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STRATEGI PEMASARAN ANYAMAN LIDI BERBASIS KEARIFAN LOKAL UNTUK PEMBERDAYAAN EKONOMI MASYARAKAT DESA TAPANG SEMADA Avelius Dominggus Sore; Yopinus Bobi
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 3 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i3.3790

Abstract

This research aims to analyze the marketing strategy for woven sticks based on local wisdom as an effort to empower the community economy in Tapang Semada Village. Stick weaving, which is a traditional craft product typical of this village, has great economic potential but has not been maximized in wider marketing. The local wisdom approach is the basis for marketing strategies to maintain the uniqueness and cultural values contained in products, as well as strengthening local identity amidst modern market competition. The research methods used include participant observation, in-depth interviews with craftsmen. The research results show that by utilizing local wisdom such as traditional motifs and the use of natural materials, as well as expanding the marketing network through digital media and collaboration with external parties, woven stick products can have higher competitiveness. The implementation of this strategy is expected to improve the economic welfare of the Tapang Semada Village community through the development of creative industries based on traditional crafts.
PENGARUH PENGGUNAAN E-WALLET TERHADAP PERILAKU PRODUKTIF MAHASISWA STKIP PERSADA KHATULISTIWA SINTANG Martina Cesilia J.A; Dessy Triana Relita; Yopinus Bobi; Avelius Dominggus Sore; Yulia Suriyanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.6305

Abstract

The development of financial technology, particularly e-wallets, has changed the financial behavior of students in the digital era. This study aims to analyze the influence of e-wallet use on the productive behavior of students at STKIP Persada Khatulistiwa Sintang. This study used a quantitative approach with a correlational method. Data were collected through questionnaires from 100 respondents selected using a purposive sampling technique, then analyzed using simple linear regression. The results showed that e-wallet use had a positive and significant effect on students' productive behavior with a significance value of 0.000 < 0.05 and a coefficient of determination of 51.2%. These findings indicate that e-wallets function not only as a transaction tool but also as a means to improve efficiency, financial control, and student productivity. This study contributes to expanding fintech studies by emphasizing the role of e-wallets in shaping productive behavior among students. This research is limited by its sample size. It cannot represent respondents from a specific generation. Therefore, more in-depth research is needed to generalize the results.