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Journal : PROFIT : Jurnal Administrasi Bisnis

PENGARUH CITRA DESTINASI, NILAI PELANGGAN TERHADAP KEPUASAN WISATAWAN DAN NIAT BERPERILAKU WISATAWAN Sitanggang, Dicky Andrew; Sunarti, Sunarti; Pangestuti, Edriana
PROFIT: JURNAL ADMINISTRASI BISNIS 2020: SPECIAL ISSUE (EKOSISTEM START UP)
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (706.502 KB)

Abstract

The purpose of this study is to present a conceptual model between Destination Image, Customer Value, Tourist Satisfaction and Tourist Behavioral Intention. Based on theoritical and empirical study about destination image, tourist value, tourist satisfaction and tourist behavioral intention, this study explain the constructs and relationships between variables that are used as a basis in constructing conceptual models. Based on previous studies, the authors develop a proposition where a destination with a positive image will be more likely to create tourist satisfaction and positive behavioral intention. In addition, giving value to tourists is also considered as an antecedent of tourist satisfaction and tourist positive behavioral intention. In the end, tourists who are satisfied with the destination will have positive behavioral intentions. Thus, further studies are expected to discuss the variables in this study, as well as develop estimates of other variables that can influence or increase by the variables that have been discussed in this study in the tourism sector, specially in Indonesia.
ANALISIS DAYA SAING DENGAN MENGGUNAKAN DESTINATION COMPETITIVENESS MODEL (Studi pada Heritage Tourism di Jawa) Edriana Pangestuti
Profit: Jurnal Adminsitrasi Bisnis Vol. 11 No. 1 (2017): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1395.921 KB) | DOI: 10.21776/ub.profit.2017.011.01.5

