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All Journal UNEJ e-Proceeding Jurnal Manajemen dan Kewirausahaan (JMDK) Ekonomi Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Dinasti International Journal of Management Science Jurnal Karinov JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Adpebi Science Series International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Ekonomics, Finance, and Management Studies
Handri Dian Wahyudi
Universitas Negeri Malang
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Online Marketing Effects: Social Media Engagement in Promoting Batik among MSMEs Ita Prihatining Wilujeng; Raisa Fitri; Handri Dian Wahyudi; Alifia Ratna Sungkar; Dea Lestari Wahyuningtyas
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2100

Abstract

The batik industry, which MSMEs dominate, is one of Indonesia's strengths of cultural heritage and economic growth. The development of technology and information has changed business processes, one of which is the marketing process to become completely digital. Selling via social media has opened up opportunities for some MSMEs in the batik industry, a potential industry in Indonesia, to market their products by targeting consumers of various ages and social statuses. This research aims to understand the effectiveness of social media marketing and consumer engagement with sellers through social media marketing. This research will provide insight for MSMEs in the batik industry to optimize their marketing strategies through social media engagement. This research uses a triangulation method by combining the results of interviews with batik entrepreneurs, consumers of batik products, and theory. Analysis of interview results reveals that young consumers feel that selling batik via social media is very effective and is their primary choice. Batik entrepreneurs in Banyuwangi feel that promotions through online social media and offline promotions through physical stores, festivals, and exhibitions are equally important promotional media for attracting customers from various groups. The current analysis highlights excellent and effective social media promotion strategies for batik entrepreneurs in Banyuwangi to increase consumer engagement and desire to buy products.
The Effect of Mobile Advertising on Purchase Intention through Advertising Value and Flow Experience on Smartphone Users Ita Prihatining Wilujeng; Handri Dian Wahyudi; Raisa Fitri; Alifia Ratna Sungkar
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2319

Abstract

Current technological developments are in line with the development of increasingly sophisticated mobile phone technology and have an influence on people's lifestyles. The sophistication of smartphones is also accompanied by the high number of smartphone users in Indonesia, which has resulted in several brands dominating the Indonesian market until 2021. As smartphone sophistication continues to develop, customers who watch an advertisement will find the value of the advertisement and feel it when the message of the advertisement matches the customer's needs. Advertising value can be the main predictor in the context of smartphone mobile advertising. Apart from advertising value, it can also be influenced by Flow experience. Flow experience or flow experience is a positive emotion that individuals feel when carrying out activities with full involvement. This research will present the results of the quantitative analysis regarding the impact of mobile advertising on purchase intentions mediated by advertising value and flow experience. Data analysis in this study used 350 respondents by using PLS SEM analysis tools. The research results show that there is a positive and significant influence from the five hypotheses, including the influence of mobile advertising on purchase intention through advertising value and flow experience on smartphone users.
Pengelolaan Desa Wisata Dengan Konsep Green Economy Dalam Upaya Peningkatan Pendapatan Masyarakat Desa Jatisari Rayie Tariaranie Wiraguna; Ely Siswanto; Handri Dian Wahyudi; Della Ayu Zonna Lia
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v5i1.5454

Abstract

Tujuan dilakukan kegiatan pengabdian ini adalah untuk memberikan edukasi kepada masyarakat khususnya Desa Jatisari untuk mengelola lingkungan melalui penerapan konsep green economy. Dalam kegiatan pengabdian yang dilakukan, tim pelaksana fokus pada edukasi mengolah limbah plastik agar dapat mengurangi timbunan sampah plastik dan dapat menjadi salah satu sumber [endapatan baru bagi masyarakat Desa Jatisari. Pengabdian ini menggunakan metode Model Participatory Rural Appraisal (PRA), Model Participatory Technology Development, Model Community Development dan Edukatif. Dengan kegiatan pengabdian ini, masyarakat mendapatkan insight baru untuk mendapatkan sumber pendapatan baru. Olahan kreasi limbah plastik dapat diperjualbelikan secara umum khususnya dapat dijual ke beberapa Rumah Bank Sampah yang ada di Kota Malang.
Marketing Ethics in Social Media Advertising Handri Dian Wahyudi; Imam Mukhlis; Arief Noviarakhman Zagladi
International Journal of Economics, Business and Innovation Research Vol. 2 No. 06 (2023): November, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising constitutes one thing that is important for marketing. Advertising allows a product or firm to be recognized by consumers or society. With advertising, a firm can inform about top products firm products. Social media has also become one of the most popular advertising media today. Almost all companies have advertising content on social media. However, such corporations shall also have care in advertising that will be publicized. The firm shall have moral accountability for its advertising. Ethics requires it in advertising that constitutes fringes for corporations. Ethics is about fairness and deciding what is right or wrong, about defining the practices and rules that underpin responsible conduct between individuals and groups. In the presence of ethics in advertising, a firm has a reputation in society that eventually will be impacted by the product or service that is marketed.
The Influence Of Entrepreneurial Self-Efficacy And Perceived Attractiveness On Entrepreneurial Intention: The Moderating Role Of Learning Orientation Handri Dian Wahyudi; Agus Hermawan; Naswan Suharsono
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to empirically examine the influence of students’ entrepreneurial self-efficacy and perceived attractiveness on their entrepreneurial intentions and investigates the moderating role of students’ learning orientation. It considers how learning orientation may moderate the instrumentality of their perceived attractiveness to become a successful entrepreneur. The data used to test the hypotheses were obtained through an online survey issued to undergraduate students in business currently studying at a public college in Indonesia. Data received from 325 respondents is used to investigate the hypothesized correlations using the partial least squares structural equation modeling technique (PLS-SEM). The results show that students’ entrepreneurial self-efficacy and perceived attractiveness affect entrepreneurial intentions. A supplementary examination reveals the moderating effects of learning orientation on the connection between perceived attractiveness and entrepreneurial inclination. Moreover, the impact of learning orientation on the perceived attractiveness and intention relationship suggests that policymakers should give priority to the consideration of learning orientation when developing their strategies.
Peningkatan Kompetensi Guru Melalui Kegiatan Pelatihan Dan Pendampingan Penyusunan Karya Ilmiah Bagi Guru- Guru SMAN 5 Taruna Brawijaya Kediri Sopiah Sopiah; Handri Dian Wahyudi; Fitriana Fitriana; Etta Mamang Sangadji
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.194

