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Integrasi Algoritma Sosial Media dalam Mengoptimalkan Penggunaan Digital Marketing UMKM Nela Safelia; Riski Hernando; Fitrini Mansur; Yenny Yuniarti; Erni Achmad; Fredy Olimsar; Shahri Bin Abu Seman
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v7i1.3820

Abstract

The International Community Service Program themed “Integration of Social Media Algorithms in Optimizing the Use of Digital Marketing for Micro and Small Enterprises (MSEs) in Indonesia and Malaysia” is a collaborative initiative between Universitas Jambi (UNJA) and Universiti Poly-Tech Malaysia (UPTM). This program aims to enhance the digital literacy capacity of micro-entrepreneurs through a comprehensive understanding of social media algorithms and the application of creative content strategies rooted in local wisdom and culture. The implementation methods include interactive training sessions, thematic workshops, intensive mentoring, and cross-country benchmarking to strengthen knowledge transfer and the adoption of best practices. The results demonstrate a significant improvement in participants’ digital competencies, reflected in their enhanced ability to optimize social media algorithms for product marketing, the establishment of a cross-border digitalpreneur community between Indonesia and Malaysia, and the development of adaptive digital marketing training modules and standard operating procedures (SOPs). The sustainability impact of this program not only increases the competitiveness and resilience of MSEs but also strengthens international academic collaboration between the two universities. Furthermore, this initiative contributes to achieving the universities’ Key Performance Indicators (KPI) and supports the development of an inclusive and sustainable digital economic ecosystem within the ASEAN region.
PENGARUH RETURN ON EQUITY (ROE), CURRENT RATIO (CR), DAN DEBT TO EQUITY RATIO (DER) TERHADAP RETURN SAHAM PADA PERUSAHAAN PROPERTI DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA Tendri Nofta Febrianti; Enggar Diah Puspa Arum; Riski Hernando
Jurnal Akuntansi Kompetif Vol. 9 No. 1 (2026): Jurnal Akuntansi Kompetif (JAK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v9i1.2722

Abstract

This study aims to determine the effect of Return on Equity, Current Ratio, and Debt to Equity Ratio on stock returns in property and real estate companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2023 period. This research is quantitative. The data used are secondary data in the form of annual reports and company financial statements. The sample selection technique in this study used total sampling. A total of 70 samples were used from 94 companies during the study period. Data analysis was performed using multiple linear regression analysis with the help of SPSS. The results show that simultaneously, Return on Equity, Current Ratio, and Debt to Equity Ratio have a positive and significant effect on stock returns. Meanwhile, partially, Return on Equity has a positive and significant effect on stock returns. Meanwhile, the Current Ratio and Debt to Equity Ratio have no effect on stock returns.
PENGARUH MOTIVASI KERJA,PARTISIPASI ANGGARAN,GOOD CORPORATE GOVERNANCE DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEMERINTAH DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI TAHUN 2022-2024 ( STUDI EMPIRIS PADA SEKRETARIAT DAERAH PROVINSI JAMBI ) Vigga Alifah Putri; Wiwik Tiswiyanti; Riski Hernando
Jurnal Akuntansi Kompetif Vol. 9 No. 2 (2026): Jurnal Akuntansi Kompetif (JAK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v9i2.2786

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja, partisipasi anggaran, good corporate governance, dan komitmen organisasi terhadap kinerja pemerintah daerah dengan kepuasan kerja sebagai variabel mediasi pada Sekretariat Daerah Provinsi Jambi periode 2022–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan sumber data primer dan sekunder. Data primer dikumpulkan melalui penyebaran kuesioner, sedangkan data sekunder diperoleh dari dokumen relevan. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan pendekatan WarpPLS 8.0. Temuan penelitian ini menunjukkan bahwa motivasi kerja, good corporate governance, dan komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja pemerintah daerah, sedangkan partisipasi anggaran tidak berpengaruh signifikan terhadap kinerja pemerintah daerah.Untuk hasil pengujian hubungan mediasi menunjukkan bahwa kepuasan kerja terbukti mampu memediasi pengaruh motivasi kerja, partisipasi anggaran, dan good corporate governance terhadap kinerja pemerintah daerah. Namun, kepuasan kerja tidak mampu memediasi pengaruh komitmen organisasi terhadap kinerja pemerintah daerah
PENGARUH FINANCIAL DISTRESS, AUDIT TENURE, AUDIT DELAY DAN FEE AUDIT TERHADAP AUDITOR SWITCHING Seli Puspita; Sri Rahayu; Riski Hernando
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/t83k6g62

