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All Journal Krisna: Kumpulan Riset Akuntansi MODUS-Jurnal Ekonomi dan Bisnis Jurnal Mirai Management Primanomics : Jurnal Ekonomi & Bisnis Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Gorontalo Management Research ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JISIP: Jurnal Ilmu Sosial dan Pendidikan Competitive Jurnal Akuntansi dan Keuangan Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen dan Bisnis Kreatif Value : Journal of Management and Business Economics and Digital Business Review Jurnal Revenue : Jurnal Ilmiah Akuntansi INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomika Dan Bisnis QISTINA: Jurnal Multidisiplin Indonesia Jurnal For Management Student (JFMS) Jurnal Sistem Informasi dan Manajemen Journal of Economics and Management Jurnal Ekonomi, Manajemen, Akuntansi

Liya Megawati

Universitas Singaperbangsa Karawang

Author-ID : 2783180

Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Workshop Peningkatan UMKM Melalui Pengelolaan Keuangan Dan Pemasaran di Desa Balongsari Ajat Sudrajat; Liya Megawati; Daud Munasto
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6 No 1 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v6i1.301

Pengembangan UMKM perlu terobosan dalam meningkatkan usaha melalui pembahasan pengelolaan keuangan dan pemasaran yang harus dilakukan para pelaku UMKM melalui pelaksanaan workshop dengan tujuan untuk memberikan pemahaman dan pelatihan kepada para pemilik UMKM dalam hal pengelolaan keuangan dan pemasaran. Kegiatan ini dilaksanakan pada hari Kamis Tanggal 28 Oktober 2021 melalui kegiatan yang dilakukan secara tatap muka dengan peserta para UMKM yang ada di Desa Balongsari Kecamatan Rawamerta kabupaten Karawang. Peserta dari kegiatan ini berjumlah 50 orang dari jumlah keseluruhan para pelaku UMKM sebanyak 190 orang. Hasil dari kegiatan ini adalah meningkatnya pemahaman Para pelaku UMKM tentang konsep pengelolaan keuangan dan pemasaran dalam pengembangan UMKM.

Pengaruh Profitabilitas dan Solvabilitas terhadap Harga Saham Pada Perusahaan Otomotif dan Komponennya yang Terdaftar Di Bursa Efek Indonesia Tahun 2015-2019 Talitha Amalia Utami; Liya Megawati
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12, No 2 (2021): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v12i2.251

This research aims to find out, analyze and explain profitability with the Retun On Equity (ROE) proxy, To find out, analyze and explain how Solvency with the Debt to Equity Ratio proxy, To find out, analyze and explain stock prices in automotive companies and their components listed in IDX 2015-2019. To find out, analyze and explain how much influence Profitability with partial Return On Equity (ROE) has on stock prices in automotive companies, to find out, analyze and explain how much influence Solvency with Debt to Equity Ratio (DER) proxy partially on prices shares in automotive companies, to find out how big the simultaneous influence between Profitability with Return On Equty (ROE) and Solvency with Debt to Equity Ratio (DER) proxies on stock prices in automotive companies and their components listed on the IDX in 2015-2019. The type of research used in this study is quantitative research with a descriptive verification approach. The population in this study were 13 companies with a sample of 8 companies in 5 years so that the sample used was 40 samples. By using a non-probability sampling technique, namely using convenience sampling. The data collection technique in this study used literature and documentation studies, namely by collecting panel data needed in this study. Then the data obtained is processed in Eviews 9 Software. The results of the analysis of Profitability (ROE), Solvency (DER) and Stock Price are up and down. Profitability variable (ROE) has no significant and significant effect on stock prices, while the solvency variable (DER) has a significant effect on stock prices. Profitability and solvency variables have no significant effect on stock prices simultaneously. Predictive ability of the two variables on stock prices is 5.78% while the remaining 94% is influenced by other variables that are not in the regression model.

