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All Journal Jurnal Sains dan Seni ITS Komunikator Jurnal Ilmiah Manajemen dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Abdi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Indonesia Sosial Teknologi eProceedings of Management Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Community Empowerment Horizon: Indonesian Journal of Multidisciplinary Indonesian Journal of Innovation Multidisipliner Research
Krisnayanti Aditasari
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Digital Marketing Menggunakan Model AISAS Marketing Funnel Untuk Meningkatkan Brand Awareness Pada UMKM Kerupuk Tayamum Debora Bulawan Darmajati Padmosoediro; Dominggo Bayu Baskara; Krisnayanti Aditasari
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Abstrak Penelitian ini bertujuan untuk mengimplementasikan Strategi Digital Marketing menggunakan Model AISAS Marketing Funnel pada media sosial Facebook dan Instagram UMKM Kerupuk Tayamum, serta mengukur efektivitas konten marketing dan periklanan melalui Meta Ads. Model AISAS (Attention, Interest, Search, Action, Share) digunakan untuk merancang strategi promosi yang relevan dengan target audiens. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Data penelitian dikumpulkan melalui metode observasi pada media sosial, wawancara mendalam dengan pihak UMKM, serta studi Pustaka dari literatur terkait. Selain itu, penelitian juga mengukur engagement rate sebagai indikator keberhasilan strategi promosi. Analisis data dilakukan untuk mengidentifikasi elemen-elemen strategi digital marketing yang efektif, seperti jenis konten, waktu unggah, dan pola interaksi dengan audiens. Hasil penelitian menunjukkan bahwa penerapan strategi digital marketing menggunakan model AISAS berhasil meningkatkan performa digital UMKM Kerupuk Tayamum dalam empat bulan pelaksanaan. Pada tahap Attention, total tayangan konten di Instagram mencapai 10.380 dan Facebook mencapai 9.067 views. Pada tahap Interest, interaksi audiens mencapai 1.129 interaksi di Instagram dan 252 di Facebook. Tahap Search menghasilkan 133 leads melalui WhatsApp, Instagram DM, dan Facebook Messenger. Pada tahap Action, pencapaian penjualan online mencapai total 117 pcs selama 4 bulan. Sementara itu, tahap Share menunjukkan bahwa konsumen merekomendasikan produk kepada 5-10 orang. Hasil ini mengindikasikan bahwa model AISAS efektif mengarahkan proses konsumen dari perhatian awal hingga loyalitas pasca-pembelian. Penelitian ini menghasilkan Kata Kunci- AISAS, Digital Marketing, Kerupuk Tayamum, Marketing Funnel, Meta Ads.
ANALISIS STRATEGI PROPOSISI NILAI PADA PRODUK LOKAL: STUDI KASUS PRODUK SEPATU WANITA BERBASIS PENGRAJIN LOKAL DAERAH Krisna, Krisnayanti Aditasari; Mutiarasari, N. Azizia Gia; Musa, Hussein Gibreel
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4924

Abstract

Local brands face significant challenges in building a strong value proposition amid intense competition with mass-produced products and well-established brands. Many local brands have not yet been able to clearly articulate a unique and relevant brand value for consumers. Currently, the development of locally based fashion industries is accelerating, particularly in women’s footwear products. The widespread promotion of the Local Pride trend across various media has also contributed to increasing public awareness of local brands. This study aims to analyze how a local women’s footwear brand builds its value proposition through artisan-based branding strategies. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation involving the business founder and operational activities. The findings reveal that the value proposition is constructed through a combination of product functionality, emotional branding approaches, and the empowerment of local artisans. The integration of these elements creates meaningful brand differentiation and enhances consumer trust in product selection. This study provides practical contributions to the development of branding strategies for local fashion brands and enriches the literature on value-based marketing within the creative industry.
Market Acceptance Strategy through Customer Centricity Approach in Electric Truck Product Development with Systematic Method Literature Review Sekar Widyasari Putri; Dominggo Bayu Baskara; Krisnayanti Aditasari
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.6674

