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THE EFFECT OF PRODUCT QUALITY AND CONSUMER DISSATISFACTION ON WARDAH LIPSTICK BRAND SWITCHING BEHAVIOR IN PADANG STATE UNIVERSITY STUDENTS: Pengaruh Kualitas Produk dan Ketidakpuasan Konsumen terhadap Perilaku Peralihan Merek Lipstik Wardah pada Mahasiswa Universitas Negeri Padang Nabila Noer Istiqamah; Annur Fitri Hayati
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA)
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5016

The purpose of this study was to investigate how it affects the quality of the poduk and consumer dissatisfaction with the brand switch on Wardah lipsticks. This study uses a causal research design and quantitative methodology. The population of this study consisted of Padang State University students who had worn Wardah lipstick and switched brands. Sampling was 100 and the sampling method was purposive sampling. The findings of the study revealed that (1) there was a significant negative influence of product quality on the brand change of Wardah lipstick products in female students at Padang State University. (2) consumer dissatisfaction has a significant positive influence on the brand change of Wardah lipstick products in Padang State University students. (3) the significant influence between product quality and consumer dissatisfaction on the switch of Wardah Lipstick Brand to female students at Padang State University

THE EFFECT OF PROBLEM BASED LEARNING (PBL) BASED E-MODULE ASSISTED BY SMART APPS CREATOR APPLICATION ON STUDENT LEARNING MOTIVATION (STUDY ON RESEARCH OF GRADE XI STUDENTS OF SMA NEGERI 1 KECAMATAN GUGUAK DISTRICT): Pengaruh E-Modul Berbasis Problem Based Learning (PBL) Berbantuan Aplikasi Smart Apps Creator Terhadap Motivasi Belajar Siswa (Studi Pada Penelitian Siswa Kelas XI SMA Negeri 1 Kecamatan Guguak) Mutiara; Annur Fitri Hayati
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA)
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5035

This research aims to determine the effect of e-modules based on problem based learning (PBL) assisted by the Smart Apps Creator (SAC) application on student learning motivation. This type of research is a quasi-experiment with a population of class IX students at SMA N 1 Guguak District. Sampling used purposive sampling technique. The total sample was 66 class XI students at SMAN 1 Guguak District who were divided into 2 groups, namely 32 for the control class group and 34 for the experimental class group. Based on the results of the data using the normality test and homogeneity test, the results obtained were that the data had a normal distribution and homogeneous variance. Then proceed with hypothesis testing using the independent sample t-test posttest data from the student learning motivation questionnaire (experiment and control). The result obtained was 0.004 < 0.005 so Ho was rejected. So it is concluded that there is a significant influence of the use of PBL based e-modules assisted by SAC applications on student learning motivation

Pengaruh Electronic word of mouth (E-WOM) dan Customer dissatisfaction Terhadap Brand switching Melalui Variety seeking Sebagai Variabel Intervening: Studi pada Konsumen Mixue Kota Padang Nindy Armelia Putri; Annur Fitri Hayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7790

This study aims to analyze the effect of Electronic word of mouth (E-WOM) and Customer dissatisfaction on Brand switching, and test Variety seeking as an intervening variable for Mixue consumers in Padang City. This type of research is causative, the population in this study is the people of Padang City who have switched brands from Mixue to other ice cream & tea brands in Padang City. The number of samples was determined as many as 100 samples using the Cochran formula and purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires. The analysis method used is SEM analysis using SmartPLS 4.0 software. The results showed that: 1) E-WOM has a significant effect on brand switching, 2) customer dissatisfaction has a significant effect on brand switching, 3) E-WOM has no significant effect on variety seeking, 4) customer dissatisfaction has a significant effect on variety seeking, 5) variety seeking has a significant effect on brand switching, 6) variety seeking cannot mediate the relationship between E-WOM and brand switching, 7) variety seeking mediates the relationship between customer dissatisfaction and brand switching.

Perencanaan sustainable tourism berbasis budaya dan kearifan lokal untuk pemberdayaan ekonomi masyarakat Annur Fitri Hayati; Jean Elikal Marna; Oknaryana Oknaryana; Mega Asri Zona; Yolandafitri Zulvia; Dian Fitria Handayani; Arif Adrian
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26014

