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All Journal Jurnal Bisnis dan Manajemen Jurnal Dampak Benefit: Jurnal Manajemen dan Bisnis Journal of Regional and Rural Development Planning Jurnal Mantik JURNAL REKAYASA Jurnal Informatika Ekonomi Bisnis Journal of Infrastructure and Facility Asset Management Jurnal Ipteks Terapan : research of applied science and education Ranah Research : Journal of Multidisciplinary Research and Development
Sari Lenggogeni
Andalas University, Padang, Indonesia
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Persepsi Nilai dan Niat Pembelian pada Layanan Premium : Studi kepada para Gamers di Indonesia Tri Tata Wilia; Dessy Kurnia Sari; Sari Lenggogeni
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 2 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i2.1270

Abstract

This study focuses on the perceived value of premium games among users and its impact on usage and premium content purchase intentions. The research aims to explore how social value, quality, enjoyment, and economic value influence users’ willingness to continue using the service and purchase premium content. Using an online survey method through Google Forms with 150 respondents, the study found that the higher the level of enjoyment in the premium service, the lower the intention to purchase premium content, but it strengthens the intention to continue using the service. Other findings show that social value increases both premium usage and premium purchase intentions. Additionally, service quality has a positive correlation with usage intention, but does not affect premium purchases. Overall, the results of this study highlight the unique characteristics of the premium business model in enhancing user retention through high perceived value, although challenges remain in premium monetization.
Co-Authors Agung Perdana Akhmad Suraji Anissa Rianti Nurina Ardinis Arbain Elsa Felina Effendi, Eri Besra Faizul Muadzin Frisye Angguni Harne Julianti Tou Helmi Helmi Helmi, Helmi Melinda Noer Nofriya Nofriya Rahmi Putri Sari Rezki Rifai Sari, Dessy Kurnia Syafrizal Syafrizal Syafrizal Tri Tata Wilia Verinita, Verinita Yervi Hesna