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All Journal Media Ekonomi dan Manajemen Serat Acitya MEDIA Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah International Journal of Supply Chain Management Tirtamath : Jurnal Penelitian dan Pengajaran Matematika International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Edumatica: Jurnal Pendidikan Matematika Dharma Ekonomi Jurnal Kabar Masyarakat Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Akademik Pengabdian Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Untag Business and Accounting Review Digital Innovation : International Journal Of Management

Imam Gozali

UNTAG Semarang

Author-ID : 270190

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Impulsive Buying Among Tiktok Users: (Study on Gen Z) Imam Gozali; Hidayah Sri Pamungkas
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.464

This study aims to determine how much influence digital marketing strategies (content marketing, affiliate marketing and flash sales) have in encouraging impulsive purchasing behavior in Gen Z. The population of this study consists of all Generation Z TikTok users in Indonesia, with an unknown total number. The research method employed is a quantitative approach using a survey of 100 respondents selected through convenience sampling. The data were analyzed using multiple linear regression with inferential analysis or classical assumption testing. The results show that, partially, all three independent variables have a positive and significant effect on impulsive buying. Flash Sales have the greatest effectiveness influence, with a multiple regression coefficient value of 0.275. Although Flash Sales are statistically the most effective, descriptive analysis results indicate that affiliate marketing has the highest level of effectiveness based on the respondents’ average score of 21.69. Therefore, an optimal digital marketing strategy can leverage all three methods to enhance impulsive buying behavior.

PENERAPAN TEKNIK POLA RUDIMENTS PADA KELOMPOK DRUMBAND DI SMA NEGERI 01 LEBONG BENGKULU Imam Gozali; Harisnal Hadi
Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Vol. 3 No. 1 (2025): Februari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/zj7q9p47

This research is motivated by the fact that many members of the drum band at SMAN 01 Lebong are still unable to master basic techniques such as holding the sticks, placing strikes on the membrane, and the dynamics of strikes. This study aims to describe the application of rudiment patterns in the extracurricular drum band group at SMAN 01 Lebong. This type of research is action research with stages of planning, implementation, and evaluation. The population of this study is students involved in the extracurricular activities of the drum band at SMAN 01 Lebong with a sample of 50 people. Data was collected through observation, interviews, and documentation. The steps in data analysis are to collect data, describe data and draw conclusions from data. The research results show that the application of the rudimentary pattern technique using a 4/4 rhythm is very effective for training members of the drum band using single stroke and double stroke techniques. The use of rudimentary pattern techniques for percussion instruments in the SMA Negeri 01 Lebong drum band can provide specific understanding and knowledge regarding the proper way to play percussion instruments.

Pengaruh Pembelajaran Berbasis Masalah terhadap Disposisi Matematis dan Kemampuan Pemecahan Masalah Siswa Gozali, Imam; Syamsuri, Syamsuri; Nindiasari, Hepsi; Fatah, Abdul
Edumatica : Jurnal Pendidikan Matematika Vol 12 No 2 (2022): Edumatica: Jurnal Pendidikan Matematika
Publisher : Department of Mathematics Education, Faculty of Teacher Training and Education, Universitas Jambi

Problem based learning on the mathematical disposition and problem solving abilities of students is the ability to think and mathematical attitudes that must be possessed by students. Through the application of problem-based learning, it is hoped that it can improve the problem solving ability of students' mathematical dispositions. This study was conducted to determine the effect of problem-based learning on problem-solving abilities on students' mathematical dispositions. The research design used is a quasi-experimental design, namely the pretest-posttest control group design with a population of all students of class X SMK Az-zahra in the academic year 2021/2022. Through purposive random sampling technique, the TKJ 3 class was obtained as the experimental class (n = 36) and the TKJ 2 class as the control class (n = 36). Collecting data using a test of problem solving ability and mathematical disposition. Data analysis was carried out descriptively and inferentially (Î± = 0.05). Based on data analysis, it is known that the increase in problem solving abilities of students who receiving problem..based learning is higher than students who receive conventional learning. The increase in the mathematical disposition of students who received problem-based learning was higher than students who received conventional..learning. so the conclusion is problem-based learning can improve problem-solving skills on students' mathematical dispositions.

