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All Journal Jurnal Bisnis dan Manajemen Jurnal Dampak Benefit: Jurnal Manajemen dan Bisnis Journal of Regional and Rural Development Planning Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi JURNAL REKAYASA Jurnal Informatika Ekonomi Bisnis Journal of Infrastructure and Facility Asset Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ipteks Terapan : research of applied science and education Ranah Research : Journal of Multidisciplinary Research and Development Advances: Jurnal Ekonomi & Bisnis Khasanah Ilmu - Jurnal Pariwisata Dan Budaya
Sari Lenggogeni
Andalas University, Padang, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Persepsi Nilai dan Niat Pembelian pada Layanan Premium : Studi kepada para Gamers di Indonesia Tri Tata Wilia; Dessy Kurnia Sari; Sari Lenggogeni
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 2 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i2.1270

Abstract

This study focuses on the perceived value of premium games among users and its impact on usage and premium content purchase intentions. The research aims to explore how social value, quality, enjoyment, and economic value influence users’ willingness to continue using the service and purchase premium content. Using an online survey method through Google Forms with 150 respondents, the study found that the higher the level of enjoyment in the premium service, the lower the intention to purchase premium content, but it strengthens the intention to continue using the service. Other findings show that social value increases both premium usage and premium purchase intentions. Additionally, service quality has a positive correlation with usage intention, but does not affect premium purchases. Overall, the results of this study highlight the unique characteristics of the premium business model in enhancing user retention through high perceived value, although challenges remain in premium monetization.
UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW Azmen Kahar; Yulia Hendri Yeni; Syafrizal; Sari Lenggogeni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4478

Abstract

Livestreaming e-commerce has emerged as one of the fastest-growing digital business phenomena in Indonesia in recent years. This phenomenon integrates real-time streaming technology with electronic commerce activities, creating an interactive and immersive shopping experience. This study employs a qualitative literature review approach to analyze the development, characteristics, and impact of livestreaming e-commerce in Indonesia. Through the analysis of 95 articles from various academic databases, this research identifies factors driving the adoption of livestreaming e-commerce, emerging business models, and challenges and opportunities faced. The results show that livestreaming e-commerce in Indonesia is driven by high internet penetration, changing consumer behavior, and digital ecosystem support. Major platforms such as TikTok Shop, Shopee Live, and Instagram Live have become catalysts for the growth of this sector. This research also identifies gaps in academic literature regarding regulatory aspects and long-term socio-economic impacts of this phenomenon. This research is expected to contribute to future researchers, especially those studying the livestreaming e-commerce phenomenon.
Keberlanjutan Pariwisata Berbasis Masyarakat Dalam Agroekowisata: Sistematik Literatur Review Yulistriani; Rudi Febriamansyah; Sari Lenggogeni; Yuerlita
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol. 17 No. 1 (2026): March
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khasanah.v17i1.12046

Abstract

Agroekowisata, sebagai pengembangan dari ekowisata, merupakan strategi penting untuk pembangunan berkelanjutan, terutama di daerah pedesaan yang ekonominya bergantung pada pertanian. Model ini mengintegrasikan praktik pertanian dengan pariwisata untuk mempromosikan pengelolaan lingkungan serta meningkatkan kesejahteraan sosial ekonomi masyarakat setempat. Pariwisata Berbasis Masyarakat (CBT) memainkan peran krusial dalam keberhasilan agroekowisata dengan memberdayakan komunitas lokal untuk mengelola dan memperoleh manfaat pariwisata secara inklusif. Namun, keberlanjutan CBT dalam agroekowisata menghadapi tantangan multidimensi yang mencakup aspek lingkungan, ekonomi, dan sosial-budaya, seperti partisipasi komunitas, distribusi manfaat yang adil, serta pelestarian budaya. Penelitian ini bertujuan untuk mengeksplorasi status penelitian terkini mengenai keberlanjutan CBT dalam agroekowisata melalui Tinjauan Pustaka Sistematis (SLR). Dengan menggunakan kerangka PICOC dan diagram PRISMA, penelitian ini menyaring artikel dari basis data ScienceDirect yang diterbitkan antara 2015 dan 2024. Hasil penelitian menunjukkan bahwa publikasi mengenai CBT dalam agroekowisata meningkat secara signifikan sejak tahun 2020. Faktor utama yang menentukan keberlanjutan meliputi partisipasi masyarakat, kapasitas kelembagaan lokal, tata kelola kolaboratif, integrasi pertanian dan pariwisata, serta konservasi lingkungan. Hambatan utama meliputi ketergantungan pada aktor eksternal, lemahnya koordinasi kelembagaan, ketimpangan dalam distribusi manfaat, serta tekanan terhadap sumber daya alam akibat intensifikasi wisata. Kajian ini mengusulkan bahwa keberlanjutan CBT perlu mengintegrasikan dimensi sosial, ekonomi, lingkungan dan tata kelola sebagai landasan pengembangan agroekowisata berkelanjutan.
Pengaruh Poster Promosi Wisata Pulau Mandeh Terhadap User Engagement Behaviour dan Visit Intention Yuli Rahmasari; Sari Lenggogeni; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4226

