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All Journal Media Kesehatan Masyarakat Indonesia Hasanuddin Journal of Applied Business and Entrepreneurship Accounting Profession Journal (APAJI) Paulus Journal of Accounting (PJA) JKMM Quantitative Economics and Management Studies Scientium Management Review Journal of Accounting Issues Journal of Business Issues Economy and Finance Enthusiastic
Abdul Rahman Kadir
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Public Health Social Sciences

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ANALYSIS OF FACTORS RELATED TO PROFESSIONAL COMMITMENT OF PHARMACYSTS IN PHARMACY SERVICES Cancerina, Aqua sylvii; Abdul Rahman Kadir; Muhammad Sobarsyah
Journal of Business Issues Vol. 2 No. 1 (2023): Journal of Business Issues
Publisher : Scientia integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jbi.v2i1.319

Abstract

This research aims to find a description about factors related to the professional commitment of pharmacists and it's attendance on pharmacy services for communities. This research was carried out in pharmacy services at Makassar city according to the types of pharmacy with a survey method using a questionnaire. The population were pharmacists and pharmacists assistance from three types of pharmacy services such as public service pharmacy, hospital pharmacy, and franchise or “BUMN” pharmacy. The sample was taken by proportionate stratified random sampling method from 279 pharmacists which was then found 72 samples proportionally. The data was then analyzed using multiple linear regression methods to find out the correlations between variables and then proceed to a t-test analysis to determine which variable is dominantly correlated to professional commitment of pharmacist in pharmacy services. The results show that motivation, competence, leadership, and attitude do simultaneously and significantly correlate to the professional commitment of pharmacists in pharmacy services. But in part, only motivation and competence were significantly correlated to the professional commitment of the pharmacist which was more dominant in motivation.
PENGARUH FREKUENSI DIGITAL MARKETING TERHADAP TRAFFIC MEDIA MARKETING MAKANAN DAN MINUMAN DI KOTA MAKASSAR Fathul Qasthari Abdillah; Abdul Rahman Kadir; Muhammad Ismail
Journal of Business Issues Vol. 2 No. 1 (2023): Journal of Business Issues
Publisher : Scientia integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jbi.v2i1.334

Abstract

Penelitian ini bertujuan (1) Mengetahui bagaimana gambaran traffic media marketing makanan dan minuman di Kota Makassar dan (2) Untuk menganalisis pengaruh frekuensi digital marketing terhadap traffic media marketing makanan dan minuman di Kota Makassar. Penelitian ini dilakukan di Kota Makassar pada jenis usaha makanan yakni Big Bananas dan minuman yakni Yotta. Metode penelitian yang digunakan adalah kuantitatif, dimana data yang dikumpulkan sebanyak 52 minggu. Data dikumpulan dari insight instagram dari akun Big Bananas dan Yotta. Hasil dari penelitian dan pembahasan menunjukkan pertama, jumlah traffic Yotta berada pada mean like sebanyak 4351.1154 dan commentnya sebanyak 342.7308. sedangkan mean dari Big Bananas hanya berada pada like 976.3654 dan comment hanya berada pada nilai 110.0769. Kedua, terdapat pengaruh frekuensi digital marketing terhadap traffic media marketing, dimana dari data menunjukkan semakin tinggi frekuensi digital marketing maka akan semakan tinggi pula traffic yang diterima.
THE INFLUENCE OF MARKETING MIX ON DECISION OF BANK LEADERS IN SELECTING PERUM JAMINAN KREDIT INDONESIA MAKASSAR BRANCH AS A CREDIT GUARANTEE INSTITUTION syamsul bahri; Abdul Rahman Kadir; Muhammad Sobarsyah
Scientium Management Review Vol. 2 No. 1 (2023): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v2i1.321

Abstract

The study aims to analyze the influence of marketing blends consisting of product, price, promotion, location, employee, physical evidence and process on the bank director's decision to determine Perum Jamkrindo Makassar Branch as the underwriter agency, and to investigate the most dominant process blend variable in the decision of the bank director to select Perum Jamkrindo Makassar Branch as the underwriter agency. The method used in the study in quantitative – descriptive. The population consists of 35 bank directors that constitute a full sample. The data were analyzed by multiple linear regressions supported by the SPSS 16.00. The study indicates that marketing blends consisting of product, price, promotion, location, employee, physical evidence and process variables simultaneously have a positive influence on the director's decision to select Perum Jamkrindo Makassar Branch as the underwriter agency. It is reflected in the statistical F Test or simultaneous significance test (SPSS 16.00). The free variables have a significant influence under unhealthy possibility of less than 5% (P, 0.05). Partially, the T – Test indicates the location variable is the most dominant free variable that affects the bank director's decision to select Perum Jamkrindo Makassar Branch as the underwriter agency.
ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY IN PT. PORT OF INDONESIA IV (PERSERO) BIAK BRANCH Ronaldo Pandean; Abdul Rahman Kadir; H Muh Sobarsyah
Journal of Accounting Issues Vol. 2 No. 1 (2023): Journal of Accounting Issues
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/sar.v2i1.378