Abstrak Nagari (Desa) Garagahan adalah nagari tertua di Kecamatan Lubuk Basung. Nagari ini memiliki alam yang indah dan sangat cocok untuk dikembangkan potensi pariwisatanya. Selain wisata alam dan budaya, Nagari Garagahan terkenal memiliki UMKM Cincau Hijau, yang memasok 80% dari cincau hijau yang ada dipasaran Lubuk Basung. Namun demikian seluruh potensi tersebut belum ada upaya yang lebih masif untuk menggali dan mengelola, hal ini dikarenakan kurangnya sumberdaya manusia serta sense of belonging masyarakat yang masih belum terbangun secara maksimal. Dari permasalahan diatas maka kegiatan pengabdian ini akan terinternalisasi kedalam Rencana Jangka Menengah (RPJM) Nagari, sehingga pengabdian ini memiliki urgensi untuk dilaksanakan. Untuk mengatasi berbagai masalah yang dihadapi oleh mitra maka tim pengabdian Universitas Negeri Padang menyusun solusi sebagai berikut: (1) Pendampingan penentuan lokasi wisata berbasis budaya Nagari garagahan, (2) Melakukan pelatihan manajemen wisata kepada anggota pojok sadar wisata (Pokdarwis), (3) Melakukan Pelatihan Manajemen UMKM. Untuk mencapai hasil tersebut, tim pengabdian menggunakan tiga metode pendekatan, yaitu: survey lapangan, pendampingan, pelatihan, dan praktek langsung. Hasil yang dicapai pada kegiatan ini adalah, (1) Pemetaan lokasi wisata di Nagari Garagahan, (2) Peningkatan keberdayaan Masyarakat Nagari Garagahan melalui Pariwista dan Pengembangan UMKM. Kata kunci: sustainable tourism; UMKM; manajemen. Abstract Nagari Garagahan is the oldest village in Lubuk Basung District. This village has beautiful nature and is very suitable for developing its tourism potential. In addition to natural and cultural tourism, Nagari Garagahan is famous for having an MSME that produces Green Grass Jelly, which supplies 80% of the green grass jelly available on the Lubuk Basung market. However, there has been no more massive effort to explore and manage all of this potential, due to the lack of human resources and the community's sense of belonging which has not been optimally built. From the problems above, this community service activity will be internalized into the Village Medium-Term Plan (RPJM), so that this activity has an urgency to be implemented. To overcome various problems faced by Nagari Garagahan, the community service team has prepared the following solutions: (1) Assistance in determining cultural-based tourism locations in Nagari Garagahan, (2) Conducting tourism management training for members of the Tourism Awareness Corner (Pokdarwis), (3) Conducting MSME Management Training. To achieve these results, the community service team used three approaches: field surveys, mentoring, training, and direct practice. The outputs are (1) Mapping of tourist locations in Nagari Garagahan, (2) Increasing the empowerment of the Nagari Garagahan community through tourism and UMKM development. Keywords: sustainable tourism; MSME; management.

Pengembangan usaha masyarakat pesisir pantai dalam upaya meningkatkan perekonomian nasional Annur Fitri Hayati; Yolandafitri Zulvia; Mega Asri Zona
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.26740

Abstrak Kelompok Pengolah dan Pemasar (POKLAHSAR) Bali Ulak Karang dan Pantai Gurun yang berada di Kota Padang masih termasuk dalam skala kecil dan menengah. POKLAHSAR ini menggunakan tenaga kerja lepas yang terdiri dari ibu-ibu rumah tangga. Kelompok ini memasok ikan segar sekitar 20 kilogram dan mengolah sekitar 10 kilogram ikan setiap hari. Saat ini, kedua POKLAHSAR menghadapi beberapa permasalahan: (1) Hasil pengolahan produksi ikan yang kurang menarik, (2) Daerah pemasaran hasil produksi hanya untuk pasar lokal Kota Padang dan sekitarnya, dan (3) Mitra belum memiliki legalitas izin BPOM. Untuk mengatasi permasalahan ini, tim pengabdian melakukan beberapa kegiatan: (1) Memberikan pendampingan kepada mitra dalam membuat berbagai produk olahan ikan, (2) Membantu dalam desain merek, logo dan kemasan sehingga produk menjadi lebih menarik dan berkualitas, (3) Memberikan pelatihan dan pendampingan kepada mitra dalam pengurusan izin BPOM, (4) Memberikan pelatihan serta pendampingan pembuatan media promosi online untuk produk yang dihasilkan oleh kedua mitra. Kata kunci: pemasaran; pengolahan ikan; BPOM. Abstract Bali Ulak Karang and Pantai Gurun Processing and Marketing Groups (POKLAHSAR) located in Padang City are small or medium scale. These POKLAHSARs use daily labor, most of whom are housewives. This group supply around 20 kilograms of fresh fish and process around 10 kilograms of fish every day. Currently, both POKLAHSARs are facing several problems: (1) Results of fish processing are less attractive, (2) Marketing for the production results is only for local market, and (3) Partners do not yet have BPOM permit. To overcome these problems, the team carried out several activities: (1) Providing assistance in making various products from processed fish, (2) Assisting in designing brands, logos, and packaging so that products become more attractive and of higher quality, (3) Providing training and assistance to partners in managing BPOM permits, (4) Providing training and assistance in making online promotional media for products produced by the two partners. Keywords: marketing; food processing; BPOM.

Pengaruh Electronic word of mouth (E-WOM) dan Customer dissatisfaction Terhadap Brand switching Melalui Variety seeking Sebagai Variabel Intervening: Studi pada Konsumen Mixue Kota Padang Nindy Armelia Putri; Annur Fitri Hayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7790

This study aims to analyze the effect of Electronic word of mouth (E-WOM) and Customer dissatisfaction on Brand switching, and test Variety seeking as an intervening variable for Mixue consumers in Padang City. This type of research is causative, the population in this study is the people of Padang City who have switched brands from Mixue to other ice cream & tea brands in Padang City. The number of samples was determined as many as 100 samples using the Cochran formula and purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires. The analysis method used is SEM analysis using SmartPLS 4.0 software. The results showed that: 1) E-WOM has a significant effect on brand switching, 2) customer dissatisfaction has a significant effect on brand switching, 3) E-WOM has no significant effect on variety seeking, 4) customer dissatisfaction has a significant effect on variety seeking, 5) variety seeking has a significant effect on brand switching, 6) variety seeking cannot mediate the relationship between E-WOM and brand switching, 7) variety seeking mediates the relationship between customer dissatisfaction and brand switching.

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