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Journal : Jurnal Ilmiah Research and Development Student

PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SHOPEE – FOOD (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UMG 2018 - 2019) Asa Prasetya Indraswara; Moh. Agung Surianto
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 2 (2023): September
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i2.398

Abstract

Nowadays, the number of internet users in Indonesia continues to experience a significant increase. According to data, the number of internet users in Indonesia in March 2021 reached 212.35 million, which put Indonesia in third place, with the most internet users in Asia. Internet technology is also used as an e-commerce trade transaction. A survey conducted by Katadata shows that 77.4% of internet users in Indonesia access food delivery applications. This figure is the highest presentation in the world in 2021. One of the food delivery e-commerce sites that is often used by University of Muhammadiyah Gresik students is Shopeefood. There are several factors that can cause someone to decide to buy online in e-commerce, including the Covid-19 pandemic, digital marketing promotions, sales promotions, affordable prices and also the quality of service provided. This study aims to determine the effect of service quality, price, and promotion on purchasing decisions at Shopeefood. The population of this study were students of the Faculty of Economics and Business, Muhammadiyah University of Gresik. Samples were taken of 100 students who had made a purchase transaction at Shopeefood. Data was taken using a questionnaire whose measurement used a Likert scale. The data obtained were processed and analyzed using multiple linear regression analysis techniques. The results showed that service quality and price had a significant effect, while promotions had no effect on purchasing decisions
Co-Authors ., Dela Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Devi Norfinahari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Sari , Wahyu Tri Retno Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati