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Customer Satisfaction Analysis in the Healthcare Industry Using KANO Method and Importance Performance Analysis Delima, Mira; Hanoum, Syarifa; Salahudin, Muhammad Saad
Jurnal Teknologi dan Manajemen Vol 6, No 2 (2025): July
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jtm.2025.v6i2.7826

Abstract

Customer satisfaction is one of the most important aspects in the business world, especially in the service sector because it can increase customer loyalty, and create a positive image for the company and ultimately contribute to long-term success. This study was conducted at MEDCORP, a company engaged in the healthcare industry, which seeks to increase sales by improving customer service. To measure and customer satisfaction, this study uses 5 Dimensions of service quality, namely reliability, responsiveness, assurance, empathy and direct evidence. The methods used are the IPA and KANO methods. The IPA method uses data from customers to evaluate how important each attribute is and how well the company meets those expectations. The KANO method identifies attributes that can increase customer satisfaction if added or improved. This combination provides a more comprehensive understanding of customer needs and product performance that can be used as a reference for companies in achieving the service desired by customers, so that it can increase sales and customer satisfaction. Based on the results obtained, it is known that there are 23 negative gaps, so further analysis is carried out to determine the strategy set. The author makes three types of strategies that can be implemented, namely the main, middle, and final priority strategies based on the IPA-KANO integration classification. Through this research, it is expected to be used as a consideration for business actors or managers in determining improvements in service quality through continual improvement of MEDCORP's performance so that service quality and output become better.
ANALISIS EFISIENSI GUDANG DENGAN MENGGUNAKAN MODEL DATA ENVELOPMENT ANALYSIS (DEA) DI PT NUSA INDAH Nawakasari, Nawang; Hanoum, Syarifa; Salahudin, Muhammad Saad
INTECOMS: Journal of Information Technology and Computer Science Vol. 8 No. 5 (2025): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jpv11f92

Abstract

Penelitian ini bertujuan untuk mengevaluasi efisiensi operasional gudang distribusi di PT Nusa Indah, sebuah perusahaan dalam industri Fast Moving Consumer Goods (FMCG), menggunakan pendekatan kuantitatif Data Envelopment Analysis (DEA) dengan model Technical Efficiency Variable Return to Scale (TE VRS) berorientasi output. Penilaian dilakukan terhadap 86 unit gudang (Decision Making Units - DMU) pada tahun 2024 berdasarkan empat variabel input Warehouse Damage, Deadstock 90 Hari, Durasi Picking, dan Truck Stay Duration serta dua variabel output yaitu Order Fulfillment Rate (OFR) dan Pcs per Mandays. Metode DEA digunakan untuk mengidentifikasi unit yang beroperasi secara efisien dan tidak efisien, serta memberikan dasar perbandingan melalui peer group dan target perbaikan untuk unit yang perlu ditingkatkan. Hasil analisis menunjukkan variasi signifikan dalam efisiensi antar unit: 16 dari 38 gudang di Jawa (gudang Caringin dengan skor terendah 0,8896) dan 17 dari 44 gudang di Sumatera (gudang Medan dengan skor terendah 0,7465) beroperasi efisien, sementara keempat gudang di Kalimantan seluruhnya efisien. Secara keseluruhan, peningkatan output Pcs per Mandays dan pengurangan input Truck Stay Duration diidentifikasi sebagai area dengan potensi perbaikan terbesar untuk mencapai efisiensi operasional. Temuan ini mengindikasikan perlunya strategi perbaikan operasional, alokasi sumber daya yang lebih optimal, dan memberikan kontribusi praktis dalam penyusunan kebijakan manajemen distribusi untuk penguatan daya saing perusahaan di industri FMCG Kata Kunci : Efisiensi, Data Envelopment Analysis (DEA), Supply Chain Management, Gudang, FMCG
Analysis of Individual Health Behaviors in Relation to Cardiovascular Disease Prevention among Employees of an Oil and Gas Company: Case Study Employees of an Oil and Gas Company Yuliawan, Daud; Hanoum, Syarifa
Benefit: Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2025): Benefit : Volume 10 Juni No 1 tahun 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i1.8378

Abstract

Deaths from heart disease among employees in the upstream oil and gas industry are a serious concern. Companies in these risky and costly environments need to better manage workplace health to meet their goals and follow regulations. This study aims to examine the influence of Health Belief Model variables—including socio-demographics, knowledge, perceived susceptibility, severity, barriers, benefits, self-efficacy, and cues to action—on individual health behaviors in preventing cardiovascular disease. Data was collected through a questionnaire from 129 respondents in an oil and gas company using purposive sampling. Descriptive analysis and SEM-PLS show that knowledge significantly influences perceived susceptibility, severity, benefits, and self-efficacy, while the variables of perceived susceptibility, benefits, and cues to action impact individual health behavior. These results indicate the need for comprehensive education programs and effective communication. Furthermore, the non-significant influence of barriers, severity, and self-efficacy suggests the need for identifying barriers and supportive work environment strategies. A systematic approach involving psychological, environmental, and social factors is also important to improve employee health, productivity, and overall well-being.
Analisis Efisiensi Aktivitas Marketing: Assessment Ocean, Kinerja Pegawai Toyota Surabaya Wira Kumara Cittopacama, Bima; Hanoum, Syarifa
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2984

Abstract

This research will examine the relationship between employee personality traits based on the OCEAN assessment that influence job performance during marketing activities. The approach used in this study is a survey with Likert scale. The population and sample were obtained using probability sampling. Based on the research title, "The Influence of Marketing Efficiency on Job Performance." In this case, the variability of variable Y is determined or influenced by X (exogenous), making Y positioned as the endogenous variable. Marketing Activity Efficiency (X1) and OCEAN assessment (X2) are independent variables that exert their influence on the dependent variable, job performance (Y). This research is analyzed using SEM-PLS. The research method includes the Measurement (outer) Model, Structured (inner) Model, and Partial Least Square (PLS). The study aims to test the relationship between personality traits that result in effective employee job performance, in this case, job performance. The findings from this research indicate that Marketing Activity Efficiency has an influence on the OCEAN assessment, specifically Openness, Conscientiousness, Extraversion, and Neuroticism, except for Agreeableness. Marketing Activity Efficiency has an influence on Job Performance. The OCEAN assessment does not have a direct influence on Job Performance
"The Role of Sustainable Performance in SMEs: Bibliometric Analysis and Future Research" Ramadhan, Agil Mumtaz; Hanoum, Syarifa; Arif Handiwibowo, Gogor
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10158

Abstract

In an increasingly competitive business era, the SME sector faces challenges in maintaining sustainable performance, including in social, economic, and environmental aspects. This study was conducted to explore how research on this topic develops in the scientific literature and to identify collaboration patterns among authors and academic institutions. This study used bibliometric analysis from the Scopus database combined with content analysis of the most influential publications. The results show an increase in the number of publications related to sustainable performance in SMEs in recent years. Several key themes that frequently emerge in this research include sustainable business strategies in enhancing SME competitiveness. Furthermore, a collaborative network analysis indicates that research in this field is still dominated by certain institutions and academic groups. This study confirms that sustainable performance is a crucial aspect for the sustainability of SMEs amidst global challenges. These findings provide insights for academics and practitioners to develop more effective sustainability strategies.
Peran Modal Intelektual dan Manajemen Pengetahuan dalam Meningkatkan Kinerja Perusahaan FMCG Maharsyah, Aburizal; Adi , Ignatius Trisna; Utami, Sahwa Putri; Hanoum, Syarifa; Durman, Thedosia Yunita
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12845

Abstract

This study aims to analyze the role of Intellectual Capital (IC) and Knowledge Management (KM) in influencing Firm Performance (FP) in companies within the Fast-Moving Consumer Goods (FMCG) sector. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, with data collected through questionnaires distributed to 104 respondents across various job levels. The results indicate that both IC and KM have a positive and significant impact on FP. Furthermore, KM was found to partially mediate the relationship between IC and FP, suggesting that a company's success is not solely determined by the presence of intellectual capital but also by its ability to manage and utilize knowledge effectively. These findings highlight the importance of integrating IC and KM to build a sustainable competitive advantage. This study offers theoretical contributions to the development of IC and KM literature, as well as practical insights for managers in designing knowledge-based strategies to enhance FP of FMCG companies in a highly competitive and dynamic market.
Analisis Bibliometrik: Pengaruh Inovasi Hijau dan Ekonomi Sirkular Terhadap Kinerja UKM di Indonesia Andre Erlando Septian Sitinjak; Syarifa Hanoum
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.8964

Abstract

SMEs contribute significantly to global carbon emissions, making the implementation of green innovation and the circular economy crucial for improving performance while ensuring environmental sustainability. The circular economy is an economic concept focused on waste reduction and the reuse of resources through strategies such as recycling, reuse, and sustainable design. This concept aims to create a regenerative economic system by minimizing the exploitation of natural resources and reducing negative environmental impacts. Meanwhile, green innovation refers to the development and application of environmentally friendly innovations in products, processes, and business models to enhance resource efficiency and reduce industrial emissions and waste. This study aims to analyze the influence of both concepts on SME performance. Data were collected from 479 articles indexed in the Scopus and Web of Science (WoS) databases, and analyzed using co-occurrence, co-citation, and bibliographic coupling techniques with the help of VOSviewer software. The findings indicate that green innovation and the circular economy significantly enhance SME performance, particularly in terms of operational efficiency, competitiveness, and market reputation. Green innovation dimensions, such as green process and product innovation, are proven to support business performance, while circular economy indicators in social, economic, and environmental aspects serve as key factors for sustainability. This study provides strategic insights for SMEs to integrate green practices into their business strategies in order to achieve long-term competitive advantage.