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All Journal Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Value: Jurnal Manajemen dan Akuntansi HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis eCo-Buss Target : Jurnal Manajemen Bisnis Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Jurnal Profita : Akuntansi dan Manajemen Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
David Humala Sitorus
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Kualitas Produk Dan Review Produk Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee Di Kota Batam Rut Asianti Nainggolan; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1417

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh kualitas produk dan review produk terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam. Populasi yang akan dikaji merupakan pengguna atau konsumen yang telah melakukan pembelian produk secara online melalui marketplace Shopee selama tahun 2023 dengan jumlah yang tidak dapat diketahui secara pasti. Untuk menentukan sampel, rumus Lameshow digunakan, sehingga terpilih 100 responden melalui metode purposive sampling. Proses analisis data menggunakan regresi linier berganda dengan meliputi serangkaian langkah seperti uji kualitas data, uji asumsi klasik dan uji hipotesis. Hasil analisis regresi linier berganda menunjukkan bahwa kualitas produk memiliki pengaruh sebesar 57,2% terhadap keputusan pembelian dan review produk memiliki pengaruh sebesar 24,1% terhadap keputusan pembelian. Temuan dari koefisien determinasi (R2) menunjukkan bahwa secara keseluruhan, kualitas produk dan review produk dapat menjelaskan 70,7% variasi dalam keputusan pembelian. Lebih lanjut, uji t dan uji F menegaskan bahwa kualitas produk dan review produk memiliki pengaruh yang positif dan signifikan baik secara parsial maupun secara simultan terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam
Pengaruh Promosi, Citra Merek, Dan Desain Produk Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee Di Kota Batam Siti Khaviva Consina; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1454

Abstract

This research aims to identify the influence of promotions, brand image and product design on consumer purchasing decisions on Shopee e-commerce in Batam City. This type of research uses a quantitative approach. The population consists of buyers from e-commerce Shopee whose exact number cannot be known. The research sample can use the Jacob Cohen formula with a purposive sampling technique which produces 204 respondents. The collected data was analyzed using multiple regression analysis. The data analysis method uses data quality testing, classical assumption testing, influence testing and hypothesis testing. The findings from multiple linear regression analysis are that promotions can increase purchasing decisions by 34.5%. Brand image can increase purchasing decisions by 40.4%. Product design can increase purchasing decisions by 47.0%. The findings from the analysis of the coefficient of determination (R2) are that promotion, brand image and product design can reach 53.3% in explaining purchasing decisions on Shopee e-commerce in Batam City. The results of the research using the t test and f test show that promotion, brand image and product design partially and simultaneously have a positive and significant influence on consumer purchasing decisions on Shopee e-commerce in Batam City.
PEMBINAAN MOTIVASI KARIR BAGI SISWA SMA MUHAMMADIYAH KOTA BATAM David Humala Sitorus; M. Khoiri; Hermaya Ompusunggu; Adisti Raissa Putri
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 1 No. 1 (2020): Jurnal Abdikmas
Publisher : LPPM Universitas Kahuripan Kediri

