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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Tourism Scientific Journal Journal of Food and Culinary Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Indonesian Journal of Tourism and Leisure The Journal Gastronomy Tourism J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Journal of Tourism Education Manajemen dan Pariwisata Saba : Journal of Tourism Research Jurnal Abmas
Gita Siswhara
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Social Media Marketing terhadap Purchase Decision di Kampung Daun Culture Gallery & Café Haryadi, Bahriyyatul Amik Amik; Gitasiswhara, Gitasiswhara; Khaerani, Rijal
Tourism and Hospitality Essentials Journal Vol 11, No 1 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i1.76942

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui bagaimana pengaruh dari social media marketing terhadap purchase decision di Kampung Daun Culture Gallery Café. Variabel bebas (X) dalam penelitian ini adalah social media marketing yang terdiri dari beberapa sub-dimensi yaitu entertainment, interaction, trendiness, customization dan word of mouth serta yang menjadi variabel terikat (Y) adalah purchase decision. Metode yang digunakan adalah survei menggunakan systematic random sampling dengan jumlah responden sebanyak 110 terdiri dari konsumen individu yang telah mengikuti akun resmi Kampung Daun Culture Gallery Café di Instagram. Teknik analisis data yang digunakan adalah regresi berganda dengan menggunakan bantuan program IBM SPSS for Windows 26.0. Interaction, entertainment dan trendiness memiliki nilai tertinggi sedangkan customization dan word of mouth memiliki nilai terendah. Hasil penelitian menunjukkan bahwa secara bersama- sama variabel social media marketing memberi pengaruh signifikan terhadap purchase decision di Kampung Daun Culture Gallery Café. Namun secara terpisah hanya tiga sub-dimensi dari variabel social media marketing yang berpengaruh signifikan terhadap purchase decision.
Strategi Pengembangan Kapasitas Pemandu Wisata Rusmiati, Debi; Turgarini, Dewi; Siswhara, Gita
Tourism and Hospitality Essentials Journal Vol 13, No 1 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v13i1.77838

Abstract

AbstrakArtikel ini bertujuan untuk memahami bagaimana kapasitas dan kompetensi pemandu wisata ditingkatkan. Masalah dan peluang yang terjadi pada saat proses pemanduan diidentifikasi. Pengembangan kapasitas kepemanduan wisata jika diimplementasikan dengan baik dapat menghasilkan pemandu wisata yang professional dan akan berdampak pada kualitas pelayanan. Kajian ini menggunakan metode kualitatif deskriptif dengan menggunakan data primer dan sekunder. Data primer didapatkan dari hasil wawancara dengan pemandu wisata pada organisasi pemandu. Sementara data sekunder diperoleh dari literatur pada penelitian-penelitian sebelumnya. Hasil kajian ini mengungkapkan bahwa pemandu wisata perlu untuk memiliki strategi dalam meningkatkan kapasitas kepemanduannya. Penelitian ini berimplikasi pada strategi yang perlu dilakukan oleh Tour Operator untuk meningkatkan kualitas pelayanan aktivitas perjalanan wisata.Keywords: pemandu wisata, profesionalisme, kapasitas, kompetensi AbstractThis article aims to understand how the capacity and competence of tour guides are improved. Problems and opportunities that occurred during the guidance process were identified. Tourism guidance capacity development, if implemented properly, can produce professional tour guides and will have an impact on service quality. This study uses a descriptive qualitative method using primary and secondary data. Primary data was obtained from the results of interviews with tour guides at tour guide organizations. Meanwhile, secondary data was obtained from the literature in previous studies. The results of this study reveal that tour guides need to have a strategy in increasing their guiding capacity. This research has implications for the strategies that need to be carried out by Tour Operators to improve the quality of tourism travel services.Keywords: tour guide, professionalism, capacity, competence
Digital Marketing Strategy Navigation Assistance in an Effort to Strengthen Cigadung Village as a Sustainable Creative Tourism Destination Andari, Rini; Yuniawati, Yeni; Gitasiswhara, Gitasiswhara
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 1 (2024): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i1.64-76