The Effect of Quality of Work Life and Organizational Commitment toward Employee's Performance Yohaningsih, Yohaningsih; Gozali, Imam
Untag Business and Accounting Review Vol 1, No 2: October 2022
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v1i2.3340

This study aims to determine the effect of the quality of work life and organizational commitment on employee performance of BPJS Ketenagakerjaan in Semarang. The population used in this study was all employees at BPJS Ketenagakerjaan in Semarang. The sample size was 90 respondents, taken with a simple random sampling technic. The data source used is primary data, with the data collection method using a questionnaire. The data analysis technique used is multiple linear regression analysis. The results indicate that the quality of work life has a positive and significant effect on employee performance, and organizational commitment has a positive and significant effect on employee performance. Based on the results, suggestions can be submitted to BPJS Employment Semarang to maintain or improve work life and organizational commitment, by providing rewards and compensation for excellent employees.

IMPROVING THE MANAGERIAL QUALITY OF THE HEAD OF MADRASAH IN THE MADRASAH FRIENDS PROGRAM IN BREBES-INDONESIA Gozali, Imam; Fajarin, Fajarin; Fatimah, Siti; Suklani, Suklani
International Journal of Business, Law, and Education Vol. 4 No. 1 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i1.138

In the current context, the managerial quality of madrasah is still uneven. Therefore, it is important to equalize the managerial quality of madrasas. This study describes the efforts of the Regional Office of the Ministry of Religion of Central Java in improving the managerial quality of madrasa heads through the madrasa companion program. This study uses a descriptive qualitative method, relying on primary data and extensive literature studies. Primary data sources were obtained through interviews with madrasa principals, teachers, school committees in public and private madrasas and secondary data were collected from relevant documents and similar studies. The results of this study indicate that the madrasa companion program in the form of mutual assistance and a spirit of sharing between advanced and underdeveloped madrasas has a positive impact on the progress and development of madrasas in Brebes Regency, Central Java, Indonesia.

PEMBERDAYAAN JAMU TRADISIONAL OMAH AMPIRAN WONOLOPO MELALUI PENGEMBANGAN PRODUK, BRANDING, DAN PEMASARAN DIGITAL Nurchayati, Nurchayati; Imam Gozali; Sukardi, Sukardi; Suparmi, Suparmi; Lisa Erfi Yunita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Traditional jamu (herbal medicine) represents an invaluable part of Indonesian cultural heritage, yet it faces declining interest due to limited product innovation, weak branding, and minimal digital marketing adoption. This community service program aims to empower 25 traditional jamu entrepreneurs in Omah Ampiran Tourism Village, Wonolopo, Semarang City, through integrated product development, branding, and digital marketing. Using Participatory Action Research (PAR) over 24 weeks, the program completed its preparation phase (weeks 1-4) involving stakeholder engagement and need assessment. Baseline findings revealed that 84% have limited variants, 0% have registered trademarks, and 60% lack social media presence, with an average monthly revenue of IDR 2,450,000. The program includes three training clusters and intensive mentoring (weeks 5-20). Target outcomes: 80% developing three new variants, 90% establishing brand identity, 100% utilizing social media, and 70% registering on marketplaces. A sustainable community with peer-to-peer mentoring will ensure continuity, contributing to cultural heritage preservation and women's economic empowerment.

PEMBERIAN MP-ASI PADA USIA DINI MENYEBABKAN RISIKO GANGGUAN PENCERNAAN PADA BAYI Meila Maulidina Eka Putri; Nur Afni Aprillia; Muhammad Rifqi Muzayyan; Imam Gozali; Aufar Fadlul Hady
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8534

Exclusive breastfeeding during the first six months of life is essential for infant health and development. However, early introduction of complementary feeding (MP-ASI) before six months of age is still commonly practiced and may increase the risk of digestive disorders. This study aimed to describe early complementary feeding practices and their effects on infant digestive health. A qualitative descriptive approach was employed, conducted at the Village Maternity Post (Polindes) of Grujugan Village from December to January 2025, with mothers of infants and health workers selected through purposive sampling. The results indicate that early complementary feeding is associated with digestive problems such as diarrhea and constipation due to the immaturity of the infant digestive system, as well as cultural influences and parental misconceptions. Therefore, exclusive breastfeeding and age-appropriate complementary feeding are crucial to support optimal infant growth and development.

