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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM) Syntax Literate: Jurnal Ilmiah Indonesia AFRE Accounting Financial Review Jurnal Pengabdian Al-Ikhlas Jurnal Multidisiplin West Science West Science Business and Management West Science Social and Humanities Studies Jurnal Pengabdian dan Inovasi Masyarakat Sciences du Nord Economics and Business
Adi Suroso
Program Magister Manajemen , Universitas PGRI Kanjuruhan Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Bibliometric Assessment of Data-Driven Marketing Research Trends in the Last Two Decades Loso Judijanto; Adi Suroso; Andriya Risdwiyanto
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1278

Abstract

This study presents a bibliometric analysis of data-driven marketing research trends over the last two decades, with a focus on its intersection with innovation, decision-making, and related topics. Using VOSviewer for network visualization, we analyze co-authorship, keyword co-occurrence, publication frequency, and country collaboration to uncover key themes and research developments. The findings indicate a significant rise in data-driven marketing research, particularly from 2015 onwards, driven by advancements in big data, machine learning, and artificial intelligence. Co-authorship networks reveal strong interdisciplinary collaboration, while keyword co-occurrence maps highlight the growing role of innovation, decision-making, and machine learning in data-driven marketing. Additionally, country collaboration networks show the United States, China, the United Kingdom, and India as central contributors to global research. The keyword density heatmap emphasizes the increasing focus on data-driven innovation and product development. These insights offer valuable implications for academics and practitioners seeking to understand and apply data-driven marketing in a rapidly evolving digital landscape.
Pemberdayaan Ekonomi Kreatif Berbasis Manajemen Produksi dan Branding Digital Alfiana Alfiana; Eva Purnamasari; Adi Suroso; Irma M Nawangwulan; Samuel PD Anantadjaya
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 2 (2025): Artikel Pengabdian
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i2.126

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kapasitas pelaku usaha ekonomi kreatif melalui penerapan manajemen produksi yang efisien dan strategi branding digital yang efektif. Sasaran kegiatan adalah kelompok pelaku UMKM di sektor kerajinan dan kuliner yang berada di wilayah Semarang, Dikecamatan Sekar Ayu. Permasalahan utama yang dihadapi mitra meliputi rendahnya pemahaman tentang pengelolaan produksi yang sistematis serta minimnya kemampuan dalam memanfaatkan media digital sebagai sarana pemasaran produk. Metode pelaksanaan kegiatan terdiri dari tahap observasi awal, pelatihan, pendampingan intensif, serta evaluasi dan monitoring pasca-kegiatan. Materi pelatihan difokuskan pada perencanaan produksi, efisiensi biaya, kontrol kualitas, serta pembuatan identitas merek (brand identity), pemanfaatan media sosial, dan strategi pemasaran digital. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam kemampuan peserta dalam menyusun rencana produksi yang terukur serta menghasilkan konten promosi digital yang menarik dan relevan. Selain itu, peserta mulai aktif memanfaatkan platform digital seperti Instagram, WhatsApp Business, dan marketplace lokal untuk memasarkan produknya. Dengan pendekatan partisipatif dan berkelanjutan, kegiatan ini berkontribusi dalam memperkuat daya saing pelaku ekonomi kreatif lokal di era digital. Keberhasilan program ini diharapkan menjadi model bagi upaya pemberdayaan serupa di wilayah lainnya.
The Evolution of Sustainable Business Practices: A Bibliometric Study on Corporate Social Responsibility and Green Marketing Loso Judijanto; Adi Suroso; Achmad Choerudin
Sciences du Nord Economics and Business Vol. 1 No. 02 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i2.33

Abstract

This bibliometric study explores the evolution and integration of Corporate Social Responsibility (CSR) and Green Marketing within sustainable business practices over the past two decades. Utilizing data from major databases such as Web of Science and Scopus, the research employs keyword co-occurrence and citation analysis to map the thematic landscape and identify research hotspots and trends. Findings highlight "corporate social responsibility" and "green marketing" as focal points, with increasing scholarly attention directed towards linking these areas to competitive business advantages and brand enhancement strategies. The study reveals a transition in focus from traditional environmental concerns to strategic business functionalities, integrating sustainability with profitability. Additionally, areas such as digital green marketing and supply chain sustainability are identified as emerging fields of interest, suggesting potential for future research. The results contribute to a deeper understanding of the trajectory and impact of CSR and Green Marketing in contemporary business practices, offering insights for academics, practitioners, and policymakers aiming to foster more sustainable enterprises.
Co-Authors Achmad Choerudin Alfiana Andriya Risdwiyanto Arien Anjar Puspitosari Suharso Aristanto, Eko Dedi Rianto Dedi Rianto Desi Putri Dama Dessyderatna Un Dianawati Suryaningtyas dianawati Dila Padila Nurhasanah Egidius Fkun Emi Suwarni Emi Suwarni Eva Purnamasari Intan Permatasari Irma M Nawangwulan Iva Nurdiana Nurfarida Kristina Sedyastuti Loso Judijanto Martinus Riono Alus Miftahul Ulum Prihat Assih Rita Indah Mustikowati Samuel PD Anantadjaya Sri Wilujeng Sugeng Haryanto Sunardi Sunardi Vindy Sulistyo Rahayu Yogivaria, Doni Wirshandono Yulita Dwi Maulani Zaenal Aripin