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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

The Effect of Discount and Scarcity Message towards Impulse Buying (A Study on Rosé All Day Cosmetics’ Shopee Live) Firda Deviyana Rizki; Dian Fordian
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1959

Abstract

Technological advancements have undeniably transformed consumer shopping behavior. Presently, numerous e-commerce platforms are fervently emphasizing the live shopping feature, including Shopee. Rosé All Day Cosmetics stands as a local cosmetic brand that has successfully increased its sales through Shopee Live. However, the beauty industry remains fiercely competitive. Therefore, Rosé All Day Cosmetics needs to implement appropriate strategies to enhance its sales through Shopee Live. This research aims to investigate the influence of discounts and scarcity messages on consumer impulse buying for Rosé All Day Cosmetics during Shopee Live sessions. The research objects are discounts and scarcity messages as independent variables, while impulse buying serves as the dependent variable. This study employs a descriptive-verification analysis with a survey research design. Non-probability sampling techniques were utilized to select a total of 130 respondents who meet the criteria of being Rosé All Day Cosmetics consumers that have made purchases during Shopee Live events. Multiple linear regression analysis was applied in this research. The research findings reveal a significant impact of both discounts and scarcity messages on impulse buying, both concurrently and individually.
Analisis Pemeliharaan Barang Milik Negara pada Rumah Dinas Kantor Wilayah DJPb Provinsi Jawa Barat Tahun 2021-2023 Anggun Fakhirah; Dian Fordian
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7090

Abstract

The maintenance of State-Owned Assets (BMN) is a crucial aspect of asset management to ensure sustainability and preserve government investment value. One of the assets requiring special attention is official residences designated for government employees. This study aims to analyze the maintenance of official residences at the Regional Office of the Directorate General of Treasury (DJPb) in West Java Province from 2021 to 2023. Using a qualitative descriptive and comparative approach, data were collected through interviews with key stakeholders, direct observations, and documentation analysis. Findings indicate that out of 84 available housing units, only 14 are in good condition, while the rest suffer from minor to severe damage. The primary challenges in maintenance include budget constraints, delays in central government approvals, and minimal resident involvement in routine upkeep. Although monitoring systems such as the State House Ledger Card (KLRN) and the State Asset Management Information System (SIMAN) have been implemented, their effectiveness requires improvement. This study recommends strengthening coordination among stakeholders, optimizing budget allocation, and utilizing digital technology in asset management to enhance efficiency and effectiveness in maintaining government-owned residences within DJPb