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All Journal Jurnal Teknik Industri Jurnal Teknik ITS Journal of Economic, Bussines and Accounting (COSTING) INTECOMS: Journal of Information Technology and Computer Science GEMA EKONOMI Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Halal Research Journal Jurnal Teknologi dan Manajemen Jurnal Ekonomi INJURITY: Journal of Interdisciplinary Studies RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Business and Management Technology in Society (IJBMTS) Benefit: Jurnal Manajemen dan Bisnis
Syarifa Hanoum
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Perancangan Model Pengembangan Kinerja Daya Saing Klaster Industri Minyak Dan Gas Bumi Di Jawa Timur Hanoum, Syarifa; Suwignjo, Patdono; Wirjodirdjo, Budisantoso; Juwita P, Devinata
Jurnal Teknik Industri Vol 12, No 1 (2011): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (741.567 KB) | DOI: 10.22219/JTIUMM.Vol12.No1.1-9

Abstract

Oil and gas industry is a sector that has a vital strategic role on national development. East Java is one of the province in Java that has an enourmous potential on oil and gas and has not been optimally explored. Industrial cluster is an industrial development concept that comphrehensively organize the relationship and behaviour of stakeholder in industry so that they can co-operate to increase the competitiveness of the industry. The increasing of industrial competitiveness is supported by completeness and contribution of each industry in oil and gas industial cluster in each java by identifying the behaviour of stakeholder and system in this sector which is described in stakeholder model and value chain model. In this research, lubricant industrial cluster is used as an embryo for developing oil and gas industrial cluster. The complexity of the system in terms of system behaviour will be presented in a dynamic system model, which will make it possible to identify the influence between each variables.The Porter’s Diamond model is adapted to model the behaviour of the competitiveness. The result of this research showed that in increasing the industrial cluster competitiveness some variables are significantly influencing then the others.
Analisis Faktor-Faktor yang Mempengaruhi Penggunaan Internet terhadap Peningkatan Kinerja UKM Menggunakan Metode Structural Equation Modeling Rizki Masyita Sari; Syarifa Hanoum
Jurnal Teknik ITS Vol 1, No 1 (2012)
Publisher : Direktorat Riset dan Pengabdian Masyarakat (DRPM), ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.777 KB) | DOI: 10.12962/j23373539.v1i1.1776

Abstract

Usaha Kecil Menengah (UKM) merupakan salah satu sektor ekonomi yang sangat diperhitungkan di Indonesia karena kontribusinya yang sangat besar bagi perkonomian negara. Namun dibalik kesuksesan UKM ini, terdapat masalah/hambatan yang dihadapi oleh UKM sehingga membuat usaha-usaha tersebut masih belum bisa berkembang secara maksimal. Salah satu kelemahan dari UKM adalah terbatasnya kapabilitas dan agresifitas dari pemilik maupun pekerja UKM dalam memanfaatkan teknologi informasi untuk mendukung kegiatan bisnis mereka, terutama dalam hal penggunaan internet. Perlu disadari bahwa di era globalisasi yang sudah tanpa batas ini, semua jenis usaha harus dapat berlomba-lomba untuk bersaing dipasar manapun, penggunaan intenet di UKM menjadi hal yang sangat penting agar mereka juga dapat ikut bersaing dipasar manapun. Melalui intenet, UKM juga dapat meningkatkan transformasi bisnis melalui kecepatan, ketepatan, dan efisiensi pertukaran informasi dalam skala besar. Hal inilah yang mendorong penulis melakukan penelitian mengenai penggunaan internet di UKM
Analisis Faktor Relationship Satisfaction Pada Kerjasama Antar UMKM Berbasis Logam di Waru, Sidoarjo Ary Tri Wibowo; Syarifa Hanoum; Effi Latiffianti
Jurnal Teknik ITS Vol 1, No 1 (2012)
Publisher : Direktorat Riset dan Pengabdian Masyarakat (DRPM), ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.877 KB) | DOI: 10.12962/j23373539.v1i1.1963

