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Muhammad Syaifulloh
Universitas Muhadi Setiabudi
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Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen terhadap Loyalitas Pelanggan di Toko Mebel Sinar Jaya, Losari, Brebes Laeli Istifana; Syariefful Ikhwan; Muhammad Syaifulloh; Akbar Nuur PDW; Hendri Sucipto
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

The purpose of this study is to determine and analyze the effect of service quality on customer loyalty, the effect of consumer satisfaction on customer loyalty, and the influence of service quality and customer satisfaction together on customer loyalty. Research Location at Sinar Jaya Shop, Losari, Brebes. Data This research uses a quantitative approach using a type of survey research. The collected data is analyzed by describing or describing through frequency and percentage tables. The research used includes explanatory research through associative research, which is research that aims to explain the relationship between two or more variables with the aim of obtaining valid data. The research data used is subject data in the form of opinions, attitudes, experiences or characteristics of a person or group of people who are the subject of the study. Data were obtained using questionnaires in the form of written lists of questions which were then shared with respondents to fill out, documents in the form of report cards from respondents, literature studies derived from several literature and other supporting readings. The results of this study are known to be the Adjusted R Square value of 0.533. The coefficient of determination of 0.533 expresses the magnitude of the contribution of independent variables (X1 and X2) of 53.30% in explaining the variability of dependent variables (Y). Based on the regression equation Y = 15.382 + 0.257 X1+ 0.194 X2 can be interpreted that every increase in one unit of service quality and customer satisfaction variables will increase the customer loyalty variable by 0.257 units of service quality, plus 0.194 units of customer satisfaction at a constant of 15,382.
Pengaruh Faktor Kompetensi Individu, Faktor Dukungan Organisasi, Faktor Dukungan Manajemen terhadap Kinerja Pegawai Jamilatun Hikmah; Slamet Bambang Riono; Muhammad Syaifulloh; Nur Khojin; Nur Aisyah
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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This study aims to analyze the influence of individual competence factors, organizational support factors, management support factors on employee performance (case study at grand dian hotel). This study used a saturated sampling technique, a sample of 128 respondents of Grand Dian Hotel employees was used. This research method is obtained from a questionnaire (primary). The analysis technique uses multiple linear regression with the hypothesis test of the stimulant statistical test (F test) and the t statistical test (t test). The results showed that the variable of individual competency factors did not have a significant effect on the performance of Grand Dian Hotel employees. The variable organizational support factor has a significant effect on the performance of Grand Dian Hotel employees. The variable management support factor has a significant effect on the performance of Grand Dian Hotel employees. Variables of individual competence factors, organizational support factors, management support factors simultaneously together on the performance of Grand Dian Hotel employees.
Pengaruh Marketing Mix, Kualitas Pelayanan dan Citra Merk terhadap Keputusan Pembelian Produk Piston Murdiono; Syariefful Ikhwan; Muhammad Syaifulloh; Roby Setiadi; Roni
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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This study aims to determine and analyze the influence of marketing mix, quality of branding and brand image on the purchasing decision of fim piston on CV Takkara Auto Part Brebes in 2017-2018. This type of research is comparative causal research. This study used primary data and this research method used a questionnaire with a sample of 80 respondents. Hypothesis testing using multiple linear regression analysis. The results of this study partially influenced the marketing mix significantly on purchasing decisions, with a calculated t value of 14,180 > t table of 1,992 and a significance value of 0.000 < 0.05. Service quality has a significant positive effect on purchasing decisions, with a calculated t value of 6.482 > t table of 1.992 and a significance value of 0.000<0.05. And the brand image has a significant positive effect on purchasing decisions, with a calculated t value of -6.187 > t table of -1.992 and a significance value of 0.001 < 0.05. Simultaneously marketing mix, service quality and brand image have a significant effect on purchasing decisions, with a calculated F value of 375,591 > F of 2.725 and a significance value of 0.000 < 0.05.
Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Konsumen pada Depot Air Minum Isi Ulang UD Enzes Pengabean Nur Kiman; Slamet Bambang Riono; Muhammad Syaifulloh; Akbar NP Darma Wahana; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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This study aims to determine and analyze the effect of service quality and price on consumer satisfaction at UD refill drinking water depots. Enzes Pengbean. The population in this study are consumers who visit and are regular customers of the UD refill drinking water depot. Enzes at Pengabean, numbering around 400 people, were taken from 2019 data using purposive sampling. With the results of the research showing that service quality has a significant effect on customer satisfaction at the UD Refill Drinking Water Depot. Enzes was 40.3%, and prices had a significant effect on consumer satisfaction at the UD Refill Drinking Water Depot. Enzes, amounting to 43.3%. With a value of Fcount > Ftable (28.325 > 2.70), Service Quality and Price simultaneously or simultaneously have a significant effect on Consumer Satisfaction at UD refill drinking water depots. Reliability and determinant value (R2) of 0.472 or 47.2% This high enough value indicates that other factors not included as variables in this study have less ability to explain consumer satisfaction at UD refill drinking water depots. Enzes Pengbean
Pemanfaatan Teknologi Informasi dan Komunikasi untuk Media Pembelajaran di SMP Negeri 2 Kerjo Saprilia Tri Lestari; Maya Nur Indah Sari; Nabilla Putri Jullizir; Deni Irawan; Sri Lestari; Primadani Yoga Siwi; Dian Fitria Ningsih; Feby Istifarini; Muhammad Syaifulloh
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 3 No. 01 (2022): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.142 KB) | DOI: 10.46772/jamu.v3i01.815