Pengaruh Persepsi Dan Nilai Nasabah Terhadap Tingkat Kepercayaan Bank (Studi Pada Nasabah Bank BPR Syariah Di Kota Semarang) Nugraha, Ch. Asta; Riyanto, Joko; Gozali, Imam
Media Ekonomi dan Manajemen Vol 32, No 1 (2017): Peningkatan Kapabilitas Bisnis Berorientasi Kepuasan Pelanggan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

ABSTRAKÂ Bank BPR syariah yang digerakkan dengan sistem bagi hasil serta orientasi maslahah (kebaikan) dan kehalalan telah mendorong kompetisi perbankan yang bertumpu pada bunga. Namun begitu, kepercayaan masyarakat untuk berinvestasi melalui perbankan syariah masih relatif rendah. Ini menjadi latar untuk melakukan penelitian tentang apa penyebab rendahnya kepercayaan masyarakat terhadap perbankan syariah. Persepsi dan nilai nasabah menjadi orientasi peneliti menduga penyebab tinggi rendahnya tingkat kepercayaan BAnk (BPR) Syariah di Kota Semarang. Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi dan nilai nasabah terhadap kepercayaan bank BPR Syariah di Kota Semarang. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi. Instrumen dalam pengumpulan data menggunakan kuesioner dengan teknik non probability sampling berdasar Convvenience Sampling yaitu berdasarkan kemudahan ditemui tanpa membedakan responden moslem dan non moslem terhadap 100 responden. Hasil penelitian menyimpulkan bahwa Persepsi dan Nilai Nasabah berpengaruh positif dan signifikan terhadap Tingkat Kepercayaan Bank.Â Kata kunci: persepsi, nilai, kepercayaanÂ ABSTRACTÂ BPR syariah bank is driven by the sharing system as well as the orientation maslahah (kindness) and halal banking has encouraged competition resting on an interest. However, public confidence to invest in Islamic banking is still relatively low. This is the backdrop to do research on what causes of low public confidence in the Islamic banking. Perception and value customers into high orientation researchers suspect causes low levels of trust banks (BPR) Sharia in Semarang. The purpose of this study was to determine the effect of the perception and value of customers' confidence BPR Syariah bank in Semarang. This study uses a quantitative method by regression analysis. Instruments in data collection using a questionnaire with non-probability sampling technique based Convenience Sampling is based on the ease encountered regardless respondent moslem and non-moslem on 100 respondents. The study concluded that the Customer Perception Â and Customer value had positive and significant impact on the level ofÂ Bank Trust.Â Key words : perception, value, trust

Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Pengetahuan Konsumen Sebagai Variabel Intervening (Studi Pada Toko Swalayan Super Indo Kota Semarang) Nurhayati, Nurhayati; Gozali, Imam; Ratnawati Dwi Putranti, Honorata
Media Ekonomi dan Manajemen Vol 31, No 2 (2016): Peningkatan Kinerja UMKM Menghadapi Persaingan Global
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

ABSTRAKÂ Â Â Â Â Â Â Â Â Â Â Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing dan corporate social responsibility terhadap keputusan untuk membeli produk hijau dengan peran mediasi pengetahuan konsumen.Penelitian ini menggunakan metode analisis jalur (Path Analysis). Populasi peneltian adalah konsumen pengguna produk organik yang belanja di Toko Swalayan Super Indo Kota Semarang. Sampel penelitian sebanyak 140 orang, yang dipilih dengan menggunakan accidental sampling.Kesimpulan dalam penelitian ini adalah bahwa green marketing dan CSR berpengaruh positif dan signifikan terhadap pengetahuan konsumen(1) Pengetahuan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian (2) Â green marketing dan CSR berpengaruh positif dan signifikan terhadap keputusan pembelian melalui pengetahuan konsumen sebagai variabel intervening (3)Kata kunci: Green Marketing, Corporate social responsibility, Pengetahuan konsumen dan Keputusan Pembelian. Â ABSTACTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â This study aimed to analyze the influence of Green Marketing and corporate social responsibility of the decision to buy green products with the mediating role of consumer knowledge .Â Â Â Â Â Â Â Â Â Â Â Â Â Â This research used path analysis ( path analysis ) . The population of a study is the organic product consumers shopping at Supermarket Super Indo Semarang . Sample was 140 people , which is selected by using accidental Â sampling method .Â Â Â Â Â Â Â Â Â Â Â Â Â Â The conclusion of this study is that green marketing and CSR had positive and significant impact on consumer knowledge ( 1 ) Knowledge of consumers had positive and significant effect on purchasing decisions ( 2 ) green marketing and CSR had positive and significant impact on consumer purchasing decisions through consumer knowledge as interveningÂ (3)Â Key words : Â Â Green Marketing, corporate social responsibility, consumer knowledge,Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â consumer purchasing