Abstract

This study sought to understand the relationship between destination competitiveness factors (such as the tourist’s image, service quality, satisfaction) and behavioral intention. Little empirical research has explored these relationships from the heritage tourist’s perspective. A mixed method was used to achieve the study’s objectives and test the conceptual model. Twelve in-depth interviews and 400 questionnaire surveys (international and domestic) were conducted using purposive technique sampling. A structural equation modeling (SEM) technique was applied to identify, evaluate and develop the dimensions and test the relationship between these dimensions simultaneously. The final model showed that service quality has a significant relationship with satisfaction but an insignificant relationship with behavioral intention. In addition, this study provided new insights, determining that destination image and service quality factors influence destination competitiveness via the mediating of tourists’ satisfaction in a heritage tourism context. This shows the importance of destination image and service quality for measuring competitiveness. This present model will be useful as a guide for future research for measuring destination competitiveness in the heritage tourism context. Understanding destination competitiveness factors will help marketers predict future travel behavior and develop effective strategies in order to compete with other destinations.Keywords: destination image, satisfaction, service quality, behavioral intention and destination competitiveness ABSTRAKPenelitian ini berusaha memahami hubungan antara faktor daya saing destinasi (seperti citra destinasi, kualitas layanan, kepuasan) dan niat perilaku. Beberapa penelitian serupa telah dilakukan dengan melihat dari perspektif wisatawan. Metode kualitatif dan kuantitatif (Mix method) digunakan untuk menguji model konseptual. Dua belas narasumber dan 400 kuesioner (wisatawan internasional dan domestik) digunakan dalam penelitian ini dengan teknik purposive sampling. Teknik pemodelan persamaan struktural (SEM) diterapkan untuk mengidentifikasi, mengevaluasi dan mengembangkan dimensi dan menguji hubungan antara dimensi ini secara bersamaan. Model akhir menunjukkan bahwa kualitas pelayanan memiliki hubungan yang signifikan dengan kepuasan namun terdapat hubungan yang tidak signifikan pada niat perilaku. Selain itu, penelitian ini memberikan wawasan baru, menunjukkan bahwa citra destinasi dan faktor kualitas layanan mempengaruhi daya saing destinasi melalui mediasi kepuasan wisatawan. Hal ini menunjukkan pentingnya citra destinasi dan kualitas layanan untuk mengukur daya saing. Model sekarang ini akan berguna sebagai panduan untuk penelitian selanjutnya untuk menganalisis lebih mendalam mengenai daya saing destinasi dalam konteks pariwisata sejarah. Memahami faktor daya saing destinasi akan membantu pelaku industry pariwisata memprediksi perilaku wisatawan dan mengembangkan strategi yang efektif agar dapat bersaing dengan destinasi lain.Kata kunci: citra destinasi, kepuasan, kualitas layanan, perilaku wisatawan dan daya saing destinasi
Co-Authors . Wilopo Abdiel Remalya Suliyanto Abiyasa Abiyasa Afif Rizal Ahmad Bachtiar Arif Alfian Widyanto Ali Muntaha Amalia Ghaizani A Amalia Rachma Indriani Andriani Kusumawati Anggia Fiska Aurelia Agatha Aniesa Samira Bafadhal Annisa Nur Faida Ari Irawan Arif Luqman Hakim Arif Wicaksono Arizqy Hania Asiah Lestari Auzan Tawadlu Akbar Azzah Fauziyah Cholis Bachtiar Andrianto Bayu Catur Abadi Bima Noveka Hartyanto Brillyanes Sanawiri Charisma Fidiansyah Putra D Nata Wijaya Dahlan Fanani Desri Vanny Christine Saragih Deviana Enny Purwaningsih Dewa Edo Aditya Kurniawan Diah Retno Sufi Fauzia Dinah Fitri Maghfiroh Dyah Ayu Kusumo Wardhani Dzaky Aldo Putra Edy Yulianto Eka Intan Kumala Putri Eka Pertiwi Br Sinuhaji Eka Rosyidah Aprilia Eka Wulansari Eko Sulkhani Yulianto Enne Molika Erdina Novita Putri Fahmi, Muhamad Robith Alil Fatrah Sulaeman Hutasuhut Fredinan Yulianda Fungkiya Sari Ghalih Galang Tangguh W Hanif Rafdhiansyah Insani Hanifa Maulani Ramadhan Ida Bagus Kade Wanda Iis Maulida Ika Dwi Ayuningrum Ika Septiana Puspita Sari Ilham Setyanto Imam Rizkika Inggang Perwangsa Nuralam Irvan Faried Hidayatullah Jamhari Jamhari Katon Rеnda Tama Klara Noviantika Sandy Latifah Hanum Lestari Eko Wahyudi Luchman Hakim Lussy Deasyana Rahma Devita Lusy Deasyana Rahma Devita Lusy Deasyana RD M. Afif Fathi Ramadhan M. Khalid Mawardi M. Kholid Mawardi M. Nur Tsaqif A Maharani Amalia Rizki Mareta Puspa Nagari Mohammad Iqbal Muhamad Robith Alil Fahmi Muhammad Fauzan Haromain Harahap Muhammad Tanzil Furqon Nabila Rachmadhania Nobel Ibrahim Putra Nurina Nadhifi Suria Nurul Patin Islam Rahmawati Sihite Ranti Dwityasari Raudya Dimas Wicaksono Retno Susilowati Rima Dwi Anggraeni Rinda Ayu Rismanita Rita Parmawati Rita Parmawati Rizha Hardyansah Rizky Hillman Halim Rizky Redita Rizqy Aziz Basuki Robi Hari Marhesa Rofifah Nur Aini Ryan Fahmi Sakinah Adinda Sanawiri, Brillyanes Seftya Henggar Prawira Sitanggang, Dicky Andrew Sunardi Sunardi Sunarti Sunarti Sunarti Supriono Supriono Titis Ariani Mustikawati Usa Aldhita Muhana Labiba Verniaputri Agusetyaningrum Vicky Febriansa Ramadhan Wasesa Amimaitreya Wike Wike Wike Wike Wildan Syahrul Maulidi Wilopo Wilopo Wilopo Wilopo Wira Setyo Wulan Wiwied Sulistyaningtyas Yuni Eko Sevianingsih Yusri Abdillah Yusrisa Ekka Febriana Zainab Aminatul Ummah Zainul Abidin Zainul Arifin Zulva Mawaddatur Rohmah Аndi Luki Zаrkаsi