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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Manajemen dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JURNAL AKUNTANSI International Journal of Social Science Jurnal Manajemen Jurnal Ekonomi Jurnal Ekonomi Perusahaan Jurnal Penelitian Pendidikan Indonesia Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Martha Ayerza Esra
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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THE INFLUENCE OF PRODUCT DEVELOPMENT AND MARKETING COMMUNICATION ON INCREASING SALES VOLUME IN PT. GLOBAL UGGUL MANDIRI – PAXEL HEAD OFFICE, JAKARTA Martha Ayerza Esra
International Journal of Social Science Vol. 3 No. 2: August 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i2.6497

Abstract

The increase in sales volume is very important for a company development. Companies use all techniques to increase sales volume, from creating new products that meet consumer needs to marketing communications. With direct or indirect marketing techniques to introduce products that are owned by the company. In the current era, there are many ways to conduct marketing communications, one of which is with technology-based social media. This research was conducted using survey data methods, based on product development data, marketing techniques to the desired result in the form of volume increase.
Bagaimana Anak Mempelajari Kemampuan Kewirausahaan Sejak Dini? Agus Supandi; Martha Ayerza Esra; Nurlela Nurlela; Armi Bakar; Tony Renhard Sinambela; Sigit Widiyarto; Budi Purnomo
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 7, No 4 (2023)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v7i4.4557

Abstract

Anak-anak akan lebih mandiri jika kelak dapat menjalankan bisnis sendiri secara alamiah. Siswa tidak diajari secara langsung, namun siswa mempelajari sendiri dengan bimbingan secara berkesinambungan. Tujuan penelitian ini untuk mendeskripsikan kemampuan kewirausahaan apa saja yang harus diberikan kepada anak sejak dini dan untuk mengetahui bagaimana cara anak mempelajari kewirausahaan. Metode penelitian ini adalah metode kualitatif deskriptif, dengan menggunakan instrumen wawancara. Teknik analisis data dengan menggunakan reduksi data, display dan kesimpulan. Responden sebanyak 7 orang tua murid yang berprofesi sebagai wirausahawan. Hasil penelitian adalah kemampuan kewirausahaan yang dapat diperkenalkan sejak dini adalah kemampuan berbisnis berdasarkan minat dan hobi yang mereka miliki, dan kemampuan lain seperti literasi keuangan, dasar-dasar digital dan mental tidak mudah menyerah. Anak mampu mempelajari bisnis jika orang tua, membimbing anak untuk berfikir bagaimana mengelola usaha/bisnis dengan terencana. Guru sebagai fasilitator dapat mencatat minat dan bakat siswa. Guru sebaiknya mengembangkan metode belajar yang menggunakan perangkat digital walaupun dalam bentuk sederhana
PENGARUH RETURN ON EQUITY (ROE), DEBT TO EQUITY RATIO (DER) DAN CURRENT RATIO (CR) TERHADAP RETURN SAHAM PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2011 – 2015 Martha Ayerza Esra
Jurnal Manajemen Vol 6 No 2 (2017): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

This research aims to determine the influence of return on equity (ROE), debt to equity ratio (DER) and current ratio (CRO) on stock return in banking companies that are listed in the Indonesia stock exchange period 2011 – 2015. The presence of gap phenomenon that the author found makes the author interested in conducting this research. The theories that associated with stock returns are the efficient market hypothesis and signaling theory. Analysis methods that used by the author in this study are testing the descriptive statistics using SPSS 23, the model test, hypothesis testing and analysis of multiple linear regression are using WarpPLS 5.0 program. As for the design of the existing research in this study are as follows: a formal study is based on the level of problem formulation, monitoring is based on the method of data collection, ex post facto research is based on the control of researcher over the variables, descriptive study is based on the purpose of study, cross-sectional and longitudinal are based on the dimensions of time, statistical study is based on the scope of the topic, and field research (field conditions) is based on the research environment. The results of this study show that the ROE has a negative significant effect on stock returns in banking companies, DER has a positive effect but not significant on stock returns in banking companies, CRO has a negative effect but not significant on stock returns in banking companies.Keywords ; Return on Equity (ROE), Debt to Equity Ratio (DER), Current Ratio (CR), Stock Return.
PERBEDAAN RETURN DAN VOLUME PERDAGANGAN SAHAM SEBELUM DAN SESUDAH PENGUMUMAN DIVIDEN DAN PENGUMUMAN EARNING PADA PERUSAHAAN YANG TERDAFTAR DI BEI TAHUN 2016 Martha Ayerza Esra
Jurnal Manajemen Vol 6 No 1 (2016): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

