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Moh. Agung Surianto
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

 1 
Pengaruh Kualitas Produk, Harga dan Citra Toko Terhadap Keputusan Pembelian Ika Diah Saputri; Moh Agung Surianto
Journal of Business and Economics Research (JBE) Vol 4 No 2 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i2.3455

Abstract

This study aims to study consumer behavior through purchasing decisions, in this study identifying product quality factors, price perceptions, store image, which in the literature study this factor influences purchasing decisions. This research is a type of quantitative research with a sample size of 100 respondents, the data is obtained through a questionnaire distributed with the provisions of consumers who have bought products or visited the aji jaya makmur Gresik store, the analysis used in this study is multiple linear regression which will further test the hypothesis. The results showed that product quality has a positive effect on purchasing decisions at Toko Aji Jaya Makmur where the results show a significance level of 0.000 <0.05 and a significance value smaller than 0.05 and t count 4.254 greater than t table 1.984. Price Perception has a positive effect on purchasing decisions at Toko Aji Jaya Makmur where the variable t value found a significance level of 0.019 <0.05 and a significance value smaller than 0.05 t count 2.382 greater than t table 1.960. Meanwhile, store image has no effect on purchasing decisions at Toko Aji Jaya Makmur where the significance level is 0.864 greater than 0.05. t count 0.864 is smaller than t table 1.984 and the significance value is greater than 0.05, based on these findings, it shows that product quality has a dominant influence on purchasing decisions, so it is important for Aji Jaya Makmur Gresik stores to always pay attention to the quality of their products to keep consumers from switching to competitors.
Co-Authors ., Dela Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Devi Norfinahari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Sari , Wahyu Tri Retno Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati