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All Journal Jurnal Teknik Industri Jurnal Teknik ITS Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) INTECOMS: Journal of Information Technology and Computer Science GEMA EKONOMI Jurnal Ilmiah Manajemen Kesatuan JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal La Bisecoman Halal Research Journal Jurnal Teknologi dan Manajemen Jurnal Ekonomi INJURITY: Journal of Interdisciplinary Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Ekonomics, Finance, and Management Studies International Journal of Business and Management Technology in Society (IJBMTS) Benefit: Jurnal Manajemen dan Bisnis
Syarifa Hanoum
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Pengembangan Bisnis Berbasis Aplikasi Cloud Pada Mahasiswa dan UMKM Harisatul Agustin; Fadila Isnaini; Ni Gusti Made Rai; Syarifa Hanoum; Dewie Saktia Ardiantono; Uliyatun Nikmah; Prahardika Prihananto
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2224

Abstract

Transformasi digital adalah tantangan sekaligus peluang bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan daya saing. Program pengabdian masyarakat Pelatihan Pengembangan Aplikasi Bisnis Berbasis Cloud dirancang untuk mendukung transformasi digital UMKM melalui teknologi low-code/no-code yang memungkinkan pengembangan aplikasi tanpa keahlian pemrograman. Program ini, bekerja sama dengan Zoho Corporation, melibatkan mahasiswa dan UMKM dalam pelatihan teknis menggunakan platform Zoho Creator. Metode pelaksanaan meliputi workshop, kompetisi pengembangan aplikasi (Zoho Appathon), dan pendampingan mentor industri. Hasil menunjukkan peningkatan kemampuan peserta dalam menciptakan aplikasi inovatif yang mengotomasi proses bisnis, meningkatkan efisiensi operasional, dan memperluas jangkauan pasar. Selain manfaat ekonomi, program ini berkontribusi pada inklusi digital UMKM yang sebelumnya terbatas akses teknologi. Program ini menjadi model efektif dalam mendorong transformasi digital UMKM sekaligus memperkuat ekosistem bisnis berbasis teknologi di Indonesia.
Customer Satisfaction Analysis in the Healthcare Industry Using KANO Method and Importance Performance Analysis Delima, Mira; Hanoum, Syarifa; Salahudin, Muhammad Saad
Jurnal Teknologi dan Manajemen Vol 6, No 2 (2025): July
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jtm.2025.v6i2.7826

Abstract

Customer satisfaction is one of the most important aspects in the business world, especially in the service sector because it can increase customer loyalty, and create a positive image for the company and ultimately contribute to long-term success. This study was conducted at MEDCORP, a company engaged in the healthcare industry, which seeks to increase sales by improving customer service. To measure and customer satisfaction, this study uses 5 Dimensions of service quality, namely reliability, responsiveness, assurance, empathy and direct evidence. The methods used are the IPA and KANO methods. The IPA method uses data from customers to evaluate how important each attribute is and how well the company meets those expectations. The KANO method identifies attributes that can increase customer satisfaction if added or improved. This combination provides a more comprehensive understanding of customer needs and product performance that can be used as a reference for companies in achieving the service desired by customers, so that it can increase sales and customer satisfaction. Based on the results obtained, it is known that there are 23 negative gaps, so further analysis is carried out to determine the strategy set. The author makes three types of strategies that can be implemented, namely the main, middle, and final priority strategies based on the IPA-KANO integration classification. Through this research, it is expected to be used as a consideration for business actors or managers in determining improvements in service quality through continual improvement of MEDCORP's performance so that service quality and output become better.
ANALISIS EFISIENSI GUDANG DENGAN MENGGUNAKAN MODEL DATA ENVELOPMENT ANALYSIS (DEA) DI PT NUSA INDAH Nawakasari, Nawang; Hanoum, Syarifa; Salahudin, Muhammad Saad
INTECOMS: Journal of Information Technology and Computer Science Vol. 8 No. 5 (2025): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jpv11f92