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui dan memberikan bukti secara empiris mengenai Pengaruh Financial Distress, Audit Tenure, Audit Delay dan Fee Audit terhadap Auditor Switching. Penelitian ini dilakukan pada perusahaan Consumer Non-Cyclicals yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023). Jenis penelitian ini yaitu penelitian kuantitatif dengan menggunakan data sekunder berupa laporan keuangan yang telah diaudit yang diperoleh dari situs resmi perusahaan maupun situs resmi Bursa Efek Indonesia serta literatur, jurnal maupun sumber lain yang berkaitan dengan fenomena yang dibahas dalam penelitian ini. Teknik pemilihan sampel menggunakan purposive sampling yaitu berdasarkan kriteria yang telah ditentukan oleh peneliti sehingga didapat sampel sebanyak 79 perusahaan dengan 3 tahun pengamatan dengan jumlah keseluruhan 237 data observasi. Teknik analisis data dalam penelitian ini yakni menggunakan regresi Regresi Logistik yang diolah dengan bantuan aplikasi Spss 25. Hasil penelitian dapat disimpulkan bahwa: 1) Financial Distress secara parsial tidak berpengaruh terhadap Auditor Switching, 2) Audit Tenure secara parsial berpengaruh terhadap Auditor Switching, 3) Audit Delay  secara parsial tidak berpengaruh terhadap Auditor Switching,4) Fee Audit secara parsial tidak berpengaruh terhadap Auditor Switching,5) Financial Distress, Audit Tenure, Audit Delay dan Fee Audit secara simultan berpengaruh terhadap Auditor Switching.
Belief and Boundary Controls on Employee and Bank Performance Riski Hernando; Eko Prasetyo; Primadi Prasetio; Rezi Abdurrahman; Ivan Leonardo
Jurnal Manajemen Vol. 30 No. 1 (2026): February 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i1.3632

Abstract

This study examines the effects of belief and boundary control systems, two dimensions of Simons’ levers of control, on employee and banking performance in a regional development bank. Data were collected from 60 employees of Bank Pembangunan Daerah (BPD) Jambi and analyzed using SEM–PLS. The findings indicate that belief controls enhance employee performance but have no direct effect on banking performance. Conversely, boundary controls improve banking performance without significantly influencing employee performance. Employee performance positively affects banking performance, suggesting a mediating mechanism. This study extends the management control literature by demonstrating the complementary roles of belief and boundary controls beyond the dominant focus on diagnostic and interactive systems. The results highlight the importance of balancing motivational and compliance-based controls to strengthen both individual and organizational performance in emerging economy banking institutions.
PENGARUH CAPITAL STRUCTURE DAN SALES GROWTH TERHADAP FINANCIAL PERFORMANCE DENGAN FIRM SIZE SEBAGAI VARIABEL MODERASI (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2022–2024) Irvandy Nugraha; Nela Safelia; Riski Hernando
Jurnal Daya Saing Vol. 12 No. 2 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i2.2900