By announcing information about the issuer in the capital markets, is expected to get a response or reaction of investors to the issuer, because information from issuers usually a sign of quality and trustworthy. The information contained in financial statements can be regarded as a positive sign and also a negative sign. If the company announced the dividend to be increased then it is considered as a positive sign that investors will be interested in buying these shares will increased too and so their trading volume activity and also works in reverse. According Aharony and Swary (1980) who observed about whether the dividend announcement to provide more information beyond that contained of earnings announcements. From these observations it is known that it is declared remain, resulting in a relatively fixed return. While the increase in the dividend announcement provides positive returns and a decrease in dividend announcement provides negatives returns and significant. These results also support the hypothesis of capital market efficiency semi-strong form that in general the market conform to the latest information about the dividend reflected by its share price. In essence Aharony and Swary (1980) want to say that the information provided at the time of the dividend announcement is more significant than the earnings announcement.This study using Paired t - test. Conducted testing of the 206 companies listed on the Indonesia Stock Exchange in 2006 and has been meeting the criteria specified that used for determine whether there are differences in returns and trading volumes before and after the announcement of dividend and earnings announcements.The results of the analysis showed that there was significant to return and trading volume before and after the announcement of dividend and earnings announcements.Based on the results of the study it can be concluded that the dividend and earnings announcements made no distinction of returns and trading volumes. Keyword : Announcement Of Dividend, Announcement Of Earnings, Return, Volume Activity
ANALISIS PENGARUH TINGKAT SUKU BUNGA DAN INFLASI TERHADAP PROFITABILITAS PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010 – 2016 Martha Ayerza Esra
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Profitability or ability of a bank in generating profits will be influenced by various factors that exist, one of them is the interest rate and inflation. If interest rates are high then the cost will be high as well and will trigger inflation so that will have an impact on low productivity and investment. One of the financial ratios that will be the benchmark of the bank's financial performance is Return on Assets (ROA .This study aims to determine the effect of interest rates and inflation on the performance of 9 banks with the largest total assets in Indonesia. The data used is the annual financial statements of banks for a period of 7 years from 2010 to 2016. In this study used multiple linear regression method by determining the dependent variable that is Return on Assets (ROA) and independent variable that is the interest rate and inflation. The results of the classic assumption test, multiple regression test, F test, T test and coefficient of determination test show that during 7 years period of research there is no evidence that the interest rate and inflation affect the profitability of banks as measured by ROA. Keywords : Profitability, Interest Rate, Inflation, ROA, Banks
ANALISIS PENGARUH PROFITABILITAS, STRUKTUR MODAL, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN YANG TERDAFTAR DI LQ 45 PERIODE 2015 – 2017 Teresia Agnes; Martha Ayerza Esra
Jurnal Manajemen Vol 9 No 1 (2019): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i1.610

Abstract

Maximizing the value of a company is important for the company, because the higher the value of acompany, the better and more feasible for investors to invest. Therefore the company must be careful inmaking policy decisions considering that every financial decision can affect the value of the companyand have an impact on achieving the objectives of the company. The underlying theory of the formationof this research is signaling theory, bird in the hand theory, and the theory of the firm. Signaling theoryexplains how information reported impacts society. Bird in the hand theory explains the impact ofdividend distribution in a company. Theory of the firm explains the characteristics of the company in aneffort to maximize profits. This research was conducted on companies contained in the LQ 45 Index listedon the Indonesia Stock Exchange in the period 2015 - 2017. Using a purposive sampling method obtaineda sample of 24 companies with the help of SPSS 22 program. The data analysis technique used is multiplelinear regression. The results of this study indicate that the regression model used has met the classicalassumption test. The results of the tests conducted indicate that data can be backed up. The test resultsare normally distributed and pass the classical assumption test (Normality, Multicolonity,Heteroscedasticity, and Autocorrelation). The results of the study show that (1) Profitability has an effecton Company Values, (2) Capital Structure has an effect on Company Values, and (3) Dividend Policieshave an effect on Company Values.
PENGARUH KEBIJAKAN INTERNAL TERHADAP NILAI PERUSAHAAN PADA SEKTOR MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PADA TAHUN 2015 - 2017 Martha Ayerza Esra
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.666

