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All Journal UNEJ e-Proceeding Jurnal Manajemen dan Kewirausahaan (JMDK) Ekonomi Bisnis Dinasti International Journal of Management Science Jurnal Karinov JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Adpebi Science Series International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Ekonomics, Finance, and Management Studies
Handri Dian Wahyudi
Universitas Negeri Malang
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The Influence Of Entrepreneurial Self-Efficacy And Perceived Attractiveness On Entrepreneurial Intention: The Moderating Role Of Learning Orientation Handri Dian Wahyudi; Agus Hermawan; Naswan Suharsono
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to empirically examine the influence of students’ entrepreneurial self-efficacy and perceived attractiveness on their entrepreneurial intentions and investigates the moderating role of students’ learning orientation. It considers how learning orientation may moderate the instrumentality of their perceived attractiveness to become a successful entrepreneur. The data used to test the hypotheses were obtained through an online survey issued to undergraduate students in business currently studying at a public college in Indonesia. Data received from 325 respondents is used to investigate the hypothesized correlations using the partial least squares structural equation modeling technique (PLS-SEM). The results show that students’ entrepreneurial self-efficacy and perceived attractiveness affect entrepreneurial intentions. A supplementary examination reveals the moderating effects of learning orientation on the connection between perceived attractiveness and entrepreneurial inclination. Moreover, the impact of learning orientation on the perceived attractiveness and intention relationship suggests that policymakers should give priority to the consideration of learning orientation when developing their strategies.
Peningkatan Kompetensi Guru Melalui Kegiatan Pelatihan Dan Pendampingan Penyusunan Karya Ilmiah Bagi Guru- Guru SMAN 5 Taruna Brawijaya Kediri Sopiah Sopiah; Handri Dian Wahyudi; Fitriana Fitriana; Etta Mamang Sangadji
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.194

Abstract

Improving teacher competence in the preparation of scientific work is very important. Apart from the fact that teachers are required by regulations to compile scientific work every year at least once, being a competent/professional teacher is a necessity. This PKM aims to improve teacher competence through training activities and mentoring in the preparation of scientific work. The PKM method used is a service learning process: Investigation, Preparation, Action, and Reflection (Pramanik et al., 2021). The subjects of the dedication were the teachers of SMAN 5 Taruna Brawijaya Kediri. Retrieval of data using interviews, observations, tests and questionnaires. The results of PKM activities show an increase in teacher competence in the preparation of scientific work (preparation of research proposals, preparation of research reports, preparation of research outputs, preparation of teaching materials (books/modules/student worksheets) before and after PKM activities. Participant responses to PKM activities were positive and meaningful and they recommend similar activities in the future.
Media Pembelajaran Video Tutorial Berbasis Media Sosial Instagram Untuk Meningkatkan Hasil Belajar Ita Prihatining Wilujeng; Sopiah Sopiah; Handri Dian Wahyudi
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.196

Abstract

Teachers should master various learning methods to improve students' understanding of the subject. The existence of online learning requires them to be able to convey material well to students without going through face-to-face activities and further explanations. Social media can be used in the learning process because it can save and share videos with students without needing to be downloaded and only requires a strong Internet network. One social media that can be used is Instagram that frequently accessed by students, this application can facilitate relationships with people in one direction or two directions, so it can attract and make it easier for students to access subject matter. In this community service implementation, the team provides training to vocational school’s teachers with lectures and questions and answers related to the use of this social media. As a result, teachers can master the Instagram social media application and understand the various features that are used in video tutorial learning media.
Peningkatan Daya Saing UMKM melalui Pelatihan Pembuatan dan Optimasi Konten Media Sosial Wilujeng, Ita Prihatining; Fitri, Raisa; Wahyudi, Handri Dian; Sungkar, Alifia Ratna; Wahyuningtyas, Dea Lestari
Jurnal KARINOV Vol 6, No 3 (2023): September
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v6i3p149-155