Efektivitas Program “Muslim” Unit Pengumpul Zakat (UPZ) Kantor Kementerian Agama Kabupaten Kediri dalam Optimalisasi Pengelolaan Zakat Husnal Muna, Indana; Fathul Majid, Fuad; Dwi Amanda, Septi; Gozali, Imam; Salam, Abiyyu
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i1.30972

Abstrak Penelitian ini bertujuan untuk menganalisis efektivitas Program “Muslim” Unit Pengumpul Zakat (UPZ) Kantor Kementerian Agama Kabupaten Kediri dalam mengoptimalkan pengelolaan zakat. UPZ merupakan perpanjangan tangan BAZNAS dalam menghimpun dan mendistribusikan dana zakat, infak, dan sedekah (ZIS) di lingkungan instansi pemerintah. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi lapangan. Data diperoleh melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa peningkatan jumlah muzaki dari sekitar 700 menjadi lebih dari 1.200 orang mencerminkan keberhasilan strategi penghimpunan zakat yang sistematis. Dalam aspek pendistribusian, Program “Muslim” yang meliputi Muslim Peduli, Muslim Cerdas, Muslim Sehat, dan Muslim Mandiri telah mengintegrasikan pola bantuan konsumtif dan produktif. Bantuan sosial, beasiswa, dukungan kesehatan, serta pemberdayaan ekonomi melalui modal usaha dan gerobak jualan menunjukkan kontribusi nyata terhadap peningkatan kesejahteraan mustahik. Meskipun demikian, aspek sosialisasi dan publikasi program masih perlu diperkuat agar keberadaan UPZ lebih dikenal oleh masyarakat luas. Secara keseluruhan, Program “Muslim” dinilai efektif dalam mendukung optimalisasi pengelolaan zakat secara terstruktur dan berkelanjutan. Kata kunci: efektivitas, UPZ, pengelolaan zakat, pendistribusian zakat, pemberdayaan mustahik

Co-Authors Abdul Fatah Agung Wibowo Agus Wiyoso Ali Djamhuri Amalia Amalia Asta Nugraha Aufar Fadlul Hady Bambang Riyadi CH Asta Nugraha Dwi Amanda, Septi Dwi Indah Evi Nur Afidoh Fajarin, Fajarin Fathul Majid, Fuad hadi, Harisnal Hepsi Nindiasari Hidayah Sri Pamungkas Husnal Muna, Indana Ilham Kurniawan Ivan Kurniawan Joko Riyanto Lisa Erfi Yunita Lyan Audiah Meila Maulidina Eka Putri Muhammad Rifqi Muzayyan Nugraha, Ch. Asta Nur Afni Aprillia Nurchayati Nurchayati Nurhayati Nurhayati Raden Mohamad Herdian Bhakti Rakiman Rakiman Ratnawati Dwi Putranti Honorata Rilus Kinseng RP Sigit Fiansyah Salam, Abiyyu Sisy Farah Adilah Siti Fatimah Slamet Setia Sukardi Sukardi Suklani Suparmi Suparmi Susi Afriyani Susilo Susilo Syahrul Afifudin Syamsuri Tanuri Tanuri Tasya Harsiami Trista Rima Setya Uci Tri Windarsih Yohaningsih, Yohaningsih

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