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh elemen visual pada poster promosi wisata Pulau Mandeh terhadap keterlibatan pengguna (user engagement behaviour) dan niat berkunjung (visit intention) Generasi Z. Dengan menggunakan metode explanatory survey, data dikumpulkan dari 30 responden melalui kuesioner. Hasil penelitian menunjukkan bahwa elemen visual, seperti gambar dan fasilitas, memainkan peran signifikan dalam menarik perhatian dan meningkatkan keterlibatan pengguna. Responden menunjukkan tingkat interaksi yang lebih tinggi, termasuk like, komentar, berbagi, dan pesan langsung, ketika terpapar elemen poster yang menarik secara visual. Namun, penelitian ini menemukan bahwa perhatian visual saja tidak cukup untuk memengaruhi niat berkunjung secara signifikan. Hal ini menunjukkan bahwa elemen visual perlu dilengkapi dengan daya tarik emosional, kredibilitas konten, dan narasi yang kuat untuk memotivasi Generasi Z mengunjungi destinasi tersebut. Penelitian ini memberikan wawasan praktis bagi pemangku kepentingan pariwisata dalam mengoptimalkan desain poster dan memanfaatkan platform media sosial untuk menciptakan kampanye promosi yang menarik.
Exploring Community Resilience, Emotional Solidarity and Place Attachment for Disaster Preparedness (Case Study: Rural Destination in West Sumatera) Nadya Mustafa; Sari Lenggogeni; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4580

Abstract

This research explores community resilience, emotional solidarity, and place attachment in disaster preparedness at rural tourist destinations in West Sumatra. Using a qualitative approach, data were collected through in-depth interviews with stakeholders, including village tourism managers, disaster activists, and community representatives. The research results show that place attachment and emotional solidarity play an important role in building community resilience to disasters. Factors such as disaster mitigation, social support, and the readiness of infrastructure and regulations are key in strengthening community preparedness. This study provides in-depth insights for tourism destination managers and policymakers in designing more effective strategies for community-based disaster preparedness.
Exploring Tourism Entrepreneurial Resilience for Minangkabau Women in the Disaster Preparedness Aini Zahra; Sari Lenggogeni; Vera Pujani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4716

Abstract

This paper explores the resilience of Minangkabau women tourism entrepreneurs in facing disasters, identifies the factors that support their resilience, and the strategies used in disaster preparedness. The research method used is a qualitative approach with in-depth interviews and case studies of female tourism entrepreneurs in disaster-affected areas. The research method used is a qualitative approach with in-depth interviews and case studies of women tourism entrepreneurs in disaster-affected areas. The number of informants interviewed was 15 women entrepreneurs spread across West Sumatra, namely Solok, Padang, Padang Panjang, Bukittinggi, and Pesisir Selatan. The research results show that Minangkabau cultural values, such as the spirit of cooperation and the role of women in the family economy, are the main factors in their resilience. In addition, innovation in business, the use of digital technology, and community support contribute to the sustainability of their enterprises. This study emphasizes the importance of disaster preparedness in tourism business strategies and provides recommendations to enhance the resilience of women entrepreneurs in disaster-prone areas.
Investigating the Effect of Entrepreneurship Training on Entrepreneurial Intentions Among Youth in Madagascar’s Tourism Sector: The Roles of Entrepreneurial Skills and Entrepreneurial Orientation Andrianirina Lanto Nambinintsoa; Donard Games; Sari Lenggogeni
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 4 (2026): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i4.1010

Abstract

Purpose: This study examines the effect of entrepreneurship training on entrepreneurial intention among youth in Madagascar’s tourism sector, with entrepreneurial skills and entrepreneurial orientation as mediating variables. Five hypotheses were developed to assess the direct and indirect relationships among the variables. Research Method: This quantitative explanatory study employed purposive sampling. Data were collected through structured questionnaires from 334 young adults aged 18–35 who had completed tourism-related entrepreneurship training within the previous three years. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results and Discussion: Entrepreneurship training significantly improves entrepreneurial skills and orientation, demonstrating its effectiveness in developing competencies and an entrepreneurial mindset. However, training has a negative and insignificant direct effect on entrepreneurial intention. Conversely, entrepreneurial skills and orientation positively and significantly influence entrepreneurial intention, confirming their roles as key drivers and mediators between training and intention. Implications: Entrepreneurship policies should complement training with practical skill development, mindset strengthening, mentorship, financial support, and institutional assistance. Originality: This study provides evidence from Madagascar, an underrepresented context, and explains how training, skills, and orientation jointly shape youth entrepreneurial intentions in tourism.
Co-Authors Agung Perdana Aini Zahra Akhmad Suraji Andrianirina Lanto Nambinintsoa Anissa Rianti Nurina Ardinis Arbain Azmen Kahar Donard Games Elsa Felina Effendi, Eri Besra Faizul Muadzin Frisye Angguni Harne Julianti Tou Helmi Helmi Helmi, Helmi Melinda Noer Nadya Mustafa Nofriya Nofriya Rahmi Putri Sari Rezki Rifai Rudi Febriamansyah Sari, Dessy Kurnia Syafrizal Syafrizal Tri Tata Wilia Vera Pujani Verinita, Verinita Yervi Hesna Yuerlita Yuli Rahmasari Yulia Hendri Yeni Yulistriani, Yulistriani