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All Journal Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Islamic Accounting and Finance Research JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas Jurnal Ekonomika dan Bisnis
Rudika Harminingtyas
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MODEL PENINGKATAN KINERJA REKSADANA SYARIAH BERBASIS STOCK SELECTION SKILL, EXPENSE RATIO DAN TINGKAT RISIKO Rudika Harminingtyas; Th. Susetyarsi
JURNAL STIE SEMARANG Vol 13 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Model Peningkatan Kinerja Reksadana Syariah Berbasis Stock Selection Skill,,Expense Ratio,dan Tingkat Resiko.Populasi adalah manajer investasi reksadana syariah kurun waktu tahun 2010 hingga 2018 dan diambil sampel sebanyak 30 reksadana Syariah dengan metode purposive sampling.Teknik pengumpulan dengan metode dokumentasi dan studi kepustakaan.Teknik analisis data menggunakan analisis regresi dan Moderated Regression Analysis (MRA) untuk menguji hubungan antara variabel independen dengan variabel dependen. Hasil perhitungan sebagai berikut, Stock Selection mempunyai nilai t sebesar 1,161 dan nilai signifikansi variabel kinerja reksadana syariah adalah sebesar 0,235 lebih besar dari 0,05 ( H1 diterima). Hasil Stock Selection mempunyai nilai t sebesar 1,161 dan nilai signifikansi variabel Expense Ratio sebesar 0,335 lebih besar dari 0,05, (H2) diterima. Expense Ratio mempunyai nilai t sebesar 0,835 dan nilai signifikansi variabel expense ratio sebesar 0,400 lebih besar dari 0,05( H3 diterima).Hasil uji MRA, tingkat signifikansi variabel moderasi StockSelection*ExpenseRatio menunjukkan hasil nilai 0,221 yang berarti signifikansinya > 0,05. Hasil uji Sobel nilai t hitung = 0,68603298 lebih kecil dari t table dengan signifikansi 0,05 yaitu sebesar 1,980 maka dapat disimpulkan koefesien mediasi 0,68603298 dan nilai probability 0,49269231 lebih besar dari 0,05(H4 ditolak). Tingkat Resiko mempunyai nilai t sebesar 0,571 dan nilai signifikansi variabel Tingkat Resiko sebesar 0,545 lebih kecil dari 0,05, ( H5 diterima) Hasil uji tingkat signifikansi variabel moderasi StockSelection*TingkatResiko menunjukkan hasil nilai 0,345 yang berarti signifikansinya > 0,05. . Hasil uji Sobel, berdasarkan hasil perhitungan di atas nilai t hitung = 0,52454261 lebih kecil dari t table dengan signifikansi 0,05 yaitu sebesar 1,980 maka dapat disimpulkan koefesien mediasi 0,52454261 dan nilai probability 0,59990119 lebih besar dari 0,05 ( H6 ditolak).
MEMBANGUN LOYALITAS PELANGGAN MELALUI KELENGKAPAN PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN PADA TB. MURAH REJEKI SEMARANG Harminingtyas, Rudika; Prabowo, Catur; Fahlefi, Diva Riza; Widowati, Maduretno
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 2: Agustus 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i2.1104

Abstract

Customer loyalty is a condition where customers make consistent repeat purchases and have a positive attitude towards a brand, are committed to the brand and intend to continue purchasing in the future. The aim is to determine and analyze the influence of product completeness, price perception and service quality on customer loyalty at TB. Cheap Fortune Semarang. The population is unknown number of consumers or customers of the Semarang "Cheap Rejeki" building shop. The sample size was calculated using the Cochran formula, resulting in a sample of 97 customers. Non-probability sampling technique using incidental sampling method. Data was collected using a questionnaire whose validity and reliability had been tested using data analysis techniques using multiple regression via the SPSS application. The results of the calculations that have been carried out, the t-value for product completeness is 3.849 > t-table 1.985 and the significance level is 0.000, indicating that product completeness has a significant effect on customer loyalty, then the calculated t-value for price perception is 3.960 > t-table 1.985 and the significance level is 0.000, indicating that price perception has a significant effect on customer loyalty and the calculated t value of service quality is 4.495 > t-table 1.985 and the significance level is 0.000, indicating that the Service Quality variable has a significant effect on customer loyalty. Suggestions for TB Murah Rejeki are to be able to manage the completeness of the products provided to suit customer shopping expectations because this is a key element in competition among building stores because good product completeness will attract customers' shopping intentions. Then maintain the prices given to consumers and by providing a customer loyalty program in the form of purchase discounts. Keywords: Product Completeness, Price Perception, Service Quality and Customer Loyalty
Pemasaran Produk UMKM secara Online pada Pelaku Usaha di Kelurahan Plamongansari Semarang Harminingtyas, Rudika; Widowati, Maduretno; Tasriastuti, Nurrohmi Ambar
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.54-60

