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Journal : Mediator

Komunikasi sebagai Wacana Hamad, Ibnu
Mediator Vol 7, No 2 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?
Publisher : FIkom Unisba

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Abstract

The purpose of this article is to describe communication as discourse perspective. In this perspective communication is seen an activity to construct of reality into a discourse that some interests entering the discourse. The perspective is to complete to the others ones, first transmissions perspective. Communication is to transmit of messages linearly. Second, perspective of display. Communication is an effort to exhibit many messages for gaining audiences attention. Third, generating of meaning perspective where we use symbols to create meaning. Fourth, ritual perspective which communication as a rites to maintain commonness and solidarity of the participants.
Memahami Komunikasi Pemasaran Politik Hamad, Ibnu
Mediator Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan
Publisher : FIkom Unisba

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Abstract

This article explores political marketing communication as a means of political communication using concept and marketing communication techniques to buy political product. According to the goals (such as position, title, and wealth), what considered as political communication products in its broadest terms are leadership, institution, membership, policy, and political activities. Principles, methods, and stages of political communication must be attended seriously so that the product being sold would be embraced by political audience.