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All Journal Binus Business Review EQUILIBIRIA BENING Enrichment : Journal of Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Lukmanul Hakim
Prodi Manajemen Universitas Riau Kepulauan Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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IMPROVING VEHICLE TAX COMPLIANCE THROUGH HR COMPETENCE AND PUBLIC SERVICE PROMOTION: EVIDENCE FROM RIAU ISLANDS PROVINCE Ronni Yanto; Tibrani Tibrani; Lukmanul Hakim
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4076

Abstract

Tax compliance remains a critical challenge for local governments, particularly in the domain of vehicle taxation which contributes significantly to regional revenues. This study aims to examine the extent to which human resource (HR) competence and public service promotion influence vehicle tax compliance in the Riau Islands. Employing a quantitative approach with survey, we collected 92 respondents from taxpayers and local revenue office employees, the research utilizes structural equation modeling (SEM) to analyze causal relationships among variables. The findings reveal that HR competence, encompassing professional knowledge, administrative skills, and service orientation, exerts a significant positive effect on taxpayer compliance. Similarly, public service promotion-delivered through information campaigns, digital platforms, and community outreach-enhances taxpayers’ awareness, trust, and willingness to fulfill their obligations. Furthermore, the study highlights the combined effect of HR competence and service promotion strengthens compliance behavior by fostering a sense of procedural fairness and improving the perceived quality of government services. These results underscore the importance of strengthening human resource capacity and implementing innovative service promotion strategies as key policy instruments to improve vehicle tax compliance. The study contributes both theoretically and practically: it enriches the discourse on fiscal policy and public administration, while offering evidence-based recommendations for local governments to optimize tax revenue management.
DATA-DRIVEN HR: USING ANALYTICS TO SHAPE YOUR PEOPLE STRATEGY Syafrul Bahri; Ramon Zamora; Lukmanul Hakim
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4599

Abstract

This document outlines a comprehensive framework for leveraging people analytics to transform the HR function into a strategic asset. It argues that success is contingent upon two foundational pillars: robust data governance and the systematic upskilling of HR Business Partners (HRBPs). Effective data governance establishes a single source of truth through data standardization and integration while ensuring ethical compliance and data privacy, thereby creating a reliable and trusted data foundation. Concurrently, HRBPs must be equipped with data fluency, moving beyond basic literacy to interpret analytics, generate insights, and translate them into actionable business strategy. This dual approach ensures that data is not only accurate and secure but is also effectively communicated and applied. The synthesis of a disciplined data environment and a data-fluent HR workforce bridges the gap between analytical potential and tangible business outcomes, enabling evidence-based decision-making and fostering a proactive, strategic organizational culture.
THE GREAT RETENTION: CULTIVATING A CULTURE WHERE PEOPLE STAY Fini Fisielia; Ramon Zamora; Lukmanul Hakim
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4605

Abstract

In many organizations, employee recognition remains a generic, infrequent practice, failing to impact morale or retention meaningfully. This creates a culture where employees feel undervalued, leading to disengagement and turnover. This paper examines the framework of "Authentic Recognition & Appreciation," arguing that a strategic shift from transactional awards to a personalized, human-centric approach is critical for making employees feel genuinely seen and valued. The analysis contrasts the characteristics of generic recognition programs with those of an authentic strategy, evaluating them across key dimensions: frequency, specificity, personalization, perceived sincerity, and emotional impact. Findings demonstrate that authentic recognition—characterized by timely, specific praise tailored to individual preferences—significantly outperforms generic models. It directly fulfills the human need for validation, resulting in heightened morale, reinforced positive behaviors, and a stronger emotional connection to the organization. Authentic recognition is a low-cost, high-impact cultural imperative. By consistently communicating "You matter here," organizations can transform recognition from a perfunctory task into a powerful driver of employee engagement, loyalty, and sustainable performance.
Co-Authors Ade Parlaungan Nasution Ana Rio Fika Anggi Sadela Arnesih Arnesih Catur Fatchu Ukhriyawati Dini Anggraini Eki Saputra Endiet Jaloe Prasetiyo Fini Fisielia Kalvin Rico Telaumbanua Kepi Kusumayanti Maris Dilla ayu Ramon Zamora Ridho Saputra Riky Aprianto Ronni Yanto Shafie Mohamed Zabri Sri Langgeng Ratnasari Syafrul Bahri Tanjung, Rona Tibrani Tibrani