Garuda - Garba Rujukan Digital

Pengaruh Kualitas Produk Dan Review Produk Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee Di Kota Batam Rut Asianti Nainggolan; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1417

Penelitian ini bertujuan untuk menyelidiki pengaruh kualitas produk dan review produk terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam. Populasi yang akan dikaji merupakan pengguna atau konsumen yang telah melakukan pembelian produk secara online melalui marketplace Shopee selama tahun 2023 dengan jumlah yang tidak dapat diketahui secara pasti. Untuk menentukan sampel, rumus Lameshow digunakan, sehingga terpilih 100 responden melalui metode purposive sampling. Proses analisis data menggunakan regresi linier berganda dengan meliputi serangkaian langkah seperti uji kualitas data, uji asumsi klasik dan uji hipotesis. Hasil analisis regresi linier berganda menunjukkan bahwa kualitas produk memiliki pengaruh sebesar 57,2% terhadap keputusan pembelian dan review produk memiliki pengaruh sebesar 24,1% terhadap keputusan pembelian. Temuan dari koefisien determinasi (R2) menunjukkan bahwa secara keseluruhan, kualitas produk dan review produk dapat menjelaskan 70,7% variasi dalam keputusan pembelian. Lebih lanjut, uji t dan uji F menegaskan bahwa kualitas produk dan review produk memiliki pengaruh yang positif dan signifikan baik secara parsial maupun secara simultan terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam

Pengaruh Promosi, Citra Merek, Dan Desain Produk Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee Di Kota Batam Siti Khaviva Consina; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1454

This research aims to identify the influence of promotions, brand image and product design on consumer purchasing decisions on Shopee e-commerce in Batam City. This type of research uses a quantitative approach. The population consists of buyers from e-commerce Shopee whose exact number cannot be known. The research sample can use the Jacob Cohen formula with a purposive sampling technique which produces 204 respondents. The collected data was analyzed using multiple regression analysis. The data analysis method uses data quality testing, classical assumption testing, influence testing and hypothesis testing. The findings from multiple linear regression analysis are that promotions can increase purchasing decisions by 34.5%. Brand image can increase purchasing decisions by 40.4%. Product design can increase purchasing decisions by 47.0%. The findings from the analysis of the coefficient of determination (R2) are that promotion, brand image and product design can reach 53.3% in explaining purchasing decisions on Shopee e-commerce in Batam City. The results of the research using the t test and f test show that promotion, brand image and product design partially and simultaneously have a positive and significant influence on consumer purchasing decisions on Shopee e-commerce in Batam City.

Pengaruh Kualitas Produk Dan Review Produk Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee Di Kota Batam Rut Asianti Nainggolan; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1417

Penelitian ini bertujuan untuk menyelidiki pengaruh kualitas produk dan review produk terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam. Populasi yang akan dikaji merupakan pengguna atau konsumen yang telah melakukan pembelian produk secara online melalui marketplace Shopee selama tahun 2023 dengan jumlah yang tidak dapat diketahui secara pasti. Untuk menentukan sampel, rumus Lameshow digunakan, sehingga terpilih 100 responden melalui metode purposive sampling. Proses analisis data menggunakan regresi linier berganda dengan meliputi serangkaian langkah seperti uji kualitas data, uji asumsi klasik dan uji hipotesis. Hasil analisis regresi linier berganda menunjukkan bahwa kualitas produk memiliki pengaruh sebesar 57,2% terhadap keputusan pembelian dan review produk memiliki pengaruh sebesar 24,1% terhadap keputusan pembelian. Temuan dari koefisien determinasi (R2) menunjukkan bahwa secara keseluruhan, kualitas produk dan review produk dapat menjelaskan 70,7% variasi dalam keputusan pembelian. Lebih lanjut, uji t dan uji F menegaskan bahwa kualitas produk dan review produk memiliki pengaruh yang positif dan signifikan baik secara parsial maupun secara simultan terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam

Pengaruh Promosi, Citra Merek, Dan Desain Produk Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee Di Kota Batam Siti Khaviva Consina; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1454

This research aims to identify the influence of promotions, brand image and product design on consumer purchasing decisions on Shopee e-commerce in Batam City. This type of research uses a quantitative approach. The population consists of buyers from e-commerce Shopee whose exact number cannot be known. The research sample can use the Jacob Cohen formula with a purposive sampling technique which produces 204 respondents. The collected data was analyzed using multiple regression analysis. The data analysis method uses data quality testing, classical assumption testing, influence testing and hypothesis testing. The findings from multiple linear regression analysis are that promotions can increase purchasing decisions by 34.5%. Brand image can increase purchasing decisions by 40.4%. Product design can increase purchasing decisions by 47.0%. The findings from the analysis of the coefficient of determination (R2) are that promotion, brand image and product design can reach 53.3% in explaining purchasing decisions on Shopee e-commerce in Batam City. The results of the research using the t test and f test show that promotion, brand image and product design partially and simultaneously have a positive and significant influence on consumer purchasing decisions on Shopee e-commerce in Batam City.

EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS David Humala Sitorus; Wasiman Wasiman; Mauli Siagian
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10899

This study investigates the relationship between Social Media Engagement, Lifestyle, and Coffee Culture on Café Visit Intensity among university students. Using a quantitative explanatory design, data were collected from 100 respondents at the University of Putera Batam and analyzed through multiple regression. The results reveal that Social Media Engagement and Coffee Culture significantly and positively influence Café Visit Intensity, whereas Lifestyle demonstrates no significant effect. Furthermore, the combined model indicates a statistically significant joint influence of all three variables on café visitation behavior. These findings contribute to the understanding of digital-mediated consumption among youth and highlight the importance of social and cultural factors in shaping students’ behavioral patterns toward café visitation in urban contexts.

Pengaruh Brand Image, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Luxcrime Pada Kkv Grand Batam Natalia Kristina Sirait; David Humala Sitorus
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2336

Luxcrime adalah brand kosmetik lokal yang menawarkan berbagai jenis produk kecantikan berkualitas premium, seperti cushion, lip cream, eyeliner, maskara, hingga perawatan kulit. Produk Luxcrime dikenal dengan formulasi yang aman, ramah lingkungan, dan inovatif. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana brand image, kualitas produk, dan pemasaran memengaruhi pembelian barang mewah di KKV Grand Batam. Data untuk penelitian ini dikumpulkan menggunakan strategi distribusi yang mencakup pengiriman Google Form kepada pelanggan Luxcrime, dengan sampel 100 balasan. Pendekatan regresi linier berganda digunakan dalam analisis data menggunakan SPSS untuk mengukur sejauh mana faktor independen memengaruhi variabel dependen. Hasil penelitian menyatakan bahwa brand image, kualitas produk dan promosi terhadap keputusan pembelian Luxcrime pada KKV Grand Batam

PENGUATAN JIWA WIRAUSAHA SISWA SMK HANG NADIM MELALUI PELATIHAN KONTEN KREATIF DAN PROMOSI DIGITAL PRODUK KULINER DAN FASHION Mauli Siagian; Wasiman Wasiman; David Humala Sitorus; Neni Marlina Br Purba
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.459

This community service activity aims to strengthen the entrepreneurial spirit of students at Hang Nadim Vocational High School through training and mentoring in creative content production and digital promotion of culinary and fashion products. The program was designed in response to the challenge of students’ limited digital promotion skills, which have resulted in a restricted marketing reach for their products. The implementation method employed a participatory approach encompassing needs analysis, theoretical and practical training in digital marketing, content creation mentoring, and outcome evaluation. The results indicate a significant improvement in participants’ understanding of digital promotion strategies and their ability to produce creative content for social media. Approximately 90% of the participants were able to create engaging and effective promotional content. The impact of this activity includes increased entrepreneurial motivation, enhanced creativity, and improved student competence in utilizing digital platforms for business development. Therefore, this program successfully fostered a spirit of digital entrepreneurship among students at Hang Nadim Vocational High School as preparation for facing future challenges in the creative economy.

THE INFLUENCE OF SOCIAL IDENTITY, SOCIAL MEDIA AMPLIFICATION, AND VISUAL AESTHETICS ON CONSPICUOUS CONSUMPTION IN SPORTAINMENT LIFESTYLE AMONG GENERATION Z IN PEKANBARU David Humala Sitorus; Wasiman Wasiman
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 2 (2026): Volume 14 Nomor 2 Tahun 2026
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i2.11707

This study examines the effects of Social Identity, Social Media Amplification, and Visual Aesthetics on Conspicuous Consumption within the sportainment lifestyle among Generation Z in Pekanbaru. The growing integration of sports and entertainment has shifted consumption from functional purposes toward symbolic and status-oriented behavior, influenced by identity formation, social media exposure, and visual appeal. Using a quantitative explanatory approach, data were collected from 100 Generation Z respondents through a structured questionnaire and analyzed using SPSS, including validity, reliability, classical assumption, multiple regression, t-test, and F-test analyses. Results show that Social Identity (β = 0.328; p = 0.001), Social Media Amplification (β = 0.325; p < 0.001), and Visual Aesthetics (β = 0.335; p < 0.001) positively and significantly affect Conspicuous Consumption. Simultaneously, all variables significantly influence consumption behavior (F = 87.614; p < 0.001), explaining 73.2% of the variance (R² = 0.732). Visual Aesthetics is the most dominant factor. These findings highlight the role of identity, digital influence, and visual appeal in shaping Generation Z’s symbolic consumption behavior.

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