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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) JURNAL DINAMIKA MANAJEMEN DAN BISNIS JMM (Jurnal Masyarakat Mandiri) Jambura Science of Management Jurnal Pendidikan dan Konseling Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) JELAJAH: Journal of Tourism and Hospitality Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Management, Economic and Accounting (JMEA) Journal Research of Social Science, Economics, and Management Jurnal Bisnis, Manajemen, dan Keuangan

Agung Kresnamurti Rivai Prabumenang

Universitas Negeri Jakarta

Author-ID : 2663156

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Effect of Service Quality and Brand Image on Repurchase Intention With Brand Trust as Mediating Variable By The Generation Z of E-Wallet Consumers in Jakarta Dwi Asri Ningrum; Mohamad Rizan; Agung Kresnamurti Rivai P
Journal Research of Social Science, Economics, and Management Vol. 1 No. 4 (2021): Journal Research of Social Science, Economics and Management
Publisher : Publikasi Indonesia

In this digital era, e-wallet is very much needed in various types of online payments, especially for generation. Study to analyzes the variables that affect continuous used of e-wallet by consumers with the intention that they can provide solutions to problems for e-wallet products is needed. This study examines the influence of service quality and brand trust on e-wallet consumer repurchase intention and brant trust as an intervention in Indonesian context. The purpose of this research is to understand the important effects of service quality and brand image on brand trust and its impact on repurchase intention with a case study of generation z of e-wallet consumers in Jakarta. Seven hypotheses are posited and in order to empirically test them, a sample data set of 300 was compiled from Jakarta City of Indonesia with the data collection method used a survey with an instrument in the form of a questionnaire. The data analysis technique used SPSS version 25 and SEM (Structural Equation Model) from the LISREL statistical package version 8.8. The results indicate that service quality and brand image positively influences brand trust as an intervation and impact repurchase intention in a significant way. The interesting things is about managerial implications for increasing repurchase intention from consumers and also limitations and future research directions are suggested. In general, this study immensely contributes new knowledge to the existing body of service quality and brand image literature in e-wallet consumers context that which is still rarely researched in developing countries.

PENGARUH E-SERVICE QUALITY DAN TRUST TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION: STUDI KASUS PADA PENGGUNA APLIKASI KESEHATAN: THE EFFECT OF E-SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION: A CASE STUDY ON HEALTHCARE APP USERS Muhamad Lutfi Prayitno; Agung Kresnamurti Rivai P; Rahmi Rahmi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 1 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i1.90

This research aims to examine the effect of e-service quality and trust on customer loyalty of Halodoc application with customer satisfaction as a mediation variable. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. The data collection method used a survey method with the instrument in the form of a questionnaire. The sampling technique uses non-probability sampling with a sample size of 200 respondents domiciled in Jakarta and more or equal to 18 years old who have used the Halodoc application service at least twice in the last six months. Data were analyzed using PLS-SEM and assisted by SmartPLS 3.2.9 software. The test results show that there are positive and significant effect on all hypotheses. Those hypotheses are: (1) e-service quality variable has a positive and significant effect on customer loyalty, (2) trust variable has a positive and significant effect on customer loyalty, (3) e-service quality variable has a positive and significant effect on customer satisfaction, (4) trust variable has a positive and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) e-service quality variable has a positive and significant effect on customer loyalty mediated by customer satisfaction, and (7) trust variable has a positive and significant effect on customer loyalty mediated by customer satisfaction

The Influence Of Celebrity Endorser, Brand Image And Word of Mouth on Purchase Decision Ruth Natalina, Agung Kresnamurti Rivai, Andi Muhammad Sahdat
Islamic Education Journal Volume 2 Issue 2 May 2023
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jmea.v2i2.1315

