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All Journal IQTISHODUNA El Dinar Jurnal Ekonomi Modernisasi Jurnal Dimensi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Golden Ratio of Marketing and Applied Psychology of Business Wadiah : Jurnal Perbankan Syariah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL MANAJEMEN DAN BISNIS INDONESIA
Fani Firmansyah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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PERAN KESADARAN SEBAGAI MEDIASI PENGARUH RELIGIUSITAS, LITERASI WAKAF DAN PROMOSI TERHADAP MINAT BERWAKAF TUNAI (Studi pada Mahasiswa Universitas Islam di Kota Malang) Rahmawati, Bella Ayu; Firmansyah, Fani
JURNAL DIMENSI Vol 13, No 2 (2024): JURNAL DIMENSI (JULI 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i2.6321

Abstract

Berdasarkan fakta masih rendahnya realisasi penghimpunan wakaf tunai sedangkan potensi yang ada sangatlah besar, maka hal tersebut mencerminkan masih rendahnya minat berwakaf tunai. Oleh karena itu, penelitian ini bertujuan untuk meneliti lebih lanjut terkait faktor-faktor yang diduga berpengaruh terhadap minat berwakaf tunai. Fokus permasalahan yang akan diteliti dalam penelitian ini adalah mengenai religiusitas (X1), literasi wakaf (X2) dan promosi (X3) pada mahasiswa kampus Islam Kota Malang terhadap minat berwakaf tunai (Y) sebagai variabel terikatnya melalui kesadaran (Z) sebagai variabel mediasi. Penelitian ini merupakan jenis penelitian kuantitatif. Data dikumpulkan melalui kuisioner yang disebar kepada 100 responden dengan menggunakan metode simple random sampling. Analisis dengan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil analisis menunjukkan bahwa religiusitas dan literasi wakaf berpengaruh signifikan terhadap kesadaran, promosi tidak berpengaruh signifikan terhadap kesadaran mahasiswa berwakaf tunai, religiusitas berpengaruh signifikan terhadap minat berwakaf tunai, literasi wakaf dan promosi berpengaruh tidak signifikan terhadap minat berwakaf tunai, dan kesadaran berpengaruh signifikan terhadap minat berwakaf tunai. Adapun secara tidak langsung, kesadaran mampu memediasi religiusitas dan literasi wakaf terhadap minat berwakaf tunai, sedang tidak mampu memediasi pengaruh promosi terhadap minat berwakaf tunai. Despite the immense potential for cash waqf, its realization remains low, indicating a lack of interest in cash waqf. This study aims to investigate the factors influencing cash waqf interest among Islamic university students in Malang City. The research focuses on the relationship between religiosity (X1), waqf literacy (X2), promotion (X3), and cash waqf interest (Y) as the dependent variable, mediated by awareness (Z). Employing a quantitative research approach, data was collected from 100 respondents using simple random sampling and a questionnaire. Structural Equation Modeling (SEM) based on Partial Least Square (PLS) was employed for data analysis. The results indicate that religiosity and waqf literacy significantly influence awareness, while promotion does not significantly impact students' cash waqf awareness. Religiosity significantly influences cash waqf interest, while waqf literacy and promotion do not. Awareness significantly influences cash waqf interest. Indirectly, awareness mediates the influence of religiosity and waqf literacy on cash waqf interest but not the influence of promotion.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT BANK SYARIAH INDONESIA KCP PANDAAN PASURUAN Qudratullah, Muhammad Qori; Firmansyah, Fani
JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i3.6415

Abstract

The purpose of this study is to analyze and explain the effect of product quality and service quality on customer loyalty with customer satisfaction as an intervening variable at PT Bank Syariah Indonesia Pandaan Pasuruan Sub-Branch Office. This research method uses quantitative research and descriptive statistical analysis. The sampling technique in this study used convenience samples. The sample in this study amounted to 145 respondents who came from customers of Bank Syariah Indonesia KCP Pandaan Pasuruan. Data collection using questionnaire distribution techniques, research disseminating a list of questions to customers who use products at PT Bank Syariah Indonesia Pandaan Pasuruan Branch Office. The results showed that product quality had a significant effect on customer loyalty but service quality did not have a significant effect on customer loyalty at Indonesian Islamic banks at KCP Pandaan. Product quality does not have a significant effect on customer satisfaction but service quality has a significant effect on customer satisfaction at Indonesian Islamic banks at KCP Pandaan. Customer satisfaction has a significant effect on customer loyalty to Indonesian sharia banks at KCP Pandaan. Customer satisfaction is not able to mediate the effect of product quality on customer loyalty at Indonesian sharia banks at KCP Pandaan, but customer satisfaction is able to mediate the effect of service quality on customer loyalty at Indonesian sharia banks at KCP Pandaan.
STRATEGI BAURAN PEMASARAN JASA DALAM MENINGKATKAN JUMLAH JAMAAH UMRAH (Studi Kasus Pada PT. UGTMAS Tour and Travel Pasuruan) Sifak, Mukhammad; Asnawi, H. Nur; Firmansyah, Fani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16166

