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All Journal Krisna: Kumpulan Riset Akuntansi Warmadewa Management and Business Journal (WMBJ) Jurnal Sewaka Bhakti Jurnal Abdidas Jurnal Ilmiah Satyagraha International Journal of Environmental, Sustainability, and Social Science International Journal of Social Science Linguistic Community Services Journal Journal of Applied Business, Taxation and Economics Reseach Postgraduated Community Service Journal Jurnal Pengabdian Mandiri Community Services Journal (CSJ)
YAMAWATI, Ni Kd. Sioaji
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Norms, Environmental Attitudes, and Perceived Behavioral Control on Plastic Bag Use: A Behavioral-Economic Perspective Paramananda, Nyoman; Idawati, Ida Ayu Agung; Yamawati, Ni Kadek Sioaji; Putra, I Komang Agus Sedana; Aprianto, Ni Gede
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.523

Abstract

Despite local regulations banning their use, single-use plastic bags remain widely consumed in Denpasar City. This study uses the Theory of Planned Behavior (TPB) to explore how subjective norms, environmental attitudes, and perceived behavioral control influence consumer intention and actual behavior, with intention acting as a mediating factor. The results suggest that a sense of control, environmental awareness, and social pressure play important roles in reducing plastic bag usage through behavioral intention. More importantly, the continued reliance on plastic bags imposes real economic costs—ranging from increased public spending on waste management to environmental damage that threatens tourism and fisheries. These hidden costs underline the urgency of combining regulatory measures with behavioral and economic strategies. Policies that support reusable alternatives, provide targeted incentives, and reshape social norms are essential not only for protecting the environment but also for ensuring long-term economic sustainability.
PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PT. BRI TBK CABANG GIANYAR I Gede Nyoman Carlos W. Mada; Ratih Permata Dewi; Ni Kd Sioaji Yamawati
KRISNA: Kumpulan Riset Akuntansi Vol. 13 No. 2 (2022): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.13.2.2022.164-168

Abstract

This study aims to analyze the effect of Service Quality, Corporate Image, and Trust on Customer Loyalty (Case Study on Customers of PT. Bank Rakyat Indonesia Tbk Gianyar Branch). PT. Bank Rakyat Indonesia Tbk as one of the largest banks with branches in every city and units in almost every sub-district level, has become one of the banks used as customers to make savings and loans and other transactions. The data used are primary data. Primary data obtained from questionnaires distributed to customers of PT. Bank Rakyat Indonesia Tbk Gianyar Branch. The data analysis technique used is multiple linear regression analysis. The results showed that Service Quality, Company Image, Trust Affect Customer Loyalty.
The Influence of Brand Equity on Consumer Interest in Buying Xiaomi Smartphones Sioaji Yamawati; Ni Luh Putu Indiani
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.60-64

Abstract

The dramatic increase in Xiaomi smartphone sales in Indonesia raised research interest, especially related to factors encouraging consumer interest in purchasing the Xiaomi smartphone. Through empirical studies, it concluded that an important factor influenced consumer buying interest was brand equity consisting of brand awareness, brand association, quality perception, and brand loyalty. This study aims to analyze the influence of brand awareness, brand association, quality perception, and brand loyalty on consumer interest in purchasing a Xiaomi smartphone. This study is designed using quantitative approach in which the data collection is conducted through surveys using questionnaires. The study population is the Denpasar people who plan to purchase a smartphone in the near term. Samples were taken using accidental sampling method that is people who visited smartphone stores in Denpasar. The questionnaire was used to collect data, then analyzed using multiple linear regression analysis. The result showed that brand awareness, brand association, quality perception, and brand loyalty have a positive and significant influence on consumers' interest in buying a Xiaomi smartphone. Brand awareness, brand association, and quality perception can be enhanced by intensive marketing communication in various media emphasizing symbol, logo, product excellence, and quality excellence. This statement needed to be supported by consumer reviews that are in line, therefore customer database is necessary to encourage satisfied customers to write positive reviews in online media.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, KOMITMEN ORGANISASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM (KSP) DANADYAKSA DI TABANAN I Putu Bayu Sanjaya; Ida Bagus Udayana Putra; Ni Kadek Sioaji Yamawati
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.1.2022.33-40