The aims of this study to analyze the significant effect of celebrity endorser on word of mouth, to analyze the significant effect of brand image on word of mouth, to analyze the significant effect of celebrity endorser on brand image, to analyze the significant effect of celebrity endorser on purchase decision, to analyze the significant effect of brand image on purchase decision, to analyze the significant effect of word of mouth on purchase decision. to analyze the significant effect of celebrity endorser and word of mouth on purchase decision, to analyze the significant effect of brand image and word of mouth on purchase decision, to analyse the significant effect of celebrity endorser, brand image and word of mouth on purchase decision. The data collection in this study was by distributing questionnaires to 200 customer respondents in DKI Jakarta using MS Glow. In analyzing the research data, the Structural Equation Model (SEM) approach was used with the Lisrel application version 8.8. The results of this study are there is a positive and significant effect on e-satisfaction on electronic word of mouth, there is a positive and significant influence on e-trust on electronic word of mouth, there is a positive and significant influence on electronic word of mouth on repurchase intention, there is a positive influence and significant on e-satisfaction on repurchase intention, there is a positive and significant effect on e-trust on repurchase intention, there is a positive and significant effect on e-satisfaction on repurchase intention through electronic word of mouth, there is a positive and significant effect on e-trust on repurchase intentions through electronic word of mouth.

Pengaruh Electronic Word of Mouth dan Brand Image terhadap Purchase Intention dengan Brand Awareness sebagai Intervening: Studi Pada Produsen Dessert Box Komariah Ulan; Agung Kresnamurti Rivai P; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.03

The purpose of this study was to see the effect of Electronic Word of Mouth on Brand Awareness, Brand Image on Brand Awareness, Brand Awareness on Purchase Intention, Electronic Word of Mouth on Purchase Intention, Brand Image on Purchase Intention, Brand Awareness mediating E-WOM on Purchase Intention, Brand Awareness mediates Brand Image on Purchase Intention on followers of Bittersweet by Najla Instagram social media in the Jakarta area. The research data was collected by distributing questionnaires to followers of social media Instagram Bittersweet by Najla, domiciled in the Jakarta area. The sample of this study was 250 respondents. Researchers used Lisrel version 8.8 as an SEM application to process and analyze research data. The results of the study show a positive and significant influence between Electronic Word of Mouth on Brand Awareness, Brand Image has a significant effect on Brand Awareness, Brand Awareness has a significant considerable effect on Purchase Intention, Electronic Word of Mouth has a significant influence on Purchase Intention, Brand Image has a significant influence on Purchase Intentions, Brand Awareness has a role as a mediator of the positive and significant relationship between E-WOM and Purchase Intention and Brand Awareness has a role as a mediator of the relationship between Brand Image and Purchase Intention in a positive and significant way in Bittersweet by Najla. Tujuan dari penelitian ini adalah untuk melihat pengaruh Electronic Word of Mouth terhadap Brand Awareness, Brand Image terhadap Brand Awareness, Brand Awareness terhadap Purchase Intention, Electronic Word of Mouth terhadap Purchase Intention, Brand Image terhadap Purchase Intention, Brand Awareness memediasi E-WOM terhadap Purchase Intention, Brand Awareness memediasi Brand Image terhadap Purchase Intention pada pengikut sosial media Instagram Bittersweet by Najla di wilayah Jakarta. Data penelitian dikumpulkan dengan penyebaran kuesioner kepada pengikut sosial media Instagram Bittersweet by Najla yang berdomisili di Wilayah Jakarta dan sampel penelitian ini ialah sebanyak 250 responden. Peneliti menggunakan Lisrel versi 8.8 sebagai aplikasi SEM untuk mengolah dan menganalisis data penelitian. Hasil dari penelitian menunjukkan pengaruh positif dan signifikan antara Electronic Word of Mouth terhadap Brand Awareness, Brand Image berpengaruh signifikan terhadap Brand Awareness, Brand Awareness berpengaruh signifikan pada Purchase Intention, Electronic Word of Mouth memiliki pengaruh signifikan pada Purchase Intention, Brand Image memiliki pengaruh signifikan pada Purchase Intention, Brand Awareness memiliki peran sebagai mediator hubungan antara E-WOM terhadap Purchase Intention secara positif dan signifikan serta Brand Awareness memiliki peran sebagai mediator hubungan antara Brand Image terhadap Purchase Intention secara positif dan signifikan pada Bittersweet by Najla.

