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<![CDATA[Pengaruh Ekuitas Merek Dan Kualitas Produk Terhadap Kepuasan Pembeli Pada PT. Sinar Multi Proteksindo ]]>
<![CDATA[Bella Shakilla Dinata]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 2 (2023): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Teknik Universitas Maritim AMNI Semarang ]]>
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DOI: 10.58192/wawasan.v1i2.589
<![CDATA[PT. Sinar Multi Proteksindo merupakan perusahaan yang bergerak di bidang Fire Protection, Security Alarm & Safety Equipment yang menjual berbagai produk alat pemadam seperti Alat Pemadam Api Ringan (APAR) dan Besar (APAB). Masalah yang terjadi yaitu penurunan omset penjualan yang disebabkan beberapa faktor diantaranya Ekuitas Merek yang belum terpenuhi dan Kualitas Produk yang masih jauh dari harapan pembeli. Ekuitas merek yang dimiliki tidak terlalu banyak dan tidak terlalu lengkap dan Kualitas merek yang belum diketahui banyak pelanggan. Berdasarkan hasil uji SPSS pada data Anova dalam kolom Adjusted R Square = 0.790, maka seluruh variabel berpengaruh terhadap Variabel Kepuasan Pembeli sebesar 79% dan sisanya yaitu 21% dipengaruhi oleh Variabel lain di luar persamaan regresi ini atau Variabel yang tidak diteliti.]]>
<![CDATA[Pengaruh Rasio Likuiditas Dan Solvabilitas Terhadap Profitabilitas Pada Sub Sektor Advertising, Printng, And Media Yang Terdaftar Pada Bursa Efek Indonesia Periode 2018-2021 ]]>
<![CDATA[Tina Lestari Manik]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 2 (2023): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Teknik Universitas Maritim AMNI Semarang ]]>
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DOI: 10.58192/wawasan.v1i2.591
<![CDATA[Tujuan penelitian ini untuk mengetahui pengaruh rasio likuiditas (CR) rasio solvabilitas (DER) terhadap prifitabilitas (ROA) pada perusahaan Advertising, Printing, and Media yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian ini perusahaan sub sektor Advertising, Printing, and Media yang sudah go public di BEI periode tahun 2018-2021. Sampel yang diteliti sebanyak 10 perusahaan dengan cara teknis analisis data SPSS25 variabel yang diteliti meliputi Current Ratio, Debt to Equity Ratio sebagai variabel bebasdan Return On Assets sebagai variabel terikat.Berdasarkan dari hasil penelitian menunjukkan bahwa current ratio (CR) membuktikan secara parsial berpengaruh positif dan signifikan terhadap Return On Assets (ROA) dan Debt to Equity Ratio (DER) membuktikan secara parsial berpengaruh negatif dan signifikan terhadap Return On Assets.Current Ratio (CR) dan Debt to Equity Ratio (DER) membuktikan bahwa secara simultan berpengaruh dan signifikan terhadap Return On Asset (ROA) pada perusahaan Advertising, Printing, and Media yang terdaftar di Bursa Efek Indonesia.]]>
<![CDATA[Pengaruh Disiplin Kerja, Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai (Study Kasus Dinas Perindustrian Dan Perdagngan Provinsi Sumatera Utara) ]]>
<![CDATA[Fitri Wulandari]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jcsrpolitama.v1i1.1135
<![CDATA[The purpose of this study was to determine and analyze the effect of work discipline, leadership style and work motivation on employee performance, to determine and analyze the effect of work discipline, leadership style and work motivation on employee performance at the Department of Industry and Trade of North Sumatra Province. The approach used in this study were all employees of the Department of Industry and Trade of North Sumatra Province, totaling 160 employees. While the samples that meet the sampling criteria for observations made are 62 respondents using the Slovin formula. The data collection technique in this study uses a questionnaire technique and technical data analysis in this study uses the SPSS version 25.00 software program. Partially it is known that work discipline has no positive and significant effect on the performance of the employees of the North Sumatra Province Industry and Trade Office. Partially it is known that motivation has a positive and significant influence on the performance of the employees of the Department of Industry and Trade of North Sumatra Province. Simultaneously it is known that work discipline, leadership style and work motivation have a significant influence on the performance of the employees of the Department of Industry and Trade of North Sumatra Province.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan, Motivasi Dan Lingkungan Kerja Terhadap Loyalitas Karyawan (Studi Kasus Pada Dinas Perindustrian Dan Perdagangan Provinsi Sumatera Utara) ]]>
<![CDATA[Dila Wulandari Batubara]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jcsrpolitama.v1i1.1138
<![CDATA[Loyalty is someone's allegiance that indicates dedication to something, it can be a person or a group of people, ideals, tasks or goals that are given constantly. This study aims to determine whether leadership style, motivation and work environment have a partial and simultaneous influence on employee loyalty in the Department of Industry and Trade, and also among the three variables, which variable has the most dominant effect on the dependent variable. This type of research is quantitative research. This study uses secondary data, namely data on the number of employees for the last 5 years from the 2017-2021 period. The results of the analysis through the T test show that leadership style has no significant effect on employee loyalty, motivation has a significant effect on employee loyalty and work environment has a significant effect on employee loyalty. While the results of the analysis through the F test show that leadership style, motivation and work environment affect employee loyalty in the Department of Industry and Trade of North Sumatra Province.]]>