Abstract

Transportation is one of the contributors to CO2 pollutants that cause Greenhouse Gas (GHG) emissions, ultimately impacting global climate change. The creation of electric vehicles is concerned with clean energy and handling global climate change. This aligns with the 17 global goals of the United Nations, which are the world agenda to protect planet Earth and for everyone to live a decent life by 2030. However, creating innovations in production and transforming consumers to switch from fuel vehicles to electric vehicles, especially electric trucks, is equally difficult. In 2022, based on data from Vehicle Type Approval, electric truck sales in Indonesia have the lowest number compared to other types of electric vehicles. This study aims to discover how innovation should be carried out and how consumer desires can be fulfilled from these innovations so that the market easily accepts electric truck products with the hope that interest and sales can increase. This study uses a literature study method that provides an overview of how the customer-centricity approach is applied to support innovation during production. The results of this study provide suggestions in the development of electric trucks that companies should not only focus on technology but also focus on consumer needs to adopt electric truck technology such as cost and economic benefits, charging infrastructure available in various locations, government support and policies, social influence, economic and social factors, promotion policies and regional support.
Product Design Innovation Based on Privet’s Customer Preferences Krisnayanti Aditasari; Rahmatsyam Lakoro; Reny Nadlifatin; Jian Karisawati
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 2 (2024): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i2.78

Abstract

The footwear industry in Indonesia grew along with Indonesia's economic development that occurred in the early 1980s. The development of the footwear industry is also supported by the role of the government with various facilities provided to MSMEs. The local brand is currently growing, one of which is women's footwear products. Product consistency and innovation are important factors in enlarging the brand in the local and international markets. Privet is a business that manufactures women's footwear since 2018. This business was born in a class New Venture Creation at Business Management ITS. The problem of product innovation at Privet is how to produce products based on customer preferences. This research uses the five stages of the design thinking model proposed by the Hasso-Plattner Design Institute at Stanford, namely empathize, define, ideate, prototype, and test. Tests were carried out using the Capture Matrix and Net Promoter Score (NPS). From this research, it was found that the factors of customer preference in buying footwear are comfort, design, and product value. Therefore, it is recommended to create products innovation in shoes, slippers, and sandals category based on customer.
Strengthening Brand Identity and Brand Communication on MSMEs in Increasing Competitiveness in the Digital Business Era Krisnayanti Aditasari; Wahyu Eka Kiswardani; Hussein Gibreel Musa Salih; Jian Karisawati
Abdi Masyarakat Vol. 8 No. 1 (2026): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/ev351989

Abstract

This community service program aimed to enhance the understanding and skills of MSME (Micro, Small, and Medium Enterprise) owners in developing brand identity and brand communication to improve business competitiveness in the digital business era. The program was conducted offline on June 12, 2026, at Telkom University Surabaya Campus and involved 25 MSMEs fostered by Telkom CDC Witel SBS. The methods employed included interactive workshops, hands-on practice, mentoring, and evaluation. The training materials covered the development of positioning and value propositions, tagline creation, marketing caption writing, storytelling techniques, and the utilization of digital media for business promotion. The results indicated an improvement in participants’ ability to build strong brand identities and develop more effective, persuasive, and consistent marketing communications. This program contributed positively to strengthening brand image and enhancing MSMEs’ readiness to compete in the era of business digital.  
From Brand Credibility to Skincare Purchase Intention: The Mediating Role of Fear of Missing Out in E-Commerce N. Azizia Gia Mutiarasari; Krisnayanti Aditasari; Wahyu Eka Kiswardani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8662