Abstract

Penelitian ini bertujuan untuk mengevaluasi efisiensi operasional gudang distribusi di PT Nusa Indah, sebuah perusahaan dalam industri Fast Moving Consumer Goods (FMCG), menggunakan pendekatan kuantitatif Data Envelopment Analysis (DEA) dengan model Technical Efficiency Variable Return to Scale (TE VRS) berorientasi output. Penilaian dilakukan terhadap 86 unit gudang (Decision Making Units - DMU) pada tahun 2024 berdasarkan empat variabel input Warehouse Damage, Deadstock 90 Hari, Durasi Picking, dan Truck Stay Duration serta dua variabel output yaitu Order Fulfillment Rate (OFR) dan Pcs per Mandays. Metode DEA digunakan untuk mengidentifikasi unit yang beroperasi secara efisien dan tidak efisien, serta memberikan dasar perbandingan melalui peer group dan target perbaikan untuk unit yang perlu ditingkatkan. Hasil analisis menunjukkan variasi signifikan dalam efisiensi antar unit: 16 dari 38 gudang di Jawa (gudang Caringin dengan skor terendah 0,8896) dan 17 dari 44 gudang di Sumatera (gudang Medan dengan skor terendah 0,7465) beroperasi efisien, sementara keempat gudang di Kalimantan seluruhnya efisien. Secara keseluruhan, peningkatan output Pcs per Mandays dan pengurangan input Truck Stay Duration diidentifikasi sebagai area dengan potensi perbaikan terbesar untuk mencapai efisiensi operasional. Temuan ini mengindikasikan perlunya strategi perbaikan operasional, alokasi sumber daya yang lebih optimal, dan memberikan kontribusi praktis dalam penyusunan kebijakan manajemen distribusi untuk penguatan daya saing perusahaan di industri FMCG Kata Kunci : Efisiensi, Data Envelopment Analysis (DEA), Supply Chain Management, Gudang, FMCG
Strategic Planning in Digital Marketing: Bibliometric and Content Analysis Ratih, Irene Kanina; Salahudin, Muhammad Saad; Hanoum, Syarifa; Korpysa, Jaroslaw
International Journal of Business and Management Technology in Society Vol. 1 No. 1: June 2023
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i1.781

Abstract

Purpose – This study is aimed to map the trend, conceptual structure, and characteristic of strategic planning in digital marketing research. Methodology – This study uses Performance Bibliometrics analysis and Science Mapping Techniques. Performance Bibliometrics is used to analyze basic information and Science Mapping Techniques are used to find differences in future studies. the PRISMA method was used to complete the analysis performed. Findings – the most prolific and influential journals, authors, countries, and research dominated by Spain, the United States, and the United Kingdom. In addition, four themes are found that are often used in this field of study, namely the "marketing" cluster, the "decision theory" cluster, the "strategic approach" cluster, and the "social media" cluster. Research limitations – This study only covers research published related to strategic planning in digital marketing, the data selected only use synta strategic, and the co-occurrence analysis was used to present the conceptual structure in this study. Practical implications – This research will help practitioners to understand the basis of job satisfaction in textile factory workers and contribute to the scientific community by providing thematic maps and recommendations for future research of this field of study.
Artificial Intelligence (AI) Technology Trends in Human Resource Productivity: A Bibliometric and Content Analysis Zahril Maulana Jilham Al'ula; Astra Savero Qomara; Tyassatrio Kuncorowibowo; Syarifa Hanoum
International Journal of Business and Management Technology in Society Vol. 2 No. 2: December 2024
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v2i2.1023