Abstract

The tourism industry, especially in Umrah travel services, has experienced significant development in recent decades. One of the companies that plays an important role in this industry is UGTMAS Tour and Travel. As an Umrah service provider that aims to continue to increase the number of Umrah pilgrims using its services. In this context, the marketing mix becomes crucial to study and optimize in order to achieve this goal. At this time, tourism growth is very rapid, as in Umrah travel tourism, it is necessary to know, while for Umrah, 2019 (Himpuh, 2023) This study uses a qualitative approach using the case study method to examine information on the marketing mix strategy of PT UGTMAS tour and travel. Data were collected through in-depth interviews with Informants such as the President Director, Operational Director, and Marketing and Equipment Staff. In addition, Field Observations and analysis of program documents were also carried out to obtain a comprehensive picture. Data were analyzed using Cresswell's Theory, Organizing and preparing data to be analyzed, Reading and viewing all data, Coding/marking all data, Using coding as material for creating descriptions, Connecting between themes, presenting and visualizing data. 3.1. Pilgrims' Decision in Choosing UGTMAS Tour and Travel Based on the results of the survey and interviews with pilgrims, there are several main factors that are considered in choosing UGTMAS Tour and Travel as an umrah service provider, namely: a) Affordable Prices The umrah package prices offered by UGTMAS are quite competitive compared to other travel agencies, with good service quality. In addition to offering a variety of products, UGTMAS is also known for setting umrah package prices that are quite affordable compared to other umrah travel agencies, but still maintaining good service quality. This competitive pricing strategy is one of the important factors that attracts prospective pilgrims. 3.2 Internal and External Factors that Influence the Implementation of Marketing Mix Strategy. Several internal factors that influence the implementation of UGTMAS' marketing mix strategy include: a) Human Resources (Quality and Quantity of Marketing Staff) Human resources are the main asset for service companies such as UGTMAS in implementing marketing strategies. The quality and quantity of marketing staff greatly influence the success of the implementation of the marketing mix. 3.3 Implementation of Current Marketing Mix Strategy at UGTMAS Tour and Travel Currently, UGTMAS has implemented the 7P marketing mix strategy quite comprehensively, although there is still room for improvement. The right service marketing mix strategy is very important for UGTMAS Tour and Travel in attracting potential Umrah pilgrims. The company needs to consider internal factors such as human resources and marketing budget, as well as external factors such as competition and technological developments. The implementation of 7P (product, price, place, promotion, people, process, and physical evidence) consistently and sustainably can increase the number of pilgrims using UGTMAS services. However, continuous improvement is also needed to face the ever-changing market dynamics.
EFEK HARGA, DISKON, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIASI PRODUK SEBAGAI VARIABEL MODERASI Kusnadi, Ali; Firmansyah, Fani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 1 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i1.1633

Abstract

The purpose of this study is to investigate how Metro Swalayan customers' purchase decisions are influenced by pricing, promotions, and amenities, which are in turn influenced by product variations. Nowadays, a lot of individuals desire their requirements to be addressed promptly and efficiently. As a result, a lot of individuals would rather buy at supermarkets to satisfy their necessities. This study's research methodology is quantitative. With a sample size of 100 responders, the population is infinite and includes all Metro Swalayan Malang customers. The sampling procedure employs the accidental sampling strategy, which is a non-probability approach. A questionnaire is used in the data collection process, and the Partial Least Square (PLS) method is used to test the results using SmartPLS 4 software. The study's findings indicate that (1) pricing significantly influences consumers' decisions to buy. (2) Purchase decisions are not much impacted by discounts. (3) Purchase decisions are not much impacted by facilities. (4) The impact of price on purchasing decisions cannot be moderated by product variety. (5) The impact of discounts on purchasing decisions cannot be moderated by product variety. (6) The impact of facilities on purchasing decisions cannot be moderated  by product variety..
Service Quality And Profit Sharing Perception On Loyalty With Satisfaction Mediation (Study Bank Syariah Indonesia Kcp Malang Sutoyo) Janan, Akhmad Syifa’ul; Firmansyah, Fani
WADIAH Vol. 9 No. 2 (2025): Wadiah: Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/wadiah.v9i2.2026