Abstract

This study aims to analyze how brand credibility influences skincare purchase intention among Gen Z consumers using e-commerce platforms and examine the mediating role of fear of missing out (FoMO). Four hypotheses are proposed: brand credibility positively influences FoMO and purchase intention, FoMO positively influences purchase intention, and FoMO mediates the relationship between brand credibility and purchase intention. This study used a quantitative cross-sectional design with an online survey of 285 Gen Z consumers in Indonesia who had searched for or purchased local skincare products through e-commerce platforms. Respondents were selected using non-probability purposive sampling and snowball sampling techniques. Brand credibility, FoMO, and skincare purchase intention were measured using an adapted multi-item Likert scale, and the data were analyzed using PLS-SEM, including evaluation of the measurement model and structural model. The results indicate that brand credibility increases FoMO and directly strengthens purchase intention. At the same time, FoMO is the strongest predictor of skincare purchase intention and partially mediates the effect of brand credibility on purchase intention. These findings indicate that brand credibility in the context of social commerce not only serves as a rational signal that reduces risk but also as a FoMO trigger that accelerates purchase intention
PELATIHAN DAN PENDAMPINGAN MANAJEMEN KOPERASI MERAH PUTIH BERBASIS WEBSITE DI DESA BANTENGPUTIH KABUPATEN LAMONGAN Titus Kristanto; Krisnayanti Aditasari; Ari Hadhiwibowo; Bambang Agus Sumantri
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36816

Abstract

ABSTRAK                                                                            Koperasi, terutama di daerah pedesaan, adalah salah satu penggerak ekonomi kerakyatan yang sangat penting untuk meningkatkan kesejahteraan masyarakat. Namun, karena kurangnya digitalisasi dan literasi teknologi, banyak koperasi masih menghadapi masalah dalam tata kelola organisasi. Salah satu contohnya adalah Koperasi Merah Putih di Desa Bantengputih, Kabupaten Lamongan. Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kapasitas manajemen koperasi melalui pelatihan dan pendampingan implementasi sistem manajemen berbasis web yang sesuai dengan prinsip Good Corporate Governance (GCG), Sustainable Development Goals (SDGs), dan arah pembangunan nasional melalui Asta Cita. Kegiatan dilaksanakan dalam lima langkah yaitu analisis kebutuhan, persiapan, pelatihan dan transfer teknologi, pengembangan dan implementasi sistem informasi berbasis web, dan pendampingan dan pengawasan evaluasi. Selain itu, program pengabdian masyarakat membantu mencapai SDGs (tujuan 9, dan 16) dan memperkuat tata kelola koperasi yang berbasis akuntabilitas dan transparansi, seperti yang digariskan dalam Asta Cita pemerintah. Secara keseluruhan, upaya ini berhasil mendorong transformasi digital koperasi menuju sistem tata kelola yang kontemporer, inklusif, dan berkelanjutan. Disarankan untuk mempertahankan program melalui pelatihan lanjutan, pembentukan kelompok pengelola sistem digital, dan kolaborasi dengan ekosistem digital desa. Kata kunci: Koperasi Merah Putih; Desa Bantengputih; Asta Cita; Sustainable Development Goals; Good Corporate Governance ABSTRACTCooperatives, especially in rural areas, are a crucial driver of the people's economy and crucial for improving community welfare. However, due to a lack of digitalization and technological literacy, many cooperatives still face challenges in organizational governance. One example is the Merah Putih Cooperative in Bantengputih Village, Lamongan Regency. The purpose of this community service program was to improve cooperative management capacity through training and mentoring in implementing a web-based management system that aligns with the principles of Responsible Corporate Governance (GCG), Sustainable Development Goals (SDGs), and the direction of national development through Asta Cita. The program was implemented in five steps: needs analysis, preparation, training and technology transfer, development and implementation of a web-based information system, and mentoring and monitoring evaluation. Furthermore, the community service program helped achieve the SDGs (Goals 9 and 16) and strengthened cooperative governance based on accountability and transparency, as outlined in the government's Asta Cita. Overall, this effort successfully drove the digital transformation of cooperatives toward a contemporary, inclusive, and sustainable governance system. We recommend maintaining the program through ongoing training, forming digital system management groups, and collaborating with the village's digital ecosystem. Keywords: Red and White Cooperative; Bantengputih Village; Asta Cita; Sustainable Development Goals; Good Corporate Governance.
Scrolling Toward Simplicity: Social Media Use, Fear of Missing Out, and Minimalist Consumption Among Generation Z In Indonesia N. Azizia Gia Mutiarasari; Wahyu Eka kiswardhani; Krisnayanti Aditasari
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7232