Abstract

Human resources are assets for the company which if managed will result in performance for the company which will certainly be profitable for the company. Employee performance is one of the most important things in the company, factors that affect employee performance such as transformational leadership style, organizational commitment, and work discipline must always be considered. The purpose of this study was to determine the effect of transformational leadership style, organizational commitment and work discipline on employee performance at the Danadyaksa Savings and Loans Cooperative (KSP) in Tabanan. The number of respondents in this study were 32 people. The data analysis technique used is quantitative analysis, classical assumption test, multiple linear regression analysis, F test and t test. F-test results obtained Fcount > F-table with sig. 0.003 < 0.05, this means that transformational leadership style, organizational commitment and work discipline have a positive and significant effect on employee performance at the Danadyaksa Savings and Loans Cooperative (KSP) in Tabanan.
PENGARUH MOTIVASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA BUMDES EKA BUDI SAKTI DI DESA SERAYA Ni Made Eka Kristianti; Ni Luh Anik Puspa Ningsih; Ni Kadek Sioaji Yamawati
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2024.27-39

Abstract

As a Village-Owned Enterprise (BUMDES) it has an important task in optimizing village potential in order to realize village development. This research aims to determine the influence of motivation, work discipline and work environment on employee performance at BUMDES Eka Budi Sakti in Seraya Village. The research uses quantitative data types. The sampling method used a saturated sampling technique, with a sample size of 41. The analysis method used was multiple linear regression analysis with the help of the SPSS version 26.0 for Windows program. Based on the research results, it was found that motivation has a significant positive effect on employee performance, work discipline has a significant positive effect on employee performance, the work environment has a significant positive effect on employee performance and employee performance at BUMDES Eka Budi Sakti in Seraya Village is influenced by motivation, work discipline and the environment the remaining work is influenced by other variables
EFEKTIVITAS INSENTIF PROMOSI (DISKON FLASH SALE, CASHBACK, DAN GRATIS ONGKIR) DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA PLATFORM E-COMMERCE SHOPEE Ni Kadek Sioaji Yamawati; I Gde Agung Wira Pertama; I Gusti Ayu Ratih Permata Dewi; Rizqi Ardian Supriyanto
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.2.2025.129-138

Abstract

This study focuses on consumer behaviour dynamics in the e-commerce ecosystem, particularly on the Shopee platform. Initial observations indicate that many consumers, especially millennials, cancel their purchase intentions when they do not receive promotional incentives such as cashback, flash sale discounts, and free shipping. Barriers such as shipping costs, full prices without discounts, and the absence of cashback significantly influence purchasing decisions. The primary objective of this study is to empirically test and prove the influence of these three independent variables on the purchasing interest of millennial consumers in Denpasar. A quantitative approach was used, relying on primary data collected through questionnaires, as well as secondary data from relevant academic literature. The research population consisted of all millennials residing in Denpasar. Using purposive sampling, 97 respondents were selected as the research sample. The collected data were analysed using SPSS 25.0 for Windows with a series of statistical analysis techniques, including classical assumption tests, multiple linear regression analysis, F-tests, and t-tests. The analysis results show that cashback, flash sale discounts, and free shipping have a positive and significant influence on purchasing interest, both simultaneously and partially. These findings confirm the crucial role of promotional incentives in driving purchasing decisions and provide important strategic implications for marketers and e-commerce platform managers in designing effective promotional programmes.
Pemasaran Produk Berbasis Online Bagi Pengusaha Ritel Mandiri di Desa Pancasari, Buleleng I Made Astu Mahayana; I Gusti Ayu Agung Dian Susanthi; Ni Kd Sioaji Yamawati; I Wayan Budiarta; I Nyoman Mardika
Linguistic Community Services Journal Vol. 2 No. 2 (2021): LCSJ
Publisher : Warmadewa Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/licosjournal.2.2.2021.62-68