Abstract

The evolution of tourism as a result of the COVID-19 epidemic is inextricably linked to technological advancements in the digital era. Tourist interest in alternative tourism is a potential for tourist villages to expand at present time, but with limited human resources, tourist villages have obstacles in being recognized by the larger community. This difficulty may be solved by leveraging digital marketing, with the awareness that academics play a vital role in collaborating with tourism villages in order to achieve the welfare of local citizens. This study was conducted using training and mentoring methods for the manager of the creative tourism village of Cigadung where the process was carried out for one year starting with preparation, training, implementation, and mentoring. The findings revealed that training without practice and mentoring has no effect on local residents' ability to develop their tourism village; thus, the mentoring carried out has a significant impact on assisting local residents' difficulties in advancing the creative tourism village of Cigadung, which has a lot of tourism potential. In this assistance, managers are provided an awareness and aid regarding push and pull marketing using social media, blogs, and websites. The implementation of this assistance is expected to be a reference for academics in providing community service, where implementation and practice are the main things and are significant enough to have an impact in advancing the welfare of tourist villages compared to just doing the theater without getting real responses from local residents of tourist villages.
Creative Tourism Delivery in Action: A Comparative Study of Phuket and Bandung Naomi Nethania; Rini Andari; Gita Siswhara
Jurnal Pendidikan Ilmu Sosial Vol 33, No 1 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): June 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i1.68900

Abstract

The aim of this study is to provide a comprehensive explanation of how creative tourism has been implemented in Braga Street, Bandung, Indonesia, and Phuket Old Town, Phuket, Thailand.  The study used a descriptive qualitative method, which included in-depth observations of the destinations, an analysis of literature, and online articles about the development of creative tourism in these cities.The study included three months of direct observations at each destination, as well as a literature review of more than 50 articles on creative tourism. The results highlight the diverse forms of creative tourism delivery in both locations, emphasizing events, networks, partnerships, and creative entrepreneurs as key elements.  The findings indicate that Braga Street effectively integrates art, culinary, and shopping tourism, whereas Phuket Old Town emphasizes gastronomic tourism through various annual events and markets. This suggests that by capitalizing on their unique cultural elements and fostering collaborative networks, both destinations can significantly enhance their attractiveness and contribute to the development of sustainable tourism.
ANALISIS CUSTOMER RETENTION PADA INDUSTRI PERHOTELAN DALAM RUANG LINGKUP GLOBAL (SYSTEMATIC LITERATURE REVIEW) Walda P., Arvega Syah; Gaffar, Vanessa; Gitasiswhara, Gitasiswhara
SABA: Journal of Tourism Research Vol 1, No 1 (2023): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer retention sangat penting untuk kelangsungan hidup hotel. Dalam industri perhotelan, customer retention merupakan salah satu kunci kesuksesan jangka panjang karena memberikan manfaat yang besar seperti keuntungan, pengurangan biaya pemasaran, dan meningkatkan word of mouth. Customer retention didefinisikan sebagai cara perusahaan mempertahankan pelanggannya dan merubah pelanggan baru menjadi pelanggan tetap dan menjaga hubungan baik dengan mereka. Tujuan dari penelitian ini adalah untuk mengetahui konteks penelitian industri perhotelan yang banyak diteliti terkait customer retention dan faktor yang mempengaruhi customer retention di industri perhotelan. Penelitian ini merupakan penelitian kualitatif yang menggunakan metode systematic literature review melalui identifikasi 16 artikel. Data yang digunakan dalam penelitian ini peneliti mencari dari lima database (Science Direct, Sage, Scopus, Taylor and Francis, dan Springer). Penelitian ini mengungkapkan konteks penelitian di industri perhotelan yang dikaitkan dengan customer retention dan faktor-faktor yang mempengaruhi customer retention di industri perhotelan.
Circular economy practices by upcycling waste product creation at local coffee shop Nazwa, Nubzatu; Setiyorini, Heri; Gitasiswhara, Gitasiswhara
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.2160