Pengaruh Sponsor-Program Congruence dan Product Placement terhadap Brand Awareness dan Purchase Intention: Analisis Empiris dalam Konteks Sponsorship Drama Korea Youana Agustina Lopies; Basrah Saidani; Agung Kresnamurti Rivai P
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 3 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of sponsor-program congruence and product placement on brand awareness and purchase intention of Samsung smartphones in Indonesia in the context of Korean drama sponsorship. The data collection method used a survey with an instrument in the form of a questionnaire distributed online for approximately 30 days. The sampling technique uses non-probability sampling with a sample size of 200 respondents domiciled in Indonesia and more or equal to 17 years old who have watched Korean dramas sponsored by Samsung and/or there is a Samsung smartphone placement. Data were analyzed using PLS-SEM and assisted by SmartPLS 3.2.9 software. Results showed that there are 5 out of 7 hypotheses were supported. Those hypotheses are: (1) the sponsor-program congruence variable has a positive and significant effect on brand awareness, (2) the product placement variable has a positive and significant effect on brand awareness, (3) brand awareness has a positive and significant effect on purchase intention, (4) the sponsor-program congruence variable has a positive and significant effect on purchase intention mediated by brand awareness, and (5) the product placement variable has a positive and significant effect on purchase intention mediated by brand awareness.

Investigasi Loyalitas Pelanggan Kereta Api Bandara di Medan Ghiffary Ramadhan Syahzan; Agung Kresnamurti Rivai P; Basrah Saidani
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.16

This study aims to determine the effect of service quality on customer satisfaction, the perceived value on customer satisfaction, customer satisfaction on customer loyalty, service quality on customer loyalty, the perceived value on customer loyalty, service quality on customer loyalty through customer satisfaction as an intervening variable, and the perceived value on customer loyalty through customer satisfaction as an intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study was 311 respondents in the form of customers which used KA Bandara Railink Kualanamu. Data analysis uses SPSS version 24 and LISREL version 8.9 techniques to process the research data. Then, the study revealed that service quality and perceived value positively and significantly influence customer satisfaction. Customer satisfaction, service quality, and perceived value affect customer loyalty, meanwhile service quality and perceived value have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable. Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap customer satisfaction, perceived value terhadap customer satisfaction, customer satisfaction terhadap customer loyalty, service quality terhadap customer loyalty, perceived value terhadap customer loyalty, service quality terhadap customer loyalty melalui customer satisfaction sebagai intervening, perceived value terhadap customer loyalty melalui customer satisfaction sebagai intervening, Pengumpulan data dilakukan dengan metode survei, dan instrumen yang digunakan berupa kuesioner. Jumlah sampel yang digunakan pada penelitian ini sebanyak 311 responden berupa penumpang yang menggunakan Kereta Api Bandara Railink Kualanamu. Analisis data menggunakan teknik SPSS versi 24 dan LISREL versi 8.9 untuk mengolah data hasil penelitian. Maka, penelitian mengungkap bahwa service quality dan perceived value secara positif dan signifikan berpengaruh terhadap customer satisfaction. Service quality, perceived value dan customer satisfaction berpengaruh terhadap customer loyalty, sementara service quality dan perceived value berpengaruh positif dan signifikan terhadap customer loyalty melalui variabel customer satisfaction sebagai intervening.