Abstract

Abstrak: Pemasaran merupakan hal yang sangat penting bagi perusahaan atau bagi para pelaku usaha. Pemasaran merupakan jantungnya sebuah organisasi, karena dengan pemasaran perusahaan akan mendapatkan income yang dapat dipakai untuk pengembangan usahanya dan kebutuhan usaha lainnya UMKM berperan sangat penting dalam perputaran perekonomian mayarakat, dan menjadi salah satu solusi dalam mengatasi pengangguran. Akan tetapi kelompok usaha ini masih memghadapi berbagai tantangan untuk lebih berdaya saing,terutama dibidang pemasaran .Sehingga mereka perlu diberikan informasi pemasaran terbaru. Terutama pemasaran seacara online atau digital marketing dengan maemanfaatkan media sosial..Sehingga perlu diberikan informasi melalui pemasaran online berupa penyuluhan. Deamikian juga kepada Pelaku Usaha UMKM di Kelurahan Plamoangansarin Semarang perlu diberikan Penyuluhan dengan memberikan informasi yang terbaru khususnya tentang pemasaran secara online ,baik penjualan maupun promosinya. Kata Kunci: Penyuluhan , Pemasaran online, Produk
DAMPAK GOOD CORPORATE GOVERNANCE PADA KINERJA PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI FAKTOR PEMEDIASI: ANALISIS PADA PERUSAHAAN YANG TERDAFTAR DALAM CORPORATE GOVERNANCE PERCEPTION INDEX 2019-2022 Widaryanti, Widaryanti; Susetyarsi, Theresia; Fahlevi, Diva Riza; Harminingtyas, Rudika
JURNAL STIE SEMARANG Vol 16 No 2 (2024): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i2.735

Abstract

Penelitian ini mempunyai tujuan untuk menganalisis pengaruh good corporate governance terhadap corporate social responsibility dan kinerja keuangan, dan untuk menganalisis pengaruh mediasi corporate social responsibility terhadap hubungan antara good corporate governance dan kinerja keuangan perusahaan. Penelitian ini berfokus pada analisis data Indeks Persepsi Tata Kelola Perusahaan (CGPI) dari tahun 2019 sampai 2022, menggunakan data sekunder dari bursa efek Indonesia dan laporan tahunan perusahaan. Tes asumsi klasik termasuk normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi telah dilakukan untuk memastikan validitas data analisis regresi. Studi ini menemukan bahwa tidak ada heteroskedastisitas dalam model regresi. Hasil penelitian menunjukkan bahwa variabel good corporate governance secara signifikan mempengaruhi kinerja keuangan. Variabel good corporate governance tidak berpengaruh signifikan terhadap corporate social responsibility. Variabel corporate social responsibility berpengaruh signifikan terhadap kinerja keuangan. Variabel good corporate governance berpengaruh positif signifikan terhadap kinerja keuangan melaui corporate social responsibility. Hasil F-test menunjukkan pengaruh gabungan yang signifikan dari good corporate governance dan corporate social responsibility terhadap kinerja keuangan Perusahaan.
BUSINESS SUCCESS INFLUENCED BY CREATIVITY, ENTREPRENEURIAL KNOWLEDGE AND BUSINESS CAPITAL Prabowo, Catur; Tasriastuti, Nurrohmi Ambar; Pelupessy, Ig. Henri; Harminingtyas, Rudika; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.253-262

