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All Journal UNEJ e-Proceeding Jurnal Manajemen dan Kewirausahaan (JMDK) Ekonomi Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Dinasti International Journal of Management Science Jurnal Karinov JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Adpebi Science Series International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Ekonomics, Finance, and Management Studies
Handri Dian Wahyudi
Universitas Negeri Malang
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From Green Marketing to Enhance Green Purchase Intention: The Act of Green Advertisement, Green Brand Loyalty, and Green Brand Innovativeness Lia, Della Ayu Zonna; Siswanto, Ely; Wiraguna, Rayie Tariaranie; Wahyudi, Handri Dian
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.13922

Abstract

The present study aims to investigate the effects of Green Marketing (GM) strategies, such as Green Advertisement (GA), Green Brand Loyalty (GBL), and Green Brand Innovativeness (GBI), on consumer purchase intention. Additionally, it investigates the moderating effects of these strategies on these relationships and looks at how GM and Green Purchase Intention (GPI) are related. These findings build on previous research on the relationship between GM and GPI. The unresearched combined effects of GM on customer purchase intentions as well as the moderating functions of GA, GBL, and GBI in these connections are among the research gaps. The current study examines the relationship between GM antecedents and GPI using a cross-sectional approach and a quantitative research methodology. Quantitative research methods are useful when analyzing relationships between variables and extending findings across populations is the goal. Based on prior research on GM and behavior, the study's research methodology used a survey questionnaire. Google Forms will be used to distribute an online survey to Indonesian consumers of green products, which served as the data collection tool for this study.
The Influence of E-Wom on Purchase Intention: The Mediating Role of Brand Image And Trust (Study on Consumers of “SME Cosmetic Products”) Wahyudi, Handri Dian; Sudarmiatin, Sudarmiatin
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.861

Abstract

This study investigated the effect of electronic word-of-mouth (e-WOM) on the purchase intentions of potential consumers of SME products, considering the mediating factors of brand image and trust. Convenience sampling technique and explanatory approach were used in the study with 225 participants. Data were analyzed using Partial Least Squares with WarpPLS Software. The results showed that e-WOM has a positive and significant effect on trust, purchase intention and brand image. Brand image also has a positive and significant effect on purchase intention and trust. Trust also has a positive and significant effect on purchase intention. In addition, trust mediates the relationship between product image and purchase intention, brand image between e-WOM and purchase intention, and trust mediates the relationship between e-WOM and purchase intention. The study recommends that SME products improve their brand image, number of positive reviews and trust to increase purchase intentions.
Peningkatan Kompetensi Akademik Guru SMAN 1 Purwosari Kabupaten Pasuruan Melalui Kegiatan Pelatihan dan Pendampingan Metode Project Based Learning dan Problem Based Learning Untuk Mempersiapkan Generasi Abad 21 Sopiah Sopiah; Handri Dian Wahyudi; Fitriana Fitriana; Etta Mamang Sangadji
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.289

Abstract

21st century teachers are required to be professional, required to have a combination of 4 main skills, namely: academic, professional and social skills to educate and teach students effectively and efficiently. Increasing teacher academic competence is very important in supporting students' preparation for the 21st century generation, in addition to other competencies. Academic competency includes mastery of material and how to convey that material effectively and efficiently. This Community Service Activity (PKM) aims to improve teacher academic competence through training and mentoring activities with Project Based Learning (PJBL) and Problem Based Learning (PBL) learning models. The PKM method used is a service learning process. Participants in PKM activities are teachers from SMAN 1 Purwosari, Pasuruan Regency. Data was collected using techniques: observation, interviews, tests and questionnaires. The results of PKM activities show an increase in teacher academic competence regarding 2 learning models (PJBL and PBL). The teacher's response after participating in PKM activities was very good and positive and they even recommended similar activities in 2025.
Beyond the Basics: E-Marketing and Rebranding Strategies for MSME Advancement Della Ayu Zonna Lia; Ely Siswanto; Handri Dian Wahyudi
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2324

