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Business Strategy Development for Drilling Cutting’s Waste Industry using Ansoff Matrix: JEL Classification: M10, M21, L21, Q53, C44 Mauludin, Rengga Atmaja; Hanoum, Syarifa
Journal La Bisecoman Vol. 6 No. 5 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i5.2758

Abstract

The drilling cutting’s waste industry in Indonesia still facing major challenges in handling the Volatile Organic Compound (VOC) content, requiring companies to adopt more robust business strategy. This research develop a business growth strategy for PT. GPS using integrated framework combining Business Model Canvas, SWOT-TOWS, Analytic Network Process (ANP) and Ansoff Matrix. The existing business model was analyzed to identify structural gaps, followed by SWOT-TOWS formulatioan and ANP weighting using expert judgements. The ANP result indicate the differentiation based strategies strengthening service quality and reliability (ST2) and improving customer retention (ST1) are to priorities. These strategies align with Product Development of Ansoff Matrix, while technology adoption (SO2) support Market Penetration.The new business model integrated these priorities into value prepositions, key activities, and revenue streams. Economic feasibility analysis showed positive NPV, IRR, BCR across three scenarios, confirmung the financial viability of the strategic directions. The integrated approach provides actionable strategic recommendations to enhance competitiveness and longterm sustainability.
Peran Modal Intelektual dan Manajemen Pengetahuan dalam Meningkatkan Kinerja Perusahaan FMCG Maharsyah, Aburizal; Adi , Ignatius Trisna; Utami, Sahwa Putri; Hanoum, Syarifa; Durman, Thedosia Yunita
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12845

Abstract

This study aims to analyze the role of Intellectual Capital (IC) and Knowledge Management (KM) in influencing Firm Performance (FP) in companies within the Fast-Moving Consumer Goods (FMCG) sector. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, with data collected through questionnaires distributed to 104 respondents across various job levels. The results indicate that both IC and KM have a positive and significant impact on FP. Furthermore, KM was found to partially mediate the relationship between IC and FP, suggesting that a company's success is not solely determined by the presence of intellectual capital but also by its ability to manage and utilize knowledge effectively. These findings highlight the importance of integrating IC and KM to build a sustainable competitive advantage. This study offers theoretical contributions to the development of IC and KM literature, as well as practical insights for managers in designing knowledge-based strategies to enhance FP of FMCG companies in a highly competitive and dynamic market.
Evaluating the Efficiency and Productivity Effects of Cross-Border Acquisitions Using Data Envelopment Analysis (DEA) Hanoum, Syarifa; Sa'adah, Silviana Khalilatus; Ratih, Irene Kanina; Rofifah, Jihan; Nikmah, Uliyatun; Shubbak, Mahmood
International Journal of Business and Management Technology in Society Vol. 2 No. 2: December 2024
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v2i2.8784

Abstract

Purpose – This research examines the impact of cross-border acquisitions on the efficiency and productivity of acquired companies, with a specific focus on MSA, an automotive firm. Methodology – We employ Data Envelopment Analysis (DEA) to assess total factor productivity and compare MSA’s performance before and after its acquisition by Michelin. Findings – MSA’s efficiency fluctuated over time, peaking in Q1 2021 with a score of 1 but declining in Q1 2022, indicating room for improvement. The Mann-Whitney test results show no significant change in MSA’s efficiency following the acquisition, suggesting the merger did not notably enhance performance. Practical implications – Managers should concentrate on optimizing material, labor, and capital management, while maintaining continuous operational monitoring. A proactive approach to the implications of strategic decisions, such as cross-border acquisitions, is essential for sustained high performance and long-term success.
The Impact of Flexible Workspaces on Employees’ Performance: A Bibliometric Review and Future Research Directions Hanoum, Syarifa; Jauhari, Muhammad Haris; Azzahro, Amilia; Safitri, Ika; Nikmah, Uliyatun; Shubbak, Mahmood
International Journal of Business and Management Technology in Society Vol. 2 No. 1: June 2024
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v2i1.8897

Abstract

Purpose – This study investigates how flexible workspaces influence employee performance, assess their advantages and disadvantages, and identify untapped research potential in this evolving field, contributing to understanding of this transformative work environment. Methodology – This study employs a bibliometric approach and content analysis to analyze 104 full-text relevant documents from Scopus and Web of Science database. Findings – Flexible workspaces generally enhance employee performance by improving well-being, collaboration, autonomy, and work–life balance, particularly following COVID-19, but they may also introduce challenges such as reduced face-to-face interaction and increased distractions, thus require careful implementation in organizations. Originality – This study synthesizes studies published between 2020 and 2023 to identify dominant themes, research gaps, and future directions on the relationship between flexible workspaces and employee performance in the post-pandemic context. Research limitations – This study is limited to bibliometric and content analysis of publications from 2020–2023, a period dominated by COVID-19–driven implementations of flexible workspaces. Practical implications – Managers can optimize flexible workspace benefits through ergonomic, customizable designs and a balanced integration of open and private spaces to support focus and teamwork. Strategic use of technology and hybrid work policies further promote collaboration, minimize distractions, and reinforce organizational culture to lead sustained performance.
The Role of Innovation on Performance in Banking Sector: A Bibliometric Analysis Tyas, Tina Sekar Ayuning; Hanoum, Syarifa; Cempaka, Santy Dwi; Nikmah, Uliyatun
International Journal of Business and Management Technology in Society Vol. 3 No. 1: June 2025
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v3i1.8916

Abstract

Purpose – The banking industry has undergone significant transformation in recent decades, driven by rapid technological advances and regulatory changes. This study aims to explore the development of research related to the impact of innovation on banking performance. Methodology – This study analyses a total of 211 full-text articles from Scopus database using VOSViewer software and content analysis approach. Findings – This study found a significant increase in publications related to banking innovation since 2013. The journals "Sustainability Switzerland" and "Technological Forecasting and Social Change" are the main sources of publications and citations. The United States and China lead in the number of publications. Bibliographic coupling analysis identified 10 clusters with their respective main themes, including factors influencing firm performance, banking strategy, fintech adoption, SME growth, and the influence of organizational culture and intellectual capital. Further content analysis revealed that quantitative research dominates existing literature; product innovation is the most frequently discussed type of innovation; and financial and non-financial performance are often discussed together in a single article. Originality – This study provides a systematic bibliometric synthesis that integrates publication trends, thematic clusters, and content characteristics, thereby offering a comprehensive overview of how innovation–performance relationships have been examined in the banking sector. Research limitations – Articles analyzed limited to article and review publications in English until June 2024 available in Scopus. Practical implications – Banks need to pursue customer-centric and secure innovation through strategic investment in digital technologies, effective risk management, collaboration with fintech firms, and continuous human capital development within a robust regulatory framework.