Abstract

The purpose of this study was to determine the effect of creativity, entrepreneurial knowledge and business capital on business success (Case study on MSMEs in West Semarang District). The population in this study was 50 MSME actors. Data collection techniques used observation, case studies and questionnaires. Data analysis techniques used quantitative methods. In this study, the method used to analyze data was the Partial Least Square (PLS) method using SmartPLS 3.0 software. The results of the test study showed a positive and significant effect on the creativity variable (X1) on business success (Y1) with an effect size of 0.161 which is categorized as medium. There is a positive and significant effect on the entrepreneurial knowledge variable (X2) on business success (Y1) with an effect size of 0.108 which is categorized as medium. There is a positive and significant effect on the business capital variable (X3) on business success (Y1) with an effect size of 0.577 which is categorized as large. The implications of this study are that creativity, entrepreneurial knowledge and business capital have a very important role in the success of MSMEs in West Semarang District. MSMEs need to increase innovation in developing products, broaden their entrepreneurial insights and also manage their capital well to increase business success
PENGARUH PENGETAHUAN, GAYA HIDUP, DAN FAKTOR SOSIAL TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN KARTU KREDIT BANK BCA DI KOTA SEMARANG Harminingtyas, Rudika; Budiono Saputra, Reza
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 3: Desember 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i3.1133

Abstract

The aim of this research is to analyze the influence of Knowledge, Lifestyle and Social Factors on Customer Decisions in using BCA Bank Credit Cards. The population in this research is all BCA credit card customers in Semarang City whose population is unknown or unlimited (infinite population). The samples taken were 97 customers. The sampling technique used is Convenience Sampling. The data analysis tool used in this research is multiple linear regression analysis. Based on the research results: Partially there is a positive and significant influence between Knowledge on Customer Decisions obtained by t-count 2.123 > t table 1.661 or sig t 0.036 < 0.05. Partially there is a positive and significant influence between Lifestyle on Customer Decisions obtained t-count 2.607 > t table 1.661 or sig t 0.011 < 0.05, Partially there is a positive and significant influence between Social Factors on Customer Decisions obtained t-count 2.769 > t table 1.661 or sig t 0.007 < 0.05, H3 accepted. Simultaneously there is a positive and significant influence between Knowledge, Lifestyle and Social Factors on Customer Decisions, obtained by F-count 36.502 > F-table 2.703 or sig F 0.000 < 0.05. Keywords: Knowledge, Lifestyle, Social Factors, Customer Decisions
MENINGKATKAN PENJUALAN SECARA DIGITAL MARKETING DAN SERTIFIKASI PRODUK HALAL UMKM KECAMATAN TINGKIR KOTA SALATIGA Harminingtyas, Rudika; Prabowo, Catur; Fahlefi, Diva Riza; Tasriastuti, Nurrohmi Ambar; Widowati, Maduretno
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.186-189

Abstract

Salatiga is a city located in Central Java Province, Indonesia. This city is known as a cool area because it is located on the slopes of Mount Ungaran. Salatiga has a rich history and is a comfortable place to live as well as a center of government, economy and recreation. Tingkir is also a sub-district in Salatiga City, Central Java Province. Basically, MSMEs are a productive business or business that is run by individuals, groups, households, or small business entities that meet the standards as micro-businesses. So, it can be concluded that this MSME as a business managed by people from the lower middle class, this MSME aims to expand employment opportunities and provide economic services to the community at large. The characteristics of MSMEs are usually that business actors have not yet gained access to banking, but can access non-banking institutions, Generally do not have a business license, including a Taxpayer Identification Number (NPWP). The place of business can move. The commodity goods produced by the business are not fixed and can change.By looking at the conditions in the field, the MSMEs were given training on improving the use of digital technology which is currently widely used by the community. They feel that what they have done so far has not been optimal because they do not know what to do with technological advances. With this training, they open their hearts and minds to develop their business with the knowledge received during this training, namely marketing through digital media. This training is very helpful for MSMEs in trying to increase sales of their products so that they can cover their operational costs and can get decent profits and do not need to worry about sluggish sales. It is hoped that participants can continue to improve their businesses and use the right technology so that the businesses they run can grow
PENGARUH GREEN BRAND KNOWLEDGE , GREEN BRAND POSITIONING DAN ATTITUDE TOWARD GREEN BRAND TERHADAP GREEN PURCHASE INTENTION PADA KONSUMEN AMDK MEREK LE MINERALE Di KOTA SEMARANG Harminingtyas, Rudika; Susetyarsi, Theresia; Fahlefi, Diva Riza; Prabowo, Catur
JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i3.750

