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All Journal Media Ekonomi dan Manajemen Serat Acitya MEDIA International Journal of Supply Chain Management Tirtamath : Jurnal Penelitian dan Pengajaran Matematika International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Edumatica: Jurnal Pendidikan Matematika Dharma Ekonomi Jurnal Kabar Masyarakat Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Untag Business and Accounting Review Digital Innovation : International Journal Of Management
Imam Gozali
UNTAG Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Pengaruh Store Atmosphere, Kualitas Pelayanan dan Visual Merchandising Terhadap Keputusan Pembelian: Studi Pada Pelanggan Mr. K Cafe BSB City Semarang Imam Gozali
Dharma Ekonomi Vol. 31 No. 2 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i2.159

Abstract

As time goes by, the combination of store atmosphere, service quality and visual merchandising has become an important factor for cafe business owners and customers in choosing a place to gather and chat over coffee. This research aims to analyze the influence of store atmosphere, service quality and visual merchandising on purchasing decisions for Mr. customers. K cafe BSB City Semarang. The population in this study were all customers who visited using a non-random sampling technique, totaling 96 respondents using accidental sampling. As for collecting data by distributing questionnaires to respondents who happen to be found. The results of the analysis show that store atmosphere and service quality have a positive and significant effect on purchasing decisions, while visual merchandising has a negative and insignificant effect on purchasing decisions.
ANALISIS KINERJA PEMASARAN UNTUK MENCAPAI KEUNGGULAN BERSAING (Studi Pada Centra Industri Pakaian Batik Di Pekalongan) Imam Gozali; CH Asta Nugraha
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 1 No. 1 (2022): Maret : Jurnal Riset sosial humaniora, dan pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v1i1.91

Abstract

The goals of the study are to test the effects of strategy orientation, creativation, innovation for marketing perfomance, and the competitive advantages of central batik industry in Pekalongan. The study was done by questionnaire method. Sampling was done by accidental sampling of 100 respondents while techniques were being analyzed using SEM (Structural Equation Model). The result of the study recommends the orientation of strategy, creativity and innovation that influence on the performance of marketing significancy. The orientation of strategy, creativity and innovation affect the competitive advantage through marketing performance too. Marketing performance influence the competitive advantage directly in the apparel industry of central batik in Pekalongan.
Impulsive Buying Among Tiktok Users: (Study on Gen Z) Imam Gozali; Hidayah Sri Pamungkas
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.464

Abstract

This study aims to determine how much influence digital marketing strategies (content marketing, affiliate marketing and flash sales) have in encouraging impulsive purchasing behavior in Gen Z. The population of this study consists of all Generation Z TikTok users in Indonesia, with an unknown total number. The research method employed is a quantitative approach using a survey of 100 respondents selected through convenience sampling. The data were analyzed using multiple linear regression with inferential analysis or classical assumption testing. The results show that, partially, all three independent variables have a positive and significant effect on impulsive buying. Flash Sales have the greatest effectiveness influence, with a multiple regression coefficient value of 0.275. Although Flash Sales are statistically the most effective, descriptive analysis results indicate that affiliate marketing has the highest level of effectiveness based on the respondents’ average score of 21.69. Therefore, an optimal digital marketing strategy can leverage all three methods to enhance impulsive buying behavior.
PENERAPAN TEKNIK POLA RUDIMENTS PADA KELOMPOK DRUMBANDDI SMA NEGERI 01 LEBONG BENGKULU Imam Gozali; Harisnal Hadi
Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Vol. 3 No. 1 (2025): Februari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/zj7q9p47

Abstract

This research is motivated by the fact that many members of the drum band at SMAN 01 Lebong are still unable to master basic techniques such as holding the sticks, placing strikes on the membrane, and the dynamics of strikes. This study aims to describe the application of rudiment patterns in the extracurricular drum band group at SMAN 01 Lebong. This type of research is action research with stages of planning, implementation, and evaluation. The population of this study is students involved in the extracurricular activities of the drum band at SMAN 01 Lebong with a sample of 50 people. Data was collected through observation, interviews, and documentation. The steps in data analysis are to collect data, describe data and draw conclusions from data. The research results show that the application of the rudimentary pattern technique using a 4/4 rhythm is very effective for training members of the drum band using single stroke and double stroke techniques. The use of rudimentary pattern techniques for percussion instruments in the SMA Negeri 01 Lebong drum band can provide specific understanding and knowledge regarding the proper way to play percussion instruments.
Pengaruh Pembelajaran Berbasis Masalah terhadap Disposisi Matematis dan Kemampuan Pemecahan Masalah Siswa Gozali, Imam; Syamsuri, Syamsuri; Nindiasari, Hepsi; Fatah, Abdul
Edumatica : Jurnal Pendidikan Matematika Vol 12 No 2 (2022): Edumatica: Jurnal Pendidikan Matematika
Publisher : Department of Mathematics Education, Faculty of Teacher Training and Education, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.935 KB) | DOI: 10.22437/edumatica.v12i02.15772