Pengaruh Gamification dalam Membentuk Brand Loyalty melalui Brand Engagement Novita Ayu Wulandari; Basrah Saidani; Agung Kresnamurti Rivai P
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.17

This study aims to find the effect of gamification on brand loyalty with brand engagement as an intervening variable. The study starts at Mei 20201 until Augustus 2021 using an online questionnaire. Chosen by purposive sampling technique, the respondents are 200 marketplace users in Jabodetabek who had used the gamification feature on e-commerce ‘s’ and had shopped using the rewards. An analysis method that using in this study is Structural Equation Modelling (SEM) using SPSS version 28 and AMOS version 26. It showed that gamification had a significant and positive effect on brand engagement, gamification had a significant and positive effect on brand loyalty, brand engagement had no significant and positive effect on brand loyalty, and gamification had no significant and positive effect on brand loyalty through brand engagement as intervening. Penelitian ini bertujuan untuk mengetahui pengaruh yang dimiliki gamification dalam membentuk brand loyalty melalui brand engagement sebagai variabel intervening. Penelitian dimulai sejak Mei 2021 sampai dengan Agustus 2021 dengan menggunakan kuesioner yang dibagikan secara online. Menggunakan dengan teknik purposive sampling, responden dalam penelitian ini merupakan 200 orang pengguna e-commerce di daerah Jabodetabek yang menggunakan fitur gamifikasi di e-commerce ‘s’ dan pernah berbelanja menggunakan reward dari gamification tersebut. Metode analisis yang digunakan adalah Structural Equation Model (SEM) dengan alat bantu perangkat lunak SPSS versi 28 dan AMOS versi 26. Hasil dalam penelitian ini menunjukkan bahwa gamification memiliki pengaruh signifikan dan positif terhadap brand engagement, gamification memiliki pengaruh signifikan dan positif terhadap brand loyalty, brand engagement tidak memiliki pengaruh signifikan dan positif terhadap brand loyalty, dan gamification tidak memiliki pengaruh signifikan dan positif terhadap brand loyalty dengan brand engagement sebagai variabel intervening.

Efek Mediasi Kepuasan Konsumen Terhadap Kualitas Layanan, Citra Merek dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan Desyana Pratiwi; Agung Kresnamurti Rivai; M. Edo Suryawan
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.12

This research aims to: 1) To describe service quality, brand image, consumer trust, consumer satisfaction and consumer loyalty to Decathlon Sports Indonesia consumers in East Jakarta, 2) The effect of service quality, brand image and consumer trust on consumer loyalty with consumer satisfaction being mediating variable. This research was conducted by distributing questionnaires via google form and getting 240 respondents. The data were analyzed using the SEM LISREL 8.80 method. The results of this study indicate a positive influence between service quality, brand image and consumer trust on consumer loyalty, a positive influence between service quality, brand image and consumer trust on consumer satisfaction, a positive influence between customer satisfaction and loyalty, a positive influence between service quality, brand image and consumer trust on consumer loyalty through consumer satisfaction as a mediating variable. Penelitian ini bertujuan untuk: 1) Mendeskripsikan kualitas layanan, citra merek, kepercayaan konsumen, kepuasan dan loyalitas pada konsumen Decathlon Sports Indonesia di Jakarta Timur, 2) Pengaruh kualitas layanan, citra merek dan kepercayaan konsumen terhadap loyalitas dengan kepuasan konsumen menjadi variabel mediasi. Penelitian ini dilakukan dengan menyebarkan kuesioner melalui google form dan mendapatkan 240 responden. Data dianalisis menggunakan metode SEM LISREL 8.80. Hasil dari penelitian ini menunjukan adanya pengaruh yang positif antara kualitas layanan, citra merek dan kepercayaan konsumen terhadap loyalitas konsumen, pengaruh yang positif antara kualitas layanan, citra merek dan kepercayaan konsumen terhadap kepuasan konsumen, pengaruh yang positif antara kepuasan konsumen terhadap loyalitas, pengaruh yang positif antara kualitas layanan, citra merek dan kepercayaan konsumen terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel mediasi.

