Article Per Year (5 Year)
p-Index From 2020 - 2025
2.357
P-Index
This Author published in this journals
All Journal e-CliniC Jurnal Pengembangan Kota Jurnal Tata Kota dan Daerah Jurnal Manajemen Dayasaing Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Terapan Abdimas Rekayasa Teknologi JURNAL PENDIDIKAN TAMBUSAI Specta Journal of Technology Jurnal Hukum Lex Generalis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi PERFECT EDUCATION FAIRY JAMBIS : Jurnal Administrasi Bisnis
Ade Firmansyah
Universitas Sumatera Utara (USU)
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : JAMBIS : Jurnal Administrasi Bisnis

 1 
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA UMKM AKAR KELAPA MPOK NINI OLEH-OLEH KHAS BETAWI DI BEKASI Handayani, Dewi; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4511

Abstract

This research aims to analyze marketing strategies to increase sales volume for MSMEs of Mpok Nini coconut roots, typical Betawi souvenirs located at the Damri Bus Terminal, Bekasi. This research is a qualitative type with a descriptive approach. Data collection techniques use interview, observation and documentation methods. The determination of informants was based on the owners and employees of the MSMEs of MPok Nini coconut roots as typical Betawi souvenirs, the buyers of the MSMEs of MSMEs with Mpok Nini coconut roots as typical Betawi souvenirs, and the determination of academic lecturer informants was selected based on the Business Administration course at the STIAMI Institute of Social Sciences and Management. The informants selected were 2 people from the UMKM mpok nini coconut roots for typical Betawi souvenirs, 2 buyers from UMKM mpok nini coconut roots for typical Betawi souvenirs, and 1 informant, an academic lecturer. Interview questions are based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there are each indicator to be used as questions in interviews. The 4P marketing strategy has been implemented by MPOK Nini coconut root MSMEs, typical Betawi souvenirs, products that maintain excellence, prices at affordable selling prices, places available in marketplaces and offline stores, as well as promotions carried out through marketplace advertising. The obstacle in implementing a marketing strategy is the emergence of competitors selling the same product and similar packaging.
Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada UMKM Akar Kelapa Mpok Nini Oleh-oleh Khas Betawi Di Bekasi Handayani, Dewi; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4975

Abstract

This study aims to analyse marketing strategies to increase sales volume at MSMEs of coconut roots Mpok Nini typical Betawi souvenirs located at Damri Bus Terminal in Bekasi. This research used a descriptive qualitative approach. Data collection techniques used are interviews, observation and documentation methods. Determination of informants based on owners and employees of MSMEs of coconut root Mpok Nini typical Betawi souvenirs, buyers of coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and determination of academic lecturer informants selected based on Business Administration courses at the STIAMI Institute of Social and Management Sciences. The informants selected were 2 people from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, 2 buyers from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and 1 academic lecturer informant Interview questions based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there is each indicator to be used as a question in the interview. The 4P marketing strategy has been implemented by MSMEs of coconut root Mpok Nini typical Betawi souvenirs, product by maintaining excellence, price with affordable selling prices, place available in marketplaces and offline stores, and promotion carried out through marketplace advertisements. Obstacles in implementing marketing strategies are the emergences of competitors selling the same products and similar packaging.
Pengaruh Harga Dan Inflasi Terhadap Ekspor Pada Produk Kopi Ke Amerika Serikat Afriliyanti, Afriliyanti; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5193

Abstract

Coffee is one of Indonesia's main export commodities. The United States is the largest market for coffee exports. This study aims to analyze the effect of price and inflation on exports of coffee products to the United States. This research is a type of explanatory research with a quantitative approach. The variables used in this study are price, inflation and exports. The data used is multiple linear regression analysis with time series data in 2015-2023. Secondary data obtained from the Central Statistics Agency (BPS) and the International Coffee Organization (ICO). The results showed that price has a negative and significant effect on exports of coffee products, while inflation also has the same effect, which is negative and significant. Recommendations for future research include analyzing other factors such as trade policies and climatic conditions that may affect Indonesian coffee exports.
Pengaruh Kepercayaan dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO (Survei Pada Generasi Z di Jakarta Pusat) Safitri, Annisa; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3983

Abstract

This study aims to determine and analyze the influence of Trust and Ease of Use on the Usage Decision of the OVO application. This research is a quantitative study. The research sample consisted of 100 respondents, selected using Purposive Sampling. Data collection technique employed a questionnaire that had been tested for validity and reliability. The data analysis used multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that based on the t- test, both Trust and Ease of Use variables have a significant partial effect. Simultaneously, both Trust and Ease of Use variables have a positive and significant effect on the Usage Decision of the OVO application (a survey among Generation Z in Central Jakarta).
Co-Authors Afriliyanti, Afriliyanti Ahmad Zazili Dewi Handayani Djunaidi Djunaidi Effendi, Darwin Erwin G Kristanto Fathur Rohman, Fathur Fitriyani Fitriyani Hardi, Rachmat Taufik Hardiyansyah, H Iswati , Iswati Kharisma, Antonius Hansen Listriasdy, Listriasdy Maulana, Fazry Misnawati Misnawati Mukhlis, Andi M. Ahsan Pertiwi, Yossie Rahmattulah, Rahmattulah Rohaini Rosyid, Rosyid Safitri, Annisa Saiful Ulum, Achmad Sudarwanto, Sudarwanto Teguh Santoso Theressa, Thea Diva Yusdianto