Abstract

This study examines how social media use and fear of missing out (FoMO) relate to minimalist consumption tendencies among young people in Indonesia. The study examines whether intense social media use merely stimulates overconsumption or can also support a more focused and sustainable minimalist lifestyle. A cross-sectional quantitative survey was conducted with 275 young Indonesian users who actively use Instagram and TikTok. Data were collected through an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) to test for direct and indirect effects. Results indicate that social media use has a positive and significant effect on FoMO and a positive and significant effect on minimalist consumption. Conversely, FoMO does not significantly predict minimalist consumption; therefore, FoMO does not mediate the relationship between social media use and minimalist consumption. These findings suggest that social media can serve as a supportive space for minimalist practices when users are exposed to content and communities that promote simple and sustainable living. Practically, despite the insignificant role of FoMO, this study informs sustainable marketing and consumption initiatives by suggesting that brands and their supporters integrate buy less but better messaging into Instagram/TikTok campaigns, encourage mindful reordering and purchasing routines, and build community based engagement rather than relying on promotional cues driven by urgency or FoMO. Overall, this study highlights the ambivalent role of social media in youth consumption behavior and suggests opportunities to promote minimalist lifestyles in developing countries.
Real-Time Implementation of an Internet of Things-Based Rose Eco-Enzyme Fermentation Monitoring System for Women Farmers Group Kiswardani, Wahyu Eka; Mutiasari, Azizia Gia; Mondari, Muhammad Farhansyah; Aditasari, Krisnayanti
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5975

Abstract

Ngliman Village is one of the largest rose-producing villages in the Kediri Residency area. However, the surplus of rose harvests has resulted in a large amount of rose petals not being optimally utilized, potentially becoming organic waste. One of the alternative solutions for utilizing this waste is through the fermentation of eco enzyme made from rose petals. The fermentation process conducted by the Women Farmers Group (Kelompok Wanita Tani/KWT) is still performed manually, making it difficult to monitor fermentation conditions and increasing the risk of fermentation failure. This study aims to implement a real-time eco enzyme fermentation monitoring system based on the Internet of Things (IoT). The system was designed using an ESP32 microcontroller with a DHT22 sensor for temperature monitoring and an MPX Pressure Sensor for monitoring fermentation gas pressure. Monitoring data are transmitted through the internet network and displayed on a web-based dashboard in real-time. The results show that the system is capable of reading, processing, and displaying temperature and gas pressure monitoring data effectively during the fermentation process. The implementation of the IoT-based monitoring system can support a more effective, structured, and efficient fermentation monitoring process while minimizing the risk of fermentation failure at the community scale.
Co-Authors Adisya Resti Rahmadanti Ana Kumalasari Ari Hadhiwibowo Bambang Agus Sumantri Bambang Agus Sumantri, Bambang Agus Berto Mulia Wibawa Darlin Aulia Debora Bulawan Darmajati Padmosoediro Dheviera Nabila Nafa Octariena Dominggo Bayu Baskara Dominggo Bayu Baskara Emovwodo, Silas Oghenemaro Fannisa, Fannisa Egista Naya Galuh Anjali Puspitasari Garad, Askar Hussein Gibreel Musa Jian Karisawati Jian Karisawati Laurentia Aurel Gisela Giralda Muhammad Farhansyah Mondari Mutiasari, Azizia Gia N Azizia Gia Mutiarasari Rahmadanti, Adisya Resti Rahmatsyam Lakoro Reny Nadlifatin Sekar Widyasari Putri Shefinka, Nabilla Jovita Silvi Istiqomah Titus Kristanto Wahyu Eka Kiswardani Wahyu Eka kiswardhani