Abstract

Internal Policy is a factor that can affect the value of the company. These factors need to be considered in every decision making strategy for the company. An optimal capital structure, high profitability, and the right dividend policy will increase the value of the company. This research is a quantitative study, using financial statements as a source of data. This study aims to answer the questions that researchers want to know by the process of observation and is included in the classification of experiments. The results of this study indicate that capital structure has no effect on firm value, profitability has a positive and significant effect on firm value, and dividend policy has no effect on firm value. Keywords: Capital Structure, Profitability, Dividend Policy
PENGARUH OVERCONFIDENCE, HERDING, REGRET AVERSION, DAN RISK TOLERANCE TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI INVESTOR Timothy Salvatore; Martha Ayerza Esra
Jurnal Manajemen Vol 10 No 1 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i1.699

Abstract

Investors often make irrational investment decisions. Decisions are often based on their judgment which is far from rational assumptions. When investors face risky situations, there are some objectivity, emotions, risk tolerance and other psychological factors that usually influence their decision making. The theory underlying this research is Efficient Market Hypothesis and Behavioral Finance. Efficient Market Hypothesis explains how information about a security or stock is used to predict the price of a security or stock in the future so that the resulting return can be predicted. Behavioral Finance studies how psychological phenomena influence financial behavior where there are biases that influence a person's behavior such as overconfidence, herding, and regret aversion. This study uses a judgment sampling by collecting data through questionnaires distributed to 100 respondents who have already invested and are in Jakarta with the help of SPSS 20. Measuring instruments in this study are validity, reliability, average, likert scale, test classical assumptions, and multiple linear regression tests with valid, reliable results, the regression model fulfills the assumptions that the residues are normally distributed, there is no heteroscedasticity, and there is no multicollinearity. The results showed that overconfidence had a positive effect on investor investment decision making, while herding, regret aversion, and risk tolerance did not significantly influence investor investment decision making. Key words : Overconfidence, Herding, Regret Aversion, Risk Tolerance, Investment Decision, Efficient Market Hypothesis
Strategi Pemasaran Digital untuk UMKM dalam Aktivitas Ekspor ke Singapura Meisyaroh, Siti; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1116

Abstract

This paper explores the benefits of export and import activities for Indonesia, emphasizing the role of digital marketing in maximizing export opportunities. Focusing on Netasia and Okeoce Export Team's initiative, the study employs a problem-solving framework to enhance members' understanding and implementation of digital marketing strategies. Through training, mentoring, and follow-up programs, the initiative aims to empower exporters to tap into the Singaporean market effectively. Positive responses to the training sessions indicate the potential for improved export practices and community welfare through professional organizational management and digital marketing proficiency.
Analysis of the role of financial leverage, good corporate governance, and firm size on profit management Armi Bakar; Nurlela Nurlela; Martha Ayerza Esra; Brastoro Brastoro; Amelia Sandra
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232422

Abstract

This study aims to determine the influence of Financial Leverage, Good Corporate Governance, and Firm Size on manufacturing companies listed on the Indonesia Stock Exchange for the 2020 period during the Covid-19 pandemic. This research technique uses purposive sampling, so 25 companies were obtained as research samples. The source of data in this study is secondary data obtained from the www.idx.com and www.invesia.com sites in the form of an annual report (annula report) of manufacturing companies in the consumer goods sector. The model used in the study was cross section regression using data calculation application software, namely Eviews 10.0. The results of this study state that financial leverage does not affect managers in practicing earnings management. This article states that the average company has a safe influence in the sense that the company can pay back the debt used to finance the company's assets, so managers need to be more motivated to practice earnings management. Good Corporate Governance (KPI) does not play a role in Profit Management (DA), meaning that during the COVID-19 pandemic, the Good Corporate Governance implemented did not make managers practice profit management. Company Size (Ln Assets) has a role in Earnings Management (DA); the more significant the company will tend to reduce earnings management practices because large companies are politically more concerned by government agencies than small companies.
Co-Authors Amelia Sandra Andrianus, Wilson Apriwenni, Prima Armi Bakar Armi Bakar Asti Endang Bakar, Armi Brastoro Brenda Aurellia Budi Berlinton Sitorus Budi Purnomo Chrystalia, Chrystalia Elis Sondang Dasawaty Elisabeth Vita Mutiarawati Farida Komalasari Friska Ferisha Irine Melyani Melyani, Irine Morryessa Brandinie Nurlela Nurlela Nurlela Nurlela Nurlela Nurlela Pebiano Subagja Prima Apriwenni Prima Apriwenni Reinitha Jeanne Rizka Indri Arfianti Selvy Selvy Sigit Widiyarto Sinambela, Toni Siti Meisyaroh, Siti Supandi, Agus Teresia Agnes Timothy Salvatore Toni Sinambela Tony Renhard Sinambela Tony Sitinjak Yustina Triyani