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All Journal Jurnal Bisnis dan Manajemen Jurnal Dampak Benefit: Jurnal Manajemen dan Bisnis Journal of Regional and Rural Development Planning Jurnal Mantik JURNAL REKAYASA Jurnal Informatika Ekonomi Bisnis Journal of Infrastructure and Facility Asset Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ipteks Terapan : research of applied science and education Ranah Research : Journal of Multidisciplinary Research and Development
Sari Lenggogeni
Andalas University, Padang, Indonesia
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Persepsi Nilai dan Niat Pembelian pada Layanan Premium : Studi kepada para Gamers di Indonesia Tri Tata Wilia; Dessy Kurnia Sari; Sari Lenggogeni
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 2 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i2.1270

Abstract

This study focuses on the perceived value of premium games among users and its impact on usage and premium content purchase intentions. The research aims to explore how social value, quality, enjoyment, and economic value influence users’ willingness to continue using the service and purchase premium content. Using an online survey method through Google Forms with 150 respondents, the study found that the higher the level of enjoyment in the premium service, the lower the intention to purchase premium content, but it strengthens the intention to continue using the service. Other findings show that social value increases both premium usage and premium purchase intentions. Additionally, service quality has a positive correlation with usage intention, but does not affect premium purchases. Overall, the results of this study highlight the unique characteristics of the premium business model in enhancing user retention through high perceived value, although challenges remain in premium monetization.
UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW Azmen Kahar; Yulia Hendri Yeni; Syafrizal; Sari Lenggogeni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4478

Abstract

Livestreaming e-commerce has emerged as one of the fastest-growing digital business phenomena in Indonesia in recent years. This phenomenon integrates real-time streaming technology with electronic commerce activities, creating an interactive and immersive shopping experience. This study employs a qualitative literature review approach to analyze the development, characteristics, and impact of livestreaming e-commerce in Indonesia. Through the analysis of 95 articles from various academic databases, this research identifies factors driving the adoption of livestreaming e-commerce, emerging business models, and challenges and opportunities faced. The results show that livestreaming e-commerce in Indonesia is driven by high internet penetration, changing consumer behavior, and digital ecosystem support. Major platforms such as TikTok Shop, Shopee Live, and Instagram Live have become catalysts for the growth of this sector. This research also identifies gaps in academic literature regarding regulatory aspects and long-term socio-economic impacts of this phenomenon. This research is expected to contribute to future researchers, especially those studying the livestreaming e-commerce phenomenon.
Co-Authors Agung Perdana Akhmad Suraji Anissa Rianti Nurina Ardinis Arbain Azmen Kahar Elsa Felina Effendi, Eri Besra Faizul Muadzin Frisye Angguni Harne Julianti Tou Helmi Helmi Helmi, Helmi Melinda Noer Nofriya Nofriya Rahmi Putri Sari Rezki Rifai Sari, Dessy Kurnia Syafrizal Syafrizal Syafrizal Tri Tata Wilia Verinita, Verinita Yervi Hesna Yulia Hendri Yeni