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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Tourism Scientific Journal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) The Journal Gastronomy Tourism J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Journal of Tourism Education Manajemen dan Pariwisata Saba : Journal of Tourism Research
Gita Siswhara
Universitas Pendidikan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Promosi Melalui Instagram dan Event terhadap Repurchase Intention do Cenghar Kopi Kota Siswhara, Gita; Masharyono, Masharyono; Anggraeny, Dian
Gastronomy Tourism Journal Vol 4, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.43 KB) | DOI: 10.17509/gastur.v4i1.22177

Abstract

Penelitian ini berfokus pada pengaruh promosi melalui instagram dan event terhadap repurchase intention di Cenghar Kopi Kota Cimahi. Permasalahan yang terjadi dalam penelitian ini adalah pendapatan yang fluktuatif namun cenderung menurun dari bulan ke bulannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari promosi melalui instagram dan event yang di lakukan oleh Cenghar Kopi terhadap repurchase intention pada konsumen. Metode yang digunakan dalam penelitian adalah explanatory survey dengan sampel yang berasal dari populasi konsumen Cenghar Kopi Cimahi. Berdasarkan penelitian yang dilakukan, didapatkan hasil yang menunjukkan bahwa promosi melalui instagram dan event berpengaruh positif dan signifikan terhadap repurchase intention baik secara parsial maupun simultan. Saran dalam penelitian ini adalah repurchase intention dapat ditingkatkan jika manajemen memperbaharui promosi yang dilakukan, dengan lebih kreatif dan inovatif. Sehingga repurchase intention lebih banyak dilakukan di Cenghar Kopi Kota Cimahi.
Analysis of The Influence Of Menu Innovation on Consumer Satisfaction At Mcdonald's (Survey of Consumers Visiting Mcdonald's City of Bandung) Hanifah, Nida; Siswhara, Gita; Fajri, Ilham
Gastronomy Tourism Journal Vol 6, No 2 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1465.156 KB) | DOI: 10.17509/gastur.v6i2.22797

Abstract

This study aims to determine the effect of menu innovation on consumer satisfaction in McDonald’s City of Bandung. The method used in this research is a quantitative method by using a descriptive and verification approach. The sampling used refers to the results of the implementation of non-probability sampling techniques, namely by approaching consumers as many as 400 respondents who have visited McDonald's in Bandung and tried the innovation menu during the research period. The analysis technique used is a simple linear regression analysis, because in this study using two variables namely the menu innovation variable as the X variable and customer satisfaction as the Y variable. The results of the analysis that the authors get about the Innovation Menu on Consumer Satisfaction at McDonald's has a positive influence either partially or simultaneously with a magnitude of 77.1% on customer satisfaction. Seeing these results, then McDonald's has to do deepening, development, evaluation, and increasing customer satisfaction in making menu innovations so as to increase the value of customer satisfaction.
Primadeva Utama Catering Makassar's Business Development Strategy Zhafirin, Ghaza Naufal; Siswhara, Gita; Waluya, Bagja
Gastronomy Tourism Journal Vol 6, No 2 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1607.797 KB) | DOI: 10.17509/gastur.v6i2.22799

Abstract

This study aims to determine how the strategy that must be carried out by Primadeva Utama Catering is to develop business in the face of increasingly fierce catering industry competition in the city of Makassar. This research uses quantitative descriptive methods. The data obtained were then analyzed using IFAS matrices, EFAS matrices, IE matrices, SWOT matrices, and QSPM matrices. The IFAS and EFAS matrix analysis results show that the internal factors with the highest value are the taste and portion of food, while for external factors is a broad target market, ranging from the lower middle class to the upper class. Based on the results of the IE matrix analysis, Primadeva Utama Catering is in quadrant five. This position shows a good growth strategy used by the company is concentration through horizontal integrity, which is innovating or modifying products and utilizing economies of scale in profits in production and marketing. With this in mind, the authors recommend 7 alternative strategies for developing the Primadeva Utama Catering business based on the results of the SWOT matrix analysis. Through data processing using QSPM, it can be seen that the alternative is a priority strategy to innovate on a price menu and flexible service package by considering consumer demand trends, these trends are a form of service events and consumer purchasing power with Stas. a value of 7.17. 
Taufik Abdullah; Gita Siswhara; Fitri Nur Asyifa

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Abstract

PENINGKATAN KEPUTUSAN PEMBELIAN KONSUMEN MELALUI BRAND POSITIONING Taufik Abdullah; Gita Siswhara; Fitri Nur Asyifa
Tourism Scientific Journal Vol. 4 No. 2 (2019): Vol 4, No 2
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v4i2.59