Abstract

The swift expansion of Indonesia's coffee sector has led to rising environmental issues, especially concerning coffee grounds and plastic waste. This research investigates the ways in which local coffee shops adopt circular economy principles via upcycling efforts that transform waste into useful products. Employing a qualitative case study method with 21 participants, comprising both managers and consumers, the data were thematically analyzed to uncover significant patterns of circular practices. The findings highlight three primary themes: (1) Circular Economy Principles, which focus on reducing waste, substituting eco-friendly materials, and implementing standardized waste management systems;(2) The Waste Transformation Process includes a five-stage upcycling workflow and cooperative partnerships with local MSMEs to handle 1.8–3.5 tons of waste each month; and (3) Upcycling Product Creation phase, where waste materials are converted into unique and visually appealing products like eco-bags, coffee soap, and furniture panels. These initiatives not only minimize waste but also generate social and economic benefits through community empowerment. In summary, this study illustrates that local coffee shops can function as micro-laboratories for sustainability, merging environmental accountability, creative innovation, and inclusive circular economy practices.
Analisis Brand Awareness pada Coffee Shop Lokal Matondang, Abigail Helena Evelyn; Setiyorini, Heri; Siswhara, Gita
Journal of Food and Culinary Vol. 8 No. 2 [Desember 2025]
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jfc.v8i2.14965

Abstract

Coffee shops are currently popular places, especially among Generation Z. The large number of coffee shops today has led to fierce competition, requiring selective marketing strategies for coffee shops in a particular area. Brand awareness is an important factor for a business in order to establish a relationship between the brand and consumers.  This study aims to explore and analyze the development of brand awareness of local coffee shops and find out how coffee shops approach achieving brand awareness or becoming known to the coffee enthusiasts. This study uses a qualitative method. Data was collected through interviews and purposive sampling, resulting in 15 informants who met the research qualifications. The results show that there are many factors that influence brand awareness of local coffee shops in Bandung. The factors that influence brand awareness are social media and word of mouth, as well as other supporting factors that were found. Collaboration with communities, events, and campus organizations is an important strategy to expand consumer reach. These findings indicate that brand awareness can be formed by several factors, through the interaction of digital marketing strategies, positive consumer experiences, and social engagement that builds emotional closeness to the brand.
Community engagement in sports events: contributing to public service through participant satisfaction Fadillah Nur Islami; Gita Siswhara; Caria Ningsih
Jurnal Abmas Vol. 26 No. 1 (2026): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v25i1.26