Abstract

New Normal life has again given hope to traders in Pancasari Village, Sukasada, Buleleng, Bali. The wheels of the economy are turning again, of course, by implementing health protocols, traders are allowed to reopen their businesses. This is a new challenge for retail owners; they had to think of various ways to restart a business that had been out of operation for several months. Online business is the latest solution in this era of society 5.0. Products or services advertised (marketed) online, of course, must be attractive so that they can be of interest to buyers. These products can be offered online through social media. This is a new experience for retail owners, especially in the village of Pancasari, Sukasada District, Buleleng which usually offers its merchandise conventionally. This PKM is carried out with the aim of helping independent retail entrepreneurs in Pancasari Village, Sukasada District, Buleleng Regency, who have never been familiar with online marketing. This PKM is carried out by recording partner knowledge, disseminating information to partners, providing training to partners, and monitoring partner business developments. Based on the results of the discussion above, two products, namely coffee drinks and food seasonings, have distinctive features in the choice of words used. In coffee drink products, the verbs chosen are enjoy, taste, and feel. While the selected adjectives are delicious, delicious, distinctive, and perfect. In seasoning/food products, the verbs chosen are try, taste, and taste. While the selected adjectives are delicious, delicious, distinctive, and best.
Peningkatan Kemampuan Digital Marketing dan Kreativitas Pembuatan Konten The Taran Villas Lembongan, Nusa Lembongan, Klungkung Ni Kadek Sioaji Yamawati; I Made Astu Mahayana; Dewa Ayu Dyah Pertiwi Putri; Ni Luh Putu Indiani
Postgraduated Community Service Journal Vol. 5 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.5.1.2024.29-34

Abstract

Nusa Lembongan has experienced rapid development in the tourism sector. However, behind the development of the world of technology and tourist accommodation in Nusa Lembongan, partners are still unable to utilize digital marketing as an effort to increase their revenue. The problem faced is the lack of knowledge about the importance of promotion through digital platforms. The second problem is the lack of awareness about the importance of promotional strategies. Third, the lack of skills in using information technology. Fourth, the lack of ideas in creating interesting content. The last problem is the lack of updates on current social media developments. The solution we provide for the first problem is to socialize the importance of digital marketing. The solution to the second problem is to conduct socialization and content creation assistance. For the third problem, assistance in the use of information technology in the form of application-based digital marketing models and websites as portfolios. The solution to the fourth problem is to provide assistance in creating content as well as providing training in creating content that can become advertisements that attract consumers. For the last problem, provide training on advertising language in attracting the right target market. The success of the activity is measured using indicators: achievement of training objectives, achievement of planned targets, and program sustainability. The level of achievement of these three indicators shows an average value above 75 percent so that this community service activity has gone well. The programs in this community service activity need to be maintained by improving the quality of active promotion on the internet and social media, focusing on the target market, maintaining product content engagement on Instagram social media, redeveloping caption ideas with good advertising language, adding skills to create attractive visual and audiovisual content on other social media.
Pengajaran Kosakata Bahasa Inggris Kepada Siswa SD 1 Ubud Melalui Permainan dan Lagu I Made Astu Mahayana; Made Sani Damayanthi Muliawan; Ni Kd Sioaji Yamawati
Community Service Journal (CSJ) Vol. 4 No. 2 (2022)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.4.2.2022.180-186

Abstract

Mengingat pentingnya penguasaan Bahasa Inggris, maka pengenalannya sejak dini kepada anak-anak sangatlah penting. Pada pelaksanaannya, bahasa Inggris bukanlah bahasa yang mudah untuk diajarkan kepada siswa Sekolah Dasar. Terdapat tiga alasan utama bahasa Inggris sulit untuk diajarkan, salah satunya adalah kata maupun kalimat dalam bahasa Inggris sukar untuk diucapkan karena berbeda antara penulisan dan pelafalannya. Penerapan pelajaran bahasa Inggris sejak dini pada siswa SD sangatlah bermanfaat. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan pengajaran kepada para siswa SD Negeri 1 Ubud dengan metode permainan (games) serta media pembelajaran berupa lagu. Pengabdian ini dilakukan di SD Negeri 1 Ubud yang merupakan salah satu SD yang terletak di kawasan Kelurahan Ubud. Proses pembelajaran yang dilakukan adalah mengajarkan kosakata bahasa Inggris yang benar dengan menggunakan metode permainan untuk anak siswa kelas 2 SD, yang dilanjutkan pembelajaran dengan media lagu. Kegiatan ini mendorong para siswa agar tertarik dan senang dalam belajar Bahasa Inggris. Dengan metode tersebut, siswa akan merasa bersemangat dan antusias dalam mengikuti pembelajaran di kelas.
Penguatan BUMDES, Penanggulangan Demam Berdarah, dan Pemasaran Digital UMKM di Desa Marga Dajan Puri, Kecamatan Marga, Kabupaten Tabanan Ni Kd Sioaji Yamawati; Ni Luh Putu Indiani
Community Service Journal (CSJ) Vol. 6 No. 1 (2023)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.6.1.2023.28-33