Abstract

This study aims to determine the business development strategy at PT. Pelabuhan Indonesia IV (Persero) Biak Branch. The data needed in this research are primary data and secondary data. Primary data was obtained by combining interview, observation and document review methods while secondary data was obtained through document review and literature study. Data analysis went through stages, namely 1) the input stage to the EFE and IFE matrices, 2) Determination of corporate strategy, 3) the decision stage to produce SO, WO, ST, WT strategies and choice of strategy. The results of the study show that 1) based on the internal external matrix, the suggested corporate strategy is a growth strategy as described in square V. This strategy emphasizes expanding the company by taking over the port of Nabire. 2) based on the SWOT matrix, the suggested strategies are a) increasing market share, b) increasing the quality and quantity of human resources, c) increasing good relations with partners, d) increasing the capacity of docks, warehouses and stockpiles, e) adding equipment communication and patrolling, f) procuring and implementing computerized accounting systems g) increasing socialization and promotion, h) preparing feasibility to improve service quality, j) conducting service differentiation,
MARKETING STRATEGY ANALYSIS IN CV. KASIH SAYANGIN PANAKKUKANG DISTRICT, MAKASSAR CITY Fadil Pradana; Abdul Rahman Kadir; Mursalim Nohong
Paulus Journal of Accounting (PJA) Vol. 5 No. 1 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

The purpose of this study is to analyze marketing strategies for increasing product sales at CV. Kasih Sayang for SMIs in the city of Makassar. This type of research is qualitative research. The data sources of this research are primary and secondary data sources. Data collection techniques used in this study were interviews, observation, and documentation. The data analysis technique used in this study was the data collection stage and the analysis phase using a qualitative descriptive analysis method, namely IFAS, EFAS, and SWOT analysis. The results of the study show that the current marketing strategy is direct marketing and indirect marketing. The results of the company's internal factor analysis using the IFE matrix, the company's main strength is a better taste of the products it produces (score 0.80). The main weakness possessed by CV. Kasih Sayang The interest of SMIs is less innovative packaging design and form (score 0.17). A total score below 2.5 indicates the company's internal position is weak in overcoming existing weaknesses with its strengths. The results of the SWOT analysis produce 12 alternative strategies that can be chosen by companies, namely maintaining product taste and also increasing customer satisfaction and loyalty, maintaining and increasing collaboration with potential partners to increase market share, and maximizing the attractiveness displayed at sales outlets through product variants at low prices. compete, develop the attractiveness of more innovative product packaging so that it is increasingly in demand by consumers and has an image among entrepreneurs, given the amount of production produced so that products that exceed the shelf life limits are not wasted , improve the quality of the resulting chocolate concentration so that the resulting product form can last accordance with the shelf life, Maintaining the consistency of the quality of chocolate products so that they can compete with similar competing products, Maintaining good cooperation with various partners so that the company's activities in the aspects of marketing, production, etc. thinning due to scarcity of raw materials and anticipating the emergence of new competitors, maximizing the packaging power of product packaging so that it remains in demand by consumers and able to compete with similar products, maximizing provisions on quantity and production yields so that products that reach the limit of durability are not wasted and regulates conditions for use raw materials wisely to anticipate the scarcity of raw materials and rising raw materials prices. 
Optimization Strategy Of Regional Origin Income (PAD) And Impact On Economic Growth In Buton Selatan Regency Musa, La; Abdul Rahman Kadir; Nur Dwiana Sari Saudi
Economy and Finance Enthusiastic Vol. 1 No. 2 (2023): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/efe.v1i2.91

