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All Journal Ekonomi Bisnis UG Journal Prosiding PESAT Ultima Management : Jurnal Ilmu Manajemen Ilomata International Journal of Tax and Accounting International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Social Science MANAJEMEN Jurnal Ilmiah Ilmu Manajemen (JUIIM) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Bangsa Mutiara: Multidiciplinary Scientifict Journal Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Pengabdian Kepada Masyarakat Darma Saskara Bisnis Manajemen dan Keuangan Ascendia: Journal of Economic and Business Advancement Glosains: Jurnal Sains Global Indonesia
Lies Handrijaningsih
Universitas Gunadarma
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Maintaining Customer Loyalty Based on Social Media Marketing, Customer Engagement, Lifestyle, and TikTokShop Promotion with Satisfaction as a Mediator Muhamad Farid Mahmud; Lies Handrijaningsih; Rini Tesniwati; Disna Dwi Fitrika
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 3 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i3.816

Abstract

Background: Customer satisfaction is a crucial step in the survival and expansion of increasingly competitive companies because it connects many aspects of loyalty. Loyalty is the key to business sustainability, but it is not easy to build, especially in the increasingly competitive and innovative digital era. Objective: The purpose of this study is to examine and analyze how social media marketing, satisfaction, customer engagement, lifestyle, and promotions influence TikTok Shop loyalty. Methods: This study employs a quantitative methodology to evaluate primary data, specifically structural equation modeling. 200 individuals were surveyed using a questionnaire instrument to collect credible data. Purposive sampling was used to collect non-probability data. SmartPLS 4.0 served as a testing tool. Results: According to the study's findings, social media marketing, customer engagement, lifestyle, and promotions all have a direct influence on consumer satisfaction and loyalty. Satisfaction has a significant impact on customer loyalty. Customer satisfaction also serves as a mediator between the four of independent variable that influence loyalty. Conclusion: These findings can be applied as a flywheel marketing technique by TikTok Shop owners.
PERAN POSITIVE EMOTION DALAM MENDORONG IMPULSE BUYING PADA SOSIAL COMMERCE TIKTOK SHOP Syifa Azzahra; Oktarina Nur Widyanti; Lies Handrijaningsih
Jurnal Ilmiah Ilmu Manajemen Vol 7 No 2 (2026): Jurnal Ilmiah Ilmu Manajemen (JUIIM)
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jzc49d06

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen dalam aktivitas belanja, khususnya melalui platform social commerce seperti TikTok. Penelitian ini bertujuan untuk memahami pengaruh hedonic shopping value dan shopping lifestyle terhadap impulse buying serta menganalisis peran positive emotion sebagai variabel mediasi pada pengguna TikTok Shop. Fokus penelitian diarahkan pada perilaku konsumsi digital dalam konteks perdagangan elektronik interaktif. Penelitian ini terletak pada pengintegrasian positive emotion sebagai mekanisme mediasi dalam hubungan antara nilai belanja hedonis, gaya hidup belanja, dan perilaku pembelian impulsif pada ekosistem social commerce yang masih terbatas dieksplorasi. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner kepada konsumen yang pernah melakukan pembelian di TikTok Shop. Teknik analisis menggunakan Structural Equation Modeling (SEM) melalui pengujian model pengukuran dan model struktural. Hasil penelitian menunjukkan bahwa hedonic shopping value dan shopping lifestyle berpengaruh positif dan signifikan terhadap positive emotion dan impulse buying. Selain itu, positive emotion juga berperan sebagai mediator dalam memperkuat hubungan tersebut. Penelitian ini terletak pada ruang lingkup responden yang terbatas pada pengguna TikTok Shop, sehingga hasil belum dapat digeneralisasi secara luas. Implikasi penelitian ini dapat menjadi dasar bagi praktisi bisnis digital dalam merancang strategi pemasaran berbasis pengalaman emosional konsumen.
CHATIME’S DIGITAL MARKETING, PROMOTION, AND EWOM IMPACT ON THE ROLE OF PURCHASING INTEREST AS A MEDIATOR IN IMPROVING PURCHASE DECISION Muhamad Farid Mahmud; Lies Handrijaningsih; Salman Alfarisi
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.22

