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Penguatan Manajemen Usaha Dan Pemasaran Usaha Bumbu Rajang Di Kota Denpasar Ni Nyoman Suriani; I Made Yogiarta; LGP Eka Jayanti
Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 4 (2023)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v2i4.765

Abstrak Sektor UMKM diharapkan mampu menjadi sumber kekuatan baru perekonomian nasional dalam menghadapi krisis. Untuk bisa menjadi kekuatan baru di bidang ekonomi, pemerintah hendaknya memperhatikan SDM dan Manajemennya. Inovasi dari rata-rata UMKM selama ini dirasa masih minim sehingga bisnis UMKM kerap jalan ditempat. Belum lagi persoalan financial atau modal usaha yang kerap menghambat pelaku UMKM untuk meningkatkan produktivitasnya. Persoalan yang harus diperhatikan adalah keterbatasan akses pemasaran dan lemahnya manajemen usaha. Mitra yang menjadi sasaran kegiatan PKM adalah dua pemilik UKM bumbu rajang yaitu I Gusti Agung Made Udayana dan ibu Luh Kerti Dampak yang dirasakan mitra setelah Pandemi seperti adalah kendala dalam pemasaran karena mengalami penurunan penjualan. Permasalahan yang dihadapi mitra adalah sulit mengembangkan usaha. Karena terbatasnya sumber modal, kurangnya promosi, belum melakukan pencatatan pembukuan terkait dengan biaya-biaya yang telah dikeluarkan dan mitra dalam menjalankan usahanya secara kekeluargaan. Tujuan dari pengabdian ini adalah untuk memberikan solusi bagaimana meningkatkan penjualan oleh karena itu tim pengabdian memberi solusi berupa pemberian pendampingan manajemen keuangan, dan manajemen pemasaran.dan tata kelola kewirausahaan. Kegiatan pengabdian kepada masyarakat telah mampu meningkatkan pemahaman mitra terkait dengan pengelolaan keuangan yang baik, karena hal ini akan memiliki dampak terhadap keberlanjutan usaha Perhitungan harga pokok penjualan dalam upaya pengoptimalan laba yang akan dihasilkan. Pemanfaatan media social dalam promosi usaha akan membantu mitra dalam mengenalan produk bumbu rajang yang dihasilkan Abstract The MSME sector is expected to be able to become a new source of strength for the national economy in facing the crisis. To become a new force in the economic sector, the government should pay attention to human resources and management. It is felt that innovation from the average MSME is still minimal so that MSME businesses often run in place. Not to mention financial or business capital problems which often hinder MSMEs from increasing their productivity. Issues that must be considered are limited marketing access and weak business management. The partners targeted for PKM activities are two SME owners of chopped spices, namely I Gusti Agung Made Udayana and Mrs. Luh Kerti. The impact felt by partners after the pandemic is problems in marketing due to a decline in sales. The problem faced by partners is that it is difficult to develop their business. Due to limited sources of capital, lack of promotion, bookkeeping has not been recorded regarding costs incurred and partners in running their business as a family. The aim of this service is to provide solutions on how to increase sales, therefore the service team provides solutions in the form of providing financial management assistance, and marketing management and entrepreneurial governance. Community service activities have been able to increase partners' understanding regarding good financial management, because this will have an impact on business sustainability. Calculation of the cost of goods sold in an effort to optimize the profits that will be generated. The use of social media in business promotion will help partners get to know the chopped spice products they produce.

THE INFLUENCE OF FINANCIAL INCLUSION ON MSMES PERFORMANCE IN BADUNG REGENCY I Made Yogiarta; Ni Nyoman Suriani; L.G.P. Sri Eka Jayanti
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 3 No. 12 (2022): Desember
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v3i12.2381

This study aims to identify the effect of financial inclusion on the performance of Micro, Small and Medium Enterprises (MSMEs) in Badung Regency. In this study, data was collected from 100 respondents who are owners or stakeholders of MSMEs in the region. Survey methods with questionnaires were used to collect data, and descriptive statistical analysis and regression were carried out to analyze the relationship between financial inclusion variables and MSME performance. The results showed that financial inclusion has a significant positive influence on the performance of MSMEs in Badung Regency. Easier access to financial services, such as banking, credit, and insurance, provides MSMEs with opportunities to increase working capital, production, and business capacity. In addition, financial inclusion programs also contribute to the reduction of financial risk and the improvement of managerial skills, which support the growth and sustainability of MSMEs. This research implies that the implementation of financial inclusion policies can be a key factor in improving the economic welfare of MSMEs in Badung Regency. Therefore, continuous efforts are needed from the government, financial institutions, and related parties to strengthen adequate financial support and infrastructure, as well as involve MSMEs in training programs to maximize the benefits of financial inclusion in supporting the growth of the MSME sector in Badung Regency.

