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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Riset Entrepreneurship Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) DedikasiMU: Journal of Community Service Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Melati: Jurnal Media Komunikasi Ilmu Ekonomi Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Hadi Ismanto
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Strategi Membangun Hubungan dengan Pelanggan dalam Mendukung Keberlangsungan Usaha pada Toko Rentengan Berlian Raya PPS Faiz Awaludin Firmansya Budiyantoro; Hadi Ismanto
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v4i2.566

Abstract

This study aims to analyze customer relationship strategies in supporting business sustainability at Toko Rentengan Berlian Raya PPS. The research employed a qualitative approach using a descriptive method. Data were collected through observation, interviews with the business owner, employees, and customers, as well as documentation. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The findings indicate that customer relationship strategies are implemented through friendly service, effective communication, the availability of products that meet customer needs, convenient transaction processes, and efforts to maintain long-term relationships with customers. These strategies contribute to increased customer satisfaction and loyalty, as reflected in repeat purchases, greater customer trust, and positive word-of-mouth recommendations. The study also reveals that although Toko Rentengan Berlian Raya PPS has not yet implemented a system-based Customer Relationship Management (CRM), the fundamental principles of CRM have been applied in its daily business operations. These practices have positively contributed to business sustainability by maintaining sales stability and improving the store's competitiveness in the retail market. The study implies that business owners should continuously improve service quality, strengthen communication with customers, and utilize digital media as an effective tool for building customer relationships to ensure long-term business sustainability.
BUSINESS MODEL FOR SPECIAL TRADITIONAL DRINKS OF GRESIK’S IN CURCUMA AND GINGER POTION “ESON” Vembri Aulia Rahmi; Hadi Ismanto; Suaibatul Aslamiyah; Muhammad Rosyihuddin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20279725

Abstract

The culinary business in Gresik Regency requires attention from at least local stakeholders, not only because of the high consumer interest in its culinary specialties but also because the market for these products is also becoming crowded and saturated. Meanwhile, the potential of this business is actually still vast, supported by the spirit of preserving local wisdom. Another problem that also arises is the level of business competition is also quite high. This study aims to determine how the BMC concept for MSEs practices in Gresik Regency. The focus of this study is to conduct observations on businesses in the culinary sector, specifically traditional beverages, such as sinom and temulawak "Eson". The results of this study revealed that the business model in this business is feasible with several recommendations regarding business management and networking, which require adaptation and alignment with current business developments. The empathy map as a business model tool shows a positive image of consumers or those who are satisfied with the product. However, in an effort to increase sales levels, marketing improvements are needed as a key to business success. Product quality is known to be good, but innovation in new flavors is possible, such as: adding different, contemporary ingredients, so that it can be an alternative to expand the market for traditional beverage products typical of Gresik Regency.
Strategi Pengembangan Usaha Tree Jaya Farm dengan Pendekatan Business Model Canvas Ahmad Sholahudin; Hadi Ismanto
Media Komunikasi Ilmu Ekonomi Vol 42 No 1 (2025): MELATI: Jurnal Media Komunikasi Ilmu Ekonomi Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/melati.v45i1.245

Abstract

Tree Jaya Farm merupakan usaha peternakan ayam petelur skala kecil yang memiliki potensi besar dalam memenuhi kebutuhan telur ayam di wilayah Lamongan. Namun, usaha ini menghadapi berbagai tantangan seperti fluktuasi harga telur dan pakan, kualitas telur yang tidak stabil, serta keterbatasan pengetahuan dalam manajemen pengembangan usaha. Penelitian ini bertujuan untuk: (1) mendeskripsikan penerapan sembilan elemen Business Model Canvas (BMC) pada Tree Jaya Farm, (2) mengidentifikasi permasalahan dan tantangan utama dalam pengembangan usaha, serta (3) merumuskan strategi pengembangan yang tepat dan berkelanjutan untuk meningkatkan daya saing dan kualitas produksi. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenologis melalui wawancara mendalam, observasi, dan dokumentasi. Data dianalisis menggunakan teknik analisis tematik dan diuji keabsahannya melalui triangulasi sumber dan member checking. Hasil penelitian menunjukkan bahwa BMC mampu membantu peternak merumuskan model bisnis yang lebih terstruktur, terutama pada aspek proposisi nilai, sumber daya utama, dan hubungan pelanggan. Namun, terdapat beberapa kelemahan seperti ketergantungan pada tengkulak, belum adanya strategi pengembangan pasar, dan pengelolaan biaya yang belum optimal. Penelitian ini merekomendasikan peningkatan diversifikasi saluran pemasaran, program loyalitas pelanggan, penguatan kemitraan pemasok, serta inovasi berbasis digital.
Co-Authors Ahmad Sholahudin Aries Kurniawan Asep Saepuloh Beni Dwi Komara Dewantoro, Ahmad Qoni Djoko Soelistya Ery Tri Djatmika RWW Faiz Awaludin Firmansya Budiyantoro Hendra Suwardana Heri Cahyo Bagus Setiawan Heru Baskoro Muhammad Rosyihuddin Muhammad Zainuddin Fathoni Nanang Bagus Setiawan Puji Handayati Putra Panji Respati Riduansah Riduansah Risma Rahmawati Suaibatul Aslamiyah Sukaris Vembri Aulia Rahmi Vembri Aulia Rahmi