Abstract

Encouraging consumer purchasing interest is an important phase in the marketing process because product competition is tightening and providing easy access to information and excellent services, particularly in the ready-to-drink beverage market. The goal of this study is to investigate and evaluate the role of purchasing interest in mediating the impact of digital marketing, promotion, and electronic word-of-mouth on Chatime purchasing decisions in Pondok Cina, Depok. Primary data from 210 respondent questionnaires was analyzed quantitatively. SmartPLS performs multivariate analysis using the Structural Equation Model approach. In addition to demonstrating the mediating role of purchasing interest and the importance of marketing using digital channels, promotion, and electronic word of mouth in driving purchasing decisions; the study's findings explain strategies for driving purchasing decisions in increasingly competitive beverage shops.
FACTORS THAT INFLUENCE GENERATION Z'S FINANCIAL BEHAVIOR Lies Handrijaningsih; Astried Permanasari; Destik Ayu Wulandari
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.29

Abstract

Financial behavior for some individuals is currently a problem, especially for some groups in generation Z. This is because amidst increasingly rapid technological developments, of course there will be a change in behavior related to their financial behavior. The aim of this research is to analyze the influence of financial literacy, self control, financial attitudes and income on the financial behavior of generation Z in Indramayu City. The analytical method in this research uses quantitative primary data. The test stages carried out include the research instrument test (validity and reliability test), classical assumption test, multiple regression analysis, F test, T test, and coefficient of determination test (R2). Data collection was carried out by distributing online questionnaires via Google Forms and there were 140 respondents. The sampling technique used was simple random sampling. Testing tools using SPSS software. The results of this research show that the variables financial literacy, self control, financial attitudes, and income simultaneously influence the financial behavior of generation Z in Indramayu City. The variables financial literacy, self control, financial attitude, and income partially influence the financial behavior of generation Z in Inramayu City, and the variable that most dominantly influences the financial behavior of generation Z in Indramayu City is the financial attitude variable.
Program Edukasi Implementasi Digital Marketing Untuk Peningkatan Pemahaman Dan Kemampuan Kewirausahaan Bagi Siswa Administrasi Perkantoran Di SMK Yadika 13 Tambun Septi Mariani; Sri Hermawati; Christera Kuswahyu Indira; Lies Handrijaningsih; Iman Murtono Soenhadji; Sariyati; Sri Murtiasih; Anisah; R. Hermana
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol. 5 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2025.v5i2.210

Abstract

Pengabdian kepada masyarakat merupakan lanjutan dari kegiatan sebelumnya yang bertujuan untuk memperluas wawasan para siswa dan siswi di berbagai disiplin ilmu, termasuk di dalamnya ilmu manajemen. Kegiatan pengabdian kepada masyarakat ini bertujuan memperkenalkan konsep digital marketing kepada siswa sekolah menengah kejuruan, dengan harapan lulusan dapat menjadi mandiri melalui jalur wirausaha. Tujuan utama dari kegiatan ini adalah memberikan pemahaman awal tentang kewirausahaan melalui digital marketing kepada pelajar tingkat SMK. Kegiatan ini dilaksanakan di SMK Yadika 13 Tambun dengan metode yang mencakup penyampaian materi melalui presentasi, sesi diskusi, serta praktik pembuatan konten digital marketing, sesuai bidang manajemen. Materi yang disampaikan meliputi pengenalan peran digital marketing, perbandingan antara pemasaran tradisional dan digital, serta elemen konten digital. Secara keseluruhan, seperti pada di bidang manajemen kegiatan ini memberikan dampak positif dalam meningkatkan wawasan dan keterampilan peserta dalam memulai wirausaha sejak dini. Community service is a continuation of the previous activity that aims to broaden the horizons of students in various disciplines, including management science. This community service activity aims to introduce the concept of digital marketing to vocational high school students, with the hope that graduates can become independent through entrepreneurship. The main objective of this activity is to provide an initial understanding of entrepreneurship through digital marketing to vocational high school students. This activity was carried out at SMK Yadika 13 Tambun with a method that included delivering material through presentations, discussion sessions, and practical digital marketing content creation, according to the management field. The material presented included an introduction to the role of digital marketing, a comparison between traditional and digital marketing, and elements of digital content. Overall, as in the management field, this activity had a positive impact in increasing the insight and skills of participants in starting entrepreneurship from an early age.
Pengaruh Indikator Kesehatan Bank Metode RGEC Terhadap Harga Saham Perusahaan Perbankan Golongan KBMI 4 Periode 2013-2022 Rizkykha Pramesty; Lies Handrijaningsih
Bisnis Manajemen dan Keuangan Vol. 1 No. 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/bismaku.2024.v1i1.123

