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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Jurnal EMT KITA Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi BALANCE Jurnal Akuntansi dan Bisnis EKONOMI BISNIS Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Agrimansion: Agribusiness Management & Extension Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Kontigensi: Jurnal Ilmiah Manajemen Profitabilitas Jurnal Ekonomi Review Gajah Putih (GPJER) Industrial Research Workshop and National Seminar Journal of Management and Informatics Jurnal Ekonomi, Manajemen, Akuntansi
Dian Indah Sari
Universitas Bina Sarana Informatika
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : Jurnal EMT KITA

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Pengaruh Brand Image, Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan McDonald's Jakarta Timur Sari, Dian Indah
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1501

Abstract

The purpose of this research is to determine the influence of brand image, price, and product quality on customer loyalty at McDonald's East Jakarta. This type of associative research is used in this study. The data collection technique uses a questionnaire of 100 East Jakarta McDonald's customer respondents. The sampling technique in this study used Non-Probability Sampling, namely simple random sampling. The data analysis technique used in testing the research hypothesis is the use of the SPSS program. The above problems resulted in the following conclusions: 1. Brand Image has a positive and significant effect on customer loyalty. 2. Price has a positive and significant effect on customer loyalty. 3. Product quality has a positive and significant influence on customer loyalty. 4. Brand image, price and product quality have a positive and significant influence on customer loyalty at McDonald's East Jakarta.
Co-Authors Abdul Basir Betty Rahayu Chevy Herli Sumerli Dian Mohamad Anwar Elisa Wildayana Erni Yuningsih Fazhar Sumantri Handoko, Melyani Hendra Kurniawan Henky Hendrawan Ibnur Rusi ismunandar ismunandar Isyana Emita Maryam Sangadji Melyani Melyani, Melyani Muhammad Yusuf Rafik, Ahmad Rahadjeng , Indra Riyana Ristawati Samuel PD Anantadjaya Slamet Marsoyo Slamet Maryoso Solehudin, Didin Sudrajat, A. Suriani, Seri Tamam, Chairul Wahyu Indrarti Yunita Yunita Zahra