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Model Peningkatan Kinerja Pemasaran pada Ikatan Wanita Pengusaha Indonesia (IWAPI) Kabupaten Kudus: Analisis Kemampuan Inovasi sebagai Variabel Mediasi Marka, Mira Meilia; Rahayu, Tina; Septanti, Annisya Lutfi; Nijwah, Izzah Sarirotun
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15515

Abstract

This study aims to analyze the impact of social capital and human capital on marketing performance, with innovation capability as a mediating variable. The research object comprises all members of IWAPI (Indonesian Women Entrepreneurs Association) in Kudus Regency, totaling 40 womenpreneurs. The findings reveal that social capital significantly influences innovation capability but does not directly affect marketing performance. On the other hand, human capital has a positive and significant impact on marketing performance, both directly and through partial mediation by innovation capability. These results indicate that developing innovation capability is crucial for improving marketing performance. This study enhances understanding of how social and human capital contribute to marketing performance among womenpreneurs in Kudus Regency.
PERAN EMPOWERING LEADERSHIP DALAM MENINGKATKAN PRODUKTIVITAS KARYAWAN SELAMA WORK FROM HOME Rahayu, Tina; Muna, Nailil
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v6i2.3211

Abstract

Peran Empowering Leadership Dalam Meningkatkan Produktivitas Karyawan Selama Work From Home. Kebijakan Work Fom Home (WFH) di masa pandemi belakangan ini menimbulkan banyak dilema bagi organisasi terkait keberhasilan kinerjanya atau tidak. Penelitian ini bertujuan untuk menganalisis hubungan antara Work from home (WFH) dan Computer-mediated communication (CMC) dengan produktivitas yang didukung dengan pemberdayaan kepemimpinan sebagai mediasi. Sampel penelitian ini adalah 89 responden yang termasuk dalam kelompok pekerja milenial. Pengambilan sampel menggunakan purposive sampling dengan alat analisis SmartPLS 3. Hasil penelitian menunjukkan bahwa kepemimpinan yang memberdayakan mampu memediasi hubungan antara WFH dan CMC dengan meningkatkan produktivitas pekerja milenial. Fleksibilitas yang ditawarkan oleh WFH dan kenyamanan CMC serta dukungan intens dari para pemimpin dapat meningkatkan produktivitas.
PENGARUH PER, DER, ROA, CR TERHADAP RETURN SAHAM (STUDI KASUS PERUSAHAAN MANUFAKTUR SUB-SEKTOR TEKSTIL DAN GARMEN YANG TERDAFTAR DI BEI TAHUN 2018-2022) Amrullah, Hasanal Mahardhika; Sumekar, Kertati; Rahayu, Tina
Jurnal Studi Manajemen Bisnis Vol. 4 No. 1 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i1.12091

Abstract

This study aims to determine the effect price earning ratio, debt-to-equity ratio, return on assets,  current ratio on stock retur. The objects chosen in this study were textile and garment companies listed on the Indonesia Stock Exchange from 2018 to 2022. This research is a descriptive study with a quantitative approach. The sample selection using purposive sampling which yielded 58 samples. This study uses secondary data. The data analysis method used is Descriptive Statistics, Classical Assumption Test, Hypothesis Test, Multiple Linear Regression Analysis. The results showed that: (1) price earning ratio does not affect the stock return, (2) debt-to-equity ratio ratio does not affect the stock return, (3) return on assets does positive and significant influence the stock return, (4) current ratio does negative and significant influence the stock return, (5) price earning ratio, debt-to-equity ratio, return on assets, and current ratio simultaneously positive and significant affect the Stock Return.