Abstract

The purpose of this study is to determine the influence of service quality and profit sharing perception on loyalty by satisfaction mediation in Indonesian Islamic bank KCP Malang SutoyoThis study uses a quantitative method with a quantitative descriptive approach. Research sources use observation, interviews, documentation and cursors. The statistical data processing is SEM tools for Outer Model and Inner Model Measurement Analysis. The results of the study show that: 1) Service quality has a positive and significant effect on Customer Loyalty of Bank Syariah Indonesia KCP Malang Sutoyo due to good service quality factors such as: Reliability, Responsiveness, Assurance, Empathy, Tangibles. This factor greatly affects customers in assessing the quality of services for goods and services provided by the Bank, 2) Profit Sharing Reception Does Not Affect Bank Customer Loyalty Because the majority of customers do not know much about the profit sharing system in Indonesian Islamic banks, especially at KCP Malang Sutoyo, 3) Service Quality Has a Positive and Significant Effect on Customer Loyalty (Y) Through Satisfaction (Z) Case Study on Bank Customers with indicators of meeting expectations and always buying products, 4) Profit Sharing Perception has no effect on Customer Loyalty. This happened because the majority of Bank Syariah Indonesia KCP Malang Sutoyo customers used their savings in the wadiah contract, which of course there was no profit-sharing system in the contract  Kata Kunci: Influence, quality of Service, Perception of profit sharing, Satisfaction, and loyalty.
QRIS ShopeePay User Loyalty: The Role of Customer Satisfaction in Mediating Service Features and Brand Image Nadia, Fitria Ilma; Firmansyah, Fani
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1136

Abstract

Integrating technology into service features and branding strategies is key to maintaining customer loyalty and satisfaction in the digital era. This study aims to analyze the influence of service features and brand image on customer loyalty, mediated by customer satisfaction among Gen Z users of QRIS services in Malang City. Using a quantitative approach with a cross-sectional method, data collection was conducted through a survey of 112 respondents selected using purposive sampling. This study employs Partial Least Squares (PLS) 3.0 analysis to examine the relationships between variables. The findings indicate that service features positively and significantly affect customer loyalty. However, brand image does not have a substantial direct impact on customer loyalty. Both service features and brand image positively and significantly influence customer satisfaction. Furthermore, customer satisfaction significantly mediates the relationship between service features, brand image, and customer loyalty.
Strategi Green Marketing, Harga, dan Brand Equity: Pengaruhnya Terhadap Keputusan Pembelian Produk Homecare Devi, Aninda Waskita; Firmansyah, Fani
Jurnal Manajemen dan Bisnis Indonesia Vol. 10 No. 1 (2024): Edisi Bulan Juni 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v10i1.1319

Abstract

Perkembangan zaman dan isu global warming meningkatkan kesadaran akan keberlanjutan lingkungan. Green marketing menjadi strategi yang diadopsi oleh perusahaan, seperti Unilever, untuk meningkatkan keputusan pembelian. Meskipun produk ramah lingkungan memiliki harga lebih tinggi dibandingkan produk non green, penelitian ini bertujuan untuk mengeksplorasi pengaruh green marketing dan harga terhadap keputusan pembelian, dengan brand equity sebagai variabel mediasi. Melalui pendekatan kuantitatif dan survei kuesioner skala Likert lima tingkat, penelitian ini menggunakan metode purposive sampling dengan kriteria responden merupakan Mahasiswa aktif Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang dan pengguna produk home care PT. Unilever. Analisis data dilakukan menggunakan statistik deskriptif dan SEM PLS dengan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa green marketing dan harga tidak signifikan memengaruhi keputusan pembelian produk homecare Unilever. Namun, brand equity terbukti memiliki pengaruh signifikan sebagai variabel tunggal maupun mediator dari green marketing dan harga. Oleh karena itu, perusahaan disarankan untuk mengevaluasi strategi green marketing dan harga, dengan memperhitungkan peran penting brand equity dalam membentuk preferensi dan keputusan pembelian konsumen.
SCARCITY AS A MODERATOR OF DOUBLE DATE CAMPAIGNS AND FOMO ON PURCHASE INTENTION AMONG GEN Z SHOPEE USERS IN MALANG Amelia, Adinda Rizqy; Firmansyah, Fani
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3006