Abstract

This research aims to find out whether Green Brand knowledge,Green Brand Positioning, Attitude Toward Green Brand, influence the Green Purchase Intention of bottled drinking water consumers. The independent variables in this research are Green Brand knowledge, Green Brabd Positioning,Attitude Toward Green Brand, . The dependent variable in this research is Green Purchase Intention. The data sources in this research are primary and secondary data, obtained by distributing questionnaires to respondents. The population in this study, namely Aqua Brand AMDK consumers in the city of Semarang, was calculated from the sampling used, namely non- probability sampling. The data analysis method uses the SPSS 23 program. The results show that the Green Brand Knowledge has no significant effect on Green Purchase Intention., This is proven by t-count 1.146 < ttable 1.98580 significance level 0.255 > 0.05. Green Brand Positioning variable has a positive and significant effect on Green Purchase Intention. This is proven by t-count. This is proven by the t-count 4.122 > t-table 1.98580 and a significance level of 0.000 <0.05. Attitude Toward Green Brand has no significant effect on Green Purchase Intention.This is proven by the t-count -0.290 < t-table 1.98580 with a significance level of 0.772 > 0.05 The results of Green Brand Knowledge,Green Brand Positioning Attitude Toward Green Brand, together have a significant effect on Green Purchase Intention. This can be explained by significance level below 5% (α = 0.05) and Fcount 23.961>Ftable 2.70
Pengaruh Sertifikasi Halal, Kesadaran Halal, dan Bahan Makanan Terhadap Minat Beli Produk Makanan Halal di Semarang Rudika Harminingtyas; Ria Noviana
Jurnal Ekonomika dan Bisnis Vol. 8 No. 2 (2021): Volume 8 No. 2 November 2021
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/tkcjwk40

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel sertifikasi halal, kesadaran halal dan minat beli produk makanan halal pada mahasiswa Asmi Stansa di Semarang. Penelitian ini merupakan studi kasus mahasiswa muslim Asmi Stansa Semarang. Purposive sampling adalah teknik pengambilan sampel dalam penelitian ini dengan menggunakan kuesioner sebagai alat bantunya dengan jumlah sebanyak 215 responden.Penelitian ini menggunakan uji validitas instrumental, meliputi analisis faktor konfirmatori dan uji reliabilitas Cronbach Alpha, dilanjutkan dengan analisis regresi berganda. Hasil penelitian menunjukkan bahwa: (1) Sertifikasi halal berpengaruh positif terhadap minat beli, (2) Kesadaran halal berpengaruh positif terhadap niat beli, (3) Makanan berpengaruh positif terhadap minat beli.Hasil penelitian sertifikasi halal, kesadaran halal dan bahan makanan halal juga berpengaruh positif terhadap minat beli produk makanan halal studi kasus pada mahasiswa Asmi Stansa di Semarang
THE INFLUENCE OF COMPANY IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION SU2R TRAVEL BATANG Fahlefi, Diva Riza; Harminingtyas, Rudika; Susetyarsi, Th; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 2: Desember 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.2.173-184

Abstract

The aim of this research is to analyze the influence of company image, service quality and price perception on repurchase decisions through customer satisfaction. The minimum number of samples used is 100 respondents. The sampling technique is purposive sampling. The analysis tool used is PLS-SEM using SmartPLS software. The results of the analysis can be concluded that: company image has a positive effect on customer satisfaction. Service quality has a positive effect on customer satisfaction. Price perception has a positive effect on customer satisfaction. Company image has a positive effect on repurchase intention. Service quality has a positive effect on repurchase intention. Price perception has a positive effect on repurchase intention. Customer satisfaction has a positive effect on repurchase interest. Customer satisfaction has a partial mediating role between company image and repurchase intention. Customer satisfaction has a partial mediating role between service quality and repurchase intention. Customer satisfaction has a partial mediating role between price perception and repurchase intention.
Co-Authors Adhi, Daniel Kartika Ananda, Rimba Regi Budiono Saputra, Reza Catur Prabowo Diva Riza Fahlefi Diva Riza Fahlevi, Diva Riza Ignatius Henri Pelupessy jefri Heridiansyah Maduretno Widowati Muarrofah, Lailatul Muhammad Luthfi Panca Wahyuningsih Ria Noviana Riana Sitawati Tasriastuti, Nurrohmi Ambar Th Susetyarsi Th. Susetyarsi Th.Susetyarsi Th.Susetyarsi Theresia Susetyarsi Untung Widodo, Untung Wan Amalina Wan Abdullah Widaryanti Widaryanti Widaryanti Widaryanti, Widaryanti Yuliati .