Abstract

Purpose – This research aims to show research trends in the field of AI implementation in the human resources realm and its relationship with human resource productivity Methodology – This research combines bibliometric analysis with content analysis methods. Bibliometric analysis is carried out by quantitative and statistical analysis of a set of data that is linked using bibliometric indicators that represent a set of topics that are the research area in this study. Then the findings from the bibliometric method are supported by content analysis from various studies in this research area, so that it can produce output with a clearer perspective. Findings – This research show that Artificial Intelligence (AI) can have significant effect on productivity in some case, but it must also be acknowledged that companies must also be wise in ensuring that the work to be adapted with the help of AI is appropriate, because the implementation of AI has not yet reached the point where all human work can be assisted or replaced by AI. Research Limitation – This research was conducted only through the findings on several previous research, articles, and the data obtained from Scopus only. Practical Implications – Based on the bibliometric analysis of recent trends in AI technology and its impact on human resource productivity, it is recommended that organizations invest in AI-based HR tools and systems to improve their productivity and efficiency. The study highlights the need for HR professionals to stay up to date with the latest AI trends and technologies to remain competitive in the job market.
The Effect of Training, Development, and Innovative Work Behaviour on Employee Performance in the Heavy Equipment Industry Aditya Dwi Septyanur; Sukanda, Jordan Michael; Majdi, Muhammad Zaenul Ihsan; Hanoum, Syarifa; Saraih, Ummi Naiemah
International Journal of Business and Management Technology in Society Vol. 1 No. 2: December 2023
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i2.1863

Abstract

Abstract Purpose – The study aims to determine the impact of training, development, and innovative work behavior on employee performance in the heavy machinery industry. Methodology – This study employs an explanatory approach using a logistic regression model with data collected through questionnaires from 79 respondents working in a heavy machinery industry in Indonesia. The variables studied include training, development, and innovative work behavior as independent variables, and employee performance as the dependent variable. Findings – The results show that training and development have a significant positive effect on employee performance (p < 0.05), while innovative work behavior does not show a statistically significant impact (p > 0.05). The Nagelkerke R Square value indicates that 23.2% of the variance in employee performance can be explained by the model. Practical implications – From findings suggest that companies should focus on improving training and development programs to enhance employee performance. Meanwhile, efforts to foster innovative behavior may require a reevaluation of current strategies and organizational support mechanisms.
Analysis of Individual Health Behaviors in Relation to Cardiovascular Disease Prevention among Employees of an Oil and Gas Company: Case Study Employees of an Oil and Gas Company Yuliawan, Daud; Hanoum, Syarifa
Benefit: Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2025): Benefit : Volume 10 Juni No 1 tahun 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i1.8378

Abstract

Deaths from heart disease among employees in the upstream oil and gas industry are a serious concern. Companies in these risky and costly environments need to better manage workplace health to meet their goals and follow regulations. This study aims to examine the influence of Health Belief Model variables—including socio-demographics, knowledge, perceived susceptibility, severity, barriers, benefits, self-efficacy, and cues to action—on individual health behaviors in preventing cardiovascular disease. Data was collected through a questionnaire from 129 respondents in an oil and gas company using purposive sampling. Descriptive analysis and SEM-PLS show that knowledge significantly influences perceived susceptibility, severity, benefits, and self-efficacy, while the variables of perceived susceptibility, benefits, and cues to action impact individual health behavior. These results indicate the need for comprehensive education programs and effective communication. Furthermore, the non-significant influence of barriers, severity, and self-efficacy suggests the need for identifying barriers and supportive work environment strategies. A systematic approach involving psychological, environmental, and social factors is also important to improve employee health, productivity, and overall well-being.
Analisis Efisiensi Aktivitas Marketing: Assessment Ocean, Kinerja Pegawai Toyota Surabaya Wira Kumara Cittopacama, Bima; Hanoum, Syarifa
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2984

Abstract

This research will examine the relationship between employee personality traits based on the OCEAN assessment that influence job performance during marketing activities. The approach used in this study is a survey with Likert scale. The population and sample were obtained using probability sampling. Based on the research title, "The Influence of Marketing Efficiency on Job Performance." In this case, the variability of variable Y is determined or influenced by X (exogenous), making Y positioned as the endogenous variable. Marketing Activity Efficiency (X1) and OCEAN assessment (X2) are independent variables that exert their influence on the dependent variable, job performance (Y). This research is analyzed using SEM-PLS. The research method includes the Measurement (outer) Model, Structured (inner) Model, and Partial Least Square (PLS). The study aims to test the relationship between personality traits that result in effective employee job performance, in this case, job performance. The findings from this research indicate that Marketing Activity Efficiency has an influence on the OCEAN assessment, specifically Openness, Conscientiousness, Extraversion, and Neuroticism, except for Agreeableness. Marketing Activity Efficiency has an influence on Job Performance. The OCEAN assessment does not have a direct influence on Job Performance
"The Role of Sustainable Performance in SMEs: Bibliometric Analysis and Future Research" Ramadhan, Agil Mumtaz; Hanoum, Syarifa; Arif Handiwibowo, Gogor
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10158

