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Journal : Advances In Social Humanities Research

Increase Repurchase Intention Through Customer Satisfaction and Customer Trust (DANA User Survey Study in Serang City) Novaria, Vidy Kun; Ramdansyah, Agus David; Nupus, Hayati
Advances In Social Humanities Research Vol. 3 No. 4 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i4.433

Abstract

This study was conducted with the aim of developing a basic theoretical model and a new empirical research model to resolve the gap in previous research results regarding perceived value in increasing repurchase intention through customer satisfaction and customer trust felt by a company. The object of this study is DANA users in the city of Serang. The sampling technique in this study used a non-probability sampling technique, namely the accidental sampling method. With the population size not known for certain and a sample of 160 people or respondents. The data analysis technique used Partial Least Square (PLS) with smartPLS 3.0 software. The results of the study showed that: 1) Perceived Value has a positive and significant effect on Repurchase Intention; 2) Perceived Value has a positive and significant effect on Customer Satisfaction; 3) Perceived Value has a positive and significant effect on Customer Trust; 4) Customer Satisfaction has a positive and significant effect on Repurchase Intention; 5) Customer Trust has a positive and insignificant effect on Repurchase Intention. 6) Customer Satisfaction is able to mediate between Perceived Value and Repurchase Intention through partial mediation; 7) Customer Trust is not able to mediate between Perceived Value and Repurchase Intention through zero mediation.
The Influence Of Competence On Employee Performance Moderated By Leadership At MTS Nurul Falah Kemuning And MTS Nurul Falah Gosali Mujiburrohman, Mujiburrohman; Ramdansyah, Agus David; Imron , Ali
Advances In Social Humanities Research Vol. 3 No. 7 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i7.467

Abstract

This study aims to thoroughly examine the relationship between work motivation and employee competence on job performance, while also exploring the role of leadership as a moderating variable in this relationship. The research focuses on how individual internal factors—namely motivation and competence—contribute to achieving optimal performance, and the extent to which leadership can strengthen the influence of these two variables. A quantitative approach with a descriptive and explanatory design was employed to provide a comprehensive overview and to test the causal relationships among variables. The research subjects included all employees of MTS Nurul Falah Kemuning and MTS Nurul Falah Gosali, totaling 88 individuals. A census sampling technique (total sampling) was applied, in which the entire population was used as the sample. Data collection and analysis were conducted using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach, utilizing SmartPLS software to ensure the accuracy and reliability of the analysis. The findings reveal that work motivation has a positive and significant effect on employee performance, indicating that enthusiasm and intrinsic drive play a crucial role in enhancing productivity and achieving performance targets. Similarly, employee competence was found to have a significant positive influence on performance, suggesting that skills, knowledge, and technical abilities are essential for effective task execution. The moderation analysis further indicates that leadership enhances the impact of both motivation and competence on performance, although the moderating effect is relatively modest. Overall, the study underscores that performance improvement is not solely dependent on individual factors, but also significantly influenced by the quality of leadership within the organizational environment.