Pengaruh Car, NFF, Bopo dan FDR terhadap Profitabilitas (Studi Kasus Pada Bank Umum Syariah Yang Terdaftar Di Otoritas Jasa Keuangan Periode 2016-2021) Lestari Puspita Dewi; Liya Megawati
Jurnal Mirai Management Vol 6, No 3 (2021)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1744

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh CAR, NPF, BOPO, dan FDR secara parsial maupun simultan terhadap Profitabilitas (ROA) yang terdaftar di Otoritas Jasa Keuangan (OJK) Periode 2016 – 2021.Metode analisis yang digunakan dalam penelitian ini yaitu kuantitatif dengan pendekatan deskriptif dan verifikatif. Data diuji menggunakan software SPSS Windows versi 25.0 dengan menggunakan tes analisis regresi linear berganda, uji asumsi klasik, uji koefisien determinasi, dan pengujian hipotesis. Sampel dalam penelitian ini menggunakan teknik purposive sampling. Dengan total jumlah sampel adalah 36 Laporan Keuangan Bank Umum Syariah.Berdasarkan pengujian yang dilakukan menggunakan Uji Parsial (Uji t) antara variabel CAR dengan variabel Profitabilitas (ROA) menunjukkan nilai signifikansi sebesar 0,001 < 0,05 dan thitung (3,853) > ttabel (2,039) dapat disimpulkan bahwa CAR secara parsial berpengaruh signifikan terhadap Profitabilitas (ROA). Variabel NPF dengan variabel Profitabilitas (ROA) menunjukkan nilai signifikansi sebesar 0,890 > 0,05 dan thitung (0,140) < ttabel (2,039) dapat disimpulkan bahwa NPF secara parsial tidak berpengaruh signifikan terhadap Profitabilitas (ROA). Variabel BOPO dengan variabel Profitabilitas (ROA) menunjukkan nilai signifikansi sebesar 0,000 < 0,05 dan thitung (0,833) < ttabel (2,039) dapat disimpulkan bahwa BOPO secara parsial tidak berpengaruh signifikan terhadap Profitabilitas (ROA). Variabel FDR dengan variabel Profitabilitas (ROA) menunjukkan nilai signifikansi sebesar 0,411 > 0,05 dan thitung (-4,654) < ttabel (2,039) dapat disimpulkan bahwa FDR secara parsial tidak berpengaruh signifikan terhadap Profitabilitas (ROA). Secara simultan variabel CAR, NPF, FDR, dan BOPO berpengaruh signifikan terhadap Profitabilitas (ROA). Perolehan nilai Adjusted R Square sebesar 0,802 artinya 80,2% Profitabilitas (ROA) dipengaruhi oleh ketiga variabel CAR, NPF, FDR, dan BOPO. Sedangkan 19,8% dipengaruhi oleh variabel lain diluar penelitian ini.

Pengaruh CSR dan Kebijakan Dividen terhadap Nilai Perusahaan BUMN yang Terdaftar di BEI Periode 2013-2018 Bobby Julianto; Liya Megawati
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 4, No 2 (2020): Oktober
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v4i2.464

Penelitian ini bertujuan untuk mengetahui CSR Kebijakan deviden dan nilai perusahaan serta menguji dan menganalisis pengaruh CSR dan kebijakan deviden terhadap nilai perusahaan pada perusahaan bumn yang terdaftar di Bursa Efek Indonesia periode 2013 – 2018. Metode penelitian ini menggunakan deskriptif verifikatif. Populasi penelitian ini yaitu perusahaan BUMN yang terdaftar di Bursa Efek Indonesia periode 2013-2018 sebanyak 20 perusahaan. Teknik sampel dalam penelitian ini menggunakan purposive sampling sehingga didapatkan perusahaan yang dijadikan sampel sebanyak 8 perusahaan BUMN. Data diolah dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara bersamaan variable CSR dan kebijakan deviden berpengaruh positif dan signifikan terhdap nilai perusahaan. Secara parsial, CSR berpengaruh positif dan signifikan terhadap nilai perusahaan. Sedangkan kebijakan deviden tidak berpengaruh signifikan terhadap nilai perusahaan. Model regresi diperoleh Adjust R square sebesar 0,218 artinya 21,8% nilai perusahaan dipengaruhi oleh kedua variable tersebut, sedangkan 78,2 % nilai perusahaan dipengaruhi oleh variable lain yang tidak diteliti dalam penelitian ini.Kata Kunci: CSR, Kebijakan dividen, Nilai perusahaan.