Abstract

Perkembangan industri UMKM memberikan pengaruh yang signifikan terhadap perekonomian di Indonesia. Adanya perkembangan teknologi khususnya di bidang pemasaran digital melalui media sosial dan e-commerce merupakan salah satu strategi pemasaran yang memiliki dampak signifikan bagi pelaku usaha UMKM. Media sosial adalah platform yang memiliki pengaruh signifikan untuk meningkatkan penjualan khususnya UMKM di Indonesia. Besarnya jumlah dan jenis UMKM di Indonesia saat ini tentunya memberikan dampak yang positif bagi masyarakat Indonesia. Penggunaan media sosial dan e-commerce yang tepat dan optimal akan mampu meningkatkan daya saing UMKM di era persaingan digital saat ini. Sebagai salah satu UMKM potensial di Kota Malang yang memiliki kualitas produk yang sangat baik dan bervariasi, UMKM produsen makanan ringan yang dituju masih belum mampu mengoptimalkan kegunaan dari media sosial untuk kepentingan bisnis mereka. Kegiatan pengabdian ini bertujuan untuk memberikan pembekalan keterampilan dan pelatihan bagi UMKM terkait pembuatan dan optimalisasi konten media sosial guna meningkatkan daya saing bisnis. Tahapan kegiatan pengabdian meliputi tahap persiapan, perencanaan, pelaksanaan, dan evaluasi. Adapun output dari kegiatan ini adalah keterampilan dan pengetahuan bagi UMKM terkait pembuatan dan optimasi konten media sosial untuk meningkatkan daya saing. Kata kunci— UMKM, Konten, Optimasi, Media sosial Abstract The development of the MSMEs industry has a significant influence on the economy in Indonesia. Social media is a platform that has a significant influence on increasing sales, especially MSMEs in Indonesia. The existence of technological developments, especially in the field of digital marketing through social media and e-commerce, is marketing that has a significant impact on MSMEs business actors. The large number and types of MSMEs in Indonesia today certainly have a positive impact on Indonesian society. Appropriate and optimal use of social media and e-commerce will be able to increase the competitiveness of MSMEs in the current era of digital competition. As one of the potential MSMEs in Malang which had very good and varied product quality, MSMEs targeted snack food producers are still not able to optimize the use of social media for their business interests. This service activity aims to provide skills and training for MSMEs regarding the creation and optimization of social media content in order to increase business competitiveness. The stages of community service activities include the preparation, planning, implementation, and evaluation stages. The output of this service activity is skills and knowledge for MSMEs related to creating and optimizing social media content to increase competitiveness. Keywords—MSME, Content, Optimization, Social media
The Influence of Brand Image on Willingness To Pay Premium Price Through Brand Love Hibban , Ihfanny Achmad; Dian Wahyudi, Handri
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

Indonesia is one of the markets for smartphone users which is quite large, one of the well-known smartphone brands circulating in the Indonesian market is Apple.Inc with its smartphone product, namely the iPhone. Smartphone-related innovations really have a lot of fans, especially in Generation Z. Enhancing a strong brand image creates a brand that excels in competition. This causes consumer behavior to be affected and then can lead to a sense of love for the brand, then consumers are willing to spend more money to buy iPhone products. This research uses a quantitative approach with descriptive and explanatory research types. The population and research sample are Generation Z who are customers of Apple brand smartphone products with iPhone product lines in the city of Malang (infinite population) with a total of 150 respondents. The analysis used is path analysis. The results showed that the description of Brand Image, Brand Love, and, Willingness to Pay Premium Price was very good, Brand Image had a positive and significant effect on Willingness to Pay Premium Price and Brand Love, while Brand Love had a significant effect on Willingness to Pay Premium Price. ; and Brand Image has a positive and significant indirect effect on Willingness to Pay Premium Price through Brand Love. Brand Love, and, Willingness to Pay Premium Price is very good, Brand Image has a positive and significant effect on Willingness to Pay Premium Price and Brand Love, while Brand Love has a significant effect on Willingness to Pay Premium Price; and Brand Image has a positive and significant indirect effect on Willingness to Pay Premium Price through Brand Love. Brand Love, and, Willingness to Pay Premium Price is very good, Brand Image has a positive and significant effect on Willingness to Pay Premium Price and Brand Love, while Brand Love has a significant effect on Willingness to Pay Premium Price; and Brand Image has a positive and significant indirect effect on Willingness to Pay Premium Price through Brand Love.
From Green Marketing to Enhance Green Purchase Intention: The Act of Green Advertisement, Green Brand Loyalty, and Green Brand Innovativeness Lia, Della Ayu Zonna; Siswanto, Ely; Wiraguna, Rayie Tariaranie; Wahyudi, Handri Dian
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.13922