Tourism Management through Sapta Pesona Concept to Increase Tourist Attraction in Timpag Village, Tabanan Regency Laksmi, Putu Ayu Sita; Yogiarta, I Made; Rustini, Ni Made
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.445

The tourism potential of the Timpag village has not been managed properly so that it has not produced maximum results in the tourism sector. This study aims to see the tourism management of Timpag Village through the concept of Sapta Pesona. This study uses a qualitative approach with data analysis techniques are descriptive analysis. Data collection techniques are by previous research studies and observations. The results showed that Timpag Village has a lot of tourism potential that can be developed, namely Undagi Village Farmer, there are purification sites (pelukatan), breeding huts, Celemanik View, Pondok Uma urip, Telaga Tunjung Dam, Titi Empag River Tubing, Cycling, and artificial tourism weeding culture in Bali typical of Timpag Village. The community's efforts in carrying out sapta pesona in Timpag Village have been in the category very well. The elements of Sapta Pesona are safe, orderly, clean, cool, beautiful, friendly, and memorable. This can be created by the community itself by always keeping their village safe from crime and violence and of course supported by the local Babinsa. However, there is no information on the Timpag Village Map that has not been installed, some areas such as parking lots have not been paved, and there are still local people who have motorbikes using noisy exhaust which results in a little noise in the area.

Tourism Management through Sapta Pesona Concept to Increase Tourist Attraction in Timpag Village, Tabanan Regency Laksmi, Putu Ayu Sita; Yogiarta, I Made; Rustini, Ni Made
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.445

The tourism potential of the Timpag village has not been managed properly so that it has not produced maximum results in the tourism sector. This study aims to see the tourism management of Timpag Village through the concept of Sapta Pesona. This study uses a qualitative approach with data analysis techniques are descriptive analysis. Data collection techniques are by previous research studies and observations. The results showed that Timpag Village has a lot of tourism potential that can be developed, namely Undagi Village Farmer, there are purification sites (pelukatan), breeding huts, Celemanik View, Pondok Uma urip, Telaga Tunjung Dam, Titi Empag River Tubing, Cycling, and artificial tourism weeding culture in Bali typical of Timpag Village. The community's efforts in carrying out sapta pesona in Timpag Village have been in the category very well. The elements of Sapta Pesona are safe, orderly, clean, cool, beautiful, friendly, and memorable. This can be created by the community itself by always keeping their village safe from crime and violence and of course supported by the local Babinsa. However, there is no information on the Timpag Village Map that has not been installed, some areas such as parking lots have not been paved, and there are still local people who have motorbikes using noisy exhaust which results in a little noise in the area.

Legitimacy of Entrepreneurs in the Iron Triangle Concept. Which is Prioritized? Price, Quality or Service? LARASDIPUTRA, Gde Deny; KAWISANA, Putu Gede Wisnu Permana; YOGIARTA, I Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1219

This study aims to understand how entrepreneurs, especially members of the Indonesian Young Entrepreneurs Association (HIPMI) Denpasar branch, prioritize and balance price, quality, and service factors in running their businesses. Using an interpretive approach and in-depth interview method, this study explores entrepreneurs' experiences and strategies in applying the Iron Triangle Concept to face market competition. The research findings show that the priority of one factor is influenced by market conditions, consumer needs, and the business's position in the growth cycle. Entrepreneurs who prioritize price tend to use competitive strategies to attract consumers, while those who prioritize quality focus on improving the reputation of products or services. On the other hand, superior service is an important factor in building long-term customer loyalty.This study confirms that business success lies in the ability to balance these three factors adaptively according to market dynamics. In addition, these findings provide practical insights for novice entrepreneurs in understanding how to manage the basic elements that are important for building business sustainability and legitimacy. This study contributes to the entrepreneurship literature by offering strategic guidance based on real experiences for entrepreneurs in managing the complexity of competitive markets.

The Role of Digital Transformation as Moderator in the Relationship Between Intellectual Capital and the Performance of Medium Enterprises Through Organizational Learning in Badung Regency Ganawati, Nengah; Suriani, Ni Nyoman; Yogiarta, I Made
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11375

The suboptimal management approach with a humanistic perspective, particularly in developing intellectual capital, contributed to the low performance of Medium Enterprises amid rapid organizational changes. Intellectual capital became crucial in adapting to globalization, where MSMEs needed to navigate external threats and opportunities. This study examined digital transformation's role in moderating the relationship between intellectual capital and medium enterprises' performance through organizational learning. Using SEM with SmartPLS 3.0, a sample of 99 medium enterprises was analyzed. Results indicated: 1) High intellectual capital improved organizational learning, 2) Neither intellectual capital nor organizational learning directly improved performance, 3) Digital transformation strengthened the impact of intellectual capital and organizational learning on performance.

