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All Journal JURNAL PENDIDIKAN TAMBUSAI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Inovasi Pendidikan Ekonomi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) PAKAR Pendidikan Jurnal Ecogen Jurnal Bina Bangsa Ekonomika Journal of Community Service El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Salingka Nagari Journal of Ekonomics, Finance, and Management Studies
Annur Fitri Hayati
Univeritas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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THE EFFECT OF PRODUCT QUALITY AND CONSUMER DISSATISFACTION ON WARDAH LIPSTICK BRAND SWITCHING BEHAVIOR IN PADANG STATE UNIVERSITY STUDENTS: Pengaruh Kualitas Produk dan Ketidakpuasan Konsumen terhadap Perilaku Peralihan Merek Lipstik Wardah pada Mahasiswa Universitas Negeri Padang Nabila Noer Istiqamah; Annur Fitri Hayati
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5016

Abstract

The purpose of this study was to investigate how it affects the quality of the poduk and consumer dissatisfaction with the brand switch on Wardah lipsticks. This study uses a causal research design and quantitative methodology. The population of this study consisted of Padang State University students who had worn Wardah lipstick and switched brands. Sampling was 100 and the sampling method was purposive sampling. The findings of the study revealed that (1) there was a significant negative influence of product quality on the brand change of Wardah lipstick products in female students at Padang State University. (2) consumer dissatisfaction has a significant positive influence on the brand change of Wardah lipstick products in Padang State University students. (3) the significant influence between product quality and consumer dissatisfaction on the switch of Wardah Lipstick Brand to female students at Padang State University
THE EFFECT OF PROBLEM BASED LEARNING (PBL) BASED E-MODULE ASSISTED BY SMART APPS CREATOR APPLICATION ON STUDENT LEARNING MOTIVATION (STUDY ON RESEARCH OF GRADE XI STUDENTS OF SMA NEGERI 1 KECAMATAN GUGUAK DISTRICT): Pengaruh E-Modul Berbasis Problem Based Learning (PBL) Berbantuan Aplikasi Smart Apps Creator Terhadap Motivasi Belajar Siswa (Studi Pada Penelitian Siswa Kelas XI SMA Negeri 1 Kecamatan Guguak) Mutiara; Annur Fitri Hayati
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5035

Abstract

This research aims to determine the effect of e-modules based on problem based learning (PBL) assisted by the Smart Apps Creator (SAC) application on student learning motivation. This type of research is a quasi-experiment with a population of class IX students at SMA N 1 Guguak District. Sampling used purposive sampling technique. The total sample was 66 class XI students at SMAN 1 Guguak District who were divided into 2 groups, namely 32 for the control class group and 34 for the experimental class group. Based on the results of the data using the normality test and homogeneity test, the results obtained were that the data had a normal distribution and homogeneous variance. Then proceed with hypothesis testing using the independent sample t-test posttest data from the student learning motivation questionnaire (experiment and control). The result obtained was 0.004 < 0.005 so Ho was rejected. So it is concluded that there is a significant influence of the use of PBL based e-modules assisted by SAC applications on student learning motivation
Pengaruh Electronic word of mouth (E-WOM) dan Customer dissatisfaction Terhadap Brand switching Melalui Variety seeking Sebagai Variabel Intervening: Studi pada Konsumen Mixue Kota Padang Nindy Armelia Putri; Annur Fitri Hayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7790

Abstract

This study aims to analyze the effect of Electronic word of mouth (E-WOM) and Customer dissatisfaction on Brand switching, and test Variety seeking as an intervening variable for Mixue consumers in Padang City. This type of research is causative, the population in this study is the people of Padang City who have switched brands from Mixue to other ice cream & tea brands in Padang City. The number of samples was determined as many as 100 samples using the Cochran formula and purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires. The analysis method used is SEM analysis using SmartPLS 4.0 software. The results showed that: 1) E-WOM has a significant effect on brand switching, 2) customer dissatisfaction has a significant effect on brand switching, 3) E-WOM has no significant effect on variety seeking, 4) customer dissatisfaction has a significant effect on variety seeking, 5) variety seeking has a significant effect on brand switching, 6) variety seeking cannot mediate the relationship between E-WOM and brand switching, 7) variety seeking mediates the relationship between customer dissatisfaction and brand switching.
Pengaruh Electronic word of mouth (E-WOM) dan Customer dissatisfaction Terhadap Brand switching Melalui Variety seeking Sebagai Variabel Intervening: Studi pada Konsumen Mixue Kota Padang Nindy Armelia Putri; Annur Fitri Hayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7790

Abstract

This study aims to analyze the effect of Electronic word of mouth (E-WOM) and Customer dissatisfaction on Brand switching, and test Variety seeking as an intervening variable for Mixue consumers in Padang City. This type of research is causative, the population in this study is the people of Padang City who have switched brands from Mixue to other ice cream & tea brands in Padang City. The number of samples was determined as many as 100 samples using the Cochran formula and purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires. The analysis method used is SEM analysis using SmartPLS 4.0 software. The results showed that: 1) E-WOM has a significant effect on brand switching, 2) customer dissatisfaction has a significant effect on brand switching, 3) E-WOM has no significant effect on variety seeking, 4) customer dissatisfaction has a significant effect on variety seeking, 5) variety seeking has a significant effect on brand switching, 6) variety seeking cannot mediate the relationship between E-WOM and brand switching, 7) variety seeking mediates the relationship between customer dissatisfaction and brand switching.
Co-Authors Alfionita Alfionita Arlin Ayu Fitria Citra Alvia Nora Harahap Delvia Safitri Elvi Rahmi Fira Ayu Sasmita Fitri Annisa Zanova Gusma Yeni Gusnardi . Gusnardi . Khairi Murdy Marna, Jean Elikal Meizi Syafri Yendi Menik Kurnia Siwi Mevyola Sri Paysa Miranda Miranda Muh. Rijal Shafar Muhammad Hasan Mutiara Nabila Noer Istiqamah Nika Dayani Nindy Armelia Putri Nindy Armelia Putri Noveline Patricia Damanik Oknaryana Oknaryana, Oknaryana Rahmania Utami Ridha Saputri Rita Syofyan Suci Suci Tri Kurniawati Wiranti Tranitasari Wiwik Gurnita Yulhendri Yulhendri Zetri Rahmat