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Journal : Jurnal Ilmiah Ekonomi dan Bisnis

PERAN PENDIDIKAN FORMAL DAN KONSEP DIRI TERHADAP POTENSI KEWIRAUSAHAAN MAHASISWA zulia khairani
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 15 No. 2 (2018)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v15i2.1222

Abstract

In the midst of the high number of employee deductions made by many companies at this time, it is very necessary for the younger generation to have the ability to entrepreneurship so as to be able to run their business independently. This study aims to identify the role of formal education, self-concept, and its effect on entrepreneurship potential in students. The population in this study is a student of Faculty of Economics, University of Lancang Kuning. Methods of data retrieval using an online questionnaire. Data processing uses quantitative analysis through descriptive analysis, multiple regression analysis, and hypothesis testing with t-test and F-test. Qualitative analysis is done by interpretation of the data obtained in the research and the results of data processing that has been implemented by giving information and explanation. The results of descriptive data indicate that formal education, self-concept, and entrepreneurship potential of students of faculty of economics management study program in good criterion. Formal education and self-concept positively and significantly affect the entrepreneurial potential of students. This means that improvements in the quality of formal education and self-concept will increase the potential of entrepreneurship in students
ANALISIS TINGKAT PELAYANAN PROSES BELAJAR MENGAJAR SECARA ONLINE TERHADAP KEPUASAN MAHASISWA DI FAKULTAS EKONOMI UNIVERSITAS LANCANG KUNING Wita Dwika Listihana; Arizal N; Zulia Khairani
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.8327

Abstract

Efforts to fulfill student desires are the key to success in winning the competition and the best action that needs to be taken by higher education institutions is to use feedback from students to make changes to services. Every student wants maximum satisfaction fromevery service available in educational institutions, with maximum satisfaction obtained by students will be able to improve the quality of educational services. The purpose of this study was to analyze the level of student satisfaction in receiving the online teaching and learning process, to analyze the quality of services provided by education providers to students online. To analyze the effect of the level of service provided by education providers on student satisfaction at the Faculty of Economics, Lancang Kuning University. From the results of the study, it showed that the level of student satisfaction in receiving the teaching and learning process, on average, could be said to be satisfied in accepting online learning. While services for online infrastructure that can be used by students are still not supportive, namely the campus wifi problem. The results of the online teaching and learning process services on student satisfaction which are carried out at the Faculty of Economics have a significant influence on student satisfaction, but there are two variables that are not significant. and has a negative value, namely the responsiveness variable and tangible variable. This is due to the lack of communication between students and the academic community and the lack of equipment available for online learning.
PERAN PERIKLANAN MEDIA CETAK, DIGITAL MARKETING, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI Zulia Khairani; Faizah Kamilah; Efrita Soviyanti
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.9023

Abstract

This study was conducted to determine and analyze the influence of print media advertising, digital marketing, and reference groups on student decisions to choose colleges. This study conducted a survey on new students at the Lancang Kuning University. The population in this study were 2001 freshmen from the Lancang Kuning university undergraduate program. The sample in this study was 100 students with quota sampling method and then analyzed the data obtained using quantitative and qualitative data analysis. Quantitative analysis includes: validity and reliability test, classical assumption test, multiple regression analysis, hypothesis testing through t test, and analysis of the coefficient of determination (R2). Qualitative analysis is an interpretation of the data obtained in the study and the results of data processing that has been carried out by providing information and explanations. Print media advertising, digital marketing, and reference groups partially and simultaneously have a positive and significant effect on the decision to enroll in college