Pengaruh Celebrity Endorser Dan Desain Produk Terhadap Keputusan Pembelian Dimediasi Oleh Citra Merek: Studi Pada Konsumen Produk Fashion Di DKI Jakarta Azzah Aqilah; Agung Kresnamurti Rivai P; M. Edo Suryawan Siregar
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 3 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0303.09

ABSTRACT The purpose of writing this study is to test the positive and significant effect of Celebrity Endorsers and Product Design on Purchasing Decisions mediated by Brand Image. The data collection method in this study used a survey through a questionnaire that was distributed online. The object of this study is respondents who have purchased Erigo Apparel products and respondents are people domiciled in DKI Jakarta. There were 237 respondents who were analyzed using SPSS version 23 and SEM (Structural Equation Model) from LISREL 8.8 software to manage data and analyze research data. The results of this study show that Celebrity Endorsers, Product Design, and Brand Image have a positive and significant effect on Purchasing Decisions. Also, Celebrity Endorser and Product Design have a positive and significant effect on Purchasing Decisions through Brand Image. ABSTRAK Tujuan penulisan penelitian ini adalah untuk menguji pengaruh positif dan signifikan Celebrity Endorser dan Desain Produk terhadap Keputusan Pembelian dimediasi oleh Citra Merek. Metode pengumpulan data pada penelitian ini menggunakan survei melalui kuesioner yang disebarkan secara online. Objek penelitian ini adalah responden yang pernah melakukan pembelian produk Erigo Apparel serta responden merupakan masyarakat yang berdomisili di DKI Jakarta. Terdapat 237 responden yang dianalisis menggunakan SPSS versi 23 dan SEM (Structural Equation Model) dari software LISREL 8.8 untuk mengelola data dan menganalisis data hasil penelitian. Hasil pada penelitian ini menunjukkan Celebrity Endorser, Desain Produk, dan Citra Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Serta, Celebrity Endorser dan Desain Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Citra Merek.

Understanding Repurchase Intention of Online Marketplace Customers in Jakarta with Trust as Intervening Siti Nurjanah; Agung Kresnamurti Rivai Prabumenang; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 2 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.2.1

The COVID-19 pandemic has a significant impact on the increased consumption and using digital services of Indonesian people. One of the digital services used is an e-commerce site. This phenomenon causes intense competition between e-commerce in Indonesia. The purpose of this study was to determine the significant effect of perceived usefulness and perceived ease of use on repurchase intention through trust. Data collection method by distributing online questionnaires through Google Forms. The sample in this study amounted to 252 respondents who live in DKI Jakarta, aged 18 – 38 years and have made purchases at online marketplace at least five times in the past year. Data analysis techniques used SPSS version 26 and SEM (Structural Equation Model) Lisrel version 8.8 to process data and analyze research data. The results showed that perceived usefulness has a significant effect on trust, perceived ease of use has a significant effect on trust, trust has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention through trust, perceived ease of use has a significant effect on repurchase intention through trust.

Co-Authors Andi Muhammad Sadat Andi Muhammad Sadat Annisa Dayani Azzah Aqilah Basrah Saidani Desyana Pratiwi Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dini Dwi Wulandary Dwi Asri Ningrum Ghiffary Ramadhan Syahzan Hana Zyadzya Harfiana Dewi Haura Kurniati Ika Febrilia Komariah Ulan M. Edo Suryawan M. Edo Suryawan Siregar Mohamad Rizan Muhamad Lutfi Prayitno Nofriska Krissanya Novita Ayu Wulandari Olivia Citra Octaviani Rahmi Rahmi Rahmi Rahmi Ryna Parlina Ryna Parlyna Shalfa Shabrina Nurul An nisa Shandy Aditya Shandy Aditya Sholikhah Sholikhah Sholikhah, Sholikhah SITI NURJANAH Sofhia Nurul Azizah Sohwa Rizkia Rizal Usep Suhud Youana Agustina Lopies

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