<![CDATA[Pengaruh Rasio Likuiditas, Solvabilitas Dan Aktivitas Terhadap Kinerja Keuangan Pada Sub Sektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia Tahun 2018-2021 ]]>
<![CDATA[Anggun Fathonah]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jcsrpolitama.v1i1.1141
<![CDATA[The main objective of this research is to analyze the relationship between current ratio and return on asset in pharmaceutical companies that are traded on the Indonesia Stock Exchange during the period of 2018-2021. Fristly, throughout the years 2018-2021, the researcher will analyze the correlation between debt to asset ratio and ROA in the pharmaceutical industry segment of the Indonesia Stock Exchange. The purpose of this study includes three main goals: (2) to determine the effect of total asset turnover on return on asset of pharmaceutical companies on the Indonesia Stock Exchange from 2018 to 2021; and (3) to determine the effect of current ratio, debt to assets ratio, and total asset turnover on return on assets of pharmaceutical companies on the Indonesia Stock Exchange from 2019 to 2021. This research employs a quantitative approach, and 12 different businesses are presented as the sample. Tools used to describe and analyze data include multiple linear regression analysis. Based on the data, the results show that current ratio does not have a significant effect on Return On Assets (Sig = 0.554), Debt To Assets Ratio does not have a significant effect on Return On Assets (Sig = 0.097), Total Asset Turnover does not have a positive and significant effect on Return On Assets (Sig = 0.566), and the combination of all three factors has a positive and significant effect on Return On Assets.]]>
<![CDATA[Pengaruh Pengawasan, Disiplin Kerja dan Reward Terhadap Kinerja Pegawai pada Kantor Walikota Medan Divisi Perencanaan dan Keuangan ]]>
<![CDATA[Tiara Indah]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jcsrpolitama.v1i1.1143
<![CDATA[In general, every company or agency prioritizes the good performance of its employees. Good performance can advance the company in terms of time and completeness of work. The problem faced is that some employees are not disciplined in carrying out their duties and obligations. Given the performance of employees who are still far from expected because there are still some employee expectations that have not been met. The problem that occurs is that supervision is not carried out routinely and is not attentive. Given that supervision is still far from what was expected because there are still some expectations of supervision that have not been fulfilled. So this can affect employee performance. The problem at issue is that the reward does not meet employee satisfaction. Considering that the reward is still far from what was expected because there are still several expectations for the reward that have not been fulfilled. So that this can affect the performance of employees. This research is a quantitative research with associative method. Based on the results of the SPSS test on Anova data in column R Square = 0.921, all variables affect the Employee Performance Variable by 92.1% and the remaining 7.9% is influenced by other variables outside this regression equation or variables not examined. So it can be concluded that the specified variable is very influential on employee performance.]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen Pada PT. Sun Kado Medan ]]>
<![CDATA[Novryanti Pagan]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jcsrpolitama.v1i1.1144
<![CDATA[The purchase decision is the root of the achievement of a sale which on the purchase decision has an impact on turnover and sustainability of each organization. The purchase decision is one of the form of consumer behavior in using a product. In using a product to make a buying decision, consumers will go through a process that is a description of consumer behavior analyze various options to make decisions in make a purchase. The purchase target will be achieved if the attributes Purchasing drivers are met by the company, one of these attributes is: Quality of service, promotion, location.The method used in this research is a quantitative method with the number of samples set as many as 97 respondents. The analysis used includes the test validity, reliability test, classical assumption test, and multiple linear analysis test and coefficient of determination. The results of this study indicate that partially. Service quality affects satisfaction, however for the promotion variable has no positive and significant effect partially to customer satisfaction. And location has a positive and significant effect on customer satisfaction. For the simultaneous test, the quality of service, promotion and location has an effect on customer satisfaction.]]>
<![CDATA[Pengaruh Current Ratio, Debt to Equity Ratio dan Debt to Asset Ratio terhadap Return on Equity pada Perusahaan Konsumen Nonprimer yang Terdaftar di Bursa Efek Indonesia Periode 2016-2019 ]]>