Abstract

Over the past ten years, running events in Indonesia, particularly in Bandung, have evolved from a fitness activity into a significant urban phenomenon, fostering social cohesion, maximizing the utilization of public space, and strengthening community connections. This study investigates the impact of event experience, public space perception, and community engagement on participant satisfaction levels at running events in Bandung. Using a quantitative methodology with a sample of 160 respondents and multiple linear regression, the findings indicate that event experience and community engagement significantly influence participant satisfaction, whereas public space perception does not. The active participation of residents, volunteers, and small businesses emerged as key factors, highlighting their crucial role in fostering a positive event environment. Collectively, these three variables accounted for 51.1 percent of the variance in participant satisfaction. While public space perception is not a key determinant, effective management can enhance an event's overall image. This study proposes a comprehensive framework for event organizers and urban stakeholders, along with strategic recommendations to maximize participant experience, empower local communities, and enhance public space in line with Sustainable Development Goal 11.   Abstrak Selama sepuluh tahun terakhir, acara lari di Indonesia, terutama di Bandung, telah berubah dari kegiatan kebugaran menjadi fenomena perkotaan yang signifikan, memperkuat persatuan sosial, memaksimalkan pemanfaatan ruang publik, dan mempererat koneksi antar masyarakat. Studi ini menyelidiki dampak pengalaman acara, persepsi ruang publik, dan keterlibatan masyarakat terhadap tingkat kepuasan peserta pada acara lari di Bandung. Menggunakan metodologi kuantitatif dengan ukuran sampel 160 responden dan memanfaatkan analisis regresi linier berganda, temuan menunjukkan bahwa pengalaman acara dan keterlibatan masyarakat secara signifikan mempengaruhi kepuasan peserta, sedangkan persepsi ruang publik tidak menunjukkan efek yang signifikan. Partisipasi aktif penduduk lokal, relawan, dan usaha kecil muncul sebagai faktor utama, menyoroti peran penting mereka dalam membina lingkungan acara yang positif. Secara kolektif, ketiga variabel ini menyumbang 51,1 persen dari varians kepuasan peserta. Meskipun persepsi ruang publik tidak menjadi penentu utama, pengelolaannya yang efektif berpotensi meningkatkan citra keseluruhan acara. Studi ini mengusulkan kerangka kerja komprehensif untuk penyelenggara acara dan pemangku kepentingan perkotaan, bersama dengan rekomendasi strategis untuk memaksimalkan pengalaman peserta, memberdayakan komunitas lokal, dan meningkatkan ruang publik sejalan dengan Sustainable Development Goal (SDG) Nomor 11. Kata Kunci: kepuasan peserta; keterlibatan komunitas; pengalaman acara; ruang publik 
Changing the Meaning of Night: Educational Tourism in Mycelia Forest Cikole Ella Dewi Astia; Gitasiswhara Gitasiswhara
Indonesian Journal of Tourism and Leisure Vol 7, No 1 (2026)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v7i1.605

Abstract

This study focuses on the application of educational tourism in night adventure activities in the Mycelia Forest, Cikole, by reviewing marketing communication strategies, tourist experiences, mindset transformation, and the impact on local communities. The research method used was qualitative through semi-structured interviews with 20 informants and field observations. The results of the study show that: (1) education is delivered through the creative integration of video mapping, animation, storytelling guides, information boards, and interactive rides; (2) tourists experience enjoyable organic learning without feeling like they are in a formal setting; (3) there is a transformation in tourists' mindset about educational tourism from formal and boring to creative and enjoyable; (4) the uniqueness of night adventures creates strong differentiation that drives loyalty and word-of-mouth; (5) destinations have a positive impact on local communities through economic improvement, area image, and infrastructure. This research contributes to the development of sustainable, transformative educational tourism strategies that have a positive impact on both tourists and local communities.
Co-Authors A.A. Ketut Agung Cahyawan W Amalia Juwitasari, Amalia Annisa Dwi Rachmawati, Annisa Asyifa, Fitri Nur bagja waluya, bagja Caria Ningsih Dewi Turgarini  Dewi, Lilis Eliana Dian Anggraeny Dianada Jayati, Jeanita Einsteinovi Ella Dewi Astia Fadillah Nur Islami Fauzia Dwisti Karina, Fauzia Dwisti Fitri Nur Asyifa Ghea Astri Yuliantina, Ghea Astri Gina Shesarria, Gina GURNIWAN KAMIL PASYA, GURNIWAN KAMIL Hanifah, Nida Hartadji, Diandra Khansa Haryadi, Bahriyyatul Amik Amik Ilham Fajri, Ilham Khaerani, Rijal Khosihan, Aan Krista, Sellin Alifia Lili Adi Wibowo Masharyono Masharyono Matondang, Abigail Helena Evelyn Naomi Nethania Nazwa, Nubzatu Novika Bellani, Novika Nurriyati, Ratih Oman Sukirman, Oman Pandia, Suka Prayanta Rahayu, Ismi Ramadhan, Rizal Rizky Rini Andari Rini Andari, Rini Rusmiati, Debi Setiyorini, Heri Statifiansyah, Friga Taufik Abdullah Vanessa Gaffar Walda P., Arvega Syah Winarsih, Gladis Dwi Wulung, Shandra Rama Panji Yeni Yuniawati, Yeni Zhafirin, Ghaza Naufal