Abstract

Pesatnya perkembangan TIK memungkinkan penggunaan metode pembelajaran yang berbeda dan lebih efisien. Penerapan teknologi informasi dalam pendidikan merupakan tantangan nyata dan faktual. Proses pembelajaran yang efektif dan efisien memerlukan strategi pembelajaran yang baik. Untuk dapat merancang dan menyampaikan pembelajaran, Anda perlu memahami strategi mengajar dan menguasai media pengajaran. Pembelajaran yang efektif ditunjukkan dengan bagaimana pembelajaran dapat memenuhi kebutuhan siswa dan tuntutan zaman. Dalam rangka melaksanakan pembelajaran yang kreatif, menarik, dan membantu memvisualisasikan konsep matematika. Mitra menjalani pelatihan pembelajaran menggunakan teknologi informasi dan komunikasi yang didalamnya mencakup pula pembelajaran untuk siswa SMP Negeri 2 Kerjo Selain itu dilakukan pendampingan kepada siswa, agar upaya melaksanakan pembelajaran yang aktif, kreatif, dan menyenangkan dapat terwujud dan berjalan dengan baik.
Analisis Pengaruh Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Mie Ayam Arjuna Di Randudongkal Pemalang Tata Aulia Rahma; Khalid Iskandar; Muhammad Syaifulloh
Manajemen Kreatif Jurnal Vol 1 No 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2173

Abstract

This study was set behind a decrease in the sales of arjuna chicken noodles during 2020-2021. This decline in sales indicates a decrease in consumer buying decisions for arjuna chicken noodle products so that it can be formulated in this study that how consumers make decisions to buy arjuna chicken noodle amid a growing competitive phenomenon based on service quality and word of mouth. The purpose of this study was to analyze the effect of service quality and word of mouth on the purchase decision of arjuna chicken noodles. This study uses quantitative methods. Data collected using questionnaire and interview techniques. The respondents in this study were 50 people who met one of the five criteria; decision-making, purchasing, consuming chicken arjuna noodles at Randudongkal Pemalang. Three hypotheses were formulated and tested using regression analysis. Research results show that service quality does not have a significant effect on purchasing decisions, while Word Of Mouth has a significant effect on purchasing decisions. Word of mouth also had a high effect on purchasing decisions on Arjuna Chicken Mie Randudongkal Pemalang.
Analisis Kualitas Layanan dan Kepercayaan Dalam Meningkatkan Kepuasan Pelanggan pada SPBU 44.522.23 Janegara Arie Nastio Reza; Muhammad Syaifulloh; Khalid Iskandar
JLEB: Journal of Law, Education and Business Vol 1, No 2 (2023): Oktober 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v1i2.1091

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh kualitas layanan terhadap kepuasan pelanggan, pengaruh kepercayaan terhadap kepuasan pelanggan, pengaruh kualitas layanan dan kepercayaan secara bersama-sama terhadap kepuasan pelanggan di SPBU 44.522.23, Janegara, Kecamatan Jatibarang, Kabupaten Brebes. Metode yang digunakan dalam penelitian ini adalah metode penelitian korelasional yaitu penelitian yang bertujuan menentukan apakah terdapat asosiasi antara dua variabel atau lebih, serta seberapa jauh korelasi yang ada diantara variabel yang diteliti. Populasi dalam penelitian ini yaitu seluruh kepuasan pelanggan di SPBU 44.522.23, Janegara, Kecamatan Jatibarang, Kabupaten Brebes. Teknik pengambilan sampel dengan nonprobability sampling dengan cara purposive sampling, ditetapkan sebanyak 99 responden. Data yang digunakan adalah data primer berupa instrumen angket. Teknik analisis data dengan analisis regresi berganda. Berdasarkan hasil uji koefisien determinasi pada tabel 4.18, maka diperoleh nilai Adjusted R-Square sebesar 0,625 (62,50%). Hal tersebut memiliki arti bahwa kemampuan variabel independen dalam penelitian ini mempengaruhi variabel dependen sebesar 62,50%, sedangkan sisanya sebesar 37,50% (1 – 0,625) dijelaskan oleh variabel lain selain variabel independen dalam penelitian.
Co-Authors Akbar NP Darma Wahana Akbar Nuur PDW Akbar Nuur Purnama Darma W. Akhsiva Nurul Maulida Aminuyati Arie Nastio Reza Deni Irawan Dian Fitria Ningsih Dumadi Dumadi Dwi Harini Feby Istifarini Gian Fitralisma Hendri Sucipto Hilda Kumala wulandari Ikhwan, Syariefful Indriyani, Azizah Jamilatun Hikmah Khalid Iskandar Laeli Istifana Maya Nur Indah Sari Murdiono Nabilla Putri Jullizir NUR AISYAH Nur Annisa Nur Khojin Nur Kiman Nur Zahrotun Nisaa Primadani Yoga Siwi Riono, Slamet Bambang Roby Setiadi Roni Roni Saprilia Tri Lestari Suci Nur Utami Sukma Herlina Tata Aulia Rahma Warpuah Warpuah