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Abstract

Abstrak SMA Muhammadiyah Kota Batam merupakan lembaga pendidikan yang bernaung dibawah organisasi Muhammadiyah, memiliki lembaga pendidikan mulai dari jenjang dasar hingga menengah atas. Murid-murid atau siswa SMA Muhammadiyah merupakan calon-calon penerus bangsa yang membutuhkan bimbingan dan arahan terkait karir dan masa depannya. Banyak siswa yang ketika lulus dilema menentukan arah dan tujuannya, terlebih ketika mereka berasal dari keluarga menengah bawah dan orang tua minim pendidikan, tentunya siswa akan mengalami kesulitan karena minimnya pengetahuan dari orang tua atau kerabat terdekatnya. Perencanaan kegiatan ini tentunya dapat menambah wawasa bagi siswa dan siswi terkait karir mereka dimasa yang akan datang. Peserta dalam kegiatan ini adalah siswa/i kelas VIII IPS, dimana kegiatan ini dilaksanakan sebanyak tiga kali pertemuan tatap muka. Kegiatan ini terdiri atas sosialisasi pentingnya pendidikan dan karir serta upaya peningkatan motivasi bagi siswa. Kegiatan pengabdian ini dilakukan dalam bentuk pembinaan. Ekspektasi tim pengabdian adalah meningkatnya motivasi dan pemahaman siswa terhadap karir dan masa depannya. Kata Kunci : Pembinaan, Motivasi Karir, SMA Muhammadiyah Batam. Abstract Muhammadiyah Batam City High School is an educational institution under the auspices of the Muhammadiyah organization, having educational institutions ranging from elementary to senior high. Students or Muhammadiyah high school students are the nation's next generation who need guidance and direction related to their career and future. Many students who pass the dilemma determine the direction and purpose, especially when they come from lower middle families and parents with little education, of course students will experience difficulties due to the lack of knowledge from parents or closest relatives. Planning this activity can certainly add to the students and students' insights related to their careers in the future. Participants in this activity are students of class VIII IPS, where this activity was held three times face to face meeting. This activity consists of socializing the importance of education and career as well as efforts to increase motivation for students. This service is carried out in the form of coaching. The service team's expectation is to increase student motivation and understanding of his career and future Keywords: Coaching, Career Motivation, Muhammadiyah High School Batam.
PEMBINAAN MOTIVASI DAN PELATIHAN DIGITAL MARKETING BAGI SISWA SMK HIDAYATULLAH KOTA BATAM M Khoiri; David Humala Sitorus; Poniman Poniman
Jurnal Abdimas Indonesia Vol. 2 No. 4 (2022): Oktober-Desember 2022
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v2i4.346

Abstract

Tujuan utama kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan motivasi dan kompetensi siswa-siswa SMK Hidayatullah Kota Batam dalam bidang digital marketing. Alasan kegiatan ini dilakukan adalah untuk lebih membentuk jiwa entrepreneurship bagi siswa dan siswi, agar setelah tamat sekolah nantinya dapat menjadi pengusaha hebat yang mampu memiliki daya saing serta membuka lapangan pekerjaan bagi orang lain. Oleh karena itu diperlukan adanya kegiatan pembinaan motivasi dan pelatihan digital marketing bagi siswa dan siswi di SMK Hidayatullah Kota Batam, yang mana saat ini banyak siswa dan siswi yang belum termotivasi menjadi entrepreneur serta belum mengenali dan mengetahui pemasaran melalui digital atau lebih dikenal dengan digital marketing. Kegiatan pengabdian yang dilakukan ini menggunakan beberapa Teknik pendekatan. Pada tahap awal tim yang terdiri dari 3 orang dosen melakukan pra survey, kemudian setelah memperoleh hasil yang telah didapatkan selanjutnya dilakukan sosialisasi tentang perencanaan kegiatan yang akan dilakukan oleh tim kepada pihak sekolah dalam hal ini SMK Hidayatullah Kota Batam. Tahapan berikutnya adalah melaksanakan kegiatan pembinaan motivasi dan pelatihan digital marketing bagi siswa dan siswi SMK Hidayatullah Kota Batam. Pada tahapan ini tim menggunakan pendekatan yang lebih komperhensif agar lebih memotivasi siswa dan siswi untuk menjadi seorang entrepreneur yang baik serta mampu dan memahami konsep digital marketing yang baik. Pendekatan terakhir adalah dengan melakukan evalusi terhadap siswa dan siswi dengan memberikan sejumlah pertanyaan terkait dengan ketertarikan menjadi seorang pengusaha dan bagaimana mengimplementasikan digital marketing dengan baik. Hasil yang diperoleh dari kegiatan ini adalah adanya umpan balik yang positif dari para siswa dan siswi selama mengikuti kegiatan pembinaan dan pelatihan. Berdasarkan hasil post-test para siswa menyatakan sangat beniat dan berminat untuk menjadi seorang pengusaha, mereka sengat antusias dan termotivasi serta tertarik dengan digital marketing. Kegiatan pembinaan dan pelatihan terhadap siswa dan siswi di SMK Hidayatullah Kota Batam, memberikan dampak positif bagi siswa dan siswi dalam menumbuhkembangkan minat siswa untuk menjadi seorang pengusaha serta mampu memaksimalkan platform digital sebagai media promosi atau digital marketing, dengan demikian maka dapat dinyatakan kompetensi siswa-siswi mengenai digital marketing bertambah dengan baik.
PENGARUH BRAND IMAGE, BRAND QUALITY, BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK MEREK PHILIPS shelly; David Humala Sitorus
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