Abstract

South Buton Regency has various potential natural resources, such as fertile agricultural land, abundant fishery products, and large reserves of minerals and mines. However, this potential has yet to be fully optimized to increase local revenue (PAD). This study aims to identify strategic factors, which are strengths and weaknesses as well as opportunities and threats, and then formulate priority development strategies for optimizing Regional Original Revenue (PAD) and their impact on economic growth in South Buton Regency. Primary data is used through field observations and interviews, while secondary data is obtained from previous research, books, and related agencies. The results of the study indicate alternative strategies that can be considered, including strategies for exploiting the potential of rich natural resources and improving supporting infrastructure, strategies for implementing training and education programs and increasing efforts to diversify the economy, strategies for using the potential for rich natural resources to develop various products and services as well as improving the quality of existing infrastructure and forging partnerships with other regions in a joint effort to overcome competition with other regions and face common challenges.
SMART DIGITALIZATION: HOW BANK SULSELBAR TURNS THE PERCEPTION OF CONVENIENCE INTO AN ACTIVE INTEREST OF CREDIT CUSTOMERS Ghufran Yusuf; Abdul Rahman Kadir; Muhammad Sobarsyah
Accounting Profession Journal (APAJI) Vol. 5 No. 1 (2023): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v5i1.177

Abstract

The banking sector has been impacted by digital strategies aimed at increasing access to financial services in an era of rapid growth in information technology and internet penetration. Digital strategies require promotions to influence customer perception and interest. This article looks at how Bank Sulselbar uses digital promotional strategies to increase customers' perceived ease and interest in obtaining credit. The use of social media, email marketing, SEO, content marketing, chatbots, webinars, and collaboration with influencers are important steps taken by Bank Sulselbar in an effort to create a good image, increase awareness, and encourage credit taking. This case study collects quantitative data from one hundred respondents. The impact of promotional strategies on customer perceptions of convenience and interest is studied through descriptive and correlation analysis. The research results show that digital promotion strategies are profitable. All things considered, Bank Sulselbar's digital marketing approach was successful in changing people's perceptions of how easy and interesting it is to get credit. Combining these components enables banks to draw in and keep consumers more successfully, enhancing their standing in the competitive banking sector.
Pengaruh Systematic Strategic Planning dan Strategic Business Innovation terhadap Sustainable Performance UMKM: Studi Kasus pada UMKM Makanan dan Minuman kota Makassar Muhammad Ilman Ramli Natsir; Abdul Rahman Kadir; Asty Almaida
Paulus Journal of Accounting (PJA) Vol. 6 No. 2 (2025): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

This study aims to analyze the influence of systematic strategic planning and strategic business innovation on the sustainable performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector in Makassar City. The framework of this study refers to the concept of Triple Bottom Line and Resource-Based View. The research method used is a mixed method with a sequential explanatory design, involving 100 respondents in the quantitative stage and 5 sources in the qualitative stage. Quantitative data analysis was carried out using multiple linear regression, while qualitative data were analyzed using the Miles and Huberman model. The results of the study indicate that systematic strategic planning does not have a significant effect on the sustainable performance of MSMEs, while strategic business innovation has a positive and significant effect on the sustainable performance of MSMEs in Makassar City. The implications of this study are expected to provide insight for MSME entrepreneurs and policy makers in improving business sustainability through strategic business innovation.
Co-Authors A. Hadijah Sarjan Irwan Marzuki Abdul Razak Munir Abdullah Sanusi, Abdullah Aldo Barik Risal Andi Nur Ichsan Alqadri Andris Soma Usyor Armelia Permatasari Astuti Astuti Asty Almaida Awal Zulqadri Arief Cancerina, Aqua sylvii Debby Duakaju Dewi, Andi Ratna Sari Dian Parawansa Fadil Pradana Farhanah Ramdhani Sumardi Fathul Qasthari Abdillah Fauziah Umar Ghufran Yusuf H Muh Sobarsyah Jusni Jusni Laela Laksono Trisnantoro Lufthansa Ardian Maming, Jumidah Manjappai Daeng Bella Muhammad Asdar Muhammad Fadhli Febrian Amir Muhammad Ilman Ramli Natsir Muhammad Ismail Muhammad Sobarsyah Muhammad Yusuf Alwi Mursalim Nohong Musa, La Nur Dwiana Sari Saudi Nuraeni Kadir Nurbani Bangsawan Orin Ramadani Rani Rifani Arifuddin Rasyidin Abdullah Ronaldo Pandean Sudirman Basri Sumardi Lasise Suryani Syamsuddin Syahril A. Painringi Syahrir A. Pasinringi syamsul bahri Temi Alriady