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All Journal Teknika: Jurnal Sains dan Teknologi Jurnal Rekayasa Sipil BENTANG : Jurnal Teoritis dan Terapan Bidang Rekayasa Sipil Astonjadro Journal of Sustainable Civil Engineering (JOSCE) ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Mu'awanah Prosiding Seminar Nasional Teknik Sipil UMS Indonesian Journal of Community Services Cel
Nila Prasetyo Artiwi
Universitas Banten Jaya
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Transportation Veterinary Other

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Pemasaran Digital untuk Peningkatan Laba dan Branding UMKM Artiwi, Nila Prasetyo; Denny Putri Hapsari, Denny Putri; Winasis, Persis Haryo; Muadudin, Muadudin; Mulyawati, Mulyawati
Al-Mu'awanah: Jurnal Pengabdian kepada Masyarakat Vol 5 No 2 (2024): Desember 2024
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/almuawanah.v5i2.24575

Abstract

The digital marketing engagement strategy was implemented to increase profits and branding of Micro, Small and Medium Enterprises (MSMEs) in Harundang Village, Cikeusal District, Serang Regency, Banten Province. Harundang Village has MSME potential in the form of opak, ceplis and papaya stick production. This Seminar activity on Digital Marketing aims to provide knowledge and open the community's insight into MSME players in optimizing the use of digital media as an effective marketing tool, so that they can expand market reach, increase interaction with consumers, and build a stronger brand image. Through collaboration between students and the Harundang Village community, this activity was carried out using the lecture method and various training and mentoring programs were implemented, including the use of social media, creative content strategies, and data analysis to understand consumer behavior. It is hoped that the results of implementing this strategy will show a significant increase in consumer engagement, sales growth, and strengthening MSME branding which will have an impact on improving the economy of the Harundang Village community. This article concludes that proper digital marketing engagement can be one of the keys to success for MSMEs in increasing competitiveness and business sustainability in the digital era.
IMPLEMENTATION OF FREE LEARNING POLICY-INDEPENDENT CAMPUS PROGRAMS ON MASTERING COURSE THEORY OF FOUNDATION DESIGN Artiwi, Nila Prasetyo; Rosdiyani, Telly
ASTONJADRO Vol. 10 No. 1 (2021): ASTONJADRO
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/astonjadro.v10i1.4419

Abstract

Minister of Education and Culture Regulation No. 3 of 2020, entitles students to 3 semesters of study outside their study program. Through the Free Learning Policy - Independent Campus program, students have wide opportunity to be able to choose the learning method and place they want which is believed to be able to enrich and increase their insight and competence in the real world according to their passion and aspirations. The "Free Learning, Independent Campus" policy was initiated by the Minister of Education and Culture which includes 1) opening of new study programs, 2) higher education accreditation system, 3) freedom to become State universities with legal status, and 4) the right to study three semesters outside the study program. In planning a foundation structure, calculations must be included regarding the bearing capacity of the soil, soil stability, bearing capacity of the foundation and stability of the foundation, all of which are based on empirical and mathematical calculations. This research was conducted to analyze the level of student mastery of the Foundation Design course. With primary data collection in the form of questionnaires distributed to students of Civil Engineering, Banten Jaya University semester 7 (seven). One of the results of the research shows that students who take part in the apprenticeship program / practical work in projects with foundation work, but have not mastered the theory, most of them cannot plan and design the structure of the foundation (45 people = 84, 91%).
ANALISIS GEOMETRIK JALAN LINGKAR SELATAN ( JLS ) STATIONING 08+050 SAMPAI STATIONING 08+475 KOTA CILEGON Artiwi, Nila Prasetyo; Sugiarto, Didy; Yusup, M. Ichwanul
Journal of Sustainable Civil Engineering (JOSCE) Vol. 7 No. 01 (2025): JOSCE: Journal of Sustainable Civil Engineering (PROSES)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/j8yhhc73

Abstract

Jalan lingkar Selatan Kota Cilegon masuk dalam klasifikasi jalan perkotaan sesuai Sk Walikota No. 620/Kep.19-DPUTR/2022 Tentang Status Jalan Kota Cilegon, kelas III, jalan kolektor sekunder Ruas jalan ini merupakan salah satu urat nadi pertumbuhan ekonomi baik di Kota Cilegon maupun Kabupaten Serang. Pada bagian ruas jalan terdapat titik-titik jalan yang rawan terhadap keselamatan lalu lintas, salah satunya di Stationing 08+175 sampai Stationing 08+425 pada lokasi Simpang Lebak Denok. Pada titik kemacetan lalu lintas terbesar disebabkan oleh alinyemen vertikal yang belum memenuhi standar yang disyaratkan oleh Bina Marga. Penelitian ini merupakan penelitian kuantitatif yang menggunakan data berupa angka yang dianalisis menggunakan rumus-rumus empirik sesuai Pedoman Desain Geometrik Jalan Bina Marga 2021. Data ukuran geometrik jalan dikumpulkan secara pengukuran langsung yang menjadi data primer seperti lebar lajur jalan, bahu jalan dan jenis perkerasan, dan juga ada yang didapatkan dari dokumen berupa data sekunder berupa data klasifikasi jalan, indikator kecepatan rencana dan besar jari-jari tikungan pada alinyemen horisontal. Analisis pada geometrik jalan berupa alinyemen vertikal dan horisontal bertujuan untuk mengetahui besarnya nilai elevasi alinyemen vertikal maupun horizontal yang ada di lapangan. Analisis alinyemen vertikal dan horizontal pada jalan lingkar selatan ini mempertimbangkan aspek keselamatan pengguna jalan. Elevasi vertikal maksimum pada ruas jalan ini sebesar 10% dan elevasi horizontal menunjukkan angka 200 sampai dengan 500 m. Pedoman Desain Geometrik Jalan Bina Marga 2021 mensyaratkan untuk tinggi elevasi maksimum alinyemen vertikal adalah 8%. Untuk alinyemen horisontal sudah memenuhi standar geometrik jalan yaitu > 200m, sehingga direkomendasikan perlunya perencanaan ulang kondisi Geometrik Jalan Lingkar Selatan STA. 08+175 sampai STA. 08+425 agar memenuhi standar geometrik dan kemantapan jalan sesuai dengan yang disyaratkan. Selain itu diperlukan rambu-rambu agar pengendara mengetahui bahwa akan memasuki tanjakan yang curam sehingga dapat menurunkan resiko kecelakaan.
Co-Authors A Saiful Huda Abdul Latief Abdush Shomad Agung Gunawan Hakim Among Wiria Putra Aripudin Aripudin Arzaqil Aufar Bambang Hariyanto Dede Firmansyah Denny Kurnia, Denny Denny Putri Hapsari, Denny Putri Dinihari Mulya Lestari Euis Amelia Euis Amilia Fitri Aida Sari Gunawan M Noor Herga Jaya Abadi Hidayatullah Hidayatullah Indra Martha Rusmana Lia Andrianingsih Muadudin, Muadudin Muhammad Sidik Mulyawati, Mulyawati Rosdiyani, Telly Santi Octaviani, Santi Savika Afliyah Sugeng Catur Wibowo Sugiarto, Didy Syaiful Huda Winasis, Persis Haryo Yusup, M. Ichwanul