riza Faisal Riza Faisal Riza, Faisal Fakhrur Rozi Harahap, Mulia Wilandra Hasim Pratama Daulay Indah Mahfiza Pratama IRWANSYAH Irwansyah Irwansyah Janna Lubis , Radja KHAIRANI, MIFTAHUL Lediyana Br Kaban Liara Hayu Ningtias Lubis, Rahmad Ismail M Taufik Hidayat Maulida Matondang, Atiqah Yunita Putri Muba Simanihuruk Muhammad Jailani Muhammad Jailani Mutiara, Indah Niswah, Sayyidatin Nurazizah Nurazizah, Nurazizah Nuzula, Muhammad Hilmi Pratama Siregar, Ilham Pujiati Pujiati Pulungan, Putrama Al-Chairi Putri Salsabila , Amanda Rahma Novita, Dhea Rahmadani Skb, Sari Laily Rahmadani, Novita Ramadhan Tanjung , Rizki Rania, Rania Ria Manurung Rizabuana Ismail Sakti Ritonga Sakti Ritonga Siregar, Muhammad Rajab Suheri Harahap SYAHMINAN, MHD. Syahputra, Muhammad Umi Hasanah, Umi Urrahman, Assyfa