<![CDATA[Qhadila Qhadila]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 2 No. 3 (2023): Desember : Jurnal Manajemen Bisnis Kewirausahaan ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/jumbiwira.v2i3.1070
<![CDATA[This research aims: (1) to determine the influence of the Current Ratio on Return On Equity in Non-Primary Consumer Companies listed on the Indonesia Stock Exchange for the 2016-2019 Period, (2) To determine the influence of the Debt to Equity Ratio on Return On Equity in Non-Primary Consumer Companies Primary listed on the Indonesian Stock Exchange for the 2016-2019 Period, (3) To determine the influence of the Debt to Asset Ratio on Return On Equity in Non-Primary Consumer Companies listed on the Indonesian Stock Exchange for the 2016-2019 Period, (4) To determine the influence of the Current Ratio , Debt to Equity Ratio and Debt to Asset Ratio on Return on Equity in Non-Primary Consumer Companies listed on the Indonesian Stock Exchange for the 2016-2019 Period. The method in this research uses a quantitative approach, the number of samples in this research is 40 companies. The data collection technique in this research uses data obtained from financial reports of Non-Primary Consumer companies listed on the Indonesia Stock Exchange for the 2016-2019 period. The data analysis technique uses multiple linear regression tests and descriptive statistics. Data processing in this research used SPSS 29.0 for Windows. Based on research, it shows that the Current Ratio has a positive and significant effect on Return On Equity with the Asymp value. Sig. (2-tailed) of 0.007, the Debt to Equity Ratio has no positive and insignificant effect on Return On Equity with the Asymp value. Sig. (2-tailed) of 0.881, the Debt to Asset Ratio has no negative and insignificant effect on Return On Equity with the Asymp value. Sig. (2-tailed) of 0.608, and simultaneously the Current Ratio, Debt to Equity Ratio and Debt to Asset Ratio together have a positive and significant effect on Return On Equity with the Asymp value. Sig. (2-tailed) of 0.019.]]>
<![CDATA[Pengaruh Semangat Kerja, Lingkungan Kerja Dan Pengembangan Karir Terhadap Kepuasan Karyawan Pada PT. Cipta Rimba Djaja ]]>
<![CDATA[Sellianna Kristini Simanjuntak]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v2i1.644
<![CDATA[Pada penelitian ini bertujuan untuk mengetahui mengetahui pengaruh semangat kerja, lingkungan kerja dan pengembangan karir terhadap kepuasan karyawan pada PT. Cipta Rimba Djaja.. Teknik dalam mengumpulkan data penulis menggunakan data primer dan data sekunder, kemudian populasi yang menjadi bahan penelitian ini adalah karyawan yang bekerja pada PT. Cipta Rimba Djaja.. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 85 karyawan. Hasil penelitian pada penelitian ini adalah secara parsial Semangat Kerja tidak mempunyai mempunyai pengaruh positif dan signifikan terhadap Kepuasan Karyawan hal ini di karenakan uji ketentuan dalan Uji T adalah harus lebih besar dari. Pada variabel Lingkungan Kerja Terhadap Kepuasan Karyawan diperoleh nilai maka dasar ketentuan uji secara parsial dapat disimpulkan H2 diterima yang berarti secara parsial Lingkungan Kerja mempunyai pengaruh positif dan signifikan terhadap Kepuasan Karyawan. Pada Pengembangan Karir Terhadap Kepuasan Karyawan di peroleh nilai maka dasar ketentuan uji secara parsial dapat disimpulkan H3 diterima yang berarti secara parsial Pengembangan Karir mempunyai berpengaruh positif dan signifikan terhadap Kepuasan Karyawan.]]>
<![CDATA[Analisis Pengaruh Kualitas Produk, Harga, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Studi Kasus Pada PT. SJKM Titipapan) ]]>
<![CDATA[Ana Odelia Gultom]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v2i1.645
<![CDATA[Penelitian ini bertujuan untuk mengetahui mengetahui analisis dan pengaruh kualitas produk, harga, citra merek dan kualitas pelayanan terhadap keputusan pembelian sepeda motor yamaha (studi kasus pada PT. SJKM Titipapan). Teknik pdalam mengumpulkan data penulis menggunakan data primer dan data sekunder, kemudian populasi yang menjadi bahan penelitian ini adalah konsumen dari PT. SJKM Titipapan. Hasil penelitian pada penelitian ini adalah Berdasarkan hasil pengujian uji t dapat dilihat bahwa kriteria uji hipotesis ditolak yaitu thitung > ttabel untuk itu, kriteria pengujian uji t pada tingat sig 5% yaitu diketahui n-k (Kusnedi, 2008:155) Maka dasar ketentuan uji secara parsial dapat disimpulkan H1 ditolak yang berarti secara parsial Kualitas Produk tidak mempunyai pengaruh signifikan terhadap Keputusan Pembelian. Begitu juga dengan pengaruh Harga Terhadap Keputusan Pembelian diperoleh dasar ketentuan uji secara parsial dapat disimpulkan H2 diterima yang berarti secara parsial Harga mempunyai pengaruh signifikan terhadap Keputusan Pembelian. Kemudian pengaruh Citra Merek Terhadap Keputusan Pembelian diperoleh dasar ketentuan uji secara parsial dapat disimpulkan H3 diterima yang berarti secara parsial Harga mempunyai pengaruh signifikan terhadap Keputusan Pembelian. dilihat pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian diperoleh dasar ketentuan uji secara parsial dapat disimpulkan H4 ditolak yang berarti secara parsial Kualitas Pelayanan tidak terdapat pengaruh yang signifikan terhadap Keputusan Pembelian.]]>