Abstract

The present study aims to investigate the effects of Green Marketing (GM) strategies, such as Green Advertisement (GA), Green Brand Loyalty (GBL), and Green Brand Innovativeness (GBI), on consumer purchase intention. Additionally, it investigates the moderating effects of these strategies on these relationships and looks at how GM and Green Purchase Intention (GPI) are related. These findings build on previous research on the relationship between GM and GPI. The unresearched combined effects of GM on customer purchase intentions as well as the moderating functions of GA, GBL, and GBI in these connections are among the research gaps. The current study examines the relationship between GM antecedents and GPI using a cross-sectional approach and a quantitative research methodology. Quantitative research methods are useful when analyzing relationships between variables and extending findings across populations is the goal. Based on prior research on GM and behavior, the study's research methodology used a survey questionnaire. Google Forms will be used to distribute an online survey to Indonesian consumers of green products, which served as the data collection tool for this study.
The Influence of E-Wom on Purchase Intention: The Mediating Role of Brand Image And Trust (Study on Consumers of “SME Cosmetic Products”) Wahyudi, Handri Dian; Sudarmiatin, Sudarmiatin
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.861

Abstract

This study investigated the effect of electronic word-of-mouth (e-WOM) on the purchase intentions of potential consumers of SME products, considering the mediating factors of brand image and trust. Convenience sampling technique and explanatory approach were used in the study with 225 participants. Data were analyzed using Partial Least Squares with WarpPLS Software. The results showed that e-WOM has a positive and significant effect on trust, purchase intention and brand image. Brand image also has a positive and significant effect on purchase intention and trust. Trust also has a positive and significant effect on purchase intention. In addition, trust mediates the relationship between product image and purchase intention, brand image between e-WOM and purchase intention, and trust mediates the relationship between e-WOM and purchase intention. The study recommends that SME products improve their brand image, number of positive reviews and trust to increase purchase intentions.
Peningkatan Kompetensi Akademik Guru SMAN 1 Purwosari Kabupaten Pasuruan Melalui Kegiatan Pelatihan dan Pendampingan Metode Project Based Learning dan Problem Based Learning Untuk Mempersiapkan Generasi Abad 21 Sopiah Sopiah; Handri Dian Wahyudi; Fitriana Fitriana; Etta Mamang Sangadji
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.289

Abstract

21st century teachers are required to be professional, required to have a combination of 4 main skills, namely: academic, professional and social skills to educate and teach students effectively and efficiently. Increasing teacher academic competence is very important in supporting students' preparation for the 21st century generation, in addition to other competencies. Academic competency includes mastery of material and how to convey that material effectively and efficiently. This Community Service Activity (PKM) aims to improve teacher academic competence through training and mentoring activities with Project Based Learning (PJBL) and Problem Based Learning (PBL) learning models. The PKM method used is a service learning process. Participants in PKM activities are teachers from SMAN 1 Purwosari, Pasuruan Regency. Data was collected using techniques: observation, interviews, tests and questionnaires. The results of PKM activities show an increase in teacher academic competence regarding 2 learning models (PJBL and PBL). The teacher's response after participating in PKM activities was very good and positive and they even recommended similar activities in 2025.
Digitalisasi UMKM Produk Kerajinan Berbasis Ekonomi Sirkular Melalui Website BiruMarket: Studi Kasus UD Semar Biru Wilujeng, Ita Prihatining; Wahyudi, Handri Dian; Zutiasari, Ika; Putri, Farhani Shauma Wiyana; Rahayu, Arti Putri Septi
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 5 No. 2 (2025)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v5i2.1501