Abstract

Industri perbankan berperan penting pada perekonomian Indonesia, sehingga bank harus senantiasa menjaga kepercayaan pemangku kepentingan dengan melakukan penilaian kesehatan bank. Tingkat kesehatan bank memengaruhi peningkatan dan penurunan harga saham, artinya semakin sehat suatu bank maka investor tertarik untuk membeli saham perusahaan tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh indikator kesehatan bank yaitu Risk Profile (NPL), Good Corporate Governance (GCG), Earnings (ROA), dan Capital (CAR) terhadap harga saham perusahaan perbankan golongan KBMI 4 periode 2013-2022. Data yang digunakan merupakan data sekunder, penentuan sampel dilakukan dengan metode purposive sampling sehingga diperoleh empat perusahaan yang menjadi sampel dalam penelitian ini. Alat analisis yang digunakan yaitu Analisis Statistik Deskriptif, Uji Asumsi Klasik, Regresi Linier Berganda, Uji F, Uji t, dan Koefisien Determinasi. Hasil penelitian ini menunjukkan bahwa Risk Profile (NPL), Good Corporate Governance (GCG), Earnings (ROA), dan Capital (CAR) berpengaruh secara simultan terhadap harga saham. Secara parsial, Risk Profile (NPL) dan Capital (CAR) berpengaruh terhadap harga saham, sedangkan Good Corporate Governance (GCG), Earnings (ROA) tidak berpengaruh terhadap harga saham. Variabel yang paling dominan atau yang memiliki kontribusi paling besar dalam menjelaskan harga saham bank KBMI 4 adalah Capital Adequacy Ratio.
Co-Authors Afriansyah, Rizky Agustin, Sri Kurniasih Angga Putri Ekanova Angga Putri Ekanova Anisah Anisah Anisah Anisah Astried Permanasari Ayu Kartika Azizah Dina Sularsih Bagasadi Syabani Wibisono Budi Utami Christera Kuswahyu Indira Christera Kuswahyu Indira Deni Ardiansyah Desti Dirnaeni Destik Ayu Wulandari Disna Dwi Fitrika Dita, Oktaviani Marsha Ditiya Himawati Hernama Hernama Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Izdihar Adinda Dwi Amany Jennie Kusumaningrum Kharisma Citra Amelia, Kharisma Citra Krisna Rendi Awalludin Lia Purwati, Lia Maria Y. Aryati Wahyuningrum Mariani Tisa Ramadhani, Septi Mariani TR, Septi Martani Martani Muhamad Farid Mahmud Muhamad Farid Mahmud Nurrahman, Ichsan Oktarina Nur Widyanti Perdana, Endika Permanasari, Astried Pujangga, Fatwa Puji Widia Andari Purwoko, Agus Puspitasari, Selvia Norma Putri Ekanova, Angga R. Hermana Ramadhani, Septi Mariani Tis'a Rini Tesniwati Rizkykha Pramesty S. Tiwi Anggraeni Salman Alfarisi Santi Widiastuti Sariyati Sariyati, Sariyati Septi Mariani Septi Mariani Tisa Ramadhani Septi Mariani TR Septi Mariani, Septi Shulha Afifah Azzahra Sri Hermawati Sri Murtiasih Sri Murtiasih Suhendra, Susi Syifa Azzahra Tamaulina Br Sembiring Titi Nugraheni Utomo, Ely Sapto