Abstract

Improving teacher competence in the preparation of scientific work is very important. Apart from the fact that teachers are required by regulations to compile scientific work every year at least once, being a competent/professional teacher is a necessity. This PKM aims to improve teacher competence through training activities and mentoring in the preparation of scientific work. The PKM method used is a service learning process: Investigation, Preparation, Action, and Reflection (Pramanik et al., 2021). The subjects of the dedication were the teachers of SMAN 5 Taruna Brawijaya Kediri. Retrieval of data using interviews, observations, tests and questionnaires. The results of PKM activities show an increase in teacher competence in the preparation of scientific work (preparation of research proposals, preparation of research reports, preparation of research outputs, preparation of teaching materials (books/modules/student worksheets) before and after PKM activities. Participant responses to PKM activities were positive and meaningful and they recommend similar activities in the future.
Media Pembelajaran Video Tutorial Berbasis Media Sosial Instagram Untuk Meningkatkan Hasil Belajar Ita Prihatining Wilujeng; Sopiah Sopiah; Handri Dian Wahyudi
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.196

Abstract

Teachers should master various learning methods to improve students' understanding of the subject. The existence of online learning requires them to be able to convey material well to students without going through face-to-face activities and further explanations. Social media can be used in the learning process because it can save and share videos with students without needing to be downloaded and only requires a strong Internet network. One social media that can be used is Instagram that frequently accessed by students, this application can facilitate relationships with people in one direction or two directions, so it can attract and make it easier for students to access subject matter. In this community service implementation, the team provides training to vocational school’s teachers with lectures and questions and answers related to the use of this social media. As a result, teachers can master the Instagram social media application and understand the various features that are used in video tutorial learning media.
Peningkatan Daya Saing UMKM melalui Pelatihan Pembuatan dan Optimasi Konten Media Sosial Wilujeng, Ita Prihatining; Fitri, Raisa; Wahyudi, Handri Dian; Sungkar, Alifia Ratna; Wahyuningtyas, Dea Lestari
Jurnal KARINOV Vol 6, No 3 (2023): September
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v6i3p149-155