Abstract

Purpose: MSMEs often struggle to establish a strong brand identity due to inconsistent product naming within their offerings. This lack of brand cohesion can hinder customer recognition and engagement. Consequently, consumers may have difficulty associating various products with a single manufacturer. To address this challenge, e-marketing and rebranding strategies can be implemented to create a unified and memorable brand image. By effectively employing these tactics, MSMEs can enhance brand awareness and foster customer loyalty, ultimately expanding their market reach and driving business success. Method: This article examines the branding challenges faced by MSMEs and introduces e-marketing and rebranding as effective solutions. It analyzes common obstacles, explains the strategies, and highlights their benefits for MSME success. Practical Applications: 1) Improved brand awareness, 2) Increased brand engagement; 3) Building a strong brand identity: 4) Increase customer loyalty; 5) Diversify sales. Conclusion: This article emphasizes the significance of branding for MSMEs and proposes e-marketing and rebranding as effective strategies to address common challenges. By adopting these approaches, MSMEs can enhance brand awareness, foster customer engagement, and cultivate loyalty, ultimately solidifying their market presence.
Digitalisasi UMKM Produk Kerajinan Berbasis Ekonomi Sirkular Melalui Website BiruMarket: Studi Kasus UD Semar Biru Wilujeng, Ita Prihatining; Wahyudi, Handri Dian; Zutiasari, Ika; Putri, Farhani Shauma Wiyana; Rahayu, Arti Putri Septi
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 5 No. 2 (2025)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v5i2.1501

Abstract

Transformasi digital merupakan elemen krusial dalam peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di era modern. UMKM UD Semar Biru di Desa Jabalsari, Kabupaten Tulungagung, yang bergerak di bidang kerajinan rumah tangga berbasis bahan lokal dan daur ulang, menghadapi kendala dalam pemanfaatan teknologi digital, khususnya dalam aspek pemasaran. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberdayakan mitra melalui pengembangan model bisnis digital berbasis ekonomi sirkular melalui platform website BiruMarket. Metode Pelaksanaan kegiatan dilaksanakan dalam tiga tahap, yaitu persiapan (observasi kebutuhan dan pengembangan platform), pelaksanaan (pelatihan digital marketing serta pendampingan teknis), dan evaluasi (umpan balik mitra serta refleksi pelaksanaan). Hasil program menunjukkan bahwa penggunaan BiruMarket berdampak signifikan terhadap peningkatan citra profesional usaha mitra, memperluas jangkauan pasar, serta mengoptimalkan pemanfaatan WhatsApp Business dalam transaksi. Mitra menunjukkan peningkatan literasi digital dan kepercayaan diri dalam mengelola pemasaran berbasis website. Program ini menggarisbawahi bahwa integrasi teknologi digital dengan pendekatan berkelanjutan dapat menjadi strategi efektif dalam penguatan UMKM lokal. Platform BiruMarket juga memiliki potensi untuk direplikasi secara lebih luas dalam konteks pemberdayaan UMKM dengan tantangan serupa.
PENGEMBANGAN UMKM DESA DENGAN KONSEP DIGITAL ECONOMY DALAM UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DI DESA JATISARI, MALANG Wijaya, Ababil Karhoma; Wahyudi, Handri Dian; Siswanto, Ely; Munir, Misbahul; Rochim, Nazulah Mufarichah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14412

Abstract

Desa Jatisari, yang terletak di Kecamatan Pakisaji, Kabupaten Malang, merupakan desa mitra Universitas Negeri Malang. Letaknya yang strategis dengan kondisi alam yang mendukung menjadikan desa ini cocok untuk kegiatan pertanian karena curah hujan yang tinggi serta ketersediaan air dari sungai dan sumber mata air alami. Sebagian besar penduduknya bekerja di sektor pertanian, sementara yang lain bergerak di bidang perdagangan, jasa, dan industri kecil. UMKM (Usaha Mikro, Kecil, dan Menengah) di desa ini memiliki potensi besar, dengan produk-produk seperti keripik buah, kopi bubuk, minuman herbal tradisional, kerajinan bambu, batik tulis, kue rumahan, produk olahan susu, dan telur asin. Namun, potensi ini belum tergarap secara maksimal karena lemahnya manajemen usaha dan strategi pemasaran. Salah satu solusi yang diusulkan adalah penerapan konsep ekonomi digital, yang memanfaatkan teknologi digital untuk meningkatkan efisiensi manajemen dan memperluas jangkauan pasar UMKM melalui e-commerce. Program pelatihan manajemen UMKM berbasis digital ini bertujuan untuk membantu para pelaku usaha lokal meningkatkan daya saing mereka di pasar yang lebih luas. Luaran dari program ini berupa foto produk untuk pemasaran digital dan panduan untuk mengaktifkan pemasaran digital mereka.
Pengembangan Model Pembelajaran Sosial Emosional Berbasis LMS untuk Penguatan Karakter dan Kecakapan Intrapersonal Mahasiswa PPG dalam Konteks Pendidikan Bisnis Rachmad Hidayat; Handri Dian Wahyudi; Mohammad Hari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9383

