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All Journal JAM JURNAL MANAJEMEN MOTIVASI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jambura Journal of Health Sciences and Research Jurnal Bisnis Terapan JURNAL MANAJEMEN Jurnal Abdimas Mandiri Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management and Business Economics Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Keuangan dan Bisnis Jurnal Sistem Informasi dan Manajemen Asian Journal of Management, Entrepreneurship and Social Science
Putri, Yuni Adinda
Faculty Of Economics And Business, Tridinanti University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Pengaruh Strategi Green Marketing Terhadap Kinerja Keuangan Dan Non-Keuangan Perusahaan Yuni Adinda Putri; Rifani Akbar Sulbahri; Gumulya Sonny Marcel Kusuma
Akuntansi dan Manajemen Vol. 18 No. 1 (2023): Jurnal Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jam.v18i1.207

Abstract

This study aims to present a reflection of the literature on green marketing strategies and analyze seven factors that will affect company performance. This research refers to the literature review method. As green marketing strategies become increasingly important for companies following the triple bottom line performance evaluation, this research seeks to better understand the role of the "green marketing mix" as a marketing strategy. This model links the relationship between green marketing strategies, including green product, green price, green promotion, green distribution, green people, green process, and green physical evidence, with company performance, including financial and non-financial performance. The results of the study show that the green marketing strategy has a positive effect on the company's financial and non-financial performance. From the discussion above, it can be concluded that this research extensively reviews the literature in the field of green marketing strategy and highlights that companies that adopt green marketing strategies (green product, green price, green distribution, green promotion, green people, green process, and green physical evidence) are expected to generate more profits than firms that do not adopt the strategy.
Pengaruh Brand Image Dan Perceived Value Terhadap Keputusan Menggunakan Aplikasi Bukalapak Dengan Dimediasi Oleh Trust Di Kota Palembang Putri, Yuni Adinda
Akuntansi dan Manajemen Vol. 20 No. 1 (2025): Jurnal Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jam.v20i1.307

Abstract

The purpose of this study is to examine the impact of brand image and perceived value on the intention to use the Bukalapak e-commerce platform, with trust serving as a mediating variable, specifically in Palembang. Data was gathered via a poll of 200 participants who are active users of Bukalapak. The findings indicate that brand image and perceived value significantly influence intention to use, both directly and indirectly via trust. The direct influence of brand image on intention to use is 0.40, whereas the direct influence of perceived value is 0.35. Furthermore, trust functions as a mediator that enhances the impact of both variables on intention to use, exhibiting indirect effects of 0.26 for brand image and 0.21 for perceived value. An R² score of 0.70 signifies that the model accounts for 70% of the variability in intention to use. This research advances consumer behaviour theory in e-commerce and offers strategic advice for organisations to improve competitiveness and client loyalty
Co-Authors Ade Parmono Agustina Hanafi Aisyah Regita Ardesy Melizah Kurniati Ari Martino Arifin, Firmansyah Didik Susetyo Fiona Widyasari Fitri Nurjanah Wati Gumulya Sonny Marcel Kusuma Isnurhadi Isnurhadi Karolin Adhisty Martha Rianty Maya Dini Melia Frastuti Mikial Mohammad Aryo Arifin Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Bagus Saputra Muhammad Nur Muttaqin Muhammad Said Mulyani Susanti Nazifah, Yasmin Nina Fitriana Nina Fitriana, Nina Putra, Dimas Pratama Rachmawati, Yuni Rifani Akbar Sulbahri Sakarina, Sari Siti Sarahdeaz Fazzaura Putri Sulbahri Madjir Susanti, Mulyani Titin Vegirawati Wati, Fitri Nurjanah Widya Anisa Pratiwi Yolanda Veybitha Yuni Rachmawati Yuni Rachmawati Zakaria Wahab, Zakaria