Abstract

Abstract: This study aims to determine the effect of Capital Structure and Sales Growth on Financial Performance, while simultaneously analyzing the role of Firm Size as a moderating variable. The manufacturing sector was selected as the object of observation due to its strategic role in the national economy, where this sector is continuously required to maintain profitability stability amidst fierce market competition and global raw material cost fluctuations. Utilizing a quantitative approach, the research data were sourced from the annual financial statements of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2022-2024 period. The sample selection method was conducted through a purposive sampling technique, while the relationships between variables were analyzed using Moderated Regression Analysis (MRA) after fulfilling a series of classical assumption tests using SPSS 26. The test results indicate that Capital Structure has no significant effect on Financial Performance, indicating that an excessive reliance on debt financing can burden corporate profitability due to increased interest expenses. However, Sales Growth is proven to have a significant positive effect on driving the improvement of the company's Financial Performance. Regarding the role of Firm Size in this study, the Moderated Regression Analysis demonstrates that this variable acts as a moderator that weakens the impact of Capital Structure on Financial Performance, and strengthens the positive influence of Sales Growth on Financial Performance. These results underscore the importance of efficient debt management and proportional market expansion for financial management. Keywords : Capital Structure, Sales Growth, Financial Performance, Firm Size, Stock Exchange, Moderated Regression Analy
Co-Authors Abdurrahman, Rezi Achmad Hizazi Afrizal Agung Soeharto, Muhammad Al-Idris, Mohamad Yudha Alfanny Sutika Yuda Ali Akbar Syariz Allia, Suci Rahma Amalia, Rani Ari Nugroho Azzahra Hamid, Tsabitah Bagus, Andika Banjarnahor, Raffly Nataldo Cindy Deri Rezky Brimer Dewi Anggraini Dovi Septiari Dwi Hastuti Dwi Hastuti DWI HASTUTI Efrizal Syofyan Ega Kurniasih Eko Prasetyo Eko Prasetyo Eko Prasetyo Enggar Diah Puspa Arum Erawati, Misni Erni Achmad Fadia Ardhina Faisal Wijaya Fernadi Abi Wijaya Fitri astuti, Fitri astuti Fitri Mansur Fitrini Mansur Fitrini Mansur Fredy Olimsar Hanif, Ikhdan Fatih Helen Parkhurst Hendriyaldi Hendriyaldi Heni Pujiastuti Heriyani, Heriyani Hilal Al Ambia Ilham Wahyudi Indriani, Rika Irvandy Nugraha Ivan Leonardo Juliana, Widya Ika Juniar, Diaz Vilda Lady Silvera, Dica Leonardo, Ivan Lidya Febriyana Muhammad Riyan Fahlefi Mukhzarudfa, Mukhzarudfa Nela Safelia Nela Safelia Netty Herawaty Niken Hustilah Nisa Oktavia Nora Triandini Nursima Natasa* Nys Arfa Prasetyo, Primadi Primadi Prasetia Primadi Prasetio Putri Anggraini putri, alpiani sakinah Putri, Rini Oktaviani Rafiqi Rafiqi Rafiqi Rafiqi Ratih Kusumastuti Reka Maiyarni Rezi Abdurrahman Rezi Abdurrahman Rico Wijaya Z Rika Neldawaty Rita Friyani Rizki Yuli Sari Sahrinra, Irgi Sari Puspita Dewi Seli Puspita Shahri Bin Abu Seman Shelomita, Cindy Sianturi, Dame Sintya Dame Kristin S Siswahyudianto Soedjatmiko Sophia, Ade Sri Devi Andriani SRI RAHAYU Sri Rahayu Suci Kurnia Putri Sudarti . Sukmawati, Nur Tendri Nofta Febrianti Tirza Venisia Sinambela Ulfatun Nadhiro Usman Usman Vigga Alifah Putri Widiastuti, Fitri Wira Lestari Wiralestari Wiralestari, Wiralestari Wirdanadia, Ananda Wirmie Eka Putra Wiwik Tiswiyanti yd, Ferdi wahyudi Yenny Yuniarti Yosfian Capriranda Aji Yudi - Yudi Yudi Yuliana Yuliana Yuliusman - Zakwan Zahran ZK Abdurahman Baizal