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All Journal Perspektif Sosiologi Jurnal Sosiologi Reflektif Jurnal Ilmu Sosial dan Ilmu Politik FIKRI : Jurnal Kajian Agama, Sosial dan Budaya International Journal Ihya' 'Ulum al-Din Attazakki: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora Jurnal Ilmiah Sosiologi Agama (JISA) Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Turast: Jurnal Penelitian dan Pengabdian Jurnal Sosiologi Agama Indonesia (JSAI) Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi Djtechno: Jurnal Teknologi Informasi Journal La Edusci Abrahamic Religions: Jurnal Studi Agama-Agama INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JISOS: Jurnal ilmu sosial PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Sosiologi Dialektika Sosial AT-TAZAKKI: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora Inkunabula: Journal of Library Science and Islamic Information SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Pendidikan dan Ilmu Sosial Journal of Mandalika Literature Semar : Jurnal Sosial dan Pengabdian Masyarakat Jurnal el-Huda: Jurnal Pendidikan, Sosial, dan Keagamaan El-Mujtama: Jurnal Pengabdian Masyarakat Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Ilmiah Multidisiplin Ilmu PERSPEKTIF: Journal of Social and Library Science
Ahmed Fernanda Desky
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : PERSPEKTIF: Journal of Social and Library Science

 1 
ANALYSIS OF TRADITIONAL MARKET TRADERS' SURVIVAL STRATEGIES AND SOCIAL, CULTURAL, AND ECONOMIC INTERACTIONS IN THE DIGITAL ERA Rahma Novita, Dhea; Urrahman, Assyfa; Lubis, Rahmad Ismail; Darmawan, Aldy Fauzan; Hidayat, M Taufik; Desky, Ahmed Fernanda
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/9ejvvz21

Abstract

This research aims to explore the strategies adopted by traditional market traders, particularly the groceries traders at Pajak MMTC Medan City, in responding to the development of the digital market. The approach used in this research is qualitative with data collection methods through in-depth interviews, participatory observation, and documentation studies. The data analysis techniques used include data reduction, data presentation, and conclusion drawing. The research findings show that although Sembako traders in MMTC face challenges from the digital market, they implement various strategies to survive, such as adapting to technology, improving service quality, and strengthening social relationships with consumers. Social interactions rich in local cultural values and mutually beneficial economic relationships are the main factors in maintaining their business continuity. This research is expected to provide deeper insights into the dynamics of traditional markets in the digital era and provide policy recommendations to support the survival of traditional market traders in big cities.
EXAMINATION OF TRADITIONAL MARKETS IN SUSTAINING SOCIAL, CULTURAL, AND ECONOMIC INTERACTIONS AMIDST THE DIGITAL ERA Ramadhan Tanjung , Rizki; Hasanah, Umi; Putri Salsabila , Amanda; Janna Lubis , Radja; Fernanda Desky , Ahmed
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.401

Abstract

This study seeks to examine traditional markets in their role of sustaining social, cultural, and economic interactions within the context of the digital era. This research method employs qualitative techniques, utilizing field observation and conducting interviews with informants, while also integrating theoretical considerations. The findings of this study indicate that numerous traders in the Central Market continue to operate in a traditional manner, resisting contemporary developments. This approach is driven by their desire to foster interaction with buyers, ensuring that customers receive the quality goods they expect. Some traders leverage advancements in the digital age by employing social media to promote their products, ensuring that a wide audience is aware of the high quality of their offerings and can view their stores directly.
Co-Authors Abdul Rasyid Abdul Rasyid Arzetty Meutya Noersy Aulia Kamal Azizi, Umar Mukhtar Cindy Alpina Darmawan, Aldy Fauzan Dewi Siska Siregar Dira Azzahra Putri Faisal Riza Faisal Riza, Faisal Fakhrur Rozi Harahap, Mulia Wilandra Hasim Pratama Daulay Indah Mahfiza Pratama IRWANSYAH Irwansyah Irwansyah Janna Lubis , Radja KHAIRANI, MIFTAHUL Lediyana Br Kaban Liara Hayu Ningtias Lubis, Rahmad Ismail M Taufik Hidayat Maulida Matondang, Atiqah Yunita Putri Muba Simanihuruk Muhammad Jailani Muhammad Jailani Mutiara, Indah Nurazizah Nurazizah, Nurazizah Nuzula, Muhammad Hilmi Pratama Siregar, Ilham Pujiati Pujiati Pulungan, Putrama Al-Chairi Putri Salsabila , Amanda Rahma Novita, Dhea Rahmadani Skb, Sari Laily Rahmadani, Novita Ramadhan Tanjung , Rizki Rania, Rania Ria Manurung Rizabuana Ismail Sakti Ritonga Sakti Ritonga Sayyidatin Niswah Siregar, Muhammad Rajab Suheri Harahap Suheri Harahap SYAHMINAN, MHD. Syahputra, Muhammad Umi Hasanah, Umi Urrahman, Assyfa