Abstract

Transformasi digital merupakan elemen krusial dalam peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di era modern. UMKM UD Semar Biru di Desa Jabalsari, Kabupaten Tulungagung, yang bergerak di bidang kerajinan rumah tangga berbasis bahan lokal dan daur ulang, menghadapi kendala dalam pemanfaatan teknologi digital, khususnya dalam aspek pemasaran. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberdayakan mitra melalui pengembangan model bisnis digital berbasis ekonomi sirkular melalui platform website BiruMarket. Metode Pelaksanaan kegiatan dilaksanakan dalam tiga tahap, yaitu persiapan (observasi kebutuhan dan pengembangan platform), pelaksanaan (pelatihan digital marketing serta pendampingan teknis), dan evaluasi (umpan balik mitra serta refleksi pelaksanaan). Hasil program menunjukkan bahwa penggunaan BiruMarket berdampak signifikan terhadap peningkatan citra profesional usaha mitra, memperluas jangkauan pasar, serta mengoptimalkan pemanfaatan WhatsApp Business dalam transaksi. Mitra menunjukkan peningkatan literasi digital dan kepercayaan diri dalam mengelola pemasaran berbasis website. Program ini menggarisbawahi bahwa integrasi teknologi digital dengan pendekatan berkelanjutan dapat menjadi strategi efektif dalam penguatan UMKM lokal. Platform BiruMarket juga memiliki potensi untuk direplikasi secara lebih luas dalam konteks pemberdayaan UMKM dengan tantangan serupa.
PENGEMBANGAN UMKM DESA DENGAN KONSEP DIGITAL ECONOMY DALAM UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DI DESA JATISARI, MALANG Wijaya, Ababil Karhoma; Wahyudi, Handri Dian; Siswanto, Ely; Munir, Misbahul; Rochim, Nazulah Mufarichah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14412

Abstract

Desa Jatisari, yang terletak di Kecamatan Pakisaji, Kabupaten Malang, merupakan desa mitra Universitas Negeri Malang. Letaknya yang strategis dengan kondisi alam yang mendukung menjadikan desa ini cocok untuk kegiatan pertanian karena curah hujan yang tinggi serta ketersediaan air dari sungai dan sumber mata air alami. Sebagian besar penduduknya bekerja di sektor pertanian, sementara yang lain bergerak di bidang perdagangan, jasa, dan industri kecil. UMKM (Usaha Mikro, Kecil, dan Menengah) di desa ini memiliki potensi besar, dengan produk-produk seperti keripik buah, kopi bubuk, minuman herbal tradisional, kerajinan bambu, batik tulis, kue rumahan, produk olahan susu, dan telur asin. Namun, potensi ini belum tergarap secara maksimal karena lemahnya manajemen usaha dan strategi pemasaran. Salah satu solusi yang diusulkan adalah penerapan konsep ekonomi digital, yang memanfaatkan teknologi digital untuk meningkatkan efisiensi manajemen dan memperluas jangkauan pasar UMKM melalui e-commerce. Program pelatihan manajemen UMKM berbasis digital ini bertujuan untuk membantu para pelaku usaha lokal meningkatkan daya saing mereka di pasar yang lebih luas. Luaran dari program ini berupa foto produk untuk pemasaran digital dan panduan untuk mengaktifkan pemasaran digital mereka.
Co-Authors Adela Shabrina Prameka Adelia Kusuma Wardani Afwan Hariri Agus Hermawan Alifia Ratna Sungkar Arief Noviarakhman Zagladi Cesya Rizkika Parahiyanti Darma, Nabila Rafifah Dea Damayanti Della Ayu Zonna Lia Djoko Dwi Kusumajanto Ely Siswanto Etta Mamang Sangadji Eva Cahyani Agustin Fitriana Fitriana Hibban , Ihfanny Achmad Imam Mukhlis Indraka Maulana Ita Prihatining Wilujeng Lestari Wahyuningtyas, Dea M.Aby Yazid Al-Bustomi Misbahul Munir Mohammad Hari Naswan Suharsono Ningsih, Rahayu Setya Prihatining Wilujeng, Ita Putri, Farhani Shauma Wiyana Rachmad Hidayat Rachmad Hidayat Rahayu, Arti Putri Septi Raisa Fitri Ratna Maulida Rachmawati Ratna Sungkar, Alifia Rochim, Nazulah Mufarichah Siti Chotimah Sopiah Sopiah Sudarmiatin Sungkar, Alifia Ratna Wahyuningtyas, Dea Lestari Wijaya, Ababil Karhoma Wiraguna, Rayie Tariaranie Zutiasari, Ika