Abstract

Problem based learning on the mathematical disposition and problem solving abilities of students is the ability to think and mathematical attitudes that must be possessed by students. Through the application of problem-based learning, it is hoped that it can improve the problem solving ability of students' mathematical dispositions. This study was conducted to determine the effect of problem-based learning on problem-solving abilities on students' mathematical dispositions. The research design used is a quasi-experimental design, namely the pretest-posttest control group design with a population of all students of class X SMK Az-zahra in the academic year 2021/2022. Through purposive random sampling technique, the TKJ 3 class was obtained as the experimental class (n = 36) and the TKJ 2 class as the control class (n = 36). Collecting data using a test of problem solving ability and mathematical disposition. Data analysis was carried out descriptively and inferentially (α = 0.05). Based on data analysis, it is known that the increase in problem solving abilities of students who receiving problem..based learning is higher than students who receive conventional learning. The increase in the mathematical disposition of students who received problem-based learning was higher than students who received conventional..learning. so the conclusion is problem-based learning can improve problem-solving skills on students' mathematical dispositions.
The Effect of Quality of Work Life and Organizational Commitment toward Employee's Performance Yohaningsih, Yohaningsih; Gozali, Imam
Untag Business and Accounting Review Vol 1, No 2: October 2022
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v1i2.3340

Abstract

This study aims to determine the effect of the quality of work life and organizational commitment on employee performance of BPJS Ketenagakerjaan in Semarang. The population used in this study was all employees at BPJS Ketenagakerjaan in Semarang. The sample size was 90 respondents, taken with a simple random sampling technic. The data source used is primary data, with the data collection method using a questionnaire. The data analysis technique used is multiple linear regression analysis. The results indicate that the quality of work life has a positive and significant effect on employee performance, and organizational commitment has a positive and significant effect on employee performance. Based on the results, suggestions can be submitted to BPJS Employment Semarang to maintain or improve work life and organizational commitment, by providing rewards and compensation for excellent employees.
IMPROVING THE MANAGERIAL QUALITY OF THE HEAD OF MADRASAH IN THE MADRASAH FRIENDS PROGRAM IN BREBES-INDONESIA Gozali, Imam; Fajarin, Fajarin; Fatimah, Siti; Suklani, Suklani
International Journal of Business, Law, and Education Vol. 4 No. 1 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i1.138

Abstract

In the current context, the managerial quality of madrasah is still uneven. Therefore, it is important to equalize the managerial quality of madrasas. This study describes the efforts of the Regional Office of the Ministry of Religion of Central Java in improving the managerial quality of madrasa heads through the madrasa companion program. This study uses a descriptive qualitative method, relying on primary data and extensive literature studies. Primary data sources were obtained through interviews with madrasa principals, teachers, school committees in public and private madrasas and secondary data were collected from relevant documents and similar studies. The results of this study indicate that the madrasa companion program in the form of mutual assistance and a spirit of sharing between advanced and underdeveloped madrasas has a positive impact on the progress and development of madrasas in Brebes Regency, Central Java, Indonesia.
PEMBERDAYAAN JAMU TRADISIONAL OMAH AMPIRAN WONOLOPO MELALUI PENGEMBANGAN PRODUK, BRANDING, DAN PEMASARAN DIGITAL Nurchayati, Nurchayati; Imam Gozali; Sukardi, Sukardi; Suparmi, Suparmi; Lisa Erfi Yunita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Traditional jamu (herbal medicine) represents an invaluable part of Indonesian cultural heritage, yet it faces declining interest due to limited product innovation, weak branding, and minimal digital marketing adoption. This community service program aims to empower 25 traditional jamu entrepreneurs in Omah Ampiran Tourism Village, Wonolopo, Semarang City, through integrated product development, branding, and digital marketing. Using Participatory Action Research (PAR) over 24 weeks, the program completed its preparation phase (weeks 1-4) involving stakeholder engagement and need assessment. Baseline findings revealed that 84% have limited variants, 0% have registered trademarks, and 60% lack social media presence, with an average monthly revenue of IDR 2,450,000. The program includes three training clusters and intensive mentoring (weeks 5-20). Target outcomes: 80% developing three new variants, 90% establishing brand identity, 100% utilizing social media, and 70% registering on marketplaces. A sustainable community with peer-to-peer mentoring will ensure continuity, contributing to cultural heritage preservation and women's economic empowerment.
Co-Authors Abdul Fatah Agung Wibowo Agus Wiyoso Ali Djamhuri Amalia Amalia Asta Nugraha Bambang Riyadi C H Asta Nugraha CH Asta Nugraha Dwi Indah Evi Nur Afidoh Fajarin, Fajarin hadi, Harisnal Hepsi Nindiasari Hidayah Sri Pamungkas Ilham Kurniawan Ivan Kurniawan Joko Riyanto Lisa Erfi Yunita Lyan Audiah Nurchayati Nurchayati Nurhayati Nurhayati Raden Mohamad Herdian Bhakti Rakiman Rakiman Ratnawati Dwi Putranti Honorata Rilus Kinseng RP Sigit Fiansyah Sisy Farah Adilah Siti Fatimah Slamet Setia Sukardi Sukardi Suklani Suparmi Suparmi Susi Afriyani Susilo Susilo Syahrul Afifudin Syamsuri Tanuri Tanuri Tasya Harsiami Trista Rima Setya Uci Tri Windarsih Yohaningsih, Yohaningsih