Abstract

Penelitian ini dilakukan di restoran sunda yang berlokasi di Bandung. Restoran ini mempunyai tagline barunya sebagai ahli sup ikan. Melalui tagline itu, restoran jelas berusaha menarik perhatian pelanggan potensial. Dalam memperkenalkan tagline, restoran bekerja sama dengan banyak agen perjalanan, sehingga mereka bisa mendapatkan banyak tamu. Penelitian ini bertujuan untuk mengungkap pengaruh positioning merek pada keputusan pembelian. Data dianalisis menggunakan metode deskriptif dan verifikasi. Regresi linier berganda digunakan untuk menentukan pengaruh antar variabel. Data dikumpulkan melalui distribusi kuesioner kepada 82 peserta. Peserta tersebut adalah perwakilan dari agen perjalanan yang biasanya membawa pelanggan ke restoran. Hasil penelitian menunjukkan bahwa positioning merek secara positif mempengaruhi keputusan pembelian.Kata Kunci: Brand Positioning, Pembelian Konsumen dan keputusan
Gastronomic Festival Attribute and Customer Engagement to Customer Delight Through Customer Experience and Social Interaction Value Gitasiswhara, Gitasiswhara; Nurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi; Abdullah, Taufik
Jurnal Pendidikan Ilmu Sosial Vol 30, No 2 (2021): : JPIS (Jurnal Pendidikan Ilmu Sosial): December 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v30i2.41253

Abstract

The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction. Two independent variables are used in this analysis: Gastronomic Festival Attributes and Customer Engagement. The dependent variables are Customer Delight, social interaction and Customer Value Experience. The research design is quantitative, with the objective of eliciting information about the description and use of Culinary Sites in Indonesia during the covid 19 epidemics, in order to create a virtual model of Gastronomic Festival Attributes on Culinary Sites in Indonesia. As a result of the Covid 20 epidemics, the results indicated that the greatest influence is exerted by the Gastronomic Festival Attribute to Customer Value Experience. Customer Engagement results in Customer Delight, and the Gastronomic Festival Attribute results in Customer Delight as well. The research findings are intended to bolster all previously developed hypotheses, including those regarding Customer Engagement, Gastronomic Festival Attribute, Customer Value Experience, and Customer Delight.
The Effect of Block System on Learning Interest of 11th Grade Students of ULP SMKN 9 Bandung Ramadhan, Rizal Rizky; Gitasiswhara, Gitasiswhara; Wulung, Shandra Rama Panji
Journal of Tourism Education Vol 3, No 2 (2023)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jote.v3i2.66039

Abstract

This study examines the effect of the SMK learning block system on the learning interest of 11th grade ULP students with a Classroom Action Research (PTK) approach. Starting from the description of the block system learning and student interest in learning when the learning model takes place. with quantitative descriptive methods through simple linear regression data processing to determine the value of the influence of the vocational learning block system variable on student interest in learning Data collection is carried out through classroom observations, filling out questionnaires to students, and interviews with teachers as well as the curriculum vice-secretary and human resources (HR) bidand. This research is located at SMKN 9 Bandung , West Java. The results showed that there is no influence between the block system and students' interest in learning, there are other stronger factors that affect the interest in learning of students in class XI of the ULP.
Media Representasi Tentang Kesiapsiagaan Bencana di Kawasan Wisata Pantai Pangandaran Khaerani, Rijal; Hartadji, Diandra Khansa; Winarsih, Gladis Dwi; Dianada Jayati, Jeanita Einsteinovi; Krista, Sellin Alifia; Gitasiswhara, Gitasiswhara; Khosihan, Aan
Manajemen dan Pariwisata Vol. 3 No. 1 (2024): April 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i1.346

Abstract

This research examines disaster preparedness in the tourist area of Pangandaran Beach, West Java. Pangandaran Beach is a popular tourist attraction and is located in an area vulnerable to natural disasters such as earthquakes and tsunamis. In the face of potential disaster risks and threats, preparedness becomes very important to protect tourists and local communities. However, awareness about preparedness is not always well implemented. This research focuses on the preparedness of tourism stakeholders such as the government, businesses, and tourists in the area. In addition, this research also highlights the role of media representation in conveying information about disaster preparedness, including the potential impact of untrue news or hoaxes. Qualitative methods and "Critical Media Discourse Analysis" are used to reveal the views and experiences of the parties related to disaster preparedness in Pangandaran Beach. The results of this research are expected to contribute to improving preparedness and risk mitigation efforts in the tourist area.
Pengaruh Destination Image Terhadap Behavioral Intention Wisatawan di Destinasi Wisata Ciamis Dewi, Lilis Eliana; Andari, Rini; Gitasiswhara, Gitasiswhara
J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Vol 5, No 2 (2024): JUNI
Publisher : Faculty of Teacher Training and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/j-kip.v5i2.15103