Abstract

Marga Dajan Puri merupakan salah satu desa di kecamatan Marga, kabupaten Tabanan. Dari hasil observasi, terdapat sejumlah permasalahan yang dialami oleh desa yaitu kurangnya kesadaran masyarakat mengenai keberadaan dan pentingnya BUMDES. Masalah yang kedua yaitu masih kurangnya kesadaran masyarakat dalam menjaga kebersihan lingkungan terutama genangan air yang berpotensi menimbulkan penyakit DBD. Di samping itu, terdapat sejumlah permasalahan yang dialami oleh para pelaku UMKM di Desa Marga Dajan Puri. Namun, masalah utama UMKM yang menghambat pertumbuhan usaha, yaitu kurangnya pemahaman tentang pemasaran digital. Dengan permasalahan yang dihadapi Desa Marga Dajan Puri maka solusi yang diberikan adalah: sosialisasi mengenai BUMDES agar masyarakat Desa Marga Dajan Puri memahami tentang apa itu BUMDES, tujuan pendirian BUMDES, dan manfaat pendirian BUMDES, dan pembuatan banner untuk BUMDES agar meningkatkan visibilitasnya. Kemudian untuk permasalahan DBD, solusi diberikan adalah mengadakan sosialisasi melalui kegiatan penyuluhan ke rumah-rumah warga serta membagikan ABATE. Penyuluhan ini bertujuan untuk meningkatkan pemahaman masyarakat tentang penyakit DBD dan cara penanggulangannya, serta meningkatkan kesadaran masyarakat untuk berpartisipasi dalam pemberantasan sarang nyamuk. Kemudian untuk permasalahan UMKM perlu adanya pendataan serta penyuluhan pada pelaku UMKM mengenai strategi pemasaran menggunakan sosial media seperti, Instagram dan facebook. Keberhasilan kegiatan dapat dilihat dari terlaksananya semua kegiatan dengan baik dan menghasilkan luaran yang jelas. Kegiatan pelatihan perlu dilanjutkan ke depannya dengan materi lanjutan untuk semakin meningkatkan pemahaman masyarakat dan ketercapaian tujuan kegiatan pengabdian.
Co-Authors Aprianto, Ni Gede Cok Istri Ratna Sari Dewi Dewa Ayu Dyah Pertiwi Putri Ganawati, Nengah I Gde Agung Wira Pratama I Gede Nyoman Carlos W. Mada I Gusti Ayu Agung Dian Susanthi I Gusti Ayu Ratih Permata Dewi I Nyoman Mardika I Putu Bayu Sanjaya I Wayan Muliawan Ida Ayu Agung Idawati Ida Bagus Udayana Putra Intan Saputra Rini, I Gusti Ayu Kawisana, Putu Gede Wisnu Permana Kristianti, Ni Made Eka Mahayana, I Made Astu Ni Luh Putu Indiani Ni Luh Putu Ratna Wahyu Lestari Ni Made Eka Kristianti Ningsih, Ni Luh Anik Puspa Nugraha, Putu Gede Wahyu Satya Paramananda, Nyoman Pertama, I Gde Agung Wira Pratama I Gede Agung Wira Putra, I Komang Agus Sedana Ratih Permata Dewi Ratih Permata Dewi Rizqi Ardian Supriyanto