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Journal : AKTUAL

“PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN (STUDI PADA MIE AYAM BANG UCUP PONOROGO) Dina Puspitasari; Hadi Sumarsono; Sri Hartono
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.206

Abstract

This study aims to determine the direct effect of Perceived Value on Consumer Loyalty and Satisfaction, the effect of Satisfaction on Consumer Loyalty and whether Satisfaction mediates the effect of Perceived Value on Consumer Loyalty in Bang Ucup Ponorogo Chicken Noodles. This study uses a quantitative method of path analysis. There are 45 respondents. sampling using purposive sampling technique with a questionnaire as a data collection tool. From the results of data analysis, it is found that Perceived Value has an effect on Consumer Loyalty and Satisfaction. Satisfaction has an effect on Consumer Loyalty and mediates Perceived Value on Consumer Loyalty in Mie Ayam Bang Ucup Ponorogo. “
PENGARUH KEMAMPUAN BERINOVASI, KEMAMPUAN DIGITAL MARKETING, DAN PANDEMI COVID-19 TERHADAP NEW PRODUK DEVEPLOMENT PADA UMKM BIDANG MINUMAN DI PONOROGO Alberta Adinata; Adi Santoso; Sri Hartono
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.207

Abstract

This study aims to find out: 1) To find out how the ability to innovate, digital marketing capabilities and the covid-19 pandemic is carried out by MSME beverage brands in Bangunsari Ponorogo Village in the development of new products: 2) To find out what factors are the obstacles to MSME beverage brands in Kelurahan Bangunsari Ponorogo in carrying out new product development activities. This research uses quantitative research methods. The type of research used by this researcher is a type of quantitative research, namely research that is systematic scientific research on parts and phenomena and the causality of their relationships to avoid an unlimited scope. The subjects used in this study as respondents were MSME brand drinks in Bangunsari Ponorogo Village. The results of this study indicate that: 1) the ability to innovate as seen from the various new product developments in the UMKM beverage brand in Bangunsari Ponorogo Village can be said to be running well. 2) The process of digital marketing capabilities seen from the research results is seen to be still very good and masters all things digital. 3) the covid-19 pandemic on this variable does not affect the development of new products for the beverage brand UMKM in Bangunsari Ponorogo Village.
PENGARUH STRES KERJA, LINGKUNGAN KERJA, DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA GURU PADA SMK NEGERI 1 PONOROGO Siti Munawaroh; Umi Farida; Sri Hartono
Jurnal AKTUAL Vol 21, No 1 (2023): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v21i1.291

Abstract

This study aims to determine the effect of work stress, work environment, and leadership style on teacher job satisfaction at SMK Negeri 1 Ponorogo. The population in this study were all teachers at SMK Negeri 1 Ponorogo, totaling 77 people. and the sample used was 30 respondents. The sampling technique in this study was Nonprobability Sampling using Saturated Sampling. This research uses quantitative research methods. Data collection techniques using observation, interviews/interviews, and questionnaires. To test the instrument using the validity test and reliability test. The data analysis technique uses multiple linear regression analysis and analysis of the coefficient of determination (R2). The results showed that 1) Job Stress has a negative effect on Job Satisfaction with a significance of 0.046. 2) Work environment has a positive effect on job satisfaction with a significance of 0.014. 3) Leadership style has a positive effect on job satisfaction with a significant value of 0.000. 4) Job Stress, Work Environment, and Leadership Style simultaneously influence Job Satisfaction by 49.3% and the remaining 50.7% are influenced by other variables outside the variables in this study.