Abstract

Strengthening character and intrapersonal skills is a key element in the formation of professional educators, especially in the context of the Teacher Professional Education Program (PPG) in the field of business education. This research aims to develop a social-emotional learning model based on the Learning Management System (LMS) designed to improve self-awareness, emotional management, and personal responsibility of PPG students. The research uses a Research and Development approach with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model, but is limited to the initial Implementation stage. The analysis stage was carried out through a literature study and field needs on the importance of social-emotional learning in the PPG curriculum. The design stage involves the preparation of a model structure that includes material elements, reflective activities, and experiential assessments. The development phase resulted in a prototype LMS containing interactive modules, reflection journals, learning videos, and formative quizzes. The initial implementation stage was carried out in small groups to measure initial response, media availability, and substance validation. The results show that this model can facilitate intrapersonal learning in a more independent, flexible, and contextual manner. This model is considered potential as an alternative to strengthening character in teacher professional education in the business sector.
Pengembangan Model Pembelajaran Sosial Emosional Berbasis LMS untuk Penguatan Karakter dan Kecakapan Intrapersonal Mahasiswa PPG dalam Konteks Pendidikan Bisnis Rachmad Hidayat; Handri Dian Wahyudi; Mohammad Hari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9383

Abstract

Strengthening character and intrapersonal skills is a key element in the formation of professional educators, especially in the context of the Teacher Professional Education Program (PPG) in the field of business education. This research aims to develop a social-emotional learning model based on the Learning Management System (LMS) designed to improve self-awareness, emotional management, and personal responsibility of PPG students. The research uses a Research and Development approach with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model, but is limited to the initial Implementation stage. The analysis stage was carried out through a literature study and field needs on the importance of social-emotional learning in the PPG curriculum. The design stage involves the preparation of a model structure that includes material elements, reflective activities, and experiential assessments. The development phase resulted in a prototype LMS containing interactive modules, reflection journals, learning videos, and formative quizzes. The initial implementation stage was carried out in small groups to measure initial response, media availability, and substance validation. The results show that this model can facilitate intrapersonal learning in a more independent, flexible, and contextual manner. This model is considered potential as an alternative to strengthening character in teacher professional education in the business sector.
Co-Authors Adela Shabrina Prameka Adelia Kusuma Wardani Afwan Hariri Agus Hermawan Alifia Ratna Sungkar Arief Noviarakhman Zagladi Cesya Rizkika Parahiyanti Darma, Nabila Rafifah Dea Damayanti Dea Lestari Wahyuningtyas Della Ayu Zonna Lia Djoko Dwi Kusumajanto Ely Siswanto Etta Mamang Sangadji Eva Cahyani Agustin Fitriana Fitriana Hibban , Ihfanny Achmad Imam Mukhlis Indraka Maulana Ita Prihatining Wilujeng M.Aby Yazid Al-Bustomi Misbahul Munir Mohammad Hari Naswan Suharsono Putri, Farhani Shauma Wiyana Rachmad Hidayat Rachmad Hidayat Rahayu Setya Ningsih Rahayu, Arti Putri Septi Raisa Fitri Ratna Maulida Rachmawati Rayie Tariaranie Wiraguna Rochim, Nazulah Mufarichah Siti Chotimah Sopiah Sopiah Sudarmiatin Sungkar, Alifia Ratna Wahyuningtyas, Dea Lestari Wijaya, Ababil Karhoma Wiraguna, Rayie Tariaranie Zutiasari, Ika