PENGARUH DER, ROE, DAN PBV TERHADAP HARGA SAHAM PERUSAHAAN SEKTOR OTOMOTIF YANG TERDAFTAR DI BEI PERIODE 2015-2019 Rika Handini Putri; Liya Megawati
Gorontalo Management Research Vol 4, No 01 (2021): Gorontalo Management Research
Publisher : Universitas Gorontalo

AbstrakSektor otomotif merupakan salah satu industri yang cukup strategis karena menaungi beberapa sektor industri sehingga para investor tertarik untuk menanamkan modalnya pada perusahaan, para investor menggunakan analisis fundamental sebagai salah satu keinginan dalam keputusan berinvestasi. Namun, seiring berjalannya waktu industri otomotif mengalami pasang dan surut. Penelitian ini bertujuan untuk mengetahui Debt to Equity Ratio (DER), Return On Equity (ROE), dan Price to Book Value (PBV) serta menguji dan menganalisis pengaruh DER, ROE, dan PBV terhadap Harga Saham sub sektor otomotif dan komponennya yang tercatat di BEI periode 2015-2019. Metode penelitian menggunakan deskriptif verifikatif. Teknik sampel dalam penelitian ini menggunakan purposive sampling.Pengolahan data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan secara simultan variabel DER, ROE, dan PBV berpengaruh positif dan signifikan terhadap Harga Saham. Secara parsial DER berpengaruh positif dan signifikan terhadap Harga Saham, ROE tidak berpengaruh dan tidak signifikan terhadap Harga Saham, dan PBV berpengaruh positif dan signifikan terhadap Harga Saham. Model regresi yang diperoleh Adjusted R Square sebesar 0,248 artinya 24,8% Harga Saham dipengaruhi oleh variabel ketiga (DER, ROE, dan PBV), lalu 75,2% dipengaruhi oleh variabel lain diluar dari penelitian ini.Kata Kunci : Debt to Equity Ratio, Return On Equity, Price to Book Value dan Harga Saham

The Influence of Viral Marketing and Consumptive Behavior on Purchase Decisions for Camille Beauty Skincare Products (Survey of Instagram Followers): marketing Management Aditya Pandu Satryo; Liya Megawati
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1482

This study aims to determine, explain and analyze a phenomenon about the influence of viral marketing and consumptive behavior on purchasing decisions for Camille Beauty skincare products. This examination is an illustrative quantitative methodology. The examining method in this study utilized purposive testing with 384 respondents, in particular Instagram adherents @camille.beauty. In this review, the information utilized were Scale Reach Examination and Way Examination procedures with the assistance of the Technique for Succesive Span (MSI) , Microsoft Succeed 2016 and SPSS rendition 16. The outcomes showed that viral showcasing meaningfully affected buying choices with a level of 40.85 %, immoderate way of behaving significantly affects buying choices with a level of 21.30%. There is an impact of viral marketing and destructive conduct on buying choices that is equivalent to 62.1 % and the excess 37.9% is affected by different factors not analyzed in this review.

Pengaruh Kualitas Pelayanan Dan Potonngan Harga Terhadap Kepuasaan Pelanggan GoFood (survey Pada Follower Akun Instagram @gofoodindonesia) Alviana Hikmawati; Liya Megawati
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 16 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims to determine the relationship between service quality and price discount, the effect of service quality and price discount on customer satisfaction partially, and the effect of service quality and price discount on customer satisfaction simultaneously.This study uses quantitative approach with descriptive and verification methods. The populations of this study is the instagram followers of @gofoodindonesia who use GoFood application with 384 sample. This study uses non-probability sampling with purposive sampling as a method. The analysis that used in this study is path analysis with SPSS 25 as a tool.The results shows that there is positive and strong enough correlation between service quality and price discount by 0,559. Partially, service quality has positive and significant effect on customer satisfaction by 0,414 and partially price discount has positive and significant effect on customer satisfaction by 0,133. Simultaneously, service quality and price discount have positive and significant effect on customer satisfaction by 0,547

Pengaruh Experienced Regret, Risk Tolarance, Illusion Of Control Dan Literasi Keuangan Terhadap Keputusan Investasi Cryptocurrency (Studi kasus pada Exchange Tokocrypto) Akmal Zakaria; Liya Megawati
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 17 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims to find out, analyze and explain the influence of free variables, namely Experienced regret, Risk tolarance, Illusion Off Control, and Financial literacy on variables bound by investment decisions. The sample of this study was 145 respondents domiciled in Karawang, this research was included in quantitative research and data collection methods using questionnaires with the Probality Sampling sampling technique using the Purposive Sampling method. In this study, it utilized SPSS 22 for Data Validity Test, Classical Assumption Test, and Hypothesis Test. The results of the T statistical test showed that Eperienced regret had a significantly significant negative effect on investment decisions. Risk Tolarance has a partial and positive effect on investment decisions. Illusion Off control partial signific and positive towards investing decisions . Financial Literacy has a partial and positive effect on investment decisions while the F test results show that the variables Eperienced regret, Risk Tolarance Illusion Off Control, and Financial Literacy have a significant effect on investment decisions. The value of the influence of the variables Eperienced regret, Risk Tolarance Illusion Off Control, and Financial Literacy was 57.3% while the remaining 42.7% was influenced by variables that were not studied in this study. It is known that these variables affect a person in investing, therefore the Tokocrypto company does not only educate about the fundamentals of an asset but educates about financial psychology factors as well.