Abstract

Perkembangan industri UMKM memberikan pengaruh yang signifikan terhadap perekonomian di Indonesia. Adanya perkembangan teknologi khususnya di bidang pemasaran digital melalui media sosial dan e-commerce merupakan salah satu strategi pemasaran yang memiliki dampak signifikan bagi pelaku usaha UMKM. Media sosial adalah platform yang memiliki pengaruh signifikan untuk meningkatkan penjualan khususnya UMKM di Indonesia. Besarnya jumlah dan jenis UMKM di Indonesia saat ini tentunya memberikan dampak yang positif bagi masyarakat Indonesia. Penggunaan media sosial dan e-commerce yang tepat dan optimal akan mampu meningkatkan daya saing UMKM di era persaingan digital saat ini. Sebagai salah satu UMKM potensial di Kota Malang yang memiliki kualitas produk yang sangat baik dan bervariasi, UMKM produsen makanan ringan yang dituju masih belum mampu mengoptimalkan kegunaan dari media sosial untuk kepentingan bisnis mereka. Kegiatan pengabdian ini bertujuan untuk memberikan pembekalan keterampilan dan pelatihan bagi UMKM terkait pembuatan dan optimalisasi konten media sosial guna meningkatkan daya saing bisnis. Tahapan kegiatan pengabdian meliputi tahap persiapan, perencanaan, pelaksanaan, dan evaluasi. Adapun output dari kegiatan ini adalah keterampilan dan pengetahuan bagi UMKM terkait pembuatan dan optimasi konten media sosial untuk meningkatkan daya saing. Kata kunci— UMKM, Konten, Optimasi, Media sosial Abstract The development of the MSMEs industry has a significant influence on the economy in Indonesia. Social media is a platform that has a significant influence on increasing sales, especially MSMEs in Indonesia. The existence of technological developments, especially in the field of digital marketing through social media and e-commerce, is marketing that has a significant impact on MSMEs business actors. The large number and types of MSMEs in Indonesia today certainly have a positive impact on Indonesian society. Appropriate and optimal use of social media and e-commerce will be able to increase the competitiveness of MSMEs in the current era of digital competition. As one of the potential MSMEs in Malang which had very good and varied product quality, MSMEs targeted snack food producers are still not able to optimize the use of social media for their business interests. This service activity aims to provide skills and training for MSMEs regarding the creation and optimization of social media content in order to increase business competitiveness. The stages of community service activities include the preparation, planning, implementation, and evaluation stages. The output of this service activity is skills and knowledge for MSMEs related to creating and optimizing social media content to increase competitiveness. Keywords—MSME, Content, Optimization, Social media
The Influence of Brand Image on Willingness To Pay Premium Price Through Brand Love Hibban , Ihfanny Achmad; Dian Wahyudi, Handri
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is one of the markets for smartphone users which is quite large, one of the well-known smartphone brands circulating in the Indonesian market is Apple.Inc with its smartphone product, namely the iPhone. Smartphone-related innovations really have a lot of fans, especially in Generation Z. Enhancing a strong brand image creates a brand that excels in competition. This causes consumer behavior to be affected and then can lead to a sense of love for the brand, then consumers are willing to spend more money to buy iPhone products. This research uses a quantitative approach with descriptive and explanatory research types. The population and research sample are Generation Z who are customers of Apple brand smartphone products with iPhone product lines in the city of Malang (infinite population) with a total of 150 respondents. The analysis used is path analysis. The results showed that the description of Brand Image, Brand Love, and, Willingness to Pay Premium Price was very good, Brand Image had a positive and significant effect on Willingness to Pay Premium Price and Brand Love, while Brand Love had a significant effect on Willingness to Pay Premium Price. ; and Brand Image has a positive and significant indirect effect on Willingness to Pay Premium Price through Brand Love. Brand Love, and, Willingness to Pay Premium Price is very good, Brand Image has a positive and significant effect on Willingness to Pay Premium Price and Brand Love, while Brand Love has a significant effect on Willingness to Pay Premium Price; and Brand Image has a positive and significant indirect effect on Willingness to Pay Premium Price through Brand Love. Brand Love, and, Willingness to Pay Premium Price is very good, Brand Image has a positive and significant effect on Willingness to Pay Premium Price and Brand Love, while Brand Love has a significant effect on Willingness to Pay Premium Price; and Brand Image has a positive and significant indirect effect on Willingness to Pay Premium Price through Brand Love.
Pengaruh Celebrity Endorser terhadap Purchase Intention: Peran Mediasi Brand Credibility dan Brand Attitude pada Produk Make Over Cosmetics Dea Damayanti; Handri Dian Wahyudi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17710

Abstract

This study aims to test whether the effectiveness of celebrity endorsers, brand credibility, brand attitude is a factor in purchase intention, brand credibility is a mediation for brand attitude and brand credibility and brand attitude is a mediation. A total of 314 who knew Make Over Cosmetics and celebrity endorser Tasya Farasya were sampled to be tested by distributing online questionnaires with hypothesis testing using WarpPLS. The result, celebrity endorser has a significant impact on purchase intention, celebrity endorser has a significant impact on brand credibility, brand credibility has a significant impact on brand attitude, brand credibility has a significant impact on purchase intention, brand attitude has a significant impact on purchase intention and brand credibility and brand attitude have succeeded in becoming mediating variable.
Co-Authors Adela Shabrina Prameka Adelia Kusuma Wardani Afwan Hariri Agus Hermawan Alifia Ratna Sungkar Arief Noviarakhman Zagladi Cesya Rizkika Parahiyanti Darma, Nabila Rafifah Dea Damayanti Dea Lestari Wahyuningtyas Della Ayu Zonna Lia Djoko Dwi Kusumajanto Ely Siswanto Etta Mamang Sangadji Eva Cahyani Agustin Fitriana Fitriana Hibban , Ihfanny Achmad Imam Mukhlis Indraka Maulana Ita Prihatining Wilujeng M.Aby Yazid Al-Bustomi Misbahul Munir Mohammad Hari Naswan Suharsono Putri, Farhani Shauma Wiyana Rachmad Hidayat Rachmad Hidayat Rahayu Setya Ningsih Rahayu, Arti Putri Septi Raisa Fitri Ratna Maulida Rachmawati Rayie Tariaranie Wiraguna Rochim, Nazulah Mufarichah Siti Chotimah Sopiah Sopiah Sudarmiatin Sungkar, Alifia Ratna Wahyuningtyas, Dea Lestari Wijaya, Ababil Karhoma Wiraguna, Rayie Tariaranie Zutiasari, Ika