In companies in the field of industry need to make efforts to process quality and safe productswhen used by consumers. Then the company needs to pay attention to marketing strategiesin the progress of a product in the future, to increase sales and generate profits for thecompany. If the image and quality of the product is marketed well, it will certainly increasebrand loyalty. Here are the factors that affect brand loyalty, namely brand image, brandquality, and brand trust. The purpose of this study is to find out the influence of Brand Image,Brand Quality, Brand Trust on Brand Loyalty on Philips Brand Products. The sample numberof 100 people and respondents were consumers of Philips light products in Batam city usingpurposive sampling techniques. The type of research used is a quantitative approach withmultiple linear regression analysis tools.The results of this study show that Brand Image,Brand Quality, and Brand Trust simultaneously have a significant effect on Brand Loyalty onPhilips Brand Products and proven truth. While partially Brand Image, Brand Quality, andBrand Trust have a significant effect on the Brand Loyalty of Philips Brand Products andproven to be true. In conclusion, partially and simultaneously it was proven that Brand Image,Brand Quality, and Brand Trust had an effect of 52.9%. The remaining 47.1% were affectedby other variables not studied in the study.Keywords : Brand Image, Brand Quality, Brand Trust, and Brand Loyalty.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT LEECO BINTANG PERKASA Susanti; David Humala Sitorus
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A good leadership style is a leader must possess. Because leadership styles can be used as a way to interact employees. In a leadership that commands them to invite subordinates to perform their duties and work together to improve employee performance in the company to achieve personal and organizational goals. The purpose of this study was to analyze the impact of leadership style, work motivation and work discipline on employee performance at PT Leeco Bintang Perkasa. The independent variables used in this study are leadership style, work motivation and work discipline, while there is only one dependent variable in this study, employee performance. The study used a sample of 105 respondents drawn through a non-probabilistic sampling method. The data analysis techniques used are descriptive analysis, data quality test, data validity test, reliability test, classical hypothesis test, normality test, multicollinearity test, heteroscedasticity test, multilinear analysis test, coefficient of determination analysis hypothesis Test t-test and f-test using SPSS 25 assistance. The analysis of this study shows that leadership style has a significant impact on employee performance, work motivation has a significant impact on employee performance, employee performance has a significant impact on employees, and all variables have a positive and significant impact.
PENGARUH MOTIVASI, DISPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT WOHLRAB INDONESIA Harahap, Angelina; David Humala Sitorus
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is to find out whether if motivation, discipline on work , and how environment while work ing had affect towards work ers performance or not, tge study happenned at PT Wohlrab Indonesia. technique that is used while collecting data by distributing a whole pack of questions to 135 respondents. the technique that is used to analyze data is the test of validity, how reliable those data is, the test of normality, the test of multicolinearity, heterocedasity, regresion analytic using multiple line, analytical of determination, t test, and the F test, the whole counting is formulated in SPSS version 26. This test was found to occur. This test obtained a calculated f value of 73,173 , with table F of 2.4408. In this test, the effect of the relationship between the influence of motivations of work ers, work ers disciplines and environment that around work ers on the work ers performance at PT Wohlrab Indonesia partially is obtained. in the simultaneous test calculation, the calculated F is greater than the F table, and the significance value is 0.000 less than 0.05. So it can be explained that motivation owned by work ers, work ers disciplines, and environtment work is having signifficant effect simultaneously toward work er performance.
PENGARUH MOTIVASI, DISPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT WOHLRAB INDONESIA Angelina Harahap; David Humala Sitorus
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is to find out whether if motivation, discipline on work, and how environment while working had affect towards workers performance or not, tge study happenned at PT Wohlrab Indonesia. technique that is used while collecting data by distributing a whole pack of questions to 135 respondents. the technique that is used to analyze data is the test of validity, how reliable those data is, the test of normality, the test of multicolinearity, heterocedasity, regresion analytic using multiple line, analytical of determination, t test, and the F test, the whole counting is formulated in SPSS version 26. This test was found to occur. This test obtained a calculated f value of 73,173 , with table F of 2.4408. In this test, the effect of the relationship between the influence of motivations of workers, workers disciplines and environment that around workers on the workers performance at PT Wohlrab Indonesia partially is obtained. in the simultaneous test calculation, the calculated F is greater than the F table, and the significance value is 0.000 less than 0.05. So it can be explained that motivation owned by workers, workers disciplines, and environtment work is having signifficant effect simultaneously toward worker performance. Keywords:employee performance; motivation; work discipline; workenvironment.
Pendekatan Dimensional Wisata Berbasis Komunitas: Eksistensi Pemasaran Digital Pada Masyarakat Pesisir Provinsi Kepulauan Riau David Humala Sitorus; Lismayasari Lismayasari
Prosiding Vol 3 (2020): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to provide a response to an alternative review of tourism-based communities as an effort to contribute to the state and small communities with breakthroughs in economic acceleration and poverty alleviation programs for local communities in tourist villages throughout the Riau Islands province. In contrast and normatively, the division of tourism concepts cannot be separated from branding and regional characteristics of cultural and ethnic concepts. Technological intervention indicates that there is a schematic and constructive relationship pattern related to the differentiation of the need for tourism consumption which is the fruit of the concept of community based tourism. Researcher contextually, namely there are three supporting dimensions that provide a strong foundation for the program to improve the economic construct of local communities in the province of Riau Islands, namely Branding, tourism-based communities, the existence of the surrounding community, community creativity and stakeholders in it. This study uses a quantitative survey method with samples taken from 160 tourism village residents who have used digital technology related to product marketing for the branding process of local areas for visitors to tourist attractions in the Riau Islands province. This research is a survey research where the data analysis process uses Structure Equation Model analysis with a continuous analysis base pattern.
Efektifitas Digital Branding, Peningkatan Engagement Dan Promosi Terhadap Penjualan Produk UKM Melalui Media Sosial: Eksistensi UKM Kelurahan Batu Aji David Humala Sitorus; Arsyad Sumantika
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8116