Pengaruh Digital Marketing dan e-wom terhadap Keputusan Pembelian Produk Skincare Ms Glow (Survei pada Pelanggan Store Ms Glow Sukabumi) Nuraidah Nuraidah; Liya Megawati
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 8 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7896086

This study aims to identify, analyze and explain how the description, correlation, partial effect and simultaneous influence of Digital Marketing and E-WOM on the Purchase Decision of MS Glow Skincare Products (Survey on MS Glow Sukabumi Store Customers) uses quantitative methods with descriptive and verification approaches. With a sample of 302 respondents taken from the customer population of the Ninda MS Glow Sukabumi Store, a total of 1,409 consumers in the 2022 period using a non-probability sampling technique. As well as using path analysis and hypothesis testing using the t test and f test. By using Microsoft Excel tools, Method of Successive Interval (MSI), and the SPSS application version 25. Based on the results of the analysis that has been carried out, this study proves that the description of Digital Marketing, E-WOM and the decision to purchase MS Glow Sukabumi skincare products are in the good category. Digital Marketing variable with an average score of 1,272.8 out of a maximum score of 1,510, E-WOM variable with an average score of 1,282 out of a maximum score of 1,510, Purchase Decision variable with an average score of 1,223 out of a maximum score of 1,510. The correlation coefficient between the variables Electronic Word of Mouth and Advertising Through YouTube obtained a value of 0.786 which means it has a strong, positive and significant correlation level between Digital Marketing and E-WOM. The partial effect of Digital Marketing on Purchase Decisions is 23%, while the partial effect of E-WOM on Purchase Decisions is 23.5%. So it can be stated that E-WOM has a greater contribution to Purchase Decisions compared to Digital Marketing. The simultaneous effect of Digital Marketing and E-WOM on Purchasing Decisions is 46.5% while the remaining 53.5% is another variable not examined in this study.

Pengaruh Citra Merek Dan Direct Marketing Terhadap Keputusan Pembelian Smartphone Vivo Irpan Pamungkas; Liya Megawati
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.751

Penelitian ini bertujuan untuk menjelaskan dan menganalisis sebuah fenomena mengenai pengaruh citra merek dan direct marketing terhadap keputusan pembelian produk smartphone Vivo. Jenis penelitian ini merupakan sebuah penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif. Teknik pengambilan sampel pada penelitian ini menggunakan Purposive Sampling dengan 400 responden pada followers instagram @vivo_indonesia melalui penyebaran kuesioner. Metode analisis data yang digunakan yaitu teknik Analisis Jalur. Hasil penelitian menunjukan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persentase 17,0%, direct marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persentase 47,8%. Terdapat pengaruh citra merek dan direct marketing secara simultan terhadap keputusan pembelian sebesar 64,8% dan sisanya 35,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.

Co-Authors ., Solehudin Aditya Pandu Satryo Afifah, Fitri Nur Ajat Sudrajat Ajat Sudrajat Akmal Zakaria Alviana Hikmawati Arifin - Putra Avionita, Venni Bobby Julianto Chandrika Febri Valenfani Chandrika Febri Valenfani Darmawan, Rizky Lazuardi Daud Munasto Dhiantoro, Guntur Rhama Eka Prasetya Tanaya Ekawaty, Novian Fadili, Dadan Ahmad Fitri Nur Afifah Guntur Rhama Dhiantoro Hanifa, Putri Hilma Shofwatun Irpan Pamungkas Kosasih Lakaud, Siti Habibah Paitrin Lestari Puspita Dewi Nabila, Palmeta Oka Nuraidah Nuraidah Putra, Arifin Rahmat Hidayat Rani Apriani Ribka Natarmi Rika Handini Putri Safa Amanda Salma Febi Niti Kusumah Siti Habibah Paitrin Lakaud Siti Yuliani Talitha Amalia Utami Tri Iramaulia Nurjanah Ujang Suhaemi Wahidin Wahidin Wala, Salsa Hashinah Yayan Setiawan, Yayan

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