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All Journal JURNAL PETERNAKAN AGRARIS: Journal of Agribusiness and Rural Development Research Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Veterinary Sciences) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Jurnal Puruhita Jurnal Teknologi Hasil Peternakan MIMBAR INTEGRITAS Jurnal Peternakan Lingkungan Tropis PAPUMA: Journal of Comunnity Services Jurnal Agripet
Pradiptya Ayu Harsita
Fakultas Peternakan Universitas Jenderal Soedirman
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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PEMANFAATAN E-COMMERCE DALAM PEMASARAN PRODUK UMKM KONVEKSI DI ERA SOCIETY 5.0 Supriono, Agus; Nafilah, Kamilah Abidatun; Faidah, Ainun; Amam; Harsita, Pradiptya Ayu; Putri, Maharani Karunia; Andika, Fajar
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.487

Abstract

Perkembangan teknologi digital pada era Society 5.0 telah mendorong transformasi besar dalam sektor ekonomi, khususnya melalui pemanfaatan e-commerce sebagai media pemasaran. UMKM di Indonesia memiliki kontribusi signifikan terhadap perekonomian nasional, namun masih menghadapi kendala dalam hal pemasaran, terutama UMKM konveksi di Desa Wonojati, Kabupaten Jember, yang masih mengandalkan cara konvensional. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM konveksi melalui pelatihan dan pendampingan penggunaan platform e-commerce, khususnya Shopee. Metode pelaksanaan meliputi identifikasi masalah, sosialisasi, pelatihan teknis pembuatan toko online, pengemasan produk kreatif, serta evaluasi dan monitoring. Hasil kegiatan menunjukkan adanya peningkatan keterampilan pelaku UMKM dalam memanfaatkan e-commerce, mulai dari pembuatan akun, penggunaan fitur, hingga strategi promosi produk. Dampak yang dirasakan adalah meningkatnya jangkauan pasar, kenaikan omset penjualan, serta terbukanya peluang kerja baru di bidang pengemasan. Program ini juga berkontribusi pada perubahan pola pikir masyarakat agar lebih adaptif terhadap teknologi digital. Dengan demikian, pemanfaatan e-commerce terbukti berperan strategis dalam pengembangan UMKM dan penguatan ekonomi lokal.
Pengaruh Pemberdayaan Peternak terhadap Aksesibilitas Sumber Daya Usaha Peternakan Sapi Potong Rakyat: Sebuah Refleksi Peraturan Pemerintah Nomor 6 Tahun 2013 Sefi, Mohammad; Jadmiko, Mochammad Wildan; Harsita, Pradiptya Ayu; Amam, Amam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21319

Abstract

Beef cattle are one of the national commodity strategies of the livestock subsector, so that no livestock business and livestock business development is inseparable from the support of various resources. The livestock farmer empowerment program in accordance with Government Regulation Number 6 of 2013 is expected to be able to increase livestock farmers' access to beef cattle farming business resources. The purpose of this study is to examine the effect of the empowerment program on the accessibility of beef cattle business resources, namely financial, technological, physical, economical, environmental, and social resources. The study was conducted in Purnama Village, Tegalampel Subdistrict, Bondowoso District, East Java Province. The study used qualitative and quantitative methods. Qualitative data collection used the Focus Group Discussion (FGD) and observation methods, while quantitative data collection used survey methods, namely by interview (oral survey) and filling out questionnaires (written survey). The study involved 122 beef cattle farmers (owning their own), which was determined by the requirement that respondents have at least 2 (two) cows (micro-scale). Data analysis used simple linear regression. The results of the study indicate that livestock farmers have a positive influence on livestock business resources, including financial, technological, physical, economical, environmental, and social resources. However, livestock farmers only significantly influence technological, environmental, and social resources, while other resources, such as financial, physical, and economical resources, have no significant influence. Livestock empowerment has a 22.09% impact on technological resources, a 23.80% impact on environmental resources, and a 30.30% impact on social resources.
Physicochemical characteristics of fortified chicken nuggets with purple sweet potato flour (Ipomoea batatas L) Purwanto, Andik Heni; dela Cruz, Joseph Flores; Harsita, Pradiptya Ayu; Purnamasari, Listya
Jurnal Teknologi Hasil Peternakan Vol 7, No 1 (2026): Maret 2026
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jthp.v7i1.69267

Abstract

Chicken nuggets are a popular and practical processed meat product, but they are generally low in dietary fiber. Efforts to increase nutritional value can be done through fortification with functional food ingredients such as purple sweet potato flour (Ipomoea batatas L), which is known to be rich in fiber and bioactive compounds. This study aims to analyze the effect of the addition of purple sweet potato flour on the physicochemical characteristics of chicken nuggets. The study used a Complete Random Design (RAL) with four treatments, namely P0 (without purple sweet potato flour fortification), P1 (1% purple sweet potato flour fortification), P2 (2% purple sweet potato flour fortification), and P3 (3% purple sweet potato flour fortification) from the total dough, five replicates each. The parameters observed included pH, moisture content, cooking loss, and water holding capacity strength. The analysis data used ANOVA, and if the difference was significant (P<0.05) it was followed by Duncan's Multiple Range Test (DMRT). The results showed that the addition of purple sweet potato flour had no real effect on pH, moisture content, and water holding capacity (P>0.05), with a water holding capacity value of 60-61% and a pH of 5.69-5.78 which was still within the safe limit for consumption. However, fortification had a significant effect on cooking loss (P<0.05), with a value of 2.89-3.97%. The decrease in cooking loss shows the ability of purple sweet potato flour to increase water and fat retention during cooking so that it can improve the final quality of chicken nuggets.
Co-Authors AA Sudharmawan, AA Agus Supriono Agustinus Hantoro D.R Amam Amam, Amam Andika, Fajar Ardani, Viola Fasa Arifin, Ahmad Samsul Astika, Tia Fitri Candra, Rizki Adi dela Cruz, Joseph Flores Faidah, Ainun Febriansyah, Hernanda Syafril Fitrah, Kania Andira Fitriah, Ulfa Azimatul Hasjim, Syaifuddin Herlina Herlina Hoesain, Mohammad Jadmiko, Moh. Wildan Jadmiko, Mohammad Wildan Joni Murti Mulyo , Aji Joni Murti Mulyo Aji Juni Sumarmono Kahfi, Muhammad Alif Nur Kartanegara, Antoni Ahmad Yusuf Listya Purnamasari Mochammad Wildan Jadmiko Muhammad, Sufyan Tsauri Nafilah, Kamilah Abidatun Najah, Safinatun Nur Widodo Nurul Dwi Novikarumsari, Nurul Dwi Patricia Sembiring Meliala, Susan Barbara Poerwoko, Moh. Setyo Priyono, Alex Purwanto, Andik Heni Puspaningrum, Diah Putri, Maharani Karunia Sefi, Mohammad Soetriono Soetriono Sri , Subekti Sri Hartatik Sri Subekti Suhartiningsih Dwi Nurcahyanti Susan Barbara , Praticia Widianto, Dita Novian Widya Kristiyanti Putri Widya Widya Kristiyanti , Putri Winarto, Ahmad Aji WIWIEK SRI WAHYUNI Yulianto, Roni