Abstract

In an increasingly competitive business era, the SME sector faces challenges in maintaining sustainable performance, including in social, economic, and environmental aspects. This study was conducted to explore how research on this topic develops in the scientific literature and to identify collaboration patterns among authors and academic institutions. This study used bibliometric analysis from the Scopus database combined with content analysis of the most influential publications. The results show an increase in the number of publications related to sustainable performance in SMEs in recent years. Several key themes that frequently emerge in this research include sustainable business strategies in enhancing SME competitiveness. Furthermore, a collaborative network analysis indicates that research in this field is still dominated by certain institutions and academic groups. This study confirms that sustainable performance is a crucial aspect for the sustainability of SMEs amidst global challenges. These findings provide insights for academics and practitioners to develop more effective sustainability strategies.
Business Strategy Development for Drilling Cutting’s Waste Industry using Ansoff Matrix: JEL Classification: M10, M21, L21, Q53, C44 Mauludin, Rengga Atmaja; Hanoum, Syarifa
Journal La Bisecoman Vol. 6 No. 5 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i5.2758

Abstract

The drilling cutting’s waste industry in Indonesia still facing major challenges in handling the Volatile Organic Compound (VOC) content, requiring companies to adopt more robust business strategy. This research develop a business growth strategy for PT. GPS using integrated framework combining Business Model Canvas, SWOT-TOWS, Analytic Network Process (ANP) and Ansoff Matrix. The existing business model was analyzed to identify structural gaps, followed by SWOT-TOWS formulatioan and ANP weighting using expert judgements. The ANP result indicate the differentiation based strategies strengthening service quality and reliability (ST2) and improving customer retention (ST1) are to priorities. These strategies align with Product Development of Ansoff Matrix, while technology adoption (SO2) support Market Penetration.The new business model integrated these priorities into value prepositions, key activities, and revenue streams. Economic feasibility analysis showed positive NPV, IRR, BCR across three scenarios, confirmung the financial viability of the strategic directions. The integrated approach provides actionable strategic recommendations to enhance competitiveness and longterm sustainability.
Co-Authors Adi , Ignatius Trisna Aditya Dwi Septyanur Andre Erlando Septian Sitinjak Anggraini, Dianty Hapsari Arif Handiwibowo, Gogor Ary Tri Wibowo Astra Savero Qomara Azzahro, Amilia Budisantoso Wirjodirdjo Cempaka, Santy Dwi Devinata Juwita P DEVINATA JUWITA P, DEVINATA Dewie Saktia Ardiantono Durman, Thedosia Yunita Durman, Theodosia Yunita Effi Latiffianti Fadila Isnaini Fathoni Syarief, Achmad Achsin Harisatul Agustin Jauhari, Muhammad Haris Junaidi Abdillah Korpysa, Jaroslaw Maharsyah, Aburizal Majdi, Muhammad Zaenul Ihsan Mauludin, Rengga Atmaja Mira Delima Nawakasari, Nawang Ni Gusti Made Rai Nikmah, Uliyatun Nur Amalina, Dahniar Nur Khasanah, Siskha Patdono Suwignjo Prahardika Prihananto Priyo Windoko, Sindhu Ramadhan, Agil Mumtaz Ratih, Irene Kanina Rizki Masyita Sari Rofifah, Jihan Rosdiana Noer, Lissa Sa'adah, Silviana Khalilatus Safitri, Ika Salahudin, Muhammad Saad Sanjani Ramadina, Atika Saraih, Ummi Naiemah Shubbak, Mahmood Sugihartanto, Mushonnifun Faiz Sukanda, Jordan Michael Tyas, Tina Sekar Ayuning Tyassatrio Kuncorowibowo Uliyatun Nikmah Utami, Sahwa Putri Wira Kumara Cittopacama, Bima Yuliansyah, Dandy Yuliawan, Daud Zahril Maulana Jilham Al'ula Zuhriya, Hana