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All Journal Monex: Journal of Accounting Research Jurnal Riset Akuntansi Terpadu (JRAMB) Jurnal Riset Akuntansi Mercu Buana Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JAAF (Journal of Applied Accounting and Finance) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Reswara: Jurnal Pengabdian Kepada Masyarakat ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Bingkai Ekonomi (JBE) Buletin Abdi Masyarakat (BAM) Jurnal Riset Akuntansi dan Auditing Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Public Accounting (JPA) Community: Jurnal Pengabdian Pada Masyarakat Kajian Akuntansi Equivalent : Journal of Economic, Accounting and Management Accounting Journal of Ibrahimy (AJI) Jurnal Manajemen Bisnis Krisnadwipayana
Diah Ayu Susanti
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH ORIENTASI KEWIRAUSAHAAN, RELIGIUSITAS DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI TERHADAP KINERJA UMKM KABUPATEN KUDUS Indah Puspita Maharani; Diah Ayu Susanti; Ahmad Nilnal Munachifdlil ‘Ula
Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This research aims to determine the influence of entrepreneurial orientation, religiosity on the performance of MSMEs with financial literacy as a moderating variable. The object of this research is MSMEs in Kudus district. The research method used is a quantitative method with data analysis techniques using PLS-SEM. The sampling technique in this research used a purposive sampling method and the data collection method used questionnaire distribution. The research results show that entrepreneurial orientation has a positive effect on MSME performance, while religiosity has no effect on MSME performance. On the other hand, the role of financial literacy in moderating the influence of company orientation and religiosity on MSME performance is not proven. It is hoped that these results will provide insight for MSME actors about how important the role of entrepreneurial orientation is in improving the performance of MSMEs in Kudus Regency.
Pengaruh Modal Usaha, Tingkat Pendidikan, Pengalaman Usaha, Media Sosial terhadap Pendapatan UMKM Konveksi di Kudus Ida Nailul Idhoh; Nafi' Inayati Zahro; Diah Ayu Susanti
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 1 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i1.1202

Abstract

Abstract : The purpose of this study is to analyze the effect of business capital on the income of MSMEs in Kudus. To analyze the effect of education level on the income of MSMEs in Kudus. To analyze the effect of business experience on the income of MSMEs in Kudus. To analyze the effect of social media on the income of MSMEs in Kudus. The approach used in this study is a quantitative approach. The sample of this study was 227 respondents of MSMEs in Kudus and sampling used a purposive sampling technique. The analysis methods used are descriptive statistical tests, data quality tests, classical assumption tests, multiple linear regression tests and hypothesis tests. The results of the study indicate that business capital has a positive and significant effect on the income of MSMEs in Kudus. The level of education has a positive and significant effect on the income of MSMEs in Kudus. Business experience has a positive and significant effect on the income of MSMEs in Kudus. Social media has a positive and significant effect on the income of MSMEs in Kudus. Abstrak : Tujuan penelitian ini adalah untuk menganalisis pengaruh modal usaha terhadap pendapatan UMKM Konveksi di Kudus. Untuk menganalisis pengaruh tingkat pendidikan terhadap pendapatan UMKM Konveksi di Kudus. Untuk menganalisis pengaruh pengalaman usaha terhadap pendapatan UMKM Konveksi di Kudus. Untuk menganalisis pengaruh media sosial terhadap pendapatan UMKM Konveksi di Kudus. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Sampel penelitian ini adalah 227 responden UMKM Konveksi di Kudus dan pengambilan sampel menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah uji statistik deskriptif, uji kualitas data, uji asumsi klasik, uji regresi linear berganda dan uji hipotesis. Hasil penelitian menunjukkan bahwa modal usaha berpengaruh positif dan signifikan terhadap pendapatan UMKM Konveksi di Kudus. Tingkat pendidikan berpengaruh positif dan signifikan terhadap pendapatan UMKM Konveksi di Kudus. Pengalaman usaha berpengaruh positif dan signifikan terhadap pendapatan UMKM Konveksi di Kudus. Media sosial berpengaruh positif dan signifikan terhadap pendapatan UMKM Konveksi di Kudus
Co-Authors Abdi Fadhlan Achmad Ridwan Afifi, Zaenal Ahmad Nilnal Munachifdlil Ula Ahmad Nilnal Munachifdlil ‘Ula Alicia Fenny Savatra Ananda Amanah Prihutami Aprilia Whetyningtyas Arlita Bhakti Faidani Ashari Ashari Diana Laily Fithri Dina Widiani Dwi Soegiarto, Dwi Ida Nailul Idhoh Khoirul Fuad Maharani, Indah Puspita Masruki Kabib Mulyanto Mulyanto Nafi' Inayati Zahro Nafi’ Inayati Zahro Nanik Ermawati, Nanik Nofita Sari Retno Tri Handayani Rochmad Winarso Sri Noor Khasanah Suci Lestari Tonny Yuwanda Tsaqifa Untsa Saniya Ulva Rizky Mulyani Zamrud Mirah Delima