Abstract

Penelitian ini bertujuan untuk menguji pengaruh citra destinasi terhadap niat perilaku wisatawan di Kabupaten Ciamis. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 200 wisatawan yang dipilih menggunakan teknik stratified sampling. Hasil analisis deskriptif menunjukkan bahwa citra destinasi memiliki persentase sebesar 65,4% yang dikategorikan baik, dan niat perilaku wisatawan sebesar 70,1% yang juga dikategorikan baik. Uji regresi sederhana menunjukkan bahwa citra destinasi memiliki pengaruh positif dan signifikan terhadap niat perilaku wisatawan dengan koefisien determinasi sebesar 21,8%. Temuan ini menegaskan pentingnya pengelolaan citra destinasi dalam strategi pemasaran pariwisata untuk meningkatkan niat perilaku wisatawan. Penelitian ini memberikan kontribusi dalam literatur pariwisata dengan menekankan pentingnya citra destinasi dalam mempengaruhi niat perilaku wisatawan dan menunjukkan perlunya pendekatan holistik dalam strategi pemasaran pariwisata. Implikasi praktis dari penelitian ini adalah pentingnya peningkatan citra destinasi melalui promosi yang tepat dan peningkatan kualitas pengalaman wisatawan.
The Influence Of E-Servicescape on Behavioral Intention with Customer Satisfaction As A Mediating Variable (Survey of active users of Pegipegi mobile application in Indonesia) Rahayu, Ismi; Pandia, Suka Prayanta; Siswhara, Gita
SABA: Journal of Tourism Research Vol 2, No 1 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A service in the field of hospitality and tourism depends largely on the level of visits of customers who have different needs, desires, and characteristics. In taking an action, behavioral intention becomes a direct determinant of consumer behavior that connects consumers with themselves with actions that will be carried out in accordance with consumer wishes and expectations that they will show in the future. Behavioral intention is closely related to customer satisfaction because the satisfaction felt by consumers will have an impact on attitudes towards products or services and consumer purchases in the future. There have been many empirical studies that state that behavioral intention and customer satisfaction can show the superior power of the company. Based on the above, conducting research on behavioral intention will greatly help the company in maintaining excellence and maintaining the company's existence. The purpose of this study is to obtain an overview and influence of the e-servicesape on behavioral intention with customer satisfaction as a mediating variable in active users of Pegipegi mobile application in Indonesia. The research method used is a quantitative method with descriptive and verifiative research types. The study was conducted by setting a sample of 384 application users through questionnaires as data collection. The study used SEM (Structural Equation Model) analysis techniques with AMOS 20.0 software and SPSS for windows version 25.0. Tests that have been conducted suggest that e-servicescape has a significant influence simultaneously on behavioral intention with customer satisfaction as a mediation variable.
Co-Authors A.A. Ketut Agung Cahyawan W Amalia Juwitasari, Amalia Annisa Dwi Rachmawati, Annisa Asyifa, Fitri Nur bagja waluya, bagja Dewi Turgarini  Dewi, Lilis Eliana Dian Anggraeny Dianada Jayati, Jeanita Einsteinovi Fauzia Dwisti Karina, Fauzia Dwisti Fitri Nur Asyifa Ghea Astri Yuliantina, Ghea Astri Gina Shesarria, Gina GURNIWAN KAMIL PASYA, GURNIWAN KAMIL Hanifah, Nida Hartadji, Diandra Khansa Haryadi, Bahriyyatul Amik Amik Ilham Fajri, Ilham Khaerani, Rijal Khosihan, Aan Krista, Sellin Alifia Lili Adi Wibowo Masharyono Masharyono Naomi Nethania Nazwa, Nubzatu Novika Bellani, Novika Nurriyati, Ratih Oman Sukirman, Oman Pandia, Suka Prayanta Rahayu, Ismi Ramadhan, Rizal Rizky Rini Andari Rini Andari, Rini Rusmiati, Debi Setiyorini, Heri Statifiansyah, Friga Taufik Abdullah Vanessa Gaffar Walda P., Arvega Syah Winarsih, Gladis Dwi Wulung, Shandra Rama Panji Yeni Yuniawati, Yeni Zhafirin, Ghaza Naufal