Strengthening Independence and Digital Marketing of The Tumpeng Industry Group in Banjar Batur, Batubulan, Sukawati, Gianyar Suriani, Ni Nyoman; Yogiarta , I Made; Jayanti, Luh Gede Pande Sri Eka
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.9955

The phenomenon of selling upakara products is increasing due to high demand, especially from Balinese women who work outside the home. In this modern era, they prefer to buy ready-made upakara equipment, creating new business opportunities. This has led to home industries making tumpeng/penek for upakara purposes, such as the one coordinated by Mrs. Nyoman Putri in Banjar Batur, Batubulan. To compete, tumpeng businesses need digital-based accounting and marketing systems. However, business actors often lack knowledge in these areas. This service aims to improve partners' abilities in accounting, digital marketing, and entrepreneurial independence by mentoring and lectures. The result is enhanced business independence, better cost calculation, and increased tumpeng sales in Gianyar.

The Consumersâ€™ Level of Satisfaction With the Service Quality of Kopdit Sumber Kasih Tangeb in Abianbase, Gianyar, Bali I Made Yogiarta; I Putu Agus Dedy Pranata
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 6 No. 1 (2019)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.6.1.1027.31-37

The aim of this research is to analyze the level of customersâ€™ satisfaction with service quality and the factors prioritized for improvement, so as to increase the consumersâ€™ satisfaction at the Kopindit Sumber Kasih Tangeb in Abianbase Village. The research sample was determined with the solvin method as many as 97 consumers. The results of data analysis showed that, the average index of the consumersâ€™ satisfaction on the Sumber Kasih Tangeb Credit Union in Abianbase Village was -811,595 where the score was between -1,036,648 to 648,432 which means that consumers at Kopdit Sumber Kasih Tangeb in Abianbase were quite satisfied with the quality of their services. Based on the analysis of the level of importance of performance (importance performance analysis) of the 97 consumers studied and viewed from the level of suitability and complaints of consumers, it is known that the factors that need to be given the highest priority from Kopdit Sumber Kasih Tangeb in Abianbase Village are services that meet the promise with a suitability level 41,9% while the factor that needs to get the final improvement is a comfortable waiting room with a suitability level of 121%.

PENGARUH CONTENT MARKETING, INFLUENCER MARKETING, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO KASYARAA DI KABUPATEN BADUNG Ni Putu Sri Dewi; Ni Nyoman Suriani; I Made Yogiarta
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.100-109

This study aims to explore the importance of implementing content marketing strategies, influencer marketing, and product quality in increasing consumer buying interest in Toko Kasyaraa products in Badung Regency. The targeted population includes all consumers of Toko Kasyaraa with an infinite number. Through determining the sample through purposive sampling and the Hair et al. formula, a total of 90 consumers who have purchased Toko Kasyaraa products were obtained. Data was empirically collected through a questionnaire distribution procedure and analysed through a multiple linear regression approach. The study results confirmed that engaging and relevant content was found to encourage consumers to make product purchases. Furthermore, the use of influencers with good communication skills was found to increase the attractiveness of consumers to make purchases. Good quality products also play an important role in consumers' decision-making to purchase products. This research is able to contribute theoretically to marketing literature and practically for Toko Kasyaraa to strive to improve the quality of the products offered, increase online marketing activities, especially in uploading interesting content, and by presenting influencers in promoting products.

Konservasi Lingkungan dan Efisiensi Energi di Lingkungan Kampus Universitas Warmadewa: Sebuah Kajian Komprehensif Menuju Kampus Berkelanjutan I Wayan Werasmana Sancaya; Putu Ayu Sita Laksmi; I Made Yogiarta
WICAKSANA: Jurnal Lingkungan dan Pembangunan Vol. 9 No. 2 (2025)
Publisher : Lembaga Penelitian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wicaksana.9.2.2025.68-76

Commitment to sustainability has become an important parameter in the management of higher education institutions in the 21st century. Warmadewa University, as one of the leading higher education institutions in Bali, has a moral and academic responsibility to lead in the application of sustainable principles, particularly in environmental conservation and energy efficiency. This research aims to comprehensively examine the practices, challenges, and opportunities in implementing environmental conservation and energy efficiency within the Warmadewa University campus environment. The research method used is qualitative descriptive with a case study approach, involving field observations, in-depth interviews with stakeholders (lecturers, staff, students, and facility managers), and analysis of university policy documents. The results show that Warmadewa University has taken several positive initiatives, such as the installation of rooftop solar panels, limited waste management programs, and campus greening. However, the findings also reveal that these efforts are still fragmented and not yet integrated into a holistic sustainable campus policy framework. The main challenges include budget limitations, uneven awareness within the campus community, and the lack of a robust monitoring and evaluation system. The discussion in this article emphasizes the importance of an integrated approach that combines policy, technological, financial, and cultural aspects. This article concludes by recommending concrete strategies, such as the development of a Sustainable Campus Master Plan, strengthening the energy management system, optimizing water and waste management, and integrating sustainability education into the curriculum to create a sustainable conservation culture at Warmadewa University

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