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All Journal Valid Jurnal Ilmiah Media Bina Ilmiah Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen Alamtana ShariaBiz International Journal of Economics and Business
Baiq Ertin Helmida
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Sosialisasi Digitalisasi Sebagai Pendorong Peningkatan Pelayanan Publik Dan Inovasi Bisnis UMKM Di Desa Dasan Tereng Baiq Ertin Helmida; Baiq Kisnawati; Lalu Mimbar; Satriawan; Faizatul Fajariah; Rizaldi Gilang Ramadan; Ahmad Hasbullah
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Community Service activities in the form of outreach are a strategic step to encourage the use of digitalization in public services and MSME innovation in Dasan Tereng Village. The objectives of this activity are as follows: 1) To increase the understanding of village officials in utilizing digital technology for public services and the optimal use of other social media; 2) To increase the understanding of MSMEs in utilizing digital technology for business activities and encourage MSME business innovation through online marketing; 3) To encourage collaboration between universities, village governments, and business actors in implementing digitalization programs at the local level. The method used was preparation, namely conducting surveys, identifying problems, implementing activities, and finally, evaluating them. The results of this activity were: 1) Increased understanding of village officials in utilizing digital technology for public services (e.g., online administration, village websites, and service applications) and the optimal use of other social media; 2) Increased understanding of MSMEs in utilizing digital technology for business activities (e-commerce and other business applications) and encouraged MSME business innovation through online marketing (internet and digital technology); 3) Establishing a sustainable partnership between STIE AMM, village government, and MSME actors in developing the digital economy.
Strategi Pengembangan Bakso Mercon Pak Rahmat Di Kekalek Jaya Kecamatan Sekarbela Alvieno Dwi Cahyo Putra; Baiq Ertin Helmida; Erviva Farianti
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 4 (2025): Vol. 4 No. 4 Agustus 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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The purpose of this study was to determine the development strategy of Pak Rahmat's Mercon Meatballs in the Kekalek Jaya area, Sekarbela District. There are several fundamental problems that cause Pak Rahmat's meatballs to have difficulty developing, including in the human resources, capital, marketing and technology sectors. The population in this study was Bakso Mercon Kekalik Jaya. The research sample is Bakso Mercon Pak Rahmat. This research uses qualitative methods with primary data collection, namely using interviews, observation and documentation. The data analysis technique used is SWOT analysis technique and SWOT matrix as the formation of the right strategy to use. The results of this study indicate that the continuity of Pak Rahmat's mercon meatballs is more likely to survive and does not have the ability to develop a meatball business.
Co-Authors Agusfianto, Nendy Pratama Ahmad Hasbullah Alvieno Dwi Cahyo Putra Ariffianti, Indah Baiq Deria Ayuning Fatika Baiq Desthania Prathama Baiq Vivin Maelanti Dina Salsabilla Erviva Farianti Faizatul Fajariah Galuh Ratna Mutia Hekmatyar Alwi Hikmah Husnul Wahyu Lestari I Nengah Arsana I Nyoman Ari Sutrisna Ida Ayu Nursanty IDA BAGUS EKA ARTIKA Irianto Irianto KETUT MARINI, IDA AYU Kisnawati, Baiq Lalu Mimbar M. Wahyullah Muhammad Alamsyah Ni Putu Widiantari Nizar Hamdi Oktaviana Dinistri Putri Reno Kemala Sari Rizaldi Gilang Ramadan ROSYIA WARDANI Satriawan Sofiati Wardah Sopian Saori Syaiful Amri Ulfiyani Asdiansyuri Umi Sukma Dewi Zulkarnaen