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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Manajemen Indonesia JPM (Jurnal Pemberdayaan Masyarakat) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-ADIMAS (Jurnal Pengabdian kepada Masyarakat)
Sri Wilujeng
Universitas PGRI Kanjuruhan Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi kapasitas produksi dan penjualan melalui penerapan alat pasteurisasi dan digital marketing pada usaha bersama susu Desa Clumprit Malang Hari Lugis Purwanto; Kristina Sedyastuti; Sri Wilujeng; Supami Wahyu Setiyowati; Asna Asna
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.34658

Abstract

AbstrakKelompok Usaha Bersama (KUBE) Susu Clumprit di Desa Clumprit, Kecamatan Pagelaran, Kabupaten Malang, adalah kelompok usaha yang memproduksi susu sapi murni. Permasalahan utama yang dihadapi mitra adalah kapasitas produksi dan tingkat penjualan yang rendah yang diakibatkan proses produksi yang masih konvensional serta terbatasnya strategi pemasaran. Proses pasteurisasi dilakukan menggunakan panci dan kompor tanpa monitoring suhu sehingga menyebabkan kualitas susu tidak konsisten, sedangkan penjualan yang hanya dititipkan di warung sekitar menjadikan penghambat perluasan pasar. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas produksi dan penjualan melalui penerapan teknologi tepat guna dan strategi pemasaran digital. Mitra sasaran adalah seluruh anggota KUBE Susu Clumprit yang berjumlah 10 orang. Metode pelaksanaan meliputi pelatihan dan demonstrasi penggunaan alat pasteurisasi yang dilengkapi monitoring suhu, pelatihan penggunaan alat cup sealer, serta pendampingan penerapan digital marketing melalui media sosial dan marketplace. Hasil implementasi teknologi dan digital marketing melalui kegiatan pengabdian ini menunjukkan terjadi peningkatan kapasitas produksi dan jumlah penjualan susu siap minum sebesar dua kali lipat dari sebelumnya. Kata kunci: pasteurisasi; digital marketing; KUBE susu clumprit Abstract The Clumprit Milk Joint Business Group (KUBE) in Clumprit Village, Pagelaran District, Malang Regency, is a business group that produces pure cow's milk. The main problems faced by partners are low production capacity and sales levels due to conventional production processes and limited marketing strategies. The pasteurization process is carried out using pans and stoves without temperature monitoring, resulting in inconsistent milk quality, while sales are only consigned to nearby stalls, which hinders market expansion. This community service activity aims to increase production and sales capacity through the application of appropriate technology and digital marketing strategies. The target partners are all 10 members of the Clumprit Milk KUBE. The implementation method includes training and demonstrations on the use of pasteurization equipment equipped with temperature monitoring, training on the use of cup sealers, and assistance in implementing digital marketing through social media and marketplaces. The results of implementing technology and digital marketing in this program show a twofold increase in production capacity and sales of ready-to-drink milk compared to previous levels. Keywords: pasteurization; digital marketing; KUBE susu clumprit
Meningkatkan Kemampuan Usaha dan Digital Technology untuk Mengoptimalkan Perekonomian Masyarakat Nahdlatul Ulama Kabupaten Malang Alexius Endy Budianto; Yuli Ifana Sari; Sri Wilujeng
Jurnal Pemberdayaan Masyarakat Vol 8 No 2 (2023): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v8i2.7534

Abstract

Nahdlatul Ulama in Malang Regency, some of the people are engaged in home-based businesses and are farm Laboure’s. The first problem is semi-finished products that are sold or deposited to collectors so that the added value is low. The second problem is limited production capacity because the production process is done manually or relying on human labor, the third problem is not implementing good business management, not having financial reports, so business development analysis cannot be carried out. The solutions offered are product diversification, namely producing finished products, increasing production capacity by applying technology and digital technology; and the third solution is to increase business management knowledge and skills. The main activities to be carried out include 2 programs: the first is training and mentoring, the second is science and technology substitution. Training and mentoring include training and mentoring in financial management and marketing management. The aim is to provide knowledge and ability to apply simple financial management in the form of business cash flow and business turnover. In addition, target partners are given knowledge and skills about digital technology marketing to optimize their business for the Nahdlatul Ulama community in Malang Regency.
Implementasi Mesin Computer Numerical Control Berbasis Android pada Industri Mebel Pasuruan Untuk Meningkatkan kapasitas Produksi Rosita Dwi Ferdiani Ferdiani; Wahyudi Harianto; Sri Wilujeng; Muchamad Hengki Riawan Putra; Heri Santoso
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.11174

Abstract

Randusari is one of the sub-districts in Pasuruan City. Randusari is known as one of the centers of the furniture industry in Pasuruan City. This community service aims to increase the production capacity of UD. Sumber Urip furniture through the Implementation of Android-Based CNC Machines. This community service was carried out because of problems from UD. Sumber Urip in the form of a lack of production tools in the form of carving machines, resulting in carving work using manual tools that are ineffective in terms of time and energy. The solution to this problem is the provision of an android-based CNC machine that functions as a carving machine and cutting machine. The method used in this community service is a workshop on machine use and mentoring and monitoring of success which is held once a month. The results of this community service are a.) UD Sumber Urip gets additional production tools so that it can increase production capacity. b). Increasing UD. Sumber Urip's knowledge in operating android-based CNC machines. c). Increasing UD. Sumber Urip's knowledge in maintaining CNC machines.
Co-Authors Agustina, Rini Andi Nu Graha Arien Anjar Puspitosari Suharso Asna Asna Budianto, Alexius Endy Dianawati Suryaningtyas dianawati Dwi Citra Endi Sarwoko Fauzan Fauzan Ferdiani, Rosita Dwi Galuh Ningtiyas Giova Batari Rendy Krystiadi Hari Lugis Purwanto Heri Santoso Hidayat, Candra Wahyu Kristina Sedyastuti M Fajaruddin Muchamad Hengki Riawan Putra Nova Dwi Kusuma Wardani Nur Farida Pranyata, Yuniar Ika Putri Rita Indah Mustikowati Rosita Dwi Ferdiani Ferdiani Setiyowati, Supami Wahyu Sulistyo Sulistyo Trija Fayeldi Vina Juniyar Sri Tiyanti Wahyudi Harianto Wulan Sari Puji Suryanti Yuli Ifana Sari, Yuli Ifana Zaragoza Bagasrona Novitasari