Abstract

Introduction: This study explores how scarcity enhances the influence of double date campaigns and Fear of Missing Out (FOMO) on purchase intention among Generation Z Shopee users in Malang. Method: Employing a quantitative explanatory design with 155 respondents aged 18–28, an online survey was used to gather the data, and Partial Least Squares (PLS) was used for analysis via SmartPLS 4.0. Results: The results show that double date campaigns, FOMO, and scarcity significantly influence purchase intention. Furthermore, scarcity strengthens the effect of double date campaigns on purchase intention, but does not considerably reduce the association between purchase intention and FOMO. These results highlight the importance of combining time-limited promotions with psychological urgency strategies to optimize consumer responses in e-commerce marketing. Keywords: Double Date Campaign, Fear Of Missing Out, Generation Z, Purchase Intention, Scarcity
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP LOYALITAS ANGGOTA Al Satria, Muhammad Idris; Firmansyah, Fani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3690

Abstract

Loyalitas konsumen adalah faktor penting yang harus dievaluasi dan dipahami oleh perusahaan untuk mempertahankan pelanggan. Bagaimana sebuah perusahaan menghasilkan citra merek adalah salah satu hal yang mendorong orang untuk tetap setia kepada perusahaan. Kepercayaan konsumen terhadap merek merupakan aspek lain yang mempengaruhi loyalitas konsumen. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan brand trust terhadap loyalitas konsumen. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah anggota KSPPS BMT Peta Tulungagung. Survei digunakan untuk memperoleh data. Purposive sampling digunakan dalam penelitian ini, dengan 167 responden yang merupakan anggota KSPPS BMT Peta Tulungagung. Analisis regresi linier berganda digunakan untuk menganalisis data dalam penelitian ini. Sofware SPSS digunakan untuk menganalisis data. Hasil penelitian menunjukkan pengaruh positif dan signifikan secara parsial dari brand image dan brand trust terhadap loyalitas konsumen. Secara bersamaan, brand image dan brand trust memiliki dampak yang luar biasa pada loyalitas konsumen.
PENGARUH E-SERVICE QUALITY DAN PRICE TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING Nasrulloh, Ahmad Ferry; Firmansyah, Fani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4068

Abstract

Netflix merupakan brand dengan loyalty tertinggi pada saat ini di dunia hingga mengalahkan Apple, selain itu juga Netflix saat ini menjadi market leader pada platform Subscription Video On Demand (SVOD) didunia dengan jumlah pengguna hingga 230,7 juta pada tahun 2022. Namun, di Indonesia terdapat masalah yang dihadapi oleh pelanggan pada e-service quality, pelanggan mengalami masalah utama pada blank screen dan server yang lemah. Selain itu juga terdapat masalah pada price yang ditawarkan dikarenakan dianggap terlalu mahal oleh masyarakat Indonesia. Dengan adanya masalah pada e-service quality dan price menyebabkan peneliti tertarik untuk melakukan penelitian untuk mengetahui faktor-faktor yang dapat mempengaruhi e-loyalty pengguna Netflix. Penelitian in menggunakan metode kuantitatif. Sampel yang digunakan adalah mahasiswa Kota Malang. Sampel yang digunakan menggunakan purposive sampling dengan responden berjumlah 135. Temuan pada penelitian ini menunjukkan bahwa e-service quality berpengaruh positif dan signigikan terehadap e-loyalty, price berpengaruh terehadap positif dan signigikan e-loyalty, e-satisfaction berpengaruh positif dan signigikan terehadap e-loyalty, e-service quality berpengaruh positif dan signigikan terehadap e-loyalty melalui e-satisfaction, dan price berpengaruh positif dan signigikan terehadap e-loyalty melalui e-satisfaction.
Co-Authors Abdilah, Kotijah Fadilah Achmad Sani Supriyanto Al Satria, Muhammad Idris Amelia, Adinda Rizqy Anisa Luthfiana Asnawi, H. Nur Azid, Raka Malik Devi, Aninda Waskita Faiz, Mochamad Wildan Irmayanti Hasan Janan, Akhmad Syifa’ul Kusnadi, Ali Mirandasari, Nur Maya Muhammad Djakfar Nadia, Fitria Ilma Najatul Muti, Tria Nasikhak, Niamin Nurin Nasrulloh, Ahmad Ferry Pratama, Naufan Adani Puji Endah Purnamasari Putri Kurnia Widiati Qudratullah, Muhammad Qori Rahmawati, Bella Ayu Refila Aulina, Refila Saputra, Rifqi Dzakwan sifak, mukhammad