Abstract

Business ideas are affected not only by markets, companies and competitors, but also by changes. Everyone, even large companies, must recognise this. To maintain the "economic" aspect of society, various studies have been conducted to examine good alternative marketing strategies. This study focuses on small and medium enterprises (SMEs) because SMEs have become part of the creative economy. Therefore, the researcher encourages to examine which digital branding strategies are most widely implemented by SMEs. This study describes how to use strategies to increase engagement and patronage of products, how to make products recognised by the wider community through social media, and how to choose the most effective social media to market products, this study focuses on social media. This study uses a qualitative descriptive method, namely library research through books, journals, and relevant websites. The results of this study show that brand strategy is very important for the development of SMEs and can be more easily implemented for SMEs through digital.
Co-Authors Adisti Raissa Putri Afrida Sari Angelina Harahap ARSYAD SUMANTIKA Ayu Gita Oktaviani Bella Rizki Putri Dyanto Dyanto Erna Lim Fitriani Lubis Harahap, Angelina Harmadi awei Hermaya Ompusunggu Heryenzus, Heryenzus Ilma Sofyana Padang Jubelia Ayu Ebong Hurek Lismayasari Lismayasari Lismayasari M Khoiri Mega Christina Meli Chua Melsi Diana Lubis Mutiara Nur Afifah Nadila Andra Kurnia Poniman Poniman Ranadia Ardiyanti Ricky Junaidy Rosella LumbanTobing Rut Asianti Nainggolan Shelly Sherlyn Vellisya Shandra Siti Khaviva Consina Sukati, Inda SUSANTI