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Journal : Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS)

AN ANALYSIS OF MARKETING COMMUNICATION STRATEGIES IN CATHOLIC EDUCATIONAL INSTITUTIONS IN RESPONSE TO DIGITAL DISRUPTIONS Istyanto, Agatha Dwi Kartika Sari; Hamad, Ibnu; Nilamsari, Natalina
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.110

Abstract

The rapid growth of technology and digital media has changed how Catholic schools interact and communicate. This study analyzes two schools—Santa Familia Elementary in Bangka Belitung and Santo Nikolaus High School in Manado—to explore their digital marketing strategies. It examines key aspects such as sales promotions, advertising, public relations, direct marketing, school activities, and the experiences of school community members. The study also identifies challenges these schools face in adapting to digital disruption. Using a constructivist paradigm and a qualitative phenomenological approach, the research incorporates document analysis, online interviews, and a literature review. Findings reveal that both schools acknowledge digital disruption and understand the importance of leveraging digital media to stay competitive. They are actively embracing digital transformation by focusing on social media engagement. Their communication strategies emphasize content creation, including visual, textual, and multimedia formats, aligned with six key aspects of integrated marketing communication. This approach helps them connect with their audiences and maintain adaptability in the evolving digital landscape.
CYBER PUBLIC RELATIONS MANAGEMENT IN THE ERA OF PUBLIC INFORMATIONS DISCLOSURE Komariah, Kokom; Hamad, Ibnu; Sari, Yunita
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.111

Abstract

This research aims to analyze the implementation of Cyber ​​Public Relations (CPR) management in the era of public information openness with a case study at the DKI Jakarta Province Department of Industry, Trade, Cooperatives, Small and Medium Enterprises (PPKUKM). The research method used is qualitative with a case study approach. The theoretical framework used includes the Cyber ​​Public Relations management theory from Rosady Ruslan and the Cyber ​​Public Relations analysis theory from Philips & Young. Research data was obtained through in-depth interviews with CPR implementers, as well as observations of social media and related service websites. The results of the research show that the DKI Jakarta Provincial PPKUKM Service, as an informative public body that has met the indicators of public information openness, has utilized digital technology in managing CPR by implementing the planning, organizing, actuating and controlling stages. CPR implementation is carried out through various digital platforms with an omni-channel approach. This research also identifies challenges in packaging information and public communication strategies, especially in meeting the information needs of MSME actors. These findings provide recommendations for improving the delivery of information that is more relevant, targeted and has a positive impact on MSME entrepreneurs.
THE INFLUENCE OF REPUTATION, SERVICE QUALITY, AND TRUST ON CONSUMER DECISIONS IN USING BLUEBIRD SERVICES AT SHIA Tambunan, Riama Juliana; Hamad, Ibnu; Santoso, Prasetya Yoga
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.113

Abstract

The objective of this research is to analyze the influence of reputation, service quality and trust on consumer decisions in using PT transportation services. Blue Bird at Soekarno-Hatta Airport. The research was conducted quantitatively with an explanatory research design and a sample size of 100 respondents. The sample population includes various demographic groups with a minimum age of 20 years, male and female with various educational backgrounds, and used Blue Bird transportation services either regularly or occasionally in the last 6 months. The data collection technique in this research was a structured questionnaire and sampling used non-probability sampling with the snowball technique. Statistical analysis and data processing were conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, utilizing the PLS-SEM version 4.0 software. The research results show that: (1) Reputation has a positive and significant effect on consumer decisions, (2) Service quality has a positive and significant effect on consumer decisions, (3) Trust has a positive and significant effect on consumer decisions (4) Trust is the dominant factor that influences consumer decisions.