Abstract

Industri berskala mikro, kecil, dan menengah memiliki peranan yang penting di dalam perekonomian Indonesia. Jawa Timur sebagai penyumbang Produk Regional Domestik Bruto terbesar kedua pada tahun 2010 memiliki andil di dalam perkembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Salah satu industri berskala UMKM di Jawa Timur yang sedang berkembang adalah industri berbasis logam di Waru, Sidoarjo. Seiring dengan berjalannya waktu agar dapat bersaing dengan UMKM sejenis dari daerah lain dan produk impor, maka industri berbasis logam harus menguatkan kerjasama di dalam kegiatan industrinya. Untuk menguatkan kerjasama antar UMKM, maka tiap UMKM harus memperhatikan kepuasan di dalam hubungan kerjasamanya (relationship satisfaction). Hasil studi literatur dan observasi awal menunjukkan bahwa faktor benevolence, credibility, opportunism, relationship commitment, dan mutual cooperation berpengaruh terhadap relationship satisfaction. Sehingga pada penelitian ini akan dianalisis faktor-faktor yang berpengaruh terhadap relationship satisfaction pada kerjasama antar UMKM di Waru, Sidoarjo dengan menggunakan metode Structural Equation Modelling. Faktor relationship satisfaction sebagai konstruk endogen dan faktor benevolence, credibility, opportunism, relationship commitment, dan mutual cooperation sebagai konstruk endogen. Masing-masing konstruk tersebut kemudian dilakukan uji confirmatory factor analysis (CFA) untuk mengetahui bahwa faktor tersebut berada pada kondisi unidimensionalitas.
Perancangan Model Pengembangan Kinerja Daya Saing Klaster Industri Minyak Dan Gas Bumi Di Jawa Timur Syarifa Hanoum; Patdono Suwignjo; Budisantoso Wirjodirdjo; Devinata Juwita P
Jurnal Teknik Industri Vol. 12 No. 1 (2011): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol12.No1.1-9

Abstract

Oil and gas industry is a sector that has a vital strategic role on national development. East Java is one of the province in Java that has an enourmous potential on oil and gas and has not been optimally explored. Industrial cluster is an industrial development concept that comphrehensively organize the relationship and behaviour of stakeholder in industry so that they can co-operate to increase the competitiveness of the industry. The increasing of industrial competitiveness is supported by completeness and contribution of each industry in oil and gas industial cluster in each java by identifying the behaviour of stakeholder and system in this sector which is described in stakeholder model and value chain model. In this research, lubricant industrial cluster is used as an embryo for developing oil and gas industrial cluster. The complexity of the system in terms of system behaviour will be presented in a dynamic system model, which will make it possible to identify the influence between each variables.The Porter’s Diamond model is adapted to model the behaviour of the competitiveness. The result of this research showed that in increasing the industrial cluster competitiveness some variables are significantly influencing then the others.
Analysis of Marketing Communication Strategies in Increasing Sales and Brand Awareness in Cigarette Companies Abdillah, Junaidi; Rosdiana Noer, Lissa; Hanoum, Syarifa
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2726

Abstract

A cigarette company in Indonesia, referred to as XYZ in this article, is facing declining sales. This study examines the impact of marketing strategies such as advertising, promotions, social media, and sales staff on customer purchasing behavior, specifically sales volume and brand awareness. The study involved a survey of 205 cigarette consumers aged 17 years and above who had previously purchased the XYZ brand. The results of the analysis showed that all marketing strategies used had a positive effect on sales volume and brand awareness. Effective advertising can increase brand awareness among consumers. Sales promotions provide incentives that encourage short-term purchases. Social media is used to interact with consumers and strengthen brand loyalty. Sales staffs play an important role in providing information and building relationships with customers. These findings suggest that XYZ Company can increase sales by implementing a comprehensive marketing approach. By maximizing advertising, promotions, social media, and the role of sales staff, XYZ can strengthen its position in the market. This study provides valuable insights for XYZ management team to develop more effective marketing strategies to overcome declining sales and increase brand awareness among consumers.
The Impact Of Corporate Social Responsibility Perception On Brand Credibility, Brand Reputation And Purchase Intention (Case Studi: Student Mechanic Competition At Vacational High School In The Greater Jakarta Area) Fathoni Syarief, Achmad Achsin; Durman, Theodosia Yunita; Hanoum, Syarifa
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Corporate Social Responsibility (CSR) is a concept that has become a primary focus for companies in their efforts to build a positive image and fulfill their social responsibilities. Although various studies have demonstrated the significant impact of CSR on brand equity, brand credibility, and consumer purchase intention, research involving educational institutions in the context of CSR remains relatively limited. This study aims to analyze the CSR program of a distribution company for MRO (Maintenance, Repair, Overhaul) equipment and its impact on brand equity, brand credibility, and purchase intention. The CSR program focuses on a mechanical competition for students at Vocational High Schools (SMK) in the Greater Jakarta area (Jabodetabek). This research adopts an explanatory quantitative approach to test theories or hypotheses in order to support or refute previous findings. Data were collected through the distribution of questionnaires to all vocational education mentors involved in the mechanical competition at SMKs in the Jabodetabek region. The sample was determined using the Hair formula, resulting in 150 respondents. The collected data were then analyzed using SEM-PLS software. The research findings show that the proposed model highlights the significant role of Corporate Social Responsibility (CSR) as a key factor influencing various dimensions of brand management. CSR not only contributes to enhancing brand credibility and brand reputation but also has a significant impact on strengthening brand equity, which in turn plays a role in increasing consumer purchase intention. The results of this study provide a foundation for companies and vocational schools to develop CSR strategies that can improve brand equity, brand credibility, brand reputation, and purchase intention.
Halal Supply Chain Management: A Bibliometric Study Hanoum, Syarifa; Sugihartanto, Mushonnifun Faiz; Zuhriya, Hana
Halal Research Vol 3 No 2 (2023): July
Publisher : Halal Center ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j22759970.v3i2.734

Abstract

This research aims to provide a literature review using a bibliometric approach to analyze research trends in Halal Supply Chain Management (HSCM). It examines 149 papers from the Scopus and Web of Science databases during 2011-2021. It involves citation and co-citation analysis with the help of VOSviewer software to find out information about research trends, journals, authors, countries, citations, methodology, and the research content. The analysis divides HSCM research into five research clusters: (1) Halal Food Industry; (2) Challenges and Opportunities of Halal Logistics; (3) Integrity Guarantee of Halal Food; (4) Integrity Guarantee of Halal Logistics; (5) Halal Logistics Performance. This study helped to explore halal supply chain management in practice and be useful for researchers and practitioners to know the current development of HSCM research and map the potential topic for future research.
PENGARUH DIGITAL LEADERSHIP DAN DIGITAL BUSINESS TRANSFORMATION TERHADAP BUSINESS SUSTAINABILITY PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI SURABAYA Anggraini, Dianty Hapsari; Hanoum, Syarifa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11595

Abstract

ABSTRAK UMKM berperan penting dalam pertumbungan ekonomi Indonesia. Namun, UMKM sering mengalami perubahan dalam banyak hal yang mempengaruhi tingkat kelangsungan bisnisnya. Tidak terkecuali pada UMKM sektor makanan dan minuman di Surabaya. Pada era digital ini, penerapan teknologi menjadi salah satu strategi bagi para pemilik/pemimpin UMKM untuk meningkatkan business sustainability. Penelitian ini bertujuan untuk mengetahui pengaruh digital leadership dan digital business transformation terhadap business sustainability. Populasi pada penelitian ini adalah para pemilik/pemimpin UMKM sektor makanan dan minuman di Surabaya yang telah menerapkan teknologi dengan sampel sebanyak 139 responden. Analisis dilakukan menggunakan metode PLS-SEM dengan software SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa digital leadership dan digital business transformation memiliki pengaruh positif terhadap business sustainability, begitu pun dengan digital leadership terhadap digital business transformation. Kata Kunci: Digital Leadership, Digital Business Transformation, Business Sustainability
Analisis Efisiensi Aktivitas Marketing: Assessment Ocean, Kinerja Pegawai Toyota Surabaya Wira Kumara Cittopacama, Bima; Hanoum, Syarifa
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research will examine the relationship between employee personality traits based on the OCEAN assessment that influence job performance during marketing activities. The approach used in this study is a survey with Likert scale. The population and sample were obtained using probability sampling. Based on the research title, "The Influence of Marketing Efficiency on Job Performance." In this case, the variability of variable Y is determined or influenced by X (exogenous), making Y positioned as the endogenous variable. Marketing Activity Efficiency (X1) and OCEAN assessment (X2) are independent variables that exert their influence on the dependent variable, job performance (Y). This research is analyzed using SEM-PLS. The research method includes the Measurement (outer) Model, Structured (inner) Model, and Partial Least Square (PLS). The study aims to test the relationship between personality traits that result in effective employee job performance, in this case, job performance. The findings from this research indicate that Marketing Activity Efficiency has an influence on the OCEAN assessment, specifically Openness, Conscientiousness, Extraversion, and Neuroticism, except for Agreeableness. Marketing Activity Efficiency has an influence on Job Performance. The OCEAN assessment does not have a direct influence on Job Performance
Analysis of The Influence of Customer Perceived Values, Customer Engagement, and Customer Satisfaction on Customer Loyalty Pranadetha, Alif; Hanoum, Syarifa; Noer, Lissa Rosdiana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3102

Abstract

The growth of the retail business in Indonesia has led to increasing competition among industry players, pushing each to compete more aggressively in their marketing efforts. As the fashion industry in Indonesia continues to evolve, retail fashion companies are striving to create high-quality products to attract and engage customers, with the ultimate goal of fostering customer loyalty. Additionally, findings show that 118 out of 126 respondents tend to compare products from various brands before making a purchase. Therefore, this study aims to examine the relationships between customer perceived value, customer engagement, and customer satisfaction in relation to customer loyalty in the retail fashion industry. The analysis was conducted quantitatively by distributing questionnaires to 235 respondents, which were then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that customer perceived value (including product quality, service quality, and price fairness), customer engagement, and customer satisfaction (both product and brand satisfaction) have a positive and significant relationship with customer loyalty. Based on these findings, managerial implications have been developed for the fashion retail industry to refine their strategies and enhance customer loyalty.
Co-Authors Aditya Dwi Septyanur Andre Erlando Septian Sitinjak Anggraini, Dianty Hapsari Ary Tri Wibowo Astra Savero Qomara Budisantoso Wirjodirdjo Devinata Juwita P DEVINATA JUWITA P, DEVINATA Dewie Saktia Ardiantono Durman, Theodosia Yunita Effi Latiffianti Fadila Isnaini Fathoni Syarief, Achmad Achsin Harisatul Agustin Hartono, Sandra Junaidi Abdillah Korpysa, Jaroslaw Majdi, Muhammad Zaenul Ihsan Mira Delima Nawakasari, Nawang Ni Gusti Made Rai Noer, Lissa Rosdiana Nur Amalina, Dahniar Nur Khasanah, Siskha Patdono Suwignjo Prahardika Prihananto Pranadetha, Alif Priyo Windoko, Sindhu Ratih, Irene Kanina Rizki Masyita Sari Rosdiana Noer, Lissa Salahudin, Muhammad Saad Sanjani Ramadina, Atika Saraih, Ummi Naiemah Septyanur, Aditya Dwi Sugihartanto, Mushonnifun Faiz Sukanda, Jordan Michael Tyassatrio Kuncorowibowo Uliyatun Nikmah Wira Kumara Cittopacama, Bima Yuliansyah, Dandy Yuliawan, Daud